2013年国家旅游局将全年旅游主题确定为“中国海洋旅游年”，旅游业界预测，与海洋有关的邮轮旅游和国内境外的海岛度假旅游将会呈现几何式增长。无独有偶，1月26日海航旗下国内首艘大型豪华邮轮“海娜号”在三亚首航，标志着民族品牌进军邮轮市场。与此同时各港口城市也推出相应政策，来吸引邮轮游客能够停下脚步。

In 2013, the national tourism administration will be determined as the tourism theme"China's Marine tourism year",Travel industry forecast,And Marine related cruises and domestic overseas island vacation tour will present geometry type growth.similarly,On January 26, its process of domestic first ship large luxury cruise"The sea, her"In sanya maiden voyage,Marks the national brand to cruise market.At the same time the port cities also introduced the corresponding policy,To attract cruise visitors to stop.

　　

邮轮开启中国海洋旅游年 Cruise opened China's Marine tourism year

　　玩几天再起航 To play a few days to set sail

　　2013年国家旅游局全年旅游主题定位为“中国海洋旅游年”，而就在1月26日海航旗下中国内地首艘豪华邮轮“海娜号”在三亚首航，正式宣布民族品牌进军邮轮市场;与此同时，皇家加勒比、丽星、歌诗达等邮轮巨头纷纷开始布局全年的中国市场，2013年邮轮大战一触即发。而作为承接这些海上巨无霸的港口城市也在冥思苦想，不能总是“送出去”，如何吸引游客在港口先玩几天再上船才是旅游部门的初衷。因此，到港，停下脚步，登船，也许这才是今年邮轮旅游的最新节奏。

In 2013, the national tourism administration for tourism theme positioning"China's Marine tourism year",But on January 26, its process of mainland China first luxury cruise ship"The sea, her"In sanya maiden voyage,Officially announced the national brand to cruise market;meanwhile,Royal Caribbean/Beautiful star/Song poetry, such as to cruise giant began to layout the market in China,In 2013 a cruise war.As to undertake these sea port city of a big MAC in puzzle,Can't always"Sent out",How to attract tourists in port to play a few days reship is tourism department's purpose.so,To port,stop,boarding,Perhaps this is the latest rhythm of the cruise this year.

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-市场 market

　　邮轮产品全面起订 Cruise product comprehensive minimum order

　　记者从旅行社了解到，伴随着春节期间邮轮产品销售的火热态势，邮轮大战从年初便开始打响，预计今年参与邮轮旅游的中国游客将有大幅增长。携程旅游事业部业务副总经理何勇表示，目前春节的多条邮轮航线已售罄，今年3-4月春季的上海母港航线，在歌诗达等邮轮公司的大力促销下，已经提前进入预订高峰期，个别航次的优惠舱位已经一票难求。

Reporters learned from the travel agency,During the Spring Festival with cruise product sales hot situation,Cruise war started from the beginning of the year began,This year is expected to participate in cruises Chinese tourists will have a significant growth.Ctrip tourism department business deputy general manager HeYong said,At present more than the Spring Festival cruise line already sold out,This year in March and April spring Shanghai mother port route,In poems of cruise company such as the strong promotion next,Have time to peak reservation,Individual voyage of preferential space have a ticket is hard to find.

　　鸿鹄逸游邮轮产品总监陈彦豪介绍说，鸿鹄已全面布局2013年高端邮轮市场，北京、上海出发可预订邮轮线路共近40条，新产品仍在陆续上线中。“在邮轮公司不断增加运力，邮轮线路不断丰富的情况下，今年邮轮旅游规模将继续保持快速增长趋势。”凯撒旅游相关负责人表示，今年春节的邮轮旅游市场即销售火热，地中海+巴黎13日之旅、地中海+瑞士雪山12日之旅等热门产品早早售罄，中东9日之旅、海南+越南4日之旅、新马泰9日之旅等产品均仅有几席空位。“甚至2014年春节的邮轮产品——穿越南极圈‘海钻号’16日极地迎春之旅现在都已经推出。”该负责人补充说。同时，多家旅行社相关负责人均表示，虽然还没到2月，但今年春季之后的邮轮船票已预订过半，个别船位的预订率已达7成以上。据业内普遍预计，2013年中国母港航线的运力将持续增长，增长率预计将超过100%。

