“一个地方的旅游是否能够长远发展，靠的不是一锤子买卖。”今年2月28日，游客小黄写了一封诉求书给昆明市工商局，小黄对在“昆明某某天下商贸有限公司”购买的1.8万元翡翠挂件价格虚高一事，感到气愤。他说，经行家鉴别以及找商场比对后，1.8万元的翡翠挂件在其他卖场半价就可以买到。

"A place of tourism will be able to long-term development,Not a one-time deal."On 28 February this year,Tourists huang to write an appeal letter book to kunming city industrial and commercial bureau,Yellow on the"Kunming so-and-so world trade co., LTD"18000 yuan purchase of jade pendant prices artificially high,Feel angry.He said,After experts to identify and find stores to compare,18000 yuan of jade pendant in other stores can buy at half price.

　　在云南省工商、消协的消费投诉年度分析中，2012年上半年昆明消协受理的珠宝首饰及工艺品投诉同比增长70%，全年同比增长46.15%。

In yunnan province administration for industry and commerce/Disappear assist annual analysis of consumer complaints,In the first half of 2012 kunming disappear assist accepts the jewelry and crafts are complaining of the year-on-year growth of 70%,Throughout the year up 46.15% from a year earlier.

　游客抱怨上当 Tourists complain when

　1.8万的挂件比市场价高一倍 Pendant is twice as tall as the market price of 18000

　　小黄去年8月到云南旅游，旅游过程中，导游一直着重介绍云南翡翠的价格低于全国城市各大商场数倍之多。当导游带领小黄走进位于滇池路的民族村中一家名叫“昆明某某天下商贸有限公司”的玉店时，小黄以1.8万元的价格购买了一件翡翠挂件，商品证书编号、发票齐全。

Huang, a trip to yunnan last August,In the process of tourism,Tour guide has been introduced in yunnan emerald price lower than the national city each big market several times as much.When the tour guide led yellow and stepped into the ethnic village in dianchi lake road, a"Kunming so-and-so world trade co., LTD"When the jade shop,Yellow for the price of 18000 yuan to buy a jade pendant,Commodity certificate number/The invoice is complete.

　　今年1月，懂行的朋友到家中做客，赏玩此挂件后告诉小黄，他购买的价格比市场价高出一倍多。随后，小黄又到各大型商场的正规柜台询问、比对，结果发现，自己购买的1.8万元的翡翠挂件确实价格高得太离谱。于是向该公司提出退货，但被店铺经理拒绝。

In January of this year,Knowledgeable friend to your home,Tell huang after enjoying this pendant,His purchase price is more than twice higher than the market price.then,Huang again to ask the normal at the counter of the shopping mall/than,The results found that,Their purchase 18000 yuan of jadeite pendant is really too high price.Then return to the company,But was blocked by the store manager.

　　此外，一名网友也曾投诉云南某知名珠宝店说，自己去年7月在这家珠宝店内，购买了一只经鉴定价值1.3万元的手镯，可是回家让技术监督部门的朋友鉴定后称手镯仅值3000元！

In addition,A netizen has complaint said a famous jewellery shop in yunnan,On his own in the jewelry store in July last year,Bought a bracelet identified value 13000 yuan,But home let technical supervision departments after friends said bracelet worth 3000 yuan only!

业内人士爆料 The personage inside course of study revealed

旅游珠宝购物店提点高达85% Tourism jewelry shopping store some as high as 85%

　　某品牌翡翠店市场负责人张波说，翡翠价格虚高不下早已不是什么秘密。早在2009年开始，自己服务的这家翡翠品牌就被业内“封杀”过，因为主打加盟连锁，所以对零售或旅游购物市场没有过多的注意，有旅行社、导游来谈过“提点”的事情，拒绝对方后，不仅再也没有游客进门，而且行业流言对品牌还造成了伤害。

Some brand said adenocarcinoma, director of the jade shop market,Jade price empty high it's no secret.Start as early as 2009,Their service brand of the jade has been in the industry"block"a,Because the main chain,So the retail or tourism shopping market without too much attention,With the travel agency/Guide to talk"Propose some"Of the things,After refused to each other,No tourists not only in the door,And industry gossip caused damage to brand also.

