中国售价普遍较高 China generally high price

　　近日有媒体称,相关机构调查数据显示,中国的奢侈品定价全球最高:中国内地奢侈品价格平均比香港市场高出45%,比美国市场高出51%,比法国市场高出72%。对此,商务部研究院消费经济研究部副主任赵萍对本报记者表示,虽然不好判断这个调查数据的准确性,但可以肯定的是,绝大部分奢侈品在国外的售价还是比国内便宜。

Recently had the media said,Relevant organizations survey data show,China's luxury pricing the highest: mainland China luxury prices by an average of 45% higher than the Hong Kong market,Than the United States 51% higher than the market,France was 72% higher than the market.this,The ministry of commerce, deputy director of the economic research institute of consumption ZhaoPing to our reporter said,Although not judge the accuracy of this survey data,But to be sure,Most of the luxury abroad than domestic price or cheaper.

　　那么,境外奢侈品究竟比中国内地便宜多少呢?有着3年奢侈品消费历史的程女士对当前流行的奢侈品牌如数家珍,她对记者表示,以同一款路易·威登(LV)的SPEEDY25手袋为例,它在中国专卖店售价是1.92万元,在美国的售价比中国内地便宜3600元,而在法国的售价更要低5200元。再比如,施华洛世奇一款LovelyCrystals手表,在中国内地售价为6600元,而在香港只售5450港元(约4390元),在欧洲只卖490欧元(约3954元)。

so,What foreign luxury than mainland China how much cheaper?With 3 years luxury consumption historical path lady on the current popular luxury brands, as he sees them,She told reporters,In the same paragraph Louis vuitton(lv)The SPEEDY25 handbags, for example,It's in store selling price is 19200 yuan,In the United States than the price of mainland China cheap 3600 yuan,In France the price lower than 5200 yuan more.For another example,Swarovski one LovelyCrystals watch,In mainland China sells for 6600 yuan,In Hong Kong, only for hk $5450(About 4390 yuan),In Europe only sell for 490 euros(About 3954 yuan).

　　而在过去的几个月,为缩小海外市场与中国市场售价的“价差”,一些国际知名奢侈品牌纷纷在欧美掀起了涨价潮。10月份,LV在法国的售价悄悄进行了调整,包括数个经典系列的手提袋在内的各线产品价格普遍涨了10%左右。尽管如此,涨价后的价格仍然要比国内便宜不少。

In the past few months,To narrow the overseas market and the Chinese market of the price"price",Some famous international luxury brands in Europe and America have raised prices tide.In October,lv in France have been adjusted price quietly,Include a few classic series of hand bag, the price of a product makes general rose by 10%.Even so,After prices price still than domestic cheap many.

价格款式都不如国外 Price style than foreign

　　“正是因为我国奢侈品价格要比境外高出许多,所以许多人选择到境外购买奢侈品。”中国社科院财经战略研究院副研究员依绍华表示,我国对奢侈品实行较高进口关税政策,此外还需要缴纳增值税、消费税、营业税等,综合税负较高,从而导致最终零售价格比进口到岸价格高出2/3以上,各个税种叠加以及各类费用累加是推高国内奢侈品售价的根本原因。

"It is for our country luxury price than overseas much higher,So many people choose to buy luxury goods abroad."By the Chinese academy of social sciences financial strategy institute associate research fellow in shaoxing China said,Our country to implement high luxury goods import tariff policy,In addition also need to pay value added tax/Consumption tax/Business tax to wait,Comprehensive tax higher,Leading to final retail prices cif imports more than two-thirds,All categories of taxes superposition and all kinds of cost accumulation is pushing up the price of domestic luxury the fundamental reason.

　　除了价格原因,奢侈品品牌在中国的差别化上也是导致奢侈品消费外移的重要原因。很多奢侈品新品在中国上市与全球并不同步,大部分至少要等几个月甚至更长时间。赵萍表示,国内和国外的货物品类并不一样,有的奢侈品在国内并不销售,这也给中国游客更多的选择机会。此外,现在很多人都把出国购物计划成为旅行的一部分。

In addition to the price reason,Luxury brands in China on differentiation also resulted in luxury consumption offshoring important reason.A lot of luxury in China with the global new listed are not synchronous,Most will have to wait at least a few months or longer.ZhaoPing said,Domestic and foreign goods category are not the same,Some luxury in China does not sell,It also gives Chinese tourists more choice.In addition,Now a lot of people go abroad to shopping plan become part of the trip.