And a large swan swim cruise director of product ChenYanHao said,A large swan has a comprehensive layout 2013 high-end cruise market,Beijing/Shanghai start booking cruise line were nearly forty a,The new product is still in the online in succession."In the cruise company increasing capacity,Cruise line continuously under the condition of the rich,This year cruises scale will continue to maintain rapid growth trend."Caesar tourism officials say,This year the Spring Festival cruise tourism market is hot sales,Mediterranean + Paris trip to 13/Mediterranean + Swiss snow mountain 12 trip and popular products sold out early,Middle East trip to 9/Hainan + Vietnam 4 day trip/New matei 9 trip and other products are only a few seats available."Even 2014 years the Spring Festival cruise product -- through the Antarctic circle‘Sea drill,’16 polar winter jasmine trip now have been introduced."The official added.At the same time,Many travel agencies related responsible for per capita said,Although haven't to 2 months,But this year spring after the cruise reservation has more than half,Individual position reservation rate has reached more than.According to industry generally expected,2013 years of course first lady was greeted port capacity will continue to increase,Growth is expected to more than 100%.

　　

高端航线层出不穷 High-end route emerge in endlessly

　　目前，皇家加勒比“海洋水手号”、歌诗达邮轮“大西洋号”和丽星邮轮“双子星号”都确认在今年的上海母港航线。而海航旅业邮轮游艇管理有限公司总裁张浩也向记者透露，旗下“海娜号”将在三亚完成第一航季后转港至天津开始运营韩国航线。除了这些新面孔来到家门口外，一些旅行社还推出了更加高端的邮轮产品满足消费者的个性化需求。

At present,Royal Caribbean"Marine mariner"/Poems of cruise"Atlantic number"And star cruises"Superstar Gemini"Confirm in this year's Shanghai mother port route.And can get to the hna's travel cruise yacht management co., LTD., the President also revealed to reporters,its"The sea, her"Will finish the first season in sanya to turn to tianjin port after start operation South Korea route.In addition to these new faces to the door,Some travel agency also launched a more high-end cruise products to meet the personalized needs of consumers.

　　凯撒旅游相关负责人介绍，在一系列邮轮产品中，南北极探险邮轮产品格外受到游客关注。今年6月，北极点19日巅峰破冰之旅即将起航。“到达其他交通工具无法到达的目的地，是邮轮旅游的一大特色。为使得南北极旅游产品内容更加丰富，我们特别在北极产品中加入了俄罗斯的深入游览，在南极产品中则加入了阿根廷的深度游览，满足了游客购物、美食等多重旅游需求。”该负责人表示。

Caesar tourism relevant controller introduces,In a series of cruise products,Polar adventure cruise products by all the visitors attention.In June this year,Group of 19 peak ice-breaking soon set sail."To the other traffic tools can't reach the destination,Is the one big characteristic of cruises.North and south poles to make tourism product content more rich,We special in the arctic products joined Russia further visit,In the Antarctic products are joined the Argentine depth tour,Meet the tourist shopping/Food and other multiple travel demand."This person in charge said.

　　此外，陈彦豪补充说，随着中国富裕人群的增长，高端消费者不再满足于现有大众邮轮的硬件和服务，转而寻求更高端的中小型豪华邮轮，体验更私密更奢华更闲逸的邮轮之旅。如“精致邮轮千禧号·美国阿拉斯加+旷世冰川体验”选择阿拉斯加海域最好的旅游季节夏季，亲临阿拉斯加的冰川美景和高纬度野生动植物，由于风景的季节特性，产品仅在5-8月有售，成为热衷独特景观和个性化服务的高端人群热捧产品之一。而大洋邮轮玛俐那号北欧+俄罗斯，大洋邮轮蔚蓝海岸号意大利+希腊+黑山+克罗地亚，这两条市面上少有的邮轮产品，售价分别在16.9万和14.9万，出行时间尚早，却已有不少预订意向，适合家庭出游的迪斯尼梦想号、挪威邮轮夏威夷四岛联游等也是关注度很高的邮轮产品。

