携程私家团 揭秘 Ctrip private group revelation

　　2人即可成团、专车专导、行程弹性自由……为了满足旅游者对旅游私密性和个性化的需求，2012年，携程旅游打破传统团队游的操作模式和常规观念，推出了一种定位于中高端旅游者的团队游产品类型——私家团。

Two people can lump/Special designed guide/Stroke elastic free……In order to satisfy tourists travel to privacy and personalized needs,In 2012,,Ctrip travel to break the traditional swim team of the operating mode and the conventional idea,Introduced a kind of positioning in high-end tourists team tour products - private group.

　　作为一种新的旅游产品形态，“私家团”对于一些人来说还有点陌生。为什么叫私家团？私家团与常规团队游、自由行、半自助游有什么区别和联系？私家团是否就意味着“顶级游”？一些旅游爱好者对“私家团”有着诸多疑问。从本期开始，新京报旅游周刊将与携程旅行网共同推出“私家团”系列报道，剖析私家团的概念与内涵，探秘私家团的行程安排，并通过“免费体验私家团”等活动，拉近读者与私家团的距离，让消费者有机会更深入地了解这一新型旅游产品和方式。

As a new tourism product form,"Private group"To some people a little strange.Why is it called a private group?Private group and normal group tour/Freedom ride/What is the difference between half self-help and contact?Private group does that mean"Top swim"?Some tourists to"Private group"Has many questions.From this period begin,The Beijing news weekly will travel with ctrip together with"Private group"Series of reports,Analyzes private group's concept and connotation,Quest private group's schedule,And through the"Free experience private group"activities,Close the distance of the reader and private group,Let consumers have a chance to have a better understanding of this new type of tourism product and the way.

　　本期，本报记者专访了携程旅行网旅游业务部营销高级经理顿继东，为大家介绍“私家团”的小秘密。

this,Our newspaper reporter to interview the ctrip tourism Marketing Department's senior manager of the east,introduce"Private group"Little secret.

　

　概念 concept

　　私家团是小众、有品质的旅行团

The private group is small/The quality of a tour group

　　新京报：据说私家团一开始叫“专属游”，为什么要改名字？

The Beijing news:It is said that a private group began to call"Exclusive swim",Why do you want to change a name?

　　顿继东：“专属游”听起来冷冰冰的，感觉缺乏生命力，一些人会误以为是和自己没有关系的、普通人不能参与的一种旅游产品，“专属”有点排斥别人的意思。我们觉得不够有魅力，所以就改成了现在的名字——私家团。

Meal after east:"Exclusive swim"Sounds cold,Feel the lack of vitality,Some people mistakenly think that is and no relationship/Ordinary people can't participate in a kind of tourism products,"exclusive"A little reject others mean.We feel not very attractive,So I changed the name of the now - private group.

　　私家团的命名借鉴了私家车、私家路、私家菜等称谓，强调它是一种非公共的，比较小众的，有品质、有个性的旅游产品。

The private group named lessons from the private cars/Private road/Private vegetables appellation,Emphasize that it is a kind of non public,Smaller of the,A quality/Individualized tourism products.

　　私家团首先是“团”，因为它也有固定的行程（虽然行程更弹性），也有专车和导游，所以它是团队游的一种。私家，则反映了它的特点是不跟陌生人在一起，就如同自己家里的私人宴请一般，宴请的都是自己认识的人。同时，在中国人的观念里，只有关系好的人才可能被请到家里来吃东西，所以私家团更向人们传递了亲密、亲切的感觉。

Private group is first"group",Because it has fixed stroke(Though the journey more elastic),Also have special and guides,So it is a kind of swim team.private,It reflects its characteristics is not heel stranger together,Like his house private banquets general,Dinner will be know.At the same time,In the Chinese idea,Only relationship good talent may be please to come home to eat,So private group to transfer more people close/Kind feeling.

　　

形式 form

　　比自由行省心，比团队游自在

Do save worry than freedom,Swimming at ease than team

　　新京报：与传统的团队游、自由行、半自助游相比，私家团的优点是什么？在近几年自由行方兴未艾之时，为什么要推出私家团？

The Beijing news:With the traditional swim team/Freedom ride/Half than self-help,What is the advantage of private group?In recent years the freedom ride when,Why do you want to launch private group?

