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中国散客比例接近发达国家水平--亲稳舆论引导监测室
2013-01-30

  自由行走过从开创到爆发式发展十年,正从小众走向主流旅游方式,中国旅游研究院、携程旅游近日发布《中国自由行发展报告》,报告显示中国的散客旅游比例已接近发达国家水平,其市场容量远远大于团队旅游。2012年携程集团通过机票、酒店预订等服务超过5000万人次旅游者,度假自由行群体的人次已超过百万。

Freedom from walking to bombard a decade,Are all the way into the mainstream way from tourism,China's tourism research institute/Ctrip travel released recently[China's freedom ride development report],The report shows that China's individual traveler tourism scale already close to those of developed countries,The market capacity is far greater than the team travel.In 2012, through electronic ticket/Hotel reservation service and so on more than 50 million people tourists,Holiday free line group has more than one million people.

  

成熟市场散客比例高 Mature market individual traveler ratio is high

  随着旅游市场的日趋成熟,散客自由行已经成为一种趋势。目前,欧美各主要旅游 接待国的散客市场份额占到了70%-80%,接待散客旅游的能力,已经成为衡量一个国家或地区旅游业成熟度的主要标准。

With the increasing maturity of the tourism market,Individual freedom ride has become a trend.At present,Europe and the United States the main tourism receiving country's individual traveler market share up to 70% - 80%,The ability to receive individual traveler tourism,Has become the measure of a country or region tourism maturity of the main standard.

  报告认为,我国旅游市场的散客化自由行趋势日趋明显,散客的绝对数和在客源总数中所占比重逐年增加,2012年国内旅游市场接近30亿人次,跟随旅游团的比例预计不足5%。个人自由行市场存在着巨大的发展空间。

The report says,In Chinese tourism market individual traveler change free line trend has become increasingly evident,Individual traveler's absolute number and total in market proportion increased year by year,In 2012, domestic tourism market nearly 3 billion people,Follow the proportion is expected to less than 5%.Personal freedom ride market there was a huge space for development.

  

境内目的地三亚最热 Sanya is the hottest destination within the territory

  报告还发布了2012年度自由行人气排行榜,包括出发城市人气排行、国内目的地人气排行、出境目的地人气排行。

The report also released 2012 annual free pedestrian gas list,Including city based on popularity rankings/Domestic destination popularity rankings/Outbound destination popularity rankings.

  十大自由行出发城市:上海、北京、广州、深圳、杭州、南京、成都、天津、厦门、重庆。

Ten free line starting cities: Shanghai/Beijing/guangzhou/shenzhen/hangzhou/nanjing/chengdu/tianjin/xiamen/chongqing.

  十大自由行境内目的地:三亚、厦门、丽江、九寨沟、桂林、北京、成都、青岛、西安、杭州。

Ten freedom ride domestic destination: sanya/xiamen/lijiang/jiuzhaigou/guilin/Beijing/chengdu/Qingdao/xian/hangzhou.

  十大自由行出境目的地:香港、澳门、普吉岛、马尔代夫、首尔、巴厘岛、新加坡、台北、东京、暹粒。

Ten free line exit destination: Hong Kong/the/phuket/maldives/Seoul/Bali/Singapore/Taipei/Tokyo/Siem reap.

 

 女性散客量超过男性 Individual women more than men

  报告统计分析,总结了我国自由行旅游者的群体特征与消费行为特征:从年龄看,自由行旅游者以年轻群体为主,23岁到45岁的中青年比例约70%;从性别看,女性游客量(比例55%)超过男性已经成为一个普遍现象,而且女性的总体旅游消费水平、出游频率往往也高于男性。

Statistical analysis report,And summarizes China's freedom ride tourist group characteristics and consumer behavior characteristics: from the age of watching,Freedom ride tourists in young group is given priority to,23 years old to 45 of young and middle-aged ratio is about 70%;Look from the gender,Women visits(Ratio of 55%)More than the male has become a common phenomenon,And women in general tourism consumption level/Travel frequency is often higher than the male.



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