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医院用血腥图画科普遭曝光 改用淘宝体+哲理漫画--亲稳网络舆情监测室
2012-08-29
《医院科普图画“太血腥” 患者呼吁“温馨警示”》追踪 《Hospital scientific picture“Too bloody” Patients called for“Warm warning”》tracking
取下血腥科普图 淘宝体+卡通娃“上岗” Take down bloody science diagram taobao body + cartoon Eva“Mount guard”
熏得又黑又烂的肺、烧得血肉模糊的躯体、布满疹子的局部皮肤……原本想要宣讲健康科普知识的医院宣传栏,被一幅幅恐怖图片占领。昨日,本报关于科普图片太过血腥引发患者反感的报道,引起了省医院、市二医院、市三医院等多家医院的关注,他们纷纷表示将逐步替换各科室的科普图画,用新颖的方式给患者带来温馨感。
Smoked and dark and bad lungs、Burned badly mutilated body、Measles is full of local skin...Originally want to preach the popular science knowledge of healthy hospital publicity column,Painting was terrorist picture occupation。yesterday,Our newspaper about science picture too bloody trigger antipathy patients reported,Caused the provincial hospital、City two hospital、City three hospitals, a number of other hospital attention,They all said it will gradually replace the department of popular science pictures,In a novel way to patients bring sweet feeling。
医院回应 Hospital response
从细节入手 From the details of
消除医院冰冷感 Eliminate hospital feeling cold
昨日,对于记者调查时患者、家属反映的血腥科普图,多家医院相关负责人发表了看法。省医院相关负责人认为,虽说直白的图片能够起到警示作用,但确实疏忽了患者的切身感受,“健康教育图片本属于医院文化建设的一部分,他们将在今后的选择和使用中更注重方式方法的选择,为患者创造更适宜于治疗的温馨氛围。”
yesterday,For journalists to investigate in patients、Family reflects the bloody science diagram,Many hospitals spoke the relevant person in charge。The relevant person in charge of provincial hospital think,Though straightforward pictures can rise the warning role,But really neglect the patient's vital experience,“Health education picture this belongs to a part of the construction of hospital culture,They will in the future in the selection and use of the pay more attention to the choice of methods,For patients to create more suitable for treatment of sweet atmosphere。”
同时,发出类似回应的还有市二医院、市三医院、市妇儿中心医院等大型医院负责人。市三医院负责人表示,近年来医院在建设过程中已越来越注重人性化,从小细节入手逐步改善对医院冰冷感的固有认识,“比如过去医院就是一抹白,看着都觉得冰冷,现在已经逐步在改善。”
At the same time,Issued a similar response of and city two hospital、City three hospital、Fu city center hospitals in large hospital。City officials say three hospital,In recent years the hospital in the construction process has more and more pays attention to human nature,From the details of the cold to gradually improve hospital sense of inherent understanding,“Such as the past is a hospital with white,Looking at all feel cold,Now in improving step by step。”
积极行动 Positive action
多形式上阵 让患者感受温馨 Many patients feel warmth to the form
除了回应患者呼吁外,部分医院已经开始以实际行动转变,让更多市民喜闻乐见的健康宣传方式走进病房。
In addition to respond to calls for the patients,Part of the hospital has begun to take practical action to change,Let more people love to see and hear of health promotion way into the ward。
·淘宝体+卡通娃 · taobao body + cartoon Eva
“亲,我们正在开展优质护理”“当你出现饥饿、心慌、手抖、冷汗时,这可能是低血糖症状……我们为你准备了可食用的水果糖,请到此处领取。”……省医院内分泌科昨日新贴上了不少温馨的健康提示图片。画面中,不再有恐怖的糖尿病症状,也没了生硬的语气,取而代之的是一个个可爱的卡通娃娃和亲切的“淘宝体”。
“close,We are provide high quality nursing care”“When you appear hunger、dismayed、Hand shake、Cold sweat when,This may be symptoms of low...We're prepared to offer you the edible fruit drop,Please go to get here。”...Provincial hospital endocrinology yesterday on the new post a lot of warm health tip pictures。picture,No more terrorist diabetes symptoms,Didn't the curt tone,Instead one lovely cartoon dolls and kind“Taobao body”。
“这里基本上都是慢性病患者,尤其需要注重自身的健康知识教育,以便在家进行自我护理。”省医院内科副主任护师陈敏称,过去科室里也有一些健康贴画,但因为内容刻板不太受病人欢迎,教育成果不太理想。
“Here basically all is a chronic disease patients,Especially need to pay attention to its own health knowledge education,In order to self care at home。”Provincial hospital medical deputy director nurse practitioner psoriasis says,In the past in the department also have some health colle,But because content stereotyped not too by patients welcome,Education achievement is not too ideal。
·哲理漫画 · philosophy comic
市三医院神经外科病房走廊里,新挂上了一幅幅几米漫画,充满童趣,旁边还配上了一段段充满人生哲理的小美文,引得不少病人和家属驻足观看。
City three hospital neurosurgery ward in the corridor,New hang a few meters miao cartoons,Is full of tong qu,Next to them, the sections of full of life philosophy little later,That many patients and their relatives on a stopped to watch。
“生病后很多人会感觉沮丧、失落,希望这些东西能够对他们有所帮助,感悟人生道理。”市三医院神经外科主任苑玉清表示。
“Ill after a lot of people will feel depressed、lost,Hope these things can help to them,Feeling of the life truth。”City three hospital neurosurgery director YuanYuQing said。
·市民作品 · citizen works
市二医院新建成的医疗综合大楼即将投入使用,该院决定在公共区域的墙壁上挂上绘画、书法、摄影、剪纸和刺绣等艺术作品,以取代“血淋淋”的手术照片。据介绍,其中展出的部分作品还有不少是来自市民的创作。
City hospital built two new medical complex will be put into use,In the public area hospital decided to hang on the wall of painting、calligraphy、photography、Paper-cut and embroidery works of art, etc,To replace“bloody”Operation photos。According to introducing,The exhibited works and many is from the creation of the citizens。
“健康教育宣传的方式多种多样,我们会尽量避免太过直白的表达。”该院相关负责人称,此后医院将尽量以温馨的宣传方式,减轻患者的心理痛苦,避免因血腥科普图片带来的不愉快。
“Health education propaganda by many ways,We will try to avoid too straightforward expression。”The hospital is responsible for the relevant person,Since then the hospital will try to keep warm propaganda way,Reduce the patients psychological pain,Avoid the bloody science bring pictures unpleasant。
患者反馈 Patient feedback
小改变大不同 Small change big different
心理安慰作用大 Psychological comfort big
对于医院的改变,接受采访的患者及家属均对此表示赞同。“住进医院本来就心情不好,再看见那些显得恐怖的图片肯定更受刺激。知道可能一辈子都要用药,心理压力很大,尤其需要别人的关怀。”患糖尿病的林爷爷称,这些改变对医护人员来说或许是举手之劳,但对患者的意义却非常大,有一种被人关心着的温暖感。(记者 李诗敏 摄影 曹志刚)
For the change of the hospital,The interview of the patients and their family members are agree with them about it。“Live in hospital was in a bad mood,To see those who appear terrorist picture must be more stimulated。Know that you will never have to use,Psychological under a lot of pressure,Especially need other people's concern。”Diabetic forest grandpa said,These changes to medical personnel, may be lift a finger,But for the meaning of patients is very big,Have a kind of being concerned about the warm feeling。(Reporter LiShiMin photography CaoZhiGang)
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