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评论:珠江夜游不规范 小心以后成“鸡肋”--亲稳网络舆情监测室
2013-03-14
珠江夜游由于码头、邮轮公司和旅行社的不同,形成不同层次的竞争,这从市场经济的眼光来看,其实是很平常的。比如大沙头码头名声稍弱,但离天字码头很近,前者必然就要去抢后者的客源。至于船票一级级地分包出去,也是常见的分销手法。正因为存在不同的消费层次和档次,有不同的路线和享受,船票就无法简单地分成上中下三等。至于一般消费者,初来乍到,面对五光十色的船号,更是难以分辨价格和服务之间的对等关系,从而做出最符合需要的理性选择。由此,整个夜游市场就会变得良莠不齐。
Pearl river nightscape due to the dock/Cruise lines and tour operators,Form the different levels of competition,This from the view of market economy,Actually is very common.Such as large sand head dock reputation is a bit weak,But close to the dock day word,The former must go to rob the latter's customers.As for the ticket to parcel out themselves,Is also a common distribution methods.Because of there are different consumer level and class,Have different routes and enjoy,Tickets cannot be simply divided into 3 third class.As for the average consumer,new,With all the hull number,Is difficult to distinguish equivalence relationship between price and service,To make the most rational choice conforms to the need.thus,The whole night market will become the good and bad are intermingled.
不过,这似乎并没有过多冲击到天字码头的那些豪华游船,倒是坑了不少对珠江夜游怀有无限憧憬的外地游客。因为仅仅就珠江而言,延绵10多公里,不是一个封闭的舞台和封闭的通道,也没法构成像广州塔那样的独家生意。因此,游客市民要去夜游,最大核心还在于游船的设施及服务上。然而,部分拉客仔让追求廉价的游客去挤面包车,被卖猪仔,进而陷入没位可坐的尴尬,这当然就会磨灭他们对珠江夜游的美好希望,再美的江水岸景都难以抵消如此的阴影。
but,This does not seem to have much impact to day the luxury cruise ship terminal,Is hole a lot of tourists to pearl river night cruise with infinite longing.Because only in terms of the pearl river,Over more than 10 kilometers,Is not a closed stage and closed channels,Can't constitute the exclusive business like guangzhou tower.so,Tourists citizens going to the night,Core is largest cruise facilities and services.however,Part of soliciting wang let the pursuit of cheap tourists to squeeze the van,Pigs were sold,And then no one can sit embarrassment,This of course will weaken their hope of pearl river night cruise,Again the beautiful river shore can offset so the shadow of the scene.
按人们的经验来看,拉客往往只会出现在混乱的汽车客运站,出现在内地县城的大街上,或者在广州一些近郊的地铁站口。然而,在城市中心的珠江畔,居然也催生了满街拉客的状况,只能说明个别企业的竞争依然很粗劣很山寨很低档,而从来没有考虑过自身的品牌问题,更不会考虑到珠江夜游的长远效益。如果有一天著名的珠江夜游沦为了广大游客眼中的鸡肋,或许就是这些低档无序的竞争造成的后果。
According to the experience of people,Soliciting often appear in the chaos of the passenger car,Appeared on the streets of town in the mainland,Or some in guangzhou near the subway entrance.however,In the center of the city on the Banks of the pearl river,The condition of soliciting unexpectedly also gave rise to the road,Just means individual enterprise's competition is still very poor fake is very low,And have never considered their own brand,More does not take into account the pearl river night cruise on the long term benefits.If one day the famous pearl river night cruise tourists became in the eyes of chicken ribs,May be these cheap disorderly competition.
因此,广州的旅游和交管部门有必要重新整顿珠江夜游市场,既要保持适当的竞争,高端和廉价的都要兼顾,同时也要鼓励大品牌坐镇,塑造现代化、人性化的服务软件,开发珠江游更多的价值内涵,最终确立市场风向标的作用。同时,对于用各种坑蒙拐骗手段拉客的行为,采取对投诉零容忍的做法,投诉一起,严惩一起。这种思路就和出租车管理有着异曲同工之妙,近年广州出租车的各种低劣的行径有所式微,也是通过提高准入门槛和加强日常管理导致的。珠江夜游也当以此为鉴,保护好这一品牌而不要被迅速透支和瓦解了。耀琪 (来源:羊城晚报)
so,Guangzhou travel and traffic department is necessary to clean up the pearl river night cruise on the market,To maintain proper competition,High-end and cheap to take into account,At the same time also want to encourage big brand sits,Shape the modern/Personalized service software,Development of the pearl river swim more value connotation,Finally established the role of market barometer.At the same time,To use all means're incapable of soliciting behavior,A policy of zero tolerance for complaints,Complaints together,Severe punishment together.This line of thinking and taxi management has the same effect,In recent years, guangzhou taxi all sorts of bad behavior has declined,By raising barriers to entry and strengthen daily management.Pearl river nightscape also as this is a guide,Protect the brand and not be overdraft and dissolved quickly.Yao qi (source:Yangcheng evening news)
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