中新社北京2月20日电 (记者 尹力)中国旅游研究院联合知名旅游品牌于日前发布《中国高端旅游客户行为研究报告》。该报告称，68%富裕人群每人次境外旅行费用超5万元人民币，欧洲仍是富裕人群首选目的地。

China news agency Beijing February and report (Reporter YinLi)China's tourism research institute in joint famous tourism brand released[China's high-end tourism customer behavior research report].The report says,68% of the wealthy each time abroad travel cost over 50000 yuan RMB,Europe is still the top destination.

　　这份国内高端旅游品牌首次发布的用户偏好报告，旨在通过网络、电话、面对面的访问方式，分析目前中国高端消费者的出境旅游偏好、旅行决策、旅行体验等方面的信息和数据。

The domestic high-end tourism brand was first issued user preference report,Aims to through the network/telephone/Face-to-face access method,The analysis of the present China's high-end consumer outbound travel preference/Travel decision/Travel experience and so on information and data.

　　作为中国国家旅游局直属的专业研究机构，中国旅游研究院相关负责人表示，该调研报告客观真实的反映了中国富裕人群的出游喜好和习惯。近90%的富裕人群把旅游作为最大的兴趣，显示出中国高端旅游市场的乐观前景。

As the China national tourism administration directly under the professional research institutes,China's tourism research institute officials say,This research report of the objective truth reflect China's rich people travel preferences and habits.Nearly 90% of the wealthy to tourism as the largest interest,Shows that the Chinese high-end tourism market optimistic prospect.

　　数据显示，53%的富裕人群每年境外旅行次数达3次以上，每人次出境旅游消费超5万元的高达68%，其中28%的高端用户每人次出境旅游消费超10万元。

Data display,The top 53% of the overseas travel times each year to 3 times or more,Each time outbound tourism consumption over RMB 50000 yuan of as high as 68%,28% of the high-end user each time outbound tourism consumption over 100000 yuan.

　　高端用户的旅行时间不受时间限制，49%的人会不定时旅行，而春节假期则是诸多假期中选择出行最多的，有21%的人会在春节期间旅行，其次是年假及暑假、国庆。

High-end user's travel time from the time limit,49% of the people will not be time travel,And the Spring Festival holiday is many vacation travel choice most,21% of the people will travel during the Spring Festival,The second is annual leave and summer vacation/National Day.

　　欧洲旅游仍然是富裕人群出境游的首选，有54%的人计划在未来一年内去欧洲旅游，其次是北美洲、南美洲和亚洲，分别占22%、19%和18%。法国位居购物目的地之首，香港、意大利、瑞士、美国、英国也是富裕人群较喜欢的购物目的地。富裕人群最喜欢的海岛是马尔代夫，其次是夏威夷。

A tour of Europe is still the first choice of wealthy outbound tourism,54% of people in the future one year plan a trip to Europe,The second is North America/South America and Asia,Accounted for 22%/19% and 18%.In France the shopping destination,Hong Kong/Italy/Switzerland/The United States/Britain is a rich people like shopping destination.Rich people favorite island is the maldives,The second is Hawaii.

　　《报告》显示，酒店方面，国际品牌豪华酒店成为富裕人群首选，而在高端旅游产品中使用较多的顶级度假村、私人庄园也颇受欢迎。酒店的地理位置、品牌知名度、外部环境和人性化服务是富裕人群选择酒店的重要参考指标。

[The report]display,hotel,International brand luxury hotel become wealthy preferred,And in the high-end tourism products use more top resort/Private farms were also popular.The geographical location of the hotel/Brand awareness/External environment and humanistic service is rich people choose the important reference index.

　　团队旅行方面，富裕人群认为最影响旅游感受的因素中，行程安排、领队/导游的态度以及领队/导游的专业性居前三位。

Team travel has,Rich people think the most influence tourism feel factors,scheduling/The attitude of the team leader/guide and professional team leader/guide in the top three.