近些年，“银发旅游市场”越来越被旅行社重视，随着出行次数的增多，老年人的旅游需求也逐渐多样化。相应地，旅行社的老年游出境游产品逐渐丰富，旅行团主题逐渐细化，不同时期推出不同产品，尤其是邮轮等旅游方式使得老年游从观光向度假转化。而休闲专家则认为，从整体老年生活的现状和旅游业界来看，老年游的形势依旧严峻。

In recent years,"Silver tourism market"More and more attention by travel agencies,With the increase of the number of travel,The elderly travel demand also gradually diversified.accordingly,Travel agency old swim outbound tourism products to enrich gradually,Tour theme gradually refining,Different period out of different products,Especially cruise tourism way that the elderly to swim from sightseeing to holiday transformation.And leisure experts think,From the whole old life present situation and travel industry to see,Old swim situation is still severe.

　　欧洲和邮轮是老年游新宠 Europe and cruise is old swim to be bestowed favor on newly

　　“大众观光游越来越少，而老年人对旅游团的依赖性比较强，所以老年游是我们很重要的一块内容。北京春秋国旅总经理杨洋介绍，“从这几年老年游的变化来看，七八年前国内游的比重比较大，近年来出境游开始增加。”

"Mass sightseeing tour less and less,And the elderly to tour the dependence of the strong comparison,So old swim is we very important a piece of content.Beijing CST general manager YangYang is introduced,"From this a few years old swim change to see,Eight years ago, the proportion of domestic tourism is larger,In recent years, outbound tourism began to increase."

　　这不仅是一家旅行社对市场的认识，老年人出境游是整个行业的新亮点。

This is not only a travel agency to the understanding of the market,The old outbound tourism is the industry's new luminescent spot.

　　以中老年旅游为核心的金色福旅游从2011年开始不断开发国际游产品，推出的目的地包括俄罗斯、欧洲三至五国连线深度游，印度一地11天，尼泊尔深度11天等等。其中俄罗斯报名情况最好，行程安排上宫殿和博物馆的参观都在三个小时以上，一些大的博物馆参观不安排在同一天。

To old tourism is the core of the golden f tourism from 2011 began to constantly develop international tour products,Launch of the destination including Russia/The European three to five countries attachment depth vernier,India a 11 days,Nepal depth 11 days, etc.In consideration of the enrollment situation which Russia best,Scheduling the palace and the museum visit in three hours,Some big museum visit not arranged in the same day.

　　凯撒旅游北京分公司常务副总经理郑丹认为，世界各地都成为“老年游”的目的地，只要做到安全、舒适，无论是豪华精品团，还是普通团队，老年人的参与性都很高。在目的地的选择上，老年游的产品兼顾自然风光与历史文化的融合；在行程安排上，内容丰富而节奏舒缓；在交通工具的选择上，老年游的产品则尽量减少舟车劳顿。

Caesar tourism Beijing branch, the standing deputy general manager zheng dang think,All over the world have all become"Old swim"destination,As long as do safety/comfortable,Whether luxury products group,Or ordinary team,The old participation is very high.In the choice of destination,Old swim products give attention to two or morethings natural scenery and historical and cultural fusion;In the schedule,Rich in content and slow;In the choice of transport,Old swim products is to minimize the vessel and vehicle lawton.

　　众信旅游出境旅游公司总经理张磊认为，中老年人出境游市场主要呈现以下特点：首先，中老年人退休在家后有充裕的时间和一定的积蓄，中长线产品比较受青睐。其次，欧洲因其浓厚的文化底蕴，近年来成为中老年出游的主要目的地。

The letter travel outbound tourism company general manager zhang lei, think,The elderly outbound tourism market mainly presents the following features:First of all,The elderly retired at home has plenty of time and certain savings,ZhongChangXian product is popular.secondly,Europe because of its rich culture details,In recent years become a major destination for middle-aged and old travel.

　　另外，中老年游客对于旅游企业忠诚度较高，高质量的产品、旅途中贴心的安排及服务等都将会给中老年人留下深刻印象。

In addition,Elderly tourists to the tourism enterprise high loyalty,High quality products/The journey of sweet arrange and services will be in old people to leave a deep impression.

　　出境游中的邮轮旅游因其安全舒缓成为向老年人重点推广的旅游方式，如凯撒旅游推出的歌诗达邮轮“维多利亚号”新马6日之旅、皇家加勒比游轮“海洋绿洲号”东加勒比海+美国经典15日之旅；金色福旅游安排从莫斯科坐6晚邮轮到圣彼得堡的行程，都颇受老年人欢迎。

Outbound tourism of cruises because of its safety relieve become old people to focus on promotion of tourism manner,As Caesar tourism launch of the song poetry of cruise"Victoria,"The new horse 6 trip/Royal Caribbean cruise ships"Ocean oasis number"East Caribbean + American classic 15 trip;Golden f travel arrangement from Moscow sat 6 night cruise to st. Petersburg stroke,Are popular with old people welcome.