　　事实上,为促进国内奢侈品消费增长,国内正在逐步出台一些免税优惠政策。比如,海南不仅将免税购物限额从每人每次5000元提高至8000元,还将免税商品品种扩大至21种。

In fact,To promote the domestic luxury consumption growth,The domestic is gradually introduced some tax preferential policies.For example,Hainan will not only duty-free shopping limit each time from 5000 yuan to 8000 yuan to improve,Will also exempt goods variety expanded to 21 kinds of.

　　不过,在财富品质研究院院长周婷看来,海南新政能否有效拉动内需以及促进奢侈品消费回流仍有待观察。她认为,相对韩国、日本,我们的政策无论是频率还是开放力度都要弱很多,免税市场是个相对较小的渠道,而且是以价格的高敏感人群为主。由于目前海南尚未形成真正的国际高端旅游经济的模式,带来的客流还是非常有限的。此外,当地的高端旅游消费与旅游服务还都做不到配套,商家的产品策略与价格策略也没有明显优势,不符合奢侈品的商业氛围。

but,In the wealth quality research institute President ZhouTing looks,Hainan New Deal can be effective stimulating domestic demand and promoting luxury consumption reflux remains to be seen.She thinks,Relative South Korea/Japan,Our policy whether frequency or opening up will be weak many,Free market is a relatively small channel,And the price is high sensitive crowd give priority to.Because the present hainan has not yet become truly international high-end tourism economy mode,Bring the passenger flow is very limited.In addition,The local high-end tourism consumption and tourism services also do not form a complete set,Merchant's product strategy and price strategy also does not have the obvious advantages,Do not conform to the luxury business atmosphere.

提倡理性适度消费 Advocate rational moderate consumption

　　随着我国奢侈品境外消费人数的逐年激增,像抢白菜一样疯狂抢购LV、古驰(GUCCI)包的场面不时出现,让国外媒体感到震惊。真的是中国人太有钱了吗?显然不是。

With China's luxury consumption abroad surge in the number of year by year,Like rob cabbage crazy buying lv/gucci(GUCCI)Bag scenes appear from time to time,Let the foreign media shocked.Really is Chinese too rich?Obviously not.

　　“奢侈品消费的第一个阶段,应该倡导理性消费。”周婷表示,理性消费是指不同的收入水平来消费不同的消费品,如果你的收入是普通白领,你对奢侈品有一定的向往,你可以消费你负担得起的奢侈品。如果你是个企业家或者是富裕人群,你可能消费更加独一无二的产品或者是服务了。所以首先要倡导的是理性消费,到了下一个阶段我们再来谈有品位的消费和个性化消费。

"The first phase of the luxury consumption,Should advocate rational consumption."ZhouTing said,Rational consumption is refers to the different income level to consumption of different consumer goods,If your income is common white-collar,You have to luxury yearning,You can consumption you affordable luxury.If you are an entrepreneur or the wealthy,You may be spending more is a unique product or service.So first to advocate is rational consumption,The next stage we'll talk about a grade consumption and personalized consumption.

　　“判断奢侈品消费是否理性不是靠购买多少判断的,而是适度消费。”赵萍认为,不能说购买奢侈品就是不理性消费了,我能买得起就可以去买,年轻人追求奢侈品的时候,也是通过反复理性的考虑最终才决定买不买、买哪款的。哪些奢侈品买了,能够产生积极影响,哪些会产生负面影响。要购买与自己经济能力相符的东西,否则,超过一定限度对自己、对家人的生活就会造成不好的影响。现在确实有购买奢侈品的年轻化现象,一方面是经济水平发展到这个阶段人们有能力承受,另一方面也有攀比的心理作祟,这是我们不提倡并且需要正确引导的。

"Judge luxury consumption is rational not by how much to buy judgment,But moderate consumption."ZhaoPing think,Can't say buy luxury goods is not a rational consumption,I can afford can go to buy,When young people the pursuit of luxury,Also through the repeated rational consideration finally decided to buy it/Buy money which.What luxury bought,Can have a positive impact,What will have a negative impact.Want to buy with their economic ability according things,otherwise,To exceed a certain limit/To his family life can cause bad influence.Now do have to buy luxury younger phenomenon,On the one hand is the level of economic development at this stage people have the ability to bear,On the other hand also have bandwagon psychological haunt,This is we do not advocate and need to correct guiding.