中新网4月27日电(财经频道 种卿)4月25日，国家发展改革委发布消息称，“五一”劳动节期间将对全国1200余家景区门票价格实行优惠。其中，5A级景区达到60家，景区门票价格平均优惠幅度约20%，并且，在实行价格优惠的景区中，也不乏四川九寨沟、湖南张家界等众多“大碗”级景区。同时，不少游客也对门票优惠可能引起旅客“蜂拥而至”的情况表示担忧，在振奋人心的降价举措后，或许还需要更加完备的服务和配套措施。

Beijing, April 27 (Reuters)(Finance channel of qing)On April 25,,The national development and reform commission said in a news release,"The May Day"During the labor day will be over 1200 scenic spot tickets preferential price.Among them,5 a level scenic area reach 60,Scenic spot ticket prices, on average, about 20% discount,and,In the price of scenic spot,There are the sichuan jiuzhaigou/Zhangjiajie in hunan province and so on"Large bowl of"Scenic areas.At the same time,Many tourists also for discount may cause passengers"flock"The situation is concerned,After the exciting price cuts,May also need to be more comprehensive services, and supporting measures.

热门景区遭“先涨后降”质疑 Hot scenic spot was"Rise after the first drop"To question

　　据发改委公告显示，五一劳动节期间，全国将实行门票价格优惠的景区有1200余家，其中5A级景区60家，4A级景区约350家，3A级及以下景区约800家，景区门票价格平均优惠幅度约20%。

According to development and reform commission (NDRC) announced,During the May 1st Labour Day holiday,Ticket price of scenic spots will be adopted across the country has more than 1200,The 5 a level scenic spot 60,4 a level scenic area of about 350,Aaa and the scenic area of about 800,Scenic spot ticket prices, on average, about 20% discount.

　　为此，湖北、广东、云南和新疆按照总体部署，加大景区门票价格优惠力度，对辖区内所有实行政府定价或政府指导价的景区，在五一劳动节全部实行门票价格优惠。据《郑州晚报》报道，湖北省有318家景点将在五一期间降价，包括黄鹤楼、武当山等知名景区。如武汉的黄鹤楼景区由现行票价80元降至64元，武当山景区的进山门票由140元降至119元。

To do this,hubei/guangdong/According to the overall deployment of yunnan and xinjiang,Increase the intensity of scenic spot ticket prices are favorable,The area under its jurisdiction all the government pricing or government guidance price of the scenic spot,In the May 1st Labour Day holiday all the ticket price is favorable.According to the[The zhengzhou evening news]reports,Hubei province 318 GuJing will cut prices during May Day,Including the yellow crane tower/Wudang mountain famous scenic spot, etc.Such as wuhan yellow crane tower scenic spot by the current price of 80 yuan to 64 yuan,Tickets for wudang mountain scenic area in the mountains by 140 yuan fell to 119 yuan.

　　不难看出，相比2012年中秋、国庆期间门票价格优惠政策，今年“五一”期间全国景区优惠幅度更大，范围更广，景区质量水平和知名度也更高。然而，知名景区的赫然在列也引起了网友的广泛关注，甚至有网友吐槽表示：看似优惠的景区门票，实际却是“数字游戏”和“文字游戏”，惊得网民直呼“玩不起！”

It is not hard to see,Compared to the Mid-Autumn festival in 2012/During the National Day ticket price preferential policies,This year"The May Day"During the national scenic area bigger discount,A wider range,Scenic quality and reputation is also higher.however,Famous scenic spot of impressively in columns also caused wide attention online,Some netizens even vomit slot said:Seemingly discount tickets for scenic spots,Actually it is"Digital games"and"Word games",Netizens call out"Can't afford to play!"

　　据《北京晨报》26日报道，早在2007年，发改委曾出台规定，景区涨价频次不得少于3年，而今年恰逢解禁周期，全国范围内很多景区早在旺季到来之前就已经涨价。例如，扬州瘦西湖门票从此前的120元涨到150元，四川峨眉山门票从150元涨到185元，有媒体报道称，在其他一些涨价的景区中，最高涨幅者甚至高达167%。

According to the[Beijing morning post]26,As early as 2007,Development and reform commission (NDRC) has a regulation,Scenic spots increase frequency shall not be less than 3 years,And this year coincides with the release cycle,Many scenic spots across the country early in the season before.Such as the,Yangzhou tickets from 120 yuan to 150 yuan,Mount emei in sichuan province ticket rose from 150 yuan to 185 yuan,Media reports said,In some other prices of scenic spot,The highest rise as high as 167%.

