“你抢了吗？”“2个小时里败了6000多元。”“昨天拍的床品中午已经到货了，快递给力。”昨天，在网上、在办公室里，人们都在讨论着刚过去的这一场网购狂购盛宴。因为，中国网民创造的这个单日销售额，让全球都“震动”了一下。

"You rob??""Two hours was defeated in 6000 yuan.""Taken yesterday at noon the arrival of the bed is tasted already,Express to force."yesterday,On the Internet/In the office,People are talking about just the past a net is crazy purchase feast.because,Chinese netizens created the single day sales,Let all the world"vibration"once.

　　“天猫的数据证实，中国的内需并不是没有拉动的空间，而是需要恰当的刺激手段。”分析人士说。在当前经济形势下，11.11购物狂欢节的汹涌客流和极为庞大的单日成交量显示了老百姓较强的消费意愿和较高的消费能力，这对拉动内需无疑是个积极信号。

"Days of cat data confirm that,China's domestic demand and not pull space,But need appropriate stimulus means."Analysts say.In the current economic situation,11.11 shopping carnival surge passenger flow and extremely large single day turnover shows that people strong willingness to consume and high spending power,The stimulating domestic demand undoubtedly is a positive signal.

　　11月11日创下的单日消费191亿并不意味就这样静止，它还给线下带去数百亿消费。

November 11, a day of consumption 19.1 billion doesn't mean so stationary,It back to offline to tens of billions of consumption.

　　“在聚划算上秒了2张餐券，到时可以和朋友一起去聚餐。”杭州白领小茉展示着她其中一件战利品。而不仅仅是餐券，预订旅游产品、培训，甚至在线订购车子、房子，这场网购盛宴显然是全方位的向消费者袭来。

"In the clustering on the 2 seconds for a meal ticket,Then can and friends to dinner."Hangzhou white-collar small Mo show her one trophy.Rather than just meal ticket,Reserve tourism products/training,Even online ordering the car/The house,The feast of the net is obviously a full range of raids to consumers.

　　本地生活服务类的商家在这次“双11”盛宴中分到了一块大蛋糕。昨天，记者从淘宝方面了解到，11月11日当天累计成交超过42万个生活服务，这其中包括了3300多间夜酒店、4000多个培训课程、10万桌美食，预订超过3700套房子、600多辆汽车。销售最让人眼红的一家4S店在11月11日零点截至到上午11点，11小时内支付宝成交1820万，累计聚出350辆北京汽车。

Local life service class merchants in this"Double 11"Feast split into a big cake.yesterday,Reporters from taobao aspects to understand,November 11, clinch a deal the accumulated more than 420000 living service,These include more than 3300 night room hotel/More than 4000 training courses/100000 table delicacies,Reserve more than 3700 houses/More than 600 cars.Sales of the most let a person be jealous of a 4 s shop in the November 11, zero by 11 o 'clock in the morning,11 hours 18.2 million pay treasure to clinch a deal,Accumulative total poly out 350 a Beijing car.

　　在整体成交数据中，杭州、上海、苏州位居成交额前三。“以每个生活服务给线下带去3000元消费为例，将给线下旅游、房产、汽车、餐饮美食、休闲娱乐等生活服务业带去超过一百亿消费。”业内人士粗粗算了一笔账。

In the whole clinch a deal in the data,hangzhou/Shanghai/Suzhou turnover in the first three."In each life services to offline to 3000 yuan consumption as an example,Will give offline tourism/property/car/Restaurant food/Entertainment and leisure life services to more than ten billion consumption."The personage inside course of study thick calculate a bill.

　　线下商场也不甘心在这个日子做配角。“网购对商场的影响当然会有，但商场还是会走自己的路。”杭州一家商场相关负责人表示。就目前情况看来，杭州大多数商场还是将双11作为一个促销节，顺便号召大家也来血拼一把。

Offline store also not voluntarily in the day to do in a supporting role."The influence of the net in stores there will of course be,But market will still go his own way."Hangzhou a bazaar officials say.From the cases so far,Hangzhou most stores or will double 11 as a sales pitch,By the way we call to shopping a.

　　杭州大厦相关负责人告诉记者，今年的双11，商场也是推出了重磅促销。“和去年11月11日相比，今年杭州大厦双11的销售业绩增长了近16%。

Hangzhou tower related person in charge told reporters,This year's double 11,Market is also introduced a big promotion."And last year on November 11 compared,This year the hangzhou tower double 11 sales rose by nearly 16%.