　　顿继东：传统的团队游省心、安全，由领队、导游、司机至少三人来照顾一个团，游客的吃、住、行、玩都有人安排，自己不用费心。缺憾是行程太固定，且有“众口难调”的问题，游客的旅行心情容易被团队里的其他人影响。在旅游的舒适度、自由度上，团队游存在着缺憾。

Meal after east:The traditional team swim save worry/safety,By the/guide/The driver at least three people to take care of a group,Tourists have/live/line/Play is arranged,Themselves don't bother to.I travel too rigid,and"It is hard to please all"problem,Tourists travel mood to the rest of the team influence.Travel in the comfort/Degree of freedom in,Swim team there is regret.

　　自由行听起来自由自在，但游客要参加自由行，就需要有一些旅行经验和能力，需要去事先做旅行的功课，行程中许多问题都要自己去解决，比较劳累和辛苦。

Freedom ride sounds free,But visitors to attend free line,It is necessary to have some travel experience and ability,Need to do some travel homework,Trip many problems will be to solve,Comparative hardship and hard work.

　　半自助游可以看作团队游和自由行的折中方案，有团队行程、也有自由活动，但并未弥补团队游和自由行本身的缺憾。

Half Tours can be seen as a team to swim and free done compromises,Has the team travel/Also have free activities,But did not make up for the team to swim and freedom ride itself be short of regret.

　　私家团比自由行省心，比团队游自在。它摒弃了传统团队游的缺点，汲取了自由行的优点，既保证了团队游的安全性（全程有专车、专导），非常舒适，又没有陌生人打扰，行程是自由和自主的，固有的行程可以调整。游客和导游商量，在喜欢的地方可以多停留，不喜欢的地方可以马上离开。游客想了解游览地的情况，都可以问导游。导游知道哪里有什么好吃的，哪里可以买到游客想要的商品，游客就好像带了一个随身的“旅游宝典”。

Private group than freedom ride save worry,Swimming at ease than team.It abandoned the traditional team swim faults,Absorbing the advantages of free ways,Not only ensure the team travel safety(Full have special/Designed guide),Very comfortable,And there is no stranger to bother,Stroke is a free and independent,Inherent stroke can be adjusted.Tourists and tour guide to consult,In like place to stay,Don't like the place to leave at once.Tourists want to know the situation of resort,Can ask guide.Tour guide know where have what good is that,Where can I buy the tourists want goods,Visitors like take a carry-on"Tourism bible".

　　

适合人群 Suit a crowd

　　几乎所有人都适合私家团

Almost all people are suitable for private group

　　新京报：私家团适合哪些人群？

The Beijing news:Private group for which the crowd?

　　顿继东：几乎所有人都适合参加私家团，特别是要享受亲情之乐、爱情之蜜、友情之欢。

Meal after east:Almost all people are fit for private group,Especially want to enjoy the joy of love/Love is sweet/Pleasure of friendship.

　　私家团有专属的车，导游为一家人提供服务，老人和孩子得到更多的关照，对于上有老下有小的游客来说，导游可以照顾老人和孩子，他们能有更多时间欣赏风景。

Private group have own car,Tour guide service for the family,The old man and the child get more attention,For visitors who has both,Tour guide can take care of the children and old people,They can have more time to enjoy the scenery.

　　新婚的情侣、多年的夫妻，两人出游最强调不受打扰，私家团就提供了这样的空间。携程私家团有专门的“蜜月游”，可安排双人SPA套餐、双人烛光晚餐、婚纱套餐等，还可安排住宿特别有情调的酒店，这能更好地生发出浪漫的气氛。

Newly married couples/Years of husband and wife,Two people to travel the most emphasis on not disturbed,Private group provides such space.Ctrip private group has special"Honeymoon trip",Can arrange double SPA package/Double candlelight dinner/Wedding package, etc,Still can arrange accommodation special have emotional appeal of the hotel,This can better expresses the respects of romantic atmosphere.

　　朋友之间结伴出游、几对相互熟识的夫妻集体出游，也适合选择私家团。朋友之间可尽情喝酒、唱歌、侃大山、做游戏，不怕影响到别人。吃饭可以按照口味随意选择，而在传统团队游里，餐饮只能“随大流儿”。此外，观光、吃饭的时间都更加弹性灵活。

Between friends travel companion/A few familiar with each other for the husband and wife collective travel,Also suits to choose private group.Friends can enjoy drinking/singing/yack/games,Not afraid of affect others.Eat can select according to taste,And in the traditional team in the swim,Food can only"Along for the ride".In addition,sightseeing/Dinner time is more elastic agile.

　　除了普通人，私家团也适合那些不愿“被签字被合影”的公众人物，可以解决这些公众人物的出行烦恼。

In addition to ordinary people,Private group also suitable for those who don't want to"Is the signature is photo"Public figures,Can solve these public figure travel troubles.