In addition,ChenYanHao added,With China's affluent population growth,High-end consumers are no longer satisfied with the existing public cruise hardware and services,Turning to the more small and medium-sized luxury cruise,Experience more intimate more costly more leisurely cruise trip.if"Delicate cruise millennium number · Alaska + outstanding glacier experience"Choose Alaska waters of the best tourist season summer,Visit Alaska glacier beauty and high latitude of wild plants and animals,Due to the characteristics of the season,The product only in 5 - August available,Become a unique landscape and individualized service for the high-end crowd heat holding one of the products.And manasseh ocean cruise on the li northern + Russia,Ocean cruise blue coast, Italy and Greece + black + Croatia,The two little cruise on the market products,Price in 16.9 and 149000 respectively,Travel time is still early,But many reservation intention,Suitable for family travel, Walt Disney dream/Norwegian cruise line Hawaii because most league to swim and so on is also the attention high cruise products.

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-热点关注 Hot attention

　　民族品牌进军邮轮旅游市场 National brand to cruise tourism market

　　1月26日，中国内地首艘豪华邮轮“海娜号”的首航仪式在三亚凤凰岛国际邮轮港举行。“海娜号”邮轮的首航标志着民族品牌正式进军邮轮旅游市场，打破了境外邮轮公司在中国市场的垄断局面，为中国游客在邮轮旅游产品方面提供了全新的选择。

On January 26,,Mainland China first ship to luxury cruise"The sea, her"The maiden voyage ceremony in sanya phoenix island international cruise port a."The sea, her"Cruise's maiden voyage marks the formal national brand to cruise tourism market,To break the overseas cruise company in the Chinese market monopoly situation,For Chinese tourists in the cruise tourism products provides a new choice.

　　记者了解到，“海娜号”邮轮是目前中国内地第一艘也是最大的豪华邮轮，船内公共设施齐全，包含餐厅、免税店、娱乐场、剧院、SPA中心、宴会厅、酒吧、多功能会议室、游泳池等，可以满足船上旅客各项生活和娱乐需求。1月至4月期间，“海娜号”以三亚为母港运行三亚——下龙湾、三亚——岘港、三亚——下龙湾——岘港三条航线;5月至9月转至天津母港，运行天津、韩国仁川及济州岛航线。

The reporter understands,"The sea, her"Cruise is the mainland China first ship is also the biggest luxury cruise,Internal public facilities,Include restaurant/Duty free/casino/theatre/SPA center/Banquet hall/bar/Multi-purpose conference room/Swimming pool, etc,Can satisfy all the passengers on board and recreational needs of life.January to April,"The sea, her"To sanya for mother port operation - halong bay sanya/Sanya - da nang/Halong bay sanya - - da nang three routes;May to September turn to tianjin port of mother,Operation tianjin/South Korea incheon and jeju route.

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>>马上就访 'll visit

　　海航旅业邮轮游艇管理有限公司总裁张浩 Hna travel cruise yacht management co., LTD., President

　　优势在于品质与整合 Advantage lies in the quality and integration

　　海航旅业进军邮轮市场，和国外的邮轮巨头相比，绝不会去拼低价竞争，反而是要靠海航惯有的高品质服务以及集团旗下丰富的优质资源来凸显品牌优势。首先在服务上就会和国外的邮轮有所区别，这些会体现在各处细节上，比如餐饮方面，我们会根据国人的习惯改造中央厨房，比如一定要有能做饺子、粥等中餐的相应工具。同时在客房中，中国人一般都有泡茶的习惯，因此就要给他们准备足够数量的茶壶。

Can get to the hna's travel to cruise market,Compared with foreign cruise giant,Never do it at a low price competition,It is to depend on a consistent set of hna group, the high quality service and the rich high quality resources to highlight the advantages of brand.First of all services will be different and foreign cruise,These will be reflected in every detail,Such as dining,We will according to the habit of Chinese reform central kitchen,Such as must have can make dumplings/Porridge and the corresponding Chinese tool.At the same time in the room,Generally, Chinese people have the habit of tea,So they are going to prepare a sufficient number of the teapot.