　　尽管商场也热衷搭上双11这样在网上走红的节日，但很明显，要和网购拼价格，那并不现实。“和网购拼价格，那就没路可走。”一业内人士表示。这几年来，虽然商场受到了网购的影响，但商场与网络走的是差异化之路。“商场的顾客和网购的还是有比较大的区别。”杭州大厦相关负责人表示，商场的大部分优质客户，对网购并不敏感。

Despite the market is also keen to build on double so popular holiday on the Internet,But obviously,The net price and spell,It is not reality."And the net price spell,There will be no way to go."A the personage inside course of study says.In the past few years,Although the market is the influence of the net,But market and network go is differentiated road."Market customers and e-commerce or have bigger difference."Hangzhou tower officials say,Most of the clients shopping mall,The net is not sensitive to.

　　“O2O未来会改变中国。”正像李开复所说，线上、线下一旦连起来，这是巨大的爆发式的力量。有数据显示，2011年中国O2O市场规模为562.3亿元，预计2012年将达到986.8亿元，增长率为75.5%，而撬动的是数以万亿计的消费市场。

"O2O future will change China."Just as the kai-fu lee said,online/Offline once even up,This is huge explosive power.Data show,In 2011, China O2O market size for 56.23 billion yuan,Is expected in 2012 will reach 98.68 billion yuan,Growth rate is 75.5%,And prise is tens of billions of thousands of consumer market.

　　“这是中国经济转型的一个信号，是新经济。”马云在接受采访时表示，这是新的商业模式大战传统商业模式，不只制造商和贸易商们要感慨，生活服务业也被震撼到了，经济转型升级和新经济起来的时间到了。

"This is China's economic transformation of a signal,Is a new economic."Mr Ma said in an interview,This is the new business model war traditional business model,Not only manufacturers and traders had to sigh with emotion,Life service industry has also been shocked to,Economic transformation and upgrading and new economy up time.

　微博热议 Micro bo hot debate

　　@王冉V(易凯资本有限公司CEO)：【双十一对中国电子商务不是什么好事】1.在本来可以平滑的销售曲线上人为地拱出一个波峰，由于蚕食效应未必真能带来多大的实际增量，还让商家的仓储、物流、客服等环节直冲瓶颈。2.进一步强化中国消费者唯价格是从的陋习，拖着中国的电子商务公司集体远离健康毛利。

@ WangRan V(YiKai capital co., LTD., CEO):[Double tenth pair of China's e-commerce is not what good]1. In could have smooth sales curve on artificially arch out a crest,Due to encroach on effect is not necessarily true can make much of the actual increment,Still let business warehouse/logistics/Customer service and other links direct impact bottleneck.2. Further strengthen China's consumer price only from the habits of the rich,Dragged China's e-commerce company collective away from healthy margin.

　　@俞雷V(财经作家)：又有砖家说双十一透支了，说要三个月才缓的过劲，我和你打个赌，双十二马上又会引爆消费。淘宝目前的角色，很类似以前的沃尔玛，在颠覆传统渠道的同时，平抑了物价，又刺激了消费。

@ wendon j V(Financial writer):And a brick house said double tenth a overdrawn,Said to three months to slow the lead strength,I'll make you a bet,ShuangShiEr immediately and will detonate consumption.Clean out treasure the present role,Is similar to the previous wal-mart,In the subversion of traditional channels at the same time,Stabilize the price,And stimulate the consumption.

　　@卫哲V(阿里巴巴B2B公司前CEO)：解读淘宝双十一数字，两个历史性突破。首先，天猫数字去年和淘宝集市基本一比一，今年几乎三比一，证明网购品牌购绝对主流。其次，我国社会消费品零售总额每天三百亿左右，这次淘宝和所有电商线上营业额首次大于线下数字。绝对载入史册的日子！

@ WeiZhe V(Alibaba B2B company CEO before):Reading taobao double tenth number,The two historic breakthrough.First of all,Day cat digital last year and taobao mart basic one to one,This year almost three to one,The net brand proof purchase absolute mainstream.secondly,China's social total retail sales of consumer goods about thirty billion every day,The taobao and all electrical business online for the first time, turnover greater than offline digital.The day of absolute in history!