　　正因如此，多数热门景区虽然“爆冷”出现在降价的名单中，但降后的价格仍然“偏高”，此番优惠后，部分景区门票价格只是回到了涨价前的水平，并没有实质性的变化。例如，瘦西湖票价从优惠前的150元回到120元，降幅与此前涨幅一致；峨眉山门票从185元降到165元，优惠后的价格较涨价前还高出15元，消费者除了“失望”就是“绝望”。

Because of this,Although most popular scenic spot"A shock"Appear in the price list,But still after the price reduction"On the high side",This time after the discount,Part of the scenic spot ticket prices are returned to the level before the price increases,And no substantive changes.Such as the,West lake ticket from preferential $150 back to 120 yuan,Fall in line with earlier gains;Emeishan tickets from 185 yuan to 165 yuan,Discount the price after the price 15 yuan higher than that of before,In addition to consumers"disappointed"Is the"despair".

景区降价 管理压力攀升 Scenic spot management pressure rising prices

　　尽管如此，逾千家景区门票的下调对多数有出行计划的游客来说仍是个利好消息。据了解，此次这么多景区实行降价行动，其目的就是要进一步拉动景区的旅游消费人群、增加旅游收入，同时带动景区周边吃、住、行、购物等相关行业的发展。

In spite of this,More than thousand of scenic spot tickets downgrade for most visitors have travel plans are still a good news.We have learned,So much for this price,Its purpose is to further boost scenic spot tourism consumption crowd/Increased tourism revenue,At the same time drive the scenic spots around to eat/live/line/Development of related industries, such as shopping.

　　不过，由于往年“五一”期间的游客井喷现象 ，面对降价，不少景区都感到了无形的压力。《郑州晚报》26日报道称，福建太姥山景区宣传营销处一位负责人表示，太姥山景区在黄金周期间本来人流量就很大，去年国庆黄金周期间，太姥山7天的旅游人数累计达到8万人次，最多的1天达到2万人次。此次门票降价，增长的旅游人群肯定会给景区的管理和安全工作增加难度。“所以，面对降价，我们感到压力很大。”

but,Due to the past"The May Day"The tourists during the blowout phenomenon ,In the face of the price,Many scenic spots all feel the invisible pressure.[The zhengzhou evening news]26, according to the report,Taimu mountain scenic area of fujian propaganda YingXiaoChu said a head,Taimu mountain scenic spots during the golden week capacity is very big,During the National Day golden week last year,Taimu mountain tourist Numbers up to 80000 people for 7 days,Up to 1 day to m.The ticket price,Growth in the tourist population will certainly to the scenic area management and security work more difficult."so,In the face of the price,We are under a lot of pressure."

　　针对景区降价带来的更多客流，不仅经营方在管理上压力增加，很多即将出游的旅客也难免有所担心。往年五一、十一假期旅游景区人满为患的画面还历历在目，去年实行的假期小客车高速公路免费政策更是把“黄金周”演变成了“黄金粥”。

In view of the scenic spot price will bring more traffic,Not only business practice on the management of pressure increases,Many passengers will travel also hard to avoid some worry.In the May Day/Eleven holiday tourism scenic spots crowded scenes have vivid,Last year a holiday passenger car highway is the free policy""Golden week""Evolved into a"Golden porridge".

　　对此，河南财经政法大学教授张金岭表示，其实降价只是打破“门票经济”第一步，为游客提供优质的旅游产品才是最终的目的。景区门票本身的涨价或降价不能单纯地说好或者不好，关键是看这个景区能够给游客带来什么。比如说故宫，因为其客流量十分巨大，景区通过价格杠杆调节客流量，也就是优质优价，其实是在解决景区的承载量问题。

For this,Henan finance and economics university of political science and law professor Zhang Jinling said,Actually, the price is just broken"Tickets for the economy"The first step,For visitors to provide quality of tourism products is the ultimate goal.Scenic spot ticket prices or price itself can't simply say good or bad,The key is to see the scenic spot to tourists.Such as the Palace Museum,Because of its great traffic,The scenic area through price leverage, adjust traffic,Is the quality,It is to deal with the problem of scenic spot of bearing capacity.

　　要彻底化解旅游业“门票经济”的困局，积极延伸产业链无疑是最好的手段，利用经营项目多元化带动收入的多元化发展。旅游发展与规划研究中心主任王衍用在此前接受中新网视频访谈时就表示，不管是哪种类型的景区，都应该把产业要素都适度延伸，将吃、住、行、娱乐、购物和交通6个要素都充分利用，这应该是中国旅游业转型升级的一个重要方面。(中新网财经频道)

To completely dissolve the tourism industry"Tickets for the economy"The dilemma of,Active extension industry chain is undoubtedly the best means,Through a diversified business income diversification development.Wang Yan, director of the centre for the study of tourism development and planning in the previously accepted news video interview, he said,Whatever the type of scenic spot,Should the industry moderate extension elements,Will eat/live/line/entertainment/Six factors all make full use of the shopping and traffic,This should be an important aspect of China's tourism industry transformation and upgrading.(News of finance and economics channel)

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