随着越来越多消费者网上预订跟团游与度假产品，2012年旅游度假业务成为在线旅游行业增速最快的细分市场，传统旅行社业务加速在线化。从在线旅游龙头携程的最新财报看，旅游度假业务2012年全年营业毛利达到6亿9000万人民币，其中大陆地区增长近50%。而这一细分领域放在全国旅行社市场来看还只占几个百分点，还是“金山一角”潜力巨大。

With more and more consumer Internet booking with group tour and vacation product,2012 tourist business become online travel industry's fastest-growing market segments,The traditional travel agency business accelerated online change.Online travel from leading ctrip's latest earnings to see,Tourist business 2012 annual operating margin reached 690 million RMB,The mainland nearly 50% growth.A segmentation field in the national travel agency market to see still account for only a few percent,or"Jinshan corner"Huge potential.

　　携程旅游度假业务继续以明显高于中国旅游市场增速的态势发展，抢占国内休闲市场的份额。最新的财报显示，2012年第四季度携程旅游度假业务营业毛利为1亿6600万元人民币，同比增长27%，其中大陆地区增长超过40%。2012年全年营业毛利为6亿9000万人民币，相比2011年增长29%。

Ctrip tourist business continue to China's tourism market is obviously higher than the rate of development,Take the domestic leisure market share.The latest results show,The fourth quarter of 2012 electronic tourist business operating margin for 166 million yuan,Year-on-year growth of 27%,The mainland area growth of more than 40%.2012 annual operating margin for 690 million yuan,Increased by 29% compared with 2011.

　　“2012年，携程旅游大陆地区全年服务的游客超过180万人次，营业毛利同比增长将近50％。就目前我们的业务规模、服务人次、产品覆盖看，不仅在在线市场，在全国旅行社行列也都处于领先地位。”携程旅行网高级副总裁郭东杰表示，目前携程旅游占全国旅行社市场的份额约在2%—3%，旗下有上海、北京、广州、成都四大国际旅行社进入全国旅行社“百强”甚至出境游“前三甲”。业务规模与中国国旅、中青旅等一起处于全国旅行社的第一阵营，在OTA在线预订市场没有直接的竞争对手，是第二名的3-4倍。

"In 2012,,Ctrip travel mainland tourists the service more than 1.8 million people,Operating margin year-on-year growth of nearly 50%.Currently our business scale/Service people/Products cover see,Not only in the online market,In the national travel agency ranks also are in a leading position."Ctrip senior vice President GuoDongJie said,At present ctrip travel accounts for the travel agency market share of about 2% - 3%,Is consisted of Shanghai/Beijing/guangzhou/Chengdu four international travel service travel agency in China"top"Even outbound tourism"Three in the".Business scale and CITS/Cyts Tours in the national travel agency with the first camp,In OTA online booking market there is no direct competitors,The second is three to four times.

　　他认为，携程旅游的最大优势在于，通过旅游度假产品的创新和信息技术的应用，逐步构建起了一个一站式的散客旅游服务体系，可以大规模提供既有鲜明的标准化特征、又能满足群分化需求的优质产品。不管是自由行、半自助、团队游，还是私家团、当地游，都不仅能提供最佳的交通、酒店等要素组合，还可以提供专业的“目的地服务”，让客户“想游就有”并且预订、参游都简捷方便。

He thinks,The biggest advantage is ctrip tourism,Through the tourist product innovation and the application of information technology,Gradually build up a one-stop individual traveler travel service system,Can provide both the standardization of large-scale distinct characteristics/And can meet the demand of differentiation of high quality products.Whether free line/Half self-help/Swim team,Or private group/The local swimming,All can not only provide the best traffic/The combination of elements such as,Can also provide professional"Destination service",Let the customer"Want to swim there"And reservation/And swimming are simple convenient.

　　根据艾瑞咨询最新发布的数据，2012年中国在线旅游市场交易规模为1729.7亿元，较2011年的1313.9亿元相比增长31.6%。OTA市场营收规模为94亿元，增长19.7%。携程以46.9%的占比位于绝对领先地位，艺龙、同程网、号码百事通、腾邦国际、芒果网等位于其后。由于出境游、周边游的火热，以及目的地营销的兴起，使得旅游度假成为增速最快的细分市场。

According to the latest data released by the airy consultation,In 2012, the Chinese online travel market size for 172.97 billion yuan,More than 2011 yuan in 131.39 billion increased by 31.6%.OTA market revenue scale for 9.4 billion yuan,Growth of 19.7%.With 46.9% of those who hold than in absolute leading position,Art dragon/Process network with/Number knowledgeable person/Who bond international/Mango and located in behind.Due to the outbound tourism/Swimming around the hot,And the rise of destination marketing,Make tourism vacation has become the fastest growth of market segments.

　　据最新研究数据，预计2012年在线旅游度假这一细分市场增速超过60%，交易规模超过200亿元。艾瑞咨询分析师王亭亭表示，“携程旅游依托机票、酒店和地接等的强大优势主打中长线，途牛、悠哉凭借较高的效率进行产品分销，同程、驴妈妈以景区目的地为核心进行周边游产品打包，差异化较为明显，因而不会出现大规模的价格战，但2013年各企业在旅游度假市场的布局将进一步加速。”

According to the latest research data,In 2012 is expected to online travel on holiday this market segment growth of more than 60%,Trading size more than 20 billion yuan.Erin consulting analyst said the king slim,"Ctrip tourism rely on the ticket/The hotel and to meet the strong advantages such as main ZhongChangXian,Way cattle/Leisurely with high efficiency product distribution,Process with/The donkey mother to the destination as the core to swim around the product packing,Differentiation is obvious,So won't appear the scale of the price war,But in 2013 the enterprise in the layout of the tourist market will be further accelerated."