　　张波爆料说，就自己所知，云南市场上，目前旅游珠宝购物店给旅行社和导游的最高“提点”可以达到85%，也就是说，1万元有8500元要给导游和旅行社，商家还要再赚钱，由此可以想象，珠宝价格虚高到什么程度，“最少的提点也要到20%—30%，否则导游和旅行社是不会跟我们合作。”

Adenocarcinoma blackout,As your know,On the market in yunnan province,Now tourism jewelry shopping store for travel agencies and tour guides the highest"Propose some"Can reach 85%,That is to say,10000 yuan, 8500 yuan for tour guide and travel agency,Marketers have to make money,Thus you can imagine,Jewelry price artificially high to what degree,"The fewest points to 20% - 20%,Tour guide and travel agency is not cooperate with us."

　记者现场体验 Reporter on-site experience

　　商店“折扣”有名无实 The store"discount"nominal

　　“在商场买翡翠，千万别提折扣，即使1折也是你吃亏。”在盈江考察翡翠路线时，一名多年从事珠宝教学的老师告诉记者，在车站等地的翡翠商场购买珠宝，商家说3折卖给你，看似价格很低，消费者就会抱着“1折卖不卖”的心态谈价，通常在消费者要转身走时，商家就会以1折价格卖给消费者，“当你以为捡了便宜，其实不然，这些商场的手镯只要你能看得上的，通常标价都在十万、几十万，以一个28万的手镯为例，3折是9万多，1折价格为2.8万，可是如果你到腾冲的腾越翡翠交易早市(一个业内批发、零售翡翠交易市场)后会发现，这个2.8万的手镯也许只要1万左右的价格，甚至1万不到。”

"At the mall to buy jade,Do not discount,Even 1 fold you cheated."Jade in yingjiang study path,A teaching teacher for many years engaged in the jewellery told reporters,In places such as station of jade store to buy jewelry,Merchants said 3 discount to sell to you,Seemingly very low price,Consumers will embrace"1 fold sell don't sell"The mentality of talk about price,Usually in consumers to turn and walk,Merchants would have to discount the price to sell to consumers,"When do you think got a bargain,It's not,These malls bracelet as long as you can value,Usually price is in one hundred thousand/Hundreds of thousands of,In a 280000 bracelet, for example,3 fold is more than 90000,1 discount price for 28000,But if you go to tengchong jade trading market of the Banks(A wholesale industry/Retail jade market)After will find,The 28000 bracelets may be as long as the price of around $10000,Even less than 10000."

　如何规范价格 How to regulate the price

　　搞“议价”市场 给出指导价 make"bargaining"Market pricing is given

　　云南震序律师事务所张宏雷律师认为，对价格虚高的投诉处理，只能看商家是否有虚假承诺、是否明码实价，或者有强迫购物等行为，如果有这些行为的证据，则可以提出投诉。

Lawyers Zhang Honglei yunnan earthquake sequence,Complaint handling of prices artificially high,Can only see whether businesses have false promises/Whether the net price clearly,Or have a forced shopping, etc,If there is evidence of such behavior,You can make a complaint about.

　　云南省珠宝玉石质量监督检验研究院副院长吴云海说，当初想借翡翠质量分级而定价，“研究了几年，现在来看，问题还很多，主要是后期人为赋予的价值不同给定价造成了困难。另外，翡翠的唯一性也是制定价格的难点，即使相差不多的翡翠，一缕翠色所在的位置、翠色大小，就决定了翡翠的价格定位不同。”

Wu Yunhai, vice President of the yunnan province jade jewelry quality supervision and inspection institute said,Originally want to borrow jadeite quality grading and pricing,"Research for several years,Now let's look at,Problem is still a lot,Late is mainly artificial value given by the different caused difficult to pricing.In addition,Jade the uniqueness of it is also the difficult point in price,Even about jade,A wisp of emerald green color/Emerald green color size,Determines the emerald price positioning is different."

　　勐拱翡翠相关负责人表示，玉石价格虚高，从而容易形成差的口碑效应，或许对整个云南的珠宝产业和旅游产业都会形成影响。解决旅游珠宝价格虚高可以从政府引导，规范导游和旅行社行为入手。其次，就是搞“议价”市场，让翡翠价格公开透明化，由政府给出指导价，游客购买时，心中有指导价作为标杆，才有底。(吴双红)

The relevant person in charge of meng arch jade said,Jade prices artificially high,So easy to form bad word of mouth effect,Maybe for the whole yunnan jewelry industry and tourism industry will be formed.Tourism jewelry prices artificially high can boot from the state,Regulate the behavior of tour guide and travel agency.The second,Is to make"bargaining"The market,Let jade price transparency,Given by the government guidance price,When the tourists buy,A guided prices in your heart as a benchmark,Only a bottom.(Wu Shuanggong)