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专家解析养生谣言泛滥原因 支招如何避免上当--亲稳网络舆情监测室
2012-09-02
中新网8月31日电 中国农业大学食品学院营养与食品安全系副教授、食品科学博士范志红今日做客中新网《新闻大家谈》,为网友解析如何科学养生。针对健康养生谣言泛滥的现象,范志红分析指出,人们对谣言信以为真是由媒体和受众两方面原因造成的,要辨识生活中的各种养生信息,不需要太多专业知识,只需认真分析信息来源等问题。
Beijing on August 31, China agricultural university institute of food nutrition and food safety system, an associate professor、Food science doctor FanZhiGong visit Beijing today《News everyone talking about》,For the net friend analysis how to scientific keeping in good health。For healthy rumor flood phenomenon,FanZhiGong analysis,People to believe the rumor is by the media and audience two aspects reasons,To identify life of the various health information,Don't need too much professional knowledge,By careful analysis information source problem。
范志红说,之所以人们会对生活中不良的无知的信息信以为真,主要是由两方面原因造成的,首先是媒体的问题,媒体传播健康谣言是不需要负任何责任的,传播之后点击率增加,书和报纸的销量上涨,不仅增加了人气,而且媒体本身觉得自己也有收获,即使传播错了也没有人问责,利大于弊,而且现在传播速度快,可以随便传播,所以在管理上是十分跟不上的。
FanZhiGong said,The people in the life of the poor ignorant information sumption,Is mainly composed of two aspects of the causes,The first is the problem of media,Media rumors health is not to need to bear any responsibility,Spread after click rate increase,Books and newspaper sales rise,Not only increased popularity,And the media itself felt also have harvest,Even if the propagation wrong and no one accountability,More good than harm,And now propagation speed,Can be spread casually,So in management is very not to。
范志红指出,很多发达国家的健康节目,并不是学新闻或是学文学的人去做的,而是有一个强大的顾问团,这些顾问团里面都是专家、健康养生的内行,这些专家负责提供选题,并且负责把关,最后还要接受检查。而国内现在还完全没有,这样就造成很多谣言,而网络媒体就更加缺少管理,加上微博传播速度快,老百姓一般又只信第一次见到的信息,而忽略了辟谣内容。
FanZhiGong pointed out that,Many developed countries health program,And do not learn the news or learn literature people to do,But have a strong advisory body,These shadow cabinet inside are experts、Healthy living expert,These experts responsible for providing topic,And is responsible for the control,Finally also examined。And domestic now still no,This caused a lot of rumors,And the network media is more the lack of management,Combined with micro bo propagation speed,People generally believed, and only the first time I saw information,But ignore the content again。
其次是受众的问题。范志红称,由于受众没有受过健康方面的基础教育,生物学基础、医学基础、化学基础基本上无从说起,所以受众没有基本的理性思维和逻辑思维,让受众自己辨识哪个谣言是真是有困难的,而这些教育该从中小学抓起。
The second is the problem of the audience。FanZhiGong says,Due to the audience had no health foundation education,Biological basis、Basic medical science、Chemical base basically don't speak of,So the audience without basic rational thinking and logical thinking,Let the audience themselves identification which the rumor is really a difficult,And these education from the primary school grabbed。
怎样才能辨识这些谣言?范志红指出,如果遇到一个健康说法,可以先注意以下几个问题:
How to identify these rumours?FanZhiGong pointed out that,If you meet a health statement,To pay attention to the following problems:
第一,什么来源传播的?来源如果是美国农业部,或者哪个国家卫生部、联合国粮农组织、世界卫生组织或者是医学会的话,大家就不用怀疑了,因为专业人员肯定是审查过的。在我国,来源如果是卫生部、中国营养学会等也可以。假如是个人来源,就要看此人的资历,比如相关学科博士以上学位,或者中级以上职称,再或者有着可靠的学术背景也可以。但需要注意的是,医生评论食品的话不用信太多,因为医生对于食品里有什么怎么做是不清楚的,反过来说,如果一个食品专家评论某种药、某种病的话也是不可信的,隔行如隔山,所以必须注意是否是这个行业、这个领域的内行。
The first,What the spread of source?Source if it is the United States department of agriculture,Which country or the ministry of health、The United Nations food and agricultural organization、The world health organization or medical association words,They don't doubt it,Because professional personnel must be the examination。In our country,Source if it is the ministry of health、Chinese nutrition learns to wait to also can。If be the individual source,Is about to see the man's qualifications,Such as related discipline doctor degree or above,Or intermediate above title,Again or a reliable academic background can also。But need to pay attention to is,The doctor review food words don't believe too much,Because the doctor for food in what do is not clear,conversely,If a food expert review some medicine、Some disease words is not credible,Interlaced such as the hills,So must pay attention to whether the industry、The expert in this field。
第二,这个消息是否是促销卖东西的?假如听到一个健康消息,是让人们买某种东西的,那么它基本上是被收买了,甚至有时是卖方发布的信息,所以这样跟商业利益直接相关的信息就不要去信。
The second,The news is promotion to sell things?If heard a health news,Is to let people buy some things,It is basically be bought,Sometimes the seller is released information,So this is directly related with commercial interests of the information is not to believe。
第三,不要相信听起来不合情理、过于好的信息。比如说既不用节食也不用运动,一个月瘦20斤永远不反弹,这是不可能的,因为如果真的有这样好的减肥药,肯定会在美国畅销了,而美国是世界上肥胖人群最多的地方,如果在美国都没人使用,那么更不会在中国销售了。
The third,Don't believe that doesn't sound reasonable、Too good information。For example both don't go on a diet also need not movement,A month thin 20 jins never rebound,It is not possible,Because if there really is such a good diet pills,Must be in the United States the best-selling,And the United States is the world's most obese people place,If in the United States didn't people use,So in China more not sold。
范志红指出,很多时候我们自己不需要有太多专业知识,把握好以上几条,就可以减少很多上当受骗的机会。
FanZhiGong pointed out that,Most of the time we're not need too many professional knowledge,The above a few,It can reduce a lot of chance to rise to the bait。
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