　　而打通产业链，提供“一站式”服务更将是海航旅业旗下邮轮的一大特色。比如，依托海航集团旗下优质资源，在酒店、航空、游艇、旅行社、地面服务等各产业链要素的支持下，“海娜号”就可以陆续提供包括单船票产品、散客产品、团队打包产品及个性定制化服务产品在内的多种旅游产品组合及一站式便捷服务。举个例子，旺季时三亚机票一票难求，但通过海航自身的“机票+船票”组合，客人就可以轻松享受到最实惠、便捷的邮轮度假。当然，未来海航旅业还会真正打造出一支国际邮轮队伍，甚至60天的洲际航线、100天的环球航线这些高端产品也可以提供给国内的消费者。

And through industrial chain,provide"one-stop"Services more will be under hna travel the one big characteristic of a cruise ship.Such as,Hna group based on its high quality resources,In the hotel/aviation/yacht/Travel agency/Ground service and so on various industrial chain elements of the support,"The sea, her"Can provide including single tickets in products/Individual traveler products/Team packing products and customized services, individual product variety of tourism product portfolio and convenient one-stop service.For example,When the season ticket sanya a ticket is hard to find,But through the process of their own"Ticket + tickets"combination,Guests can easily enjoy the benefits/Convenient cruise vacation.Of course,The future can get to the hna's travel will also create a truly international cruise team,Even sixty days of intercontinental route/100 days of global route these high-end product can also be provided to domestic consumers.

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-行业动态 Industry dynamic

　　皇家加勒比游轮有限公司亚洲区副总裁刘淄楠博士 Royal Caribbean cruise co., LTD., vice President of Asia Zi Dr Liu nan

　　两艘14万吨级豪华游轮来华 The two 14 - luxury cruise ships to China

　　从去年各大旅行社的销售情况来看，皇家加勒比的在华运营情况非常乐观，去年总销售量突破至2011年的2.6倍，接待游客数量超过11.5万人次。今年，皇家加勒比将持续加大在华投入，“海洋航行者号”将于3月31日重返上海，连续第二年运营中国母港航线;其姐妹船“海洋水手号”也将于6月18日正式进入中国。届时，皇家加勒比将迎来同时在中国运营两艘14万吨级豪华游轮的局面。

From last year the travel agency sales situation,Royal Caribbean operation situation in China is very optimistic,Last year the total sales breakthrough to 2.6 times that of 2011,The number of tourists received more than 115000 people.This year,Royal Caribbean will continue to increase investment in China,"Marine voyager spacecraft"On March 31, will return to Shanghai,For the second consecutive year operation Chinese mother port route;Its sister ship"Marine mariner"Will be in June, and formally entering the China.the,Royal Caribbean will have at the same time operating in China the two 14 - luxury cruise situation.

　　将于6月在上海首航的“海洋水手号”除了有与“海洋航行者号”相媲美的各色娱乐和运动设施之外，还增添了许多最新的高科技元素，包括巨大的户外电影屏幕、Wi-Fi无线上网覆盖、平板电视机和数字触摸屏指路系统等。此外，皇家加勒比还将携手全球知名的玩偶品牌芭比娃娃，将时尚奇趣的元素融入海上假期，如在船上特别开设美人鱼舞蹈班和时装设计师工作坊，或是组织芭比娃娃故事时间等有趣的主题活动，让游客们沉浸在梦幻的世界中，同时也让中国游客更进一步地体验“游轮即是目的地”的新型旅游形态。

Will be held on June the first flight in Shanghai"Marine mariner"In addition to have and"Marine voyager spacecraft"Comparable all kinds of entertainment and sports facilities outside,Also added a lot of the latest high-tech element,Including large outdoor movie screen/Wi - Fi wireless Internet coverage/Flat TV and digital touch screen the system, etc.In addition,Royal Caribbean will also hand in hand to the world famous brand barbie doll,Fashion fabulous elements into the sea holiday,As in the ship to open special area for the mermaid and fashion designer workshop,Or organization barbie doll story time interesting theme activities,Let visitors immersed in the world of fantasy,At the same time also let Chinese tourists further experience"Cruise is the destination"The new tourism form.

