汇丰：去年中国旅客海外购3000亿高档商品 HSBC:Last year, Chinese passenger overseas purchase 300 billion upmarket

　　同样的货品，国外究竟比国内便宜多少？刚从德国回来的北京市民小黄举了一个例子：一双ecco牛皮皮鞋，在汉诺威的商场里售价110欧元，折合成人民币不足千元，而国内同类款型皮鞋价格通常在2000元左右，贵了差不多一倍。

The same goods,Abroad than domestic exactly how much cheaper?Just return from Germany of Beijing's residents yellow cited an example:A pair of ecco cowhide leather shoes,In Hanover market sells for 110 euros,Into renminbi of less than one thousand yuan,And domestic similar paragraph shoes price usually in 2000 yuan or so,Expensive almost a times.

　　这不是孤例：一杯用料并无差别的星巴克中杯美式咖啡，在美国仅约合人民币12元，国内要卖21元，国内比国外贵75%；耐克公司在中国销售的一款篮球鞋，国内价格高达1299元，而美国官网的售价仅为125美元，折合人民币约800元。

This is not isolated cases:A cup of materials and indiscriminate starbucks coffee cup in American,In the United States about RMB only 12 yuan,Domestic to sell 21 yuan,Domestic more than 75% more expensive overseas;Nike company in China sales in a basketball shoes,Domestic price as high as 1299 yuan,And America's website can be purchased for $125,Amount to RMB 800 yuan.

　　存在价差的商品，并不限于上述领域。一项商务部门的调查显示，手表、箱包、服装、酒、电子产品这五类产品的20种品牌高档消费品，国内外的差价不小。

The price of goods there,Not limited to these areas.A business department survey,watch/bags/clothing/wine/Electronic products the five products 20 kinds of brand high-grade consumer goods,The small difference at home and abroad.

　　据施华洛世奇官网显示，同一款式的手表，在内地售价6600元，而在香港售价5450港币(约合4390元人民币)，欧洲售价490欧元(约合3954元人民币)，仅为内地售价的六到七折。

According to the swarovski's official website display,The same style watch,In the mainland, the selling price is 6600 yuan,In Hong Kong price of 5450 Hong Kong dollars(About 4390 yuan RMB),European sells for 490 euros(About 3954 yuan RMB),For the mainland of the price only six to seven fold.

　　电子产品国内外的售价则相差更多。以一台在中国组装的苹果15英寸视网膜屏笔记本电脑为例，该机型在美国官网的售价为2199美元(约13735元人民币)，在中国内地官网售价为16488元，比美国贵近3000元。

Electronic products at home and abroad, the price are more.With a table in China assembly apple 15 inches retinal screen laptop computers as an example,The models in the United States to sells for 2199 dollars(About 13735 yuan RMB),In mainland China's official website sells for 16488 yuan,Your than the United States nearly 3000 yuan.

　　商品内外价差令国内消费力频频“出逃”。汇丰银行最近发布一份报告称，2011年，中国旅客在海外购买高档商品消费折合人民币近3000亿元。

Commodity price inside and outside to domestic spending power again and again"escape".HSBC bank recently issued a report says,In 2011,,Chinese tourists on overseas buy luxury goods consumption reduced nearly 300 billion yuan RMB.

中国高档消费品分销体制层次多 China's high-grade consumer goods distribution system multiple levels

　　尽管国际品牌在国内“身价”颇高，却仍颇受国人追捧。除了关税、贸易、运输等方面的物流成本、销售渠道成本、营销成本等造成内外价差，产品质量也是国外知名品牌价高“不愁卖”的原因。

Although international brand in domestic"worth"Quite high,But is still popular with people chase after hold in both hands.In addition to tariff/trade/Transport logistics cost, etc/Sales channel cost/Marketing cost price caused by inside and outside,The product quality is also well-known brands abroad high price"Don't worry about sell"reason.

　　在国人“买涨不买跌”的消费心态下，不断涨价成为一些国外品牌屡试不爽的营销手段。某奢侈品牌运营人士坦言，顾客消费大多跟涨不跟跌，奢侈品牌每次放出涨价风声，都是为了促销。

The Chinese"Buy or not to buy up fall"The mind of the consumer,Rising food become brand of a few abroad proven marketing tool.A luxury brand operation people said,Most consumer spending with rise not to fall,Luxury brands out every time rise in price wars,All is for promotion.

　　一些业内人士称，即使中国官方调低关税，也不能保证奢侈品厂商调低单价，高价位是定价策略，主动降价会损害形象和销量。

Some in the industry said,Even if China's official lower tariffs,Also can't guarantee luxury manufacturers lower unit price,High level is pricing strategy,Active reduction can damage the image and sales.

　　业内人士分析，跨国公司的分销体系、定价体系有所差异；国内品牌商品的种类相对较少，消费者的选择比较少；部分品牌商品的综合进口税率比较高。这些都是洋品牌在国内市场价格的主要推手。中国高档消费品分销体制刚刚建立，层次多、费用大，增加了高档消费品在中国的交易费用。

Analysis of the personage inside course of,Multinational company's distribution system/Pricing system differences;Domestic brand goods relatively few species,The choice of consumer is less;Part of the brand goods comprehensive import tax rate is higher.These are the brand in the domestic market price of the main hand slap.China's high-grade consumer goods distribution system has just set up,Multiple levels of/Cost big,Increased the high-grade consumer goods in China's transaction cost.

洋品牌“高身价”还能维持多久？ The brand"High social status"For how much longer?

　　对于消费者来说，最关心的是，这些洋品牌的高价还会持续多久？

For consumers,The most concern is,These foreign brand prices also how long it will last?

　　在财富品质研究院院长周婷看来，随着物流等成本降低，以及政府在关税方面的调整，国际品牌缩小内外价差是一个趋势。

In the wealth quality research institute President ZhouTing looks,Along with logistics and cost reduction,And the government in the tariff aspects of adjustment,International brand narrow price inside and outside is a trend.

　　此外，更多的国际品牌进入中国，它们之间的竞争也在加剧，特别是在欧洲市场不景气的状况下，一些品牌争取更大的中国市场份额，价格调整也是方式之一。

In addition,More international brands come into China,The competition between them has intensified,Especially in the European market under the condition of recession,Some brand for greater China market share,Price adjustment is one of the way.