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医药分开赋予消费者自主购药权 药企品牌作用凸显--亲稳舆论引导监测室
2012-08-24
中新网上海8月24日电(记者姜煜)8月初,五部委联合下发《关于做好2012年公立医院改革工作的通知》,强调试点城市以破除以药补医为重点,进一步推进“四个分开”等体制机制综合改革。
Beijing Shanghai on August 24,(Reporter JiangYu)Early August,Five ministries jointly issued《About 2012 years to public hospital reform work of the notice》,Emphasis on pilot cities to break up with medicine medical as the focal point,further“Four separate”The system mechanism, such as the comprehensive reform。
作为“四个分开”之一的医药分开的主要方式有取消药品加成或药房托管、取消门诊药房等。目前,各地都已开始探索医药分开。
as“Four separate”One of the main way of medical separate cancel drug addition or pharmacy trusteeship、Cancel outpatient pharmacy, etc。At present,All have began to explore the medicine apart。
北京和深圳正在试点取消药品加成。继北京友谊医院后,朝阳医院也将于9月1日起实行药品零加成政策;深圳除了实行全市公立医院药品零加成外,还提出允许“患者凭医生处方可以到社会零售药店购药”。近日,上海浦东新区卫生局也表示,已完成了医药分开实施方案的初稿,将在下半年进行部分医院试点。
Beijing and shenzhen are pilot cancel drug addition。Following the Beijing friendship hospital,Chaoyang hospital will also on September 1,, the drug zero addition policy;Shenzhen city except for a public hospital drug zero addition outside,Also puts forward allowed“Patients with a prescription from a doctor can go to social retail drugstore buy medicine”。recently,Pudong new area of Shanghai health bureau said,Has completed the medicine separate implementation plan of the first draft,In the second half will be the partial hospital pilot。
许多消费者表示,要真正实现医药分业,就必须取消门诊药房。中国社会科学院经济研究所微观经济研究室主任朱恒鹏对此表示认同。他称,仅仅取消药品加成、实施零差价,还不能消除以药养医现象,只有关闭医院门诊药房才能真正切断医生与处方的利益链关系。
Many consumers said,To truly realize the dividing of the medicine,We must cancel outpatient pharmacy。The Chinese academy of social sciences institute of economic microeconomic research director ZhuHengPeng expressed identity。He says,Just cancel the drug addition、Implement zero spread,Can't eliminate to raise medicine medical phenomenon,Only the closure of the hospital outpatient pharmacy can really cut doctors and prescription interests chain relationship。
其实如今已有不少患者选择直接去药店购药。据中康资讯下属研究机构CMH发布的《2012就医与买药行为消费者研究报告》显示,71.3%的消费者在过去一年内到过药店购买药物,其中36.8%的消费者更是常去药店购药。
In fact now has quite a few patients to choose directly go to the drugstore buy medicine。According to the health information subordinate research institutions issued by the CMH《2012 a doctor and buy medicine behavior of consumer research report》display,71.3% of consumers in the past one year to a drugstore is bought drugs,36.8% of the consumer is often go to the drugstore buy medicine。
医药行业人士指出,一旦实现医药分业,患者用药自主权变大,药店服务的人群将有望出现暴发性增长,而药品品牌将在自行购药人群快速增长过程中起重要作用。
The pharmaceutical industry personage points out,Once realized the dividing of the medicine,The autonomy for treating patients is bigger,Pharmacy service crowd is expected to appear explosive growth,And drug brand will buy medicines on their own in the rapid growth process plays an important role。
如今中国药企的品牌意识愈发清晰,并逐渐树立起一些知名品牌。在今年的“健康中国·中国药品品牌榜”评选中,上榜的999感冒灵、快克、阿莫灵,以及中成药中德江中健胃消食片、松柏速效救心丸、羚锐、天和、碧凯和铍宝等,均为国产品牌。不过在降压药、糖尿病用药、降脂药等大品类中,依然是外企品牌的天下。
Now Chinese medicine enterprises brand consciousness increasingly clear,And gradually set up some well-known brand。In this year's“Health China · China's drug brand list”Selection of,On this year's list 999 cold spirit、Fast g、Amoxicillin spirit,And proprietary Chinese medicine sino-german jiang stomach xiaoshi tablet、Coniferyl loading JiuXinWan、LingRui、Days and、Brigitte kiah and beryllium treasure, etc,All is homebred brand。But in the antihypertensive、Diabetes drugs、Lipid-lowering drugs in large category,Is still foreign brands of the world。
该品牌榜发布方并通过网络及实地调查,回收了近一万份问卷,并结合对三甲医院医生、药师及主流连锁药店品类管理专家的访问结果,指出KBN阿莫西林、思密达、康王洗剂、德众鼻炎康片、达克宁等品牌,已在自行购药的消费者心目中拥有了一定的知名度。(完)
The brand list release party and through the network and field survey,Recovery nearly ten thousand questionnaires,And according to 3 armour hospital doctors、Pharmacists and mainstream chain pharmacy category management experts visit results,Pointed out that KBN amoxicillin、Think close to、Extract epurated from lotion、DE the rhinitis kang tablet、Daktarin brand, etc,Already in the minds of the consumers buy medicines on their own have a certain visibility。(finish)
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