　　丽星邮轮营运总监

Star cruises operations director

　　吴高贤

WuGaoXian

　　翻新升级的“双子星号”亚洲首航

Refurbished upgrade"Superstar Gemini"Asian maiden voyage

　　排水量达50764吨的“双子星号”目前已经翻新升级完毕，开始展开亚洲首航，运营从槟城出发游览喀比和普吉岛的航次以及七天六晚畅游新加坡，胡志明市，芽庄和香港的特别航次。值得一提的是，从2月1日至3月31日期间会有26个三亚出发前往岘港、下龙湾、香港的不同航次，自4月起至10月，“双子星号”还将会季节性调配至上海，开展30多个4天3晚至7天6晚的新航次，到访热门旅游港口济州、釜山、仁川、基隆、花莲、高雄、台中等。

Displacement of 50764 tons"Superstar Gemini"Has been renovated the upgrade,Began Asia maiden voyage,Operation from penang tour on cascade ratio and the island of voyage and seven days six night cruise Singapore,Ho chi minh city,Nha trang and Hong Kong special voyage.Be worth what carry is,From February 1 to March 31, there are 26 sanya will leave for da nang/Halong bay/Hong Kong's different voyage,From April to October,"Superstar Gemini"Also will be seasonal allocate to Shanghai,To carry out more than 30 4 days late 3 to 7 days and night sia times,Visit top tourist port cheju/busan/incheon/keelung/Hualien/kaohsiung/Table medium.

　　本次翻新工程预计耗资5000万美元，包括升级导航系统、船身彩绘设计以及翻新船上的各项设施如客房、餐厅、娱乐及康乐设施、零售及美容服务场所等。另外,新增了超大名牌免税购物区。

The renovation project is expected to cost $50 million,Including upgrade navigation system/Hull coloured drawing or pattern design and renovation of the ship facilities such as guest room/restaurant/Entertainment and recreation facilities/Retail and beauty services, etc.In addition,The new super brand duty-free shopping area.

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-港口之声 Sound of port

　　三亚市旅游发展委员会新闻发言人 Sanya tourism development committee spokesman

　　郑聪辉

ZhengCongHui

　　希望能把客人留下来

Hope to be able to put the guests to stay

　　三亚市已经出台了相关规划，今后要打造真正的国际邮轮母港，和许多国际大邮轮公司也在谈合作，主要目的还是希望能把更多的国内客人吸引过来。从三亚登船的通关条件来看，可以说在全国都是领先，基本十几秒一个人，从邮轮的进驻来讲，今年海航旅业的“海娜号”以及丽星邮轮的“双子星号”都会从三亚出发。但是作为旅游部门，我们更希望先能把客人都留下来，而不是迅速的送走他们，这才是发展母港经济的一大目的。但是以目前的配套产品还远远不够，未来将会依托港口来设计更加丰富、多元的旅游产品来吸引游客。

Sanya has issued the relevant planning,In the future to make the real international cruise port of mother,And many international cruise company also talking about cooperation,The main purpose is hoping to put more domestic guests attracted.From sanya embarkation of the customs clearance condition to see,Can say is a leading all over the country,Basic ten seconds a person,From the ship in speaking,This year the hna travel"The sea, her"And the star cruises"Superstar Gemini"Will start from sanya.But as tourism department,We also hope the first guests to stay,Not quick to send them off,This is the development of a great mother port economic purpose.But in the current related products are far from enough,The future will rely on port to design more rich/Multiple tourism products to attract tourists.

