日前，携程旗下顶级旅游品牌鸿鹄逸游在上海发布2013全球10大高端旅行产品，意在率先实现高端旅游规模化运作。此次发布的产品覆盖欧洲、非洲、中东、东北亚、东南亚等目的地。最贵售价27.5万元，将搭乘新航超越头等舱的豪华空中套房环游世界16天；最便宜的则是朝鲜5天游售价3.25万，可在贵宾席观看十万人表演的世界最大团体舞蹈“阿里郎”，十条产品平均售价接近9万。

a,Ctrip's top tourism brand and a large swan swim in Shanghai 2013 global release 10 high-end travel products,To take the lead to achieve the high-end tourism scale operation.The release of products covering Europe/Africa/Middle East/Northeast Asia/Southeast Asia, and other destination.The most expensive price 275000 yuan,Will take Singapore airlines beyond the first class luxurious air suite 16 days to travel around the world;The cheapest is north Korea five days tour price 32500,Can be in top table watch one hundred thousand people show the world's largest group dance"arirang",Article ten average selling price products close to 90000.

　　高端旅游在大众眼里一直蒙着一层神秘的面纱，其产品常被打上新、奇、特的标签。此次鸿鹄逸游发布的10条产品中，法国，瑞士，意大利，迪拜，夏威夷，巴厘岛，马尔代夫等却都是大众所熟知的目的地。对此，鸿鹄逸游CEO游金章解释说，此次精选出的这10条产品并不是凭主观臆造出来，而是综合了第三方奢华旅游调查报告，对携程高端客户的内部调研，及鸿鹄逸游近一年来的运营经验筛选出来，从客观上展现了中国高端旅游市场的发展趋势。游金章说，“我们在携程6000万会员数据库中筛选出一年内搭乘过5次以上头等舱的客户，对他们的客户行为进行了调研分析。结果显示，中国内地高端人群最喜爱的目的地以法国、中国香港、意大利、美国、瑞士位居前5位，最喜爱的海岛前3位分别是马尔代夫、夏威夷和巴厘岛，鸿鹄的10条产品基本涵盖了这些目的地。”

High-end tourism in the public eye has been covered with a layer of mysterious veil,Their products are often a new/odd/'s label.The escape a large swan swim released ten products,France,Switzerland,Italy,dubai,Hawaii,Bali,The maldives, etc are all the known as the destination.this,A large swan swim swim and CEO of the fine explained,The selected out of the ten products and not by subjective fabricate out,But the comprehensive third party costly travel survey report,For ctrip high-end customer internal investigation,And a large swan swim near escape a years of operating experience screening out,Objectively shows China's high-end tourism market development trend.YouJinZhang said,"We in the electronic database 60 million members were on a year five times more the first class customers,For their customers behavior analysis.The results show,Mainland China high-end crowd favorite destination to France/Hong Kong, China/Italy/The United States/Swiss in the top five,Favorite island before three were the maldives/Hawaii and Bali,A large swan's ten product basic covers the destination."

　　携程旅行网CEO范敏表示，高端旅游是国内旅游市场的蓝海，这块市场具有很大的想象空间。鸿鹄逸游含着金汤匙出生，携程强大的品牌背景，可供精准挖掘的庞大会员数据库，都让鸿鹄逸游迅速占据了高端旅游市场的制高点。加上去年四月战略投资已深耕高端定制旅游市场多年的北京太美旅行，鸿鹄已具备制定行业标准，规模化运作和引领高端旅游行业先锋的整体实力。

Ctrip CEO FanMin said,High-end tourism is domestic tourism market blue ocean,The market is a lot of imagination.A large swan swim escape with a gold spoon was born,Ctrip strong brand background,For accurate mining huge member database,Make a large swan swim and quickly occupied the commanding heights of the high-end tourism market.Last April and strategic investment has deep tillage high-end custom tourism market years of Beijing travel is so beautiful,A large swan has formulated the industry standard,Scale operation and lead the high-end tourism industry pioneer's overall strength.

　　中国高端旅游市场起步较晚，发展初期基本以先有顾客再有产品的模式操作，定制化成为主流。这种模式的弊端在于难以突破规模化的瓶颈，企业难以做大做强。鸿鹄逸游采用的是先有产品再有顾客的模式。游金章认为，个性化需求也可以提炼合并出共性，并予以标准化。据了解，在鸿鹄逸游运营的近一年时间，服务过的数千人次中有近六成的客户选择了标准化产品，超过20%的客户选择在标准化基础上微调，完全量身定制的订单不到两成。业内人士认为，携程在大众旅游业务的运作中，曾成功打造了三亚，厦门，丽江，香港，巴厘岛等系列庄家目的地。此次鸿鹄逸游推出年度十大重点产品，有异曲同工之处，意在通过对明星产品的打造带动人气，形成规模，再以客户规模降低资源采购成本，打造物超所值的高端旅游产品，同时促进其他产品销售。（芳 文）

The high-end tourism market in China started late,In the early development of basic first customer have product mode operation,Customized become mainstream.This model is that it's difficult to scale the disadvantages of breakthrough the bottleneck,Enterprise hard to become bigger and stronger.A large swan swim escape the first products have the customer's model.YouJinZhang think,Personalized demand also can refine the common combination,Shall be standardized and.It is understood,In a large swan swim operation and nearly a year,The service of thousands of people have nearly sixty percent of customers choose the standardized products,More than 20% of the customer to choose based on the standardization of adjustment,Fully tailored orders less than twenty percent.The personage inside course of study thinks,Ctrip in mass tourism business operation,Has successfully created a sanya,xiamen,lijiang,Hong Kong,Bali, etc. Series of banker destination.The escape a large swan swim out of the ten major products,With the same place,Through the star product to make drive popularity,Formed the scale,Then customer scale reduce resource purchasing cost,Play super value creation in the high-end tourism products,At the same time promote other products sales.(Fang wen)