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中国机票在线分销 携程、腾邦、号百将居三甲--亲稳舆论引导监测室
2013-02-02
劲旅网讯,劲旅咨询近日发布《2012中国主要在线旅行商机票业务市场研究报告》(以下简称“报告”),报告指出,中国机票在线分销市场呈现“寡头垄断”的竞争格局,携程凭借在品牌、服务及产品领域的领先优势,市场份额将持续上升,预计到2015年将由目前的14.6%提升到21%。而以腾邦国际、号百为代表的企业处于第二集团,将凭借各自在区域服务、接入渠道等优势占据一定市场空间。
Giants webex,Powerful force consulting released recently[2012 China's major online travel business ticket business market research report](Hereinafter referred to as"The report"),The report says,China's online ticket distribution market present"oligopoly"In the pattern of competition,Ctrip with in the brand/Services and products field lead,Market share will continue to increase,It is estimated that by 2015 will be from the current 14.6%, rising to 21%.And to those who bond international/, as a representative of the enterprise to be in the second group,Will be in the area with their service/Access channels, etc advantages occupy a certain market space.
作为劲旅咨询2013年系列行业研究报告的开年第一份,报告全面、深入地对2012年度主要在线旅行商机票业务发展情况进行研究,并对未来几年发展进行了科学预测。
As a powerful force consulting 2013 series industry research in the opening of the first,Comprehensive report/Deep in the 2012 main online travel business ticket business development of the study,And a few years for the future development of the scientific prediction.
不同城市代理商集中度差异明显 Different city agent concentration differences are significant
重点城市TOP3代理商BSP出票量份额保持相对稳定。根据劲旅咨询统计,09-11年国内机票市场上海TOP3份额最高为45%,而西安最低仅为20%。国际机票市场昆明最高达到65%而北京最低仅为34%。从分城市TOP3代理商排名分析,携程在北、上、广均排在第一位;而腾邦国际是深圳市场头名,领先优势明显。
Key city TOP3 BSP agents a ticket quantity share remained relatively stable.According to the giants consulting statistics,, - 11 years in the domestic market share of Shanghai ticket TOP3 up to 45%,Xian and the minimum is only 20%.International air ticket market kunming highest reached 65% and the Beijing minimum is only 34%.From points city TOP3 agent in analysis,Ctrip in north/on/Wide are the first in line;And those who bond international is shenzhen top market,Leading advantages.
劲旅咨询预测 2015年携程、腾邦国际、号百控股将成中国机票在线分销市场三甲 Powerful force, a consultancy, estimate 2015 ctrip/Who bond international/Holding, will be China's top online ticket distribution market
中国机票在线分销市场呈现“寡头垄断”的竞争格局。携程凭借在品牌、服务及产品领域的领先优势,利用呼叫中心为主、互联网渠道为辅的渠道策略在全国市场占据绝对领先地位。根据劲旅咨询的研究,2012年携程出票量份额约为14.6%,预计到2015年将提升到21%。以腾邦国际、号百为代表的企业在处于第二集团,凭借各自在区域服务、接入渠道等优势占据一定市场空间。号百商旅和芒果网的机票业务在各自集团业务多元化条件下资源支持力度下降未来或将出现业务停滞或下滑局面。除此以外,以淘宝旅行和酷讯旅游网为代表的服务平台通过互联网渠道优势成为上述企业拓展市场份额的重要推动力。
China's online ticket distribution market present"oligopoly"In the pattern of competition.Ctrip with in the brand/Services and products field lead,Use of call center is given priority to/An ounce of prevention is worth a Internet channel channel strategy in the national market occupy absolute leading position.According to the giants consulting research,In 2012 the ctrip ticket quantity share is about 14.6%,It is estimated that by 2015 will ascend to 21%.To those who bond international/,, as a representative of the enterprise in the second group,With their service in the area/Access channels, etc advantages occupy a certain market space.No. The business and mango network ticket business in their respective group diversification conditions resources support future decline or stagnation or decline in business situation.In addition,Clean out treasure to travel and cool - travel network representative service platform through the Internet channel advantages become the enterprise develop the market share of the important driving force.
携程机票出票量及业务特征 Electronic ticket ticket out of the quantity and the business characteristics
根据劲旅咨询跟踪,2012年携程机票出票量或将达到4670万张,同比增长20%。在经历了2010年45%的高速增长后增速呈缓慢下滑态势,约为总体市场出票量增速的2倍。携程网以商旅客户为主的定位决定其机票业务商务色彩浓厚。
According to the giants consulting tracking,2012 electronic ticket drawn quantity or will reach 46.7 million copies,Year-on-year growth of 20%.After the 2010 growth of 45% growth after a slow decline trend,About overall market drawn quantity growth of 2 times.Ctrip to business customers mainly to determine its location ticket business business color thick.
劲旅咨询预测,2012年携程机票出票量占总体市场份额将达到15%,日均出票量从2006年的1.8万张提升到2012年的12.8万张,7年间增长7倍。从本世纪初的机场派卡到现在的PAD营销,携程机票业务的“围追堵截”营销模式取得初步成功。
Giants, a consultancy, estimate,2012 electronic ticket drawn quantity of overall market share will reach 15%,The average daily ticket quantity from 2006 in 18000 to 2012 in a promotion of 128000 copies,Seven times seven years for growth.At the beginning of this century from the airport to send card to the present PAD marketing,Electronic ticket business"rounding"Marketing model achieved initial success.