　　香港旅游发展局高级市场策划主任

Hong Kong tourism board, senior marketing director

　　陈妍

ChenYan

　　会设计配套旅游产品

Will design supporting tourism products

　　由启德旧机场跑道改建的香港启德邮轮码头将在今年6月中正式启用，这无疑是香港旅游的新商机。目前，皇家加勒比海邮轮、歌诗达邮轮、丽星邮轮、CrystalCruises等世界几大邮轮公司都已经在谈相关合作。而香港本身就是一个自由行的城市，所以可以预见的是，当6月码头启用后，肯定会有不少游客手拿船票前来，并先在香港玩上几天。当然，我们也会针对内地游客设计配套产品，来丰富他们的行程，比如可以考虑穿梭巴士接送往商场，或进马场观赛等，这些服务都会在码头正式启用后陆续推出。

The kai tak airport runway rebuilding old Hong Kong kai tak cruise terminal will be in 6 months of this year was officially opened,This is without a doubt the Hong Kong tourist new business opportunities.At present,Royal Caribbean cruise/Poems of cruise/Star cruises/The world such as CrystalCruises several major cruise lines have been talking about related cooperation.While Hong Kong itself is a free city did,So it is expected,When June after the commissioning of the terminal,I'm sure that there are many tourists came to hand the ticket,And to play a few days in Hong Kong.Of course,We will also for tourists from the mainland design related products,To enrich their stroke,For instance can consider shuttle buses go to shopping mall,Or into the racecourse programme, etc,These services will be the official opening of the pier after releasing.

　　青岛市旅游局规划处处长

Qingdao tourism planning marshal

　　姚刚

YaoGang

　　打造成旅游休闲中心

To create a tourism leisure center

　　青岛市以前的邮轮码头运营属于客货混杂，去年启动邮轮母港建设以来对老港区进行了充分的改造，预计2014年启用后，可以停靠绝大多数的国际大型豪华邮轮。同时，青岛本身是一个旅游城市，如何能让来青岛登船的游客获得更多增值服务也是需要我们去考虑的问题。因此我们不仅在码头建设、邮轮公司合作方面推出扶持政策，还在港口周边开始进行改造，打造一个靠近港口的旅游休闲中心，比如附近中山路的改造，还要加入商业设施、餐饮、酒店等资源，满足未来邮轮客源的各类需求。

Qingdao previous cruise terminal operation belong to passenger and cargo confounding,Last year start cruise mother port construction of the old port since the full transformation,2014 years after the commissioning of the expected,Can call the overwhelming majority of international large luxury cruise.At the same time,Qingdao itself is a tourist city,How can let to Qingdao boarding tourists get more value-added services and we need to consider the question.So we not only in the terminal building/Cruise company launched cooperation support policy,Also in port peripheral to reform,Make a close to port tourism leisure center,Such as the transformation of near zhongshan road,And to join the commercial facilities/catering/Hotel resources,To meet the future cruise passengers of all kinds of needs.

　　新加坡旅游局大中华区公关副经理

Singapore tourism board in the greater China region public relations assistant manager

　　刘媛媛

LiuYuanYuan

　　邮轮身处度假核心区

Cruise in the holiday

　　于去年10月22日正式开幕的滨海湾邮轮中心预计到今年3月，将停靠超过70艘大型邮轮，并带来20万人次旅客，使新加坡成为本区域邮轮旅游的枢纽。而新建成的占地2.8万平方米的新加坡滨海湾邮轮中心拥有两个泊位，加上原有的邮轮中心，新加坡目前共有4个深水泊位。

In October last year 22 officially opened offshore bay cruise center is expected to march this year,Would call at more than 70 major cruise ship,And bring 200000 passengers passengers,Make Singapore become the regional cruises hub.The new built covers an area of 28000 square meters of Singapore offshore bay cruise center has two berth,Add the original cruise center,Singapore now has four deep-sea berths.

　　其实，对于中国游客来说，从新加坡启程体验邮轮之旅首先是一个深入探访新加坡的好机会，因为邮轮中心的所在区域滨海湾同时也是新加坡最新的度假核心区域，这就令游客能很便捷享受丰富的度假产品。

In fact,To China for tourists,Departure from Singapore experience cruise tour first is a good chance to visit Singapore deeply,Because of the cruise center area offshore bay is also Singapore latest holiday the core region,This makes visitors can enjoy the holiday is very convenient rich products.