　　记者了解到，相比于国内游，迅猛发展的出境游是在线旅游行业增长的火车头，业内纷纷推出国际酒店、国际机票、出境游预订平台。以携程旅游为例，出境游业务规模2010年只占总体的三分之一，2012年国内游、出境游已经平分天下齐头并进。“比如，在中国赴巴厘岛、马尔代夫、夏威夷的游客量中，大约十个人中就有一个是报名携程旅游的。我们今年组织泰国游的人数将达到十多万，韩国游将达十万，预计占全国旅行社市场的6%左右。在有些重要的一线城市，很多出境游区域我们占的份额甚至达到50%。”郭东杰表示，携程旅游已经成为中国最大的出境旅游组织机构之一，2012年在更多目的地市场取得了全国领先的地位。

The reporter understands,Compared to domestic tourism,The rapid development of outbound tourism is the locomotive of the online travel industry growth,The industry have been introduced international hotel/International air ticket/Outbound tourism reservation platform.Ctrip in tourism as an example,Outbound tourism business scale 2010 account for only a third of the total,In 2012, domestic tourism/Outbound tourism has been equally keep pace with the world."Such as,In China to Bali/maldives/Hawaii in a much-needed boost,About ten men in a registration ctrip tourism.This year the number of organization Thailand tour will reach more than ten,South Korea swim will reach to one hundred thousand,Of the national travel agency is expected to about 6% of the market.In some important line of a city,A lot of outbound tourism area we share of even reached 50%."GuoDongJie said,Ctrip tourism has become China's largest outbound tourism one of the organization,2012 in more destination market has made the national leading position.

　　据了解，在自由行、团队游等打包产品以外，门票、几日游、租车、订餐等目的地旅游产品，2012年也成为在线度假市场的新增长点。在线旅游服务商也专门成立了相关的地面业务组开发这一“当地游”市场。“地面业务成长性非常好，比如去年携程旅游的景区门票预订量增长了近三倍，业务规模已经排名国内前三，覆盖数千家景区，成为最大的旅游票务预订平台之一。租车业务去年新推出后市场反响极好，在OTA中已经排名第一，今年会更大力度铺开。”郭东杰认为，此类当地游产品是一个极大的长尾市场，比如依托中国每年数十亿人次的旅游市场，景区票务预订市场理论上比航空票务市场更大。为携程六千万商务与休闲会员提供接送机、租车服务也非常“有利可图”。

It is understood,In a free line/Swim team and packing products outside,tickets/Days tour/Car rental/Order a meal and destination tourism products,In 2012, has become the new growth point of online holiday market.Online travel service providers also set up the related ground business group to develop this"The local swimming"market."Ground business growth is very good,Such as tourism scenic spot last year electronic tickets YuDingLiang growing almost three times,Business scale has been ranked the top three domestic,Over thousands of home scenic spot,To become the largest travel ticket reservation one platform.Car rental business newly launched last year after the market good response,In OTA has been ranked first,This year will be more big efforts to spread."GuoDongJie think,Such local tour product is a great long tail market,Such as to rely on China billions of people every year the tourist market,Scenic spot ticket reservation market theory more than air ticket market.For those who hold sixty million business and leisure members provide limousine machine/Car rental service is also very"profitable".

　　根据国家旅游局的统计调查数据，2011年度全国旅行社旅游业务营业收入2626.54亿元，同比增长11.45%；旅游业务利润132.60亿元，同比增长5.7%。业内资深人士认为，在线旅游度假市场放在全国旅行社市场来看还只占几个百分点，潜力巨大。中国旅游消费的普及、升级两大趋势，以及消费群体散客化、需求个性化、消费方式网络化三大特征，将形成显著的利好叠加效应，极大推动未来五到十年这一细分市场进入黄金发展期。

According to the national tourism administration of the survey data,2011 annual national travel agency tourism business business income is 262.654 billion yuan,Year-on-year growth of 11.45%;Tourism business profit is 13.26 billion yuan,Year-on-year growth of 5.7%.The senior people think,Online travel market in the national holiday travel agency market to see still account for only a few percent,Huge potential.The popularity of Chinese tourism consumption/Upgrade two big trends,And consumer groups individual traveler change/Personalized demand/Consumption patterns network three characteristics,Will become significant bullish stack effect,Push the next five to ten years this market segment into golden development.

　　“中国每年有数以十亿人次的观光度假旅游者，都在寻找最合适的产品，诚信可靠有保障的服务。但是在旅行社市场，此前并没有一个强大的，有全国影响力的领先品牌。携程旅游最有希望成为这样一个品牌。”郭东杰表示。

"China every year hundreds of billion people tourist holiday tourists,All search for the most suitable products,Honest and reliable security services.But in the travel market,Previously did not have a powerful,The influence of the leading brand.Ctrip travel most hope to become such a brand."GuoDongJie said.