腾邦国际机票出票量及业务特征 Those who bond international air ticket out of the ticket quantity and business characteristics
机票业务是腾邦国际的核心业务,占其营收九成以上的份额。这也是腾邦区别于携程、号百及艺龙公司的核心优势,集中于公司核心资源支持机票业务的发展,为企业及个人用户提供专业安全优质的产品及服务。除机票业务外,国际围绕一站式的商旅服务需求,积极稳妥的以机票业务为主,逐步涉足酒店、租车、旅游、金融等新业务。根据劲旅咨询研究发现,2015年非机票业务将贡献约10%的营收。
Ticket business is those who bond international core business,The revenue accounted for more than ninety percent of the share.This is different from ctrip who nations/, and art dragon company's core advantage,Focus on our core resources support ticket business development,For enterprise and individual users to provide professional safety quality products and services.In addition to the ticket business,International one-stop business service demand around,Actively yet prudently proceed with ticket business primarily,Gradually into the hotel/Car rental/tourism/Financial and other new business.According to the giants consulting the study found,In 2015 the ticket business will contribute about 10% of revenue.
2012年腾邦国际的机票出票量预计将达到475万张,同比增长28%,创历史新高。2012年腾邦国际的机票交易额将首次突破40亿元,日均出票量约1.3万张。腾邦国际在整体机票市场的份额由2007年的1.0%提升到2012年的1.5%,预计到2015年将达到2.3%,成为国内市场仅次于携程的第二大机票分销商。
2012 nations who international ticket drawn quantity is expected to reach 4.75 million copies,Year-on-year growth of 28%,A record.2012 nations who international ticket turnover will for the first time in 4 billion yuan,The average daily ticket quantity about 13000 copies.Those who nations in the whole international ticket market share from 1.0% in 2007 to 1.5% in the ascent to 2012,It is estimated that by 2015 will reach 2.3%,Become the domestic market after ctrip's second big ticket distributors.
腾邦国际是中国主流航空公司的顶级合作伙伴。腾邦国际和100多家国内外航空公司建立战略合作关系,所建立的数千家家合作伙伴的庞大航空分销网络,是仅次于携程的第二大航空分销企业。腾邦国际定位于航空公司的合作伙伴,致力于和航空公司携手推动民航信息化进程并实现中国在线旅游市场繁荣。现阶段腾邦国际处于业务转型升级的变革期,正在通过企业并购和自建网点相结合的方式完成由区域性公司向全国性公司的转型,正在通过新销售线及产品线拓展完成单一机票产品公司向综合商旅服务公司的转型。
Those who bond international is China's leading airline's top partners.Those who bond international and more than 100 domestic and international airlines to establish a strategic cooperative relations,The established thousands of every partner huge air distribution network,It is the second ctrip's second largest aviation distribution enterprise.Those who bond international located in airlines partner,And airlines to join hands in promoting the informatization process of China civil aviation and realize the online travel market prosperity.At the present stage in international business who nations of the transformation and upgrade of transformation period,Is through mergers and acquisitions and self-built network combination of finish by regional company to the transformation of national corporations,Is through the new sales line and product line development completing a single ticket products company to comprehensive travel service company's restructuring.
连续五年腾邦国际成为BSP市场出票份额最高的两家公司之一。从2008年开始,腾邦国际的BSP出票量就仅次于携程,位居全国第二位。腾邦国际推出面向国内商务及个人出行的在线旅游网站feiren.com及40069-40069大型呼叫中心,通过持续的流程优化与服务改善,为用户提供精益低差错的服务体验。南航、深航30%左右,国航、东航、海航10%左右以深圳为始发地的机票皆由腾邦国际完成销售。
Five consecutive years who bond international become a BSP market share of votes of the highest one of the two companies.Starting from 2008,Those who bond international BSP drawn quantity is second only to those who hold,Ranking second in the country.Those who bond international launch for domestic business and personal travel online travel website at feiren.com and 40069-40069 large call center,Through the continuous process optimization and service improvement,To provide users with lean low error service experience.China southern/Deep to around 30%,Air China/China Eastern airlines/Hna 10% to shenzhen for starting the ticket by those who are foreign international finished the sales.
号百控股机票出票量及业务特征 Number the holding tickets drawn quantity and business characteristics
根据号百控股的财报,由于上海世博会的推动作用2010年号百商旅机票业务达到峰值,当年机票预定业务收入和出票量分别达到2.4亿元和857万张,创历史最高点。此后由于华东市场需求量下降、机票分销市场竞争加剧以及号百商旅自身业务加速多元化,机票业务出现一定的萎缩态势。
According to the number of the holding company earnings,Due to the Shanghai world expo role: 2010 the ticket business travel peak,The air ticket reservation business income and drawn quantity reached 240 million yuan and 8.57 million copies,And the history of the highest points.Since then due to a fall in demand for the east China market/Ticket distribution market competition as well as their own business, the business diversification of acceleration,Ticket business appear certain atrophy situation.
淘宝网机票出票量及业务特征 Taobao ticket drawn quantity and business characteristics
根据劲旅咨询的预测,2012年淘宝网出票量或将达到1450万张,日均出票量约为4万张,同比增长79%。淘宝网定位于旅游服务平台,通过接入南方航空等航空公司和腾邦国际等机票代理商,依托淘宝网4亿和支付宝5.75亿注册用户的优势,实现机票业务大幅度增长。
According to the prediction of force consultation,In 2012, taobao drawn quantity or will reach 14.5 million copies,The average daily ticket quantity about 40000 copies,Year-on-year growth of 79%.Taobao located in tourism services platform,Through the access China southern airlines and airlines and those who nations such as international air ticket agent,Relying on taobao 400 million and pay treasure 575 million registered users advantage,To realize the ticket business increase by a wide margin.
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