　　此外，两个不太认识的人，比如商业上的合作伙伴，为了增进彼此的了解，也适合参加私家团。人在旅行中，心情特别放松，能很自然地露出“本我”，在美景面前，散发出性情中的一面，在轻松氛围中，建立友情和信任。

In addition,Two don't know,Such as business partners,In order to improve our understanding of each other,,Also fit for private group.Trip in,Mood special relax,Can naturally show"This I",Beauty in front of,Send out a side of the nature,In a relaxed atmosphere,A friendship and trust.

　

　特色 characteristics

　　小饭馆小酒店小院儿只适合小团队

Small restaurant small hotel small courtyard is only suitable for the small team

　　新京报：除了形式上的特点外，有哪些打动游客的内在品质？

The Beijing news:In addition to the characteristics of the form outside,What impress the inner quality of visitors?

　　顿继东：我们一直在做改善，力图使行程、用餐上更个性。

Meal after east:We have been doing to improve,Tried to make the trip/The meal more personality.

　　比如，我们会安排一两次当地风味的餐饮，可能就是在当地的一个小馆子里吃饭，但是很干净，味道有特色。对于这样的小餐馆，常规的团队游就无法安排，因为小餐馆不够规模，容纳不下一大团的人。另外，一些有特色的酒店很有“情调”，游客就像住在一个远房亲戚家，但这种酒店往往规模较小，传统的大团也不可能在这样的地方住宿。

Such as,We will arrange one or two local flavor of food,May be in a local small restaurant for dinner,But very clean,Flavor have characteristics.For such a small restaurant,Conventional team swim can't arrange,Because the little restaurant is not scale,Can't hold a mass of people.In addition,Some characteristics of the hotel is"Emotional appeal",Visitors like to live in a distant relatives,But the hotel often smaller,The traditional mass of also can't be in such a place accommodation.

　　一些有特色的景点，比如某人家的小院儿，不适合大巴士前往，只适合几个人去看看。而且一群人和几个人玩的项目也不一样，可能几个人只想在沙滩上发呆休息，而一群人在一起，则可能会起哄。

Some characteristics of the scenic spot,Such as a family of small courtyard,Not suitable for big bus to,Only for a few people to see.And a group of people and a few people play project is not the same,May be some people just want to rest on the beach in a daze,And a group of people together,They might be kick up a fuss.

　　行程上的提升和升级，是目前携程私家团研发团队在做的事情。

On the stroke of ascension and upgrade,Ctrip is the private group research and development team in doing.

　　

价格 price

　　私家团并不奢华

Private group is not costly

　　新京报：有人认为私家团一定是“顶级游”，能否谈一下私家团的价格问题？

The Beijing news:Some people think that private group must be"Top swim",Can you talk about the price of the private group?

　　顿继东：私家团与顶级游是两回事，私家团的价格比一般团队游高出20%-30%。根据携程旅游的一份网上调查问卷显示，即便价格稍贵，但安全又自由的私家团行程还是吸引了许多游客来尝鲜。私家团并不奢华，我们安排的一些特色餐馆价格不贵，游客也可按自己的意愿，选择三星级酒店。

Meal after east:Private group and top swim are two different things,Private group's price is higher than general swim team more than 20% - 30%.According to the electronic tourism a online questionnaire display,Even if your price a little,But safe and free private group stroke or attracted many visitors to its freshness.Private group is not costly,We arranged some restaurants and the price is not expensive,Visitors can also according to his own will,Choose three star hotel.

　　私家团的价格与出游目的地、参团人数有关。私家团最少2人成团，但上不封顶，参加的人数越多，分摊到每个人身上的价格也越低。

The price of the private group travel destination/CanTuan number about.Private group at least two lumps,But not capped,The more the number,Allocation to each person, the lower the price.

　　如果说传统的团队游是大餐厅里的大锅菜，那么私家团就像是情调小馆里的风味小炒，价格稍高，却也让人能够吃得起。而它所带来的体验，则是专属于自己的小炒的味道。私家团是未来家庭出游的一个方向，凭借携程旅游系统化、规模化的研发优势和技术优势，私家团这样的小炒会越做越独特、越精致。 ——顿继东

If the traditional swim team is the DaGuoCai meal hall,So private group is like a little emotional appeal the flavor dishes,Slightly higher prices,But also for people to be able to eat up.And it brought about by the experience,Is dedicated to their dishes taste.Private group is the future of the family travel in one direction,With ctrip tourism systematic/The development of scale advantages and technological advantages,The private group that starch will more does more unique/More delicate. - the east's

　　本版采写/新京报记者 张雪松

This article/Beijing news reporter ZhangXueSong