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上海旅行社试水“先旅游后付款” 能否叫好叫座--亲稳舆论引导监测室
2013-03-12

东方网3月12日消息:试想一下,出门旅行也能像网购一样,到货并且使用满意才付款,是不是挺吸引人的?昨天沪上一家旅行社就宣布推出“先旅游,后付款”的模式,游客旅行社签订合约的同时,无需付款,等游玩行程结束后,满意了再付钱。即将首发的“后付团”为无锡两日游线路,参团游客数量限定为20人。 News on March 12:imagine,Travel can also like online shopping,The arrival of the goods and use satisfaction before payment,Is quite attractive?Shanghai yesterday announced a travel agency"To travel first,After the payment"The model,Tourists and travel agency to sign the contract at the same time,Do not need to pay,After the visit schedule,Satisfied with the pay again.Is about to start"Group to pay later"Wuxi LiangRiYou lines,Tuxedo tourists limited to 20.

  

短线游率先“试水” Short trips to take the lead in"Test the waters"

  记者从推出这一尝试的大通之旅了解到,旅行社方面已经针对“先旅游,后付款”模式制定了一份相应的承诺书,包括游览承诺、车辆承诺、用餐承诺、服务承诺,其中明确约定使用出厂运营时间在18个月以内的新车,无附件损坏;司机车厢内不吸烟,行车过程中不接电话等等。如果违反任何一项合同约定,经查属实的,旅行社会给予游客一定的赔偿;如果有超过二项以上不达标,就可拒绝付款。

Reporter from launch this trip to chase to try to understand,Travel has been aimed at"To travel first,After the payment"Model created a corresponding pledge,Include visiting commitment/Vehicle commitment/Dining promise/Service commitment,Which use the factory operating time expressly agreed upon within 18 months of the new car,No attachment failure;The driver car don't smoke,Don't answer the phone in the driving processes, etc.If a breach of any contract,As is true of,Travel society to give visitors a certain compensation;If there are more than two items of substandard housing,You can refused to pay.

  首发的“后付团”为无锡灵山大佛两日游线路,用餐标准较普通团高,行程中将游览无锡灵山大佛景区、泡丽星温泉,并入住无锡逸林希尔顿酒店,报价为699元每人。相比市面上随处可见的200元至300元的长三角2日游产品,这一报价要高出不少。根据旅行社的规定,参团游客在行程结束后3天内,在对产品满意的情况下可到报名的旅行社门店付款。

Start of the"Group to pay later"For wuxi lingshan Buddha LiangRiYou lines,Dining standards than ordinary high,Travel will visit wuxi lingshan Buddha scenic spot/Star spa,And stay in wuxi from Lin Hilton Hotel,Quotation is RMB 699 per person.Than are visible on the market of 2 200 yuan to 200 yuan of the Yangtze river delta tourism products,The price is higher a lot.According to the regulation of travel agency,Tuxedo visitors within 3 days after the end of the trip,In the case of satisfied with the product to store payment registration agency.

  “这个产品所有的供应环节我们都实地考察过,对供应商的质量有信心,所以就从这里开始试点推行,今后还会定期在其它长三角短线产品上推出"先旅游,后付款"的线路,”大通之旅产品运营中心总监丁愔告诉记者,自己并不太担心出现游客故意“赖账”的问题,“我们会让游客对旅游过程中的用车、餐饮、住宿、导游服务等一一打分,再跟游客最后的满意度对应起来,作为付款依据之一。当然,如果实在有游客挑刺拒付,我们也做好了出现坏账的打算。”

"All the supply link of this product we have field trips in the past,Have confidence in the quality of suppliers,So the pilot just start from here,In the future will also regularly in other short-term product launch on Yangtze river delta"To travel first,After the payment"The line,"Chase trip product operations center director ding Yin told reporters,He does not appear too concerned tourists deliberately"default"The problem of,"We will let the tourists travel in the process of transport/Food and beverage/The accommodation/Tour guide services one by one,To the satisfaction of the last,As one of payment basis.Of course,,If really have tourist things to refusal of payment,We are ready to plan to appear bad."

  

操作细节有待细化 Operational details needs to be refined

  记者发现,就在一年多前,支付宝也曾宣布推出类似的“旅游担保交易方案”,首先在北京、上海、三亚、深圳、杭州、四川等几个地区试点,游客在网上购买旅游产品或报团,支付宝先帮游客暂时托管旅游费,并为游客和在线旅游企业提供电子合同。待行程结束,游客对交易没有异议,支付宝才会“解冻”交易资金,放款给商家。而截至目前,这项试点并无更多的进展。

Reporter found that,Just over a year ago,Alipay has also announced a similar"Travel security trading system",In the first place in Beijing/Shanghai/sanya/shenzhen/hangzhou/Several areas such as pilot in sichuan province,Tourists in the tourism products online purchase or quote,Pay treasure to help tourists temporary custody journey first,And provide the electronic contract for tourists and online travel companies.To trip over,Tourists have no objection for the deal,Pay treasure will"thaw"Financing the deal,Lending to businesses.But so far,The pilot is no more progress.

  那么,“后付团”会否遇上推广瓶颈?能不能做到叫好又叫座呢?在业内人士看来,旅行社推“先旅游,后付款”模式的出发点:一是对自己旅游线路的质量有信心;二也是一种广告“噱头”。不过,由于旅游产品标准化程度低,一旦发生纠纷如何调解、为消费者维权同时如何保障旅游业正常运营依然是业界争论的焦点。例如,游客“满意”的标准应该如何划定等,这些细节都需要在具体操作中不断细化、完善。 (来源:文汇报 选稿:项颖知)

then,"Group to pay later"Whether meets the bottleneck?Can you do and sell good?It seems to the personage inside course of study,Travel agency to push"To travel first,After the payment"The starting point of pattern:One is the confidence in the quality of their travel;2 is also a kind of advertising"stunt".but,Due to the low degree of standardization of tourism products,In the event of dispute mediation/As the consumer rights protection at the same time how to ensure the normal operation of tourism is still the focus of the debate is the industry.Such as the,tourists"Satisfied with the"The standards should be how to delimit the etc.,These details need to be constantly in the concrete operation of refinement/perfect. (source:Newspaper wen wei Po XuanGao:A clever to know)


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