加快转型发展 提升产品质量 To speed up the transformation development upgrade the quality of products

中国乳业 步履铿锵再前行(科学发展 成就辉煌) China's dairy industry walk clang on again(The scientific development brilliant achievements)

　　“5时30分，车辆开出；5时45分，进入高速路；6时12分，车辆突然停止前进，请重点关注……”这不是军事演习，开出的也不是运钞车，而是伊利集团的运奶车。目前，伊利集团在全国的2000多辆送奶车上都安装了这样的视频监控定位系统，全天候不间断在线。

"5 30 points,Vehicle open;5 45 points,Into the highway;6 12 points,Vehicle suddenly come to a halt,Please focus on..."This is not a military exercise,Open the is not cash truck,But the Ely group's shipping milk car.At present,Ely group in the national more than 2000 cars to milk the car all installed this video monitoring positioning system,All-weather uninterrupted online.

　　伊利集团对乳品质量的管控，正是中国乳业近几年来以质量为生命线、加快转型升级行动的一个缩影。2008年三鹿婴幼儿奶粉事件以来，国家高度重视奶业发展，相继出台了一系列政策措施，帮助奶农和企业渡过难关，促进奶业恢复和振兴。三年多来，我国奶业产业素质不断提升，乳制品质量安全得到有效保障。

Ely group of dairy products quality control,It is China's dairy industry in recent years, take the quality as the lifeline/To speed up the transformation and upgrading of a miniature of the action.In 2008 SanLu babies and infants powdered milk event since,Countries attach great importance to the development of dairy industry,Have issued a series of policies and measures,Help dairy farmer and enterprise tide over the difficulties,To promote the recovery and revitalization of the dairy industry.More than three years to,Dairy industry in China to improve quality,Quality and safety of dairy products, to effectively ensure.

　　“目前国产乳制品、婴幼儿配方乳粉的质量安全状况是历史最好时期，消费者可以放心购买。”中国乳制品工业协会理事长宋昆冈认为。

"At present domestic dairy products/The quality and safety of infant formula milk powder is the best period in history,Consumer can be at ease buy."China's dairy industry association chairman SongKun that hill.

　　奶源管理：提升规模，规范奶站 Mange management:Ascending scale,Standard milk station

　　9月初，记者在内蒙古呼和浩特市土左旗的伊利集团现代牧业科技示范园区看到，这里已经实现自动化挤奶，在对奶牛进行清洁后由机器自动挤奶，挤出的奶直接进入储奶罐，冷却后由运奶车直接运到伊利的生产工厂。

In early September,Reporter TuZuoQi Hohhot in Inner Mongolia yili group of modern animal husbandry science and technology demonstration park to see,Here has realized automatic milking,In the dairy cow cleaned by machine automatic milking,The milk of extrusion directly into the store milk tank,After cooling by shipping milk car directly to the Erie production factory.

　　据工作人员段俊峰介绍，公司对挤奶过程有明确要求，奶牛在挤奶之前要先进行牛体清洁，每头牛都有自己的消毒纸巾，用完便丢弃，挤出的前三把牛奶不要，然后再由机器挤奶，挤完后还要进行药浴，然后进行设备清洗及记录。

According to the staff DuanJunFeng is introduced,Company for milking process has clear requirements,Cows in milking before for cow body clean,Each head of cattle have their own disinfection paper towel,Run out and discard,The first three extrusion the milk don't,And then, from machine milking,After squeeze will be medicated bath,Then equipment cleaning and record.

　　奶源是乳业发展的基础，我国乳品市场多次重大的质量安全事件均起源于奶源。“只有抓好奶源这个源头，乳品质量安全局面才能得到根本扭转，这也成为业内的共识。”伊利集团执行总裁张剑秋表示。

Mange is the foundation for the development of the dairy industry,Our country dairy market many significant quality security incident mange all originated from."Only pay special attention to mange the source,Dairy products quality and safety situation can be a fundamental change,This has become the industry consensus."Ely group chief executive ZhangJianQiu said.

　　然而，知易行难，源头的问题，解决起来远比想象的要难。我国原有的奶源状况主要以散养农户和奶站的模式为主，这种模式暗藏着各种安全隐患。推进奶牛的集中化、规模化养殖已成为转变乳业发展方式、保障乳制品质量安全的必然选择。2007年至2011年，伊利在奶源建设方面的投入累计达74亿元。目前，伊利在全国已拥有自建、在建及合作牧场共1300座，奶源供应比例中集中化、规模化的养殖牧场达85%左右。

however,Easier said than done.,Source problem,Solve up than imagined difficult.Our country original mange status mainly by keeping free-roaming farmers and milk station model is given priority to,This mode of hidden security hidden danger.Promote the centralization of the cow/Mass breeding has become transformation dairy industry development mode/Guarantee of quality and safety of dairy products the inevitable choice.From 2007 to 2011,Erie in mange construction investment amounted to 7.4 billion yuan.At present,Erie across the country have self-built/Construction and cooperation pasture 1300 seat,Mange supply in the ratio of the centralization/Scale breeding farm was 85%.

　　为扶持奶牛规模化养殖，从2008年起，国家每年安排专项资金，用于支持奶牛标准化养殖场和小区建设，重点对水电路、粪污处理、防疫、挤奶设施及饲草料基地等进行改扩建。截至2011年，中央财政共投资17亿元，累计补助2474个奶牛养殖场(小区)。全国100头以上奶牛规模养殖比重超过33%，较2008年提高13.5个百分点，奶牛标准化规模养殖水平大幅提升。

In order to support dairy farming scale,Since 2008,Countries each year allocate special funds,Used to support dairy standardization farm and community construction,Focus on hydropower road/disposal/Epidemic prevention/Milking facilities and hours campuses.in base and so on.By the end of 2011,The central government has invested 1.7 billion yuan,Accumulative total subsidy 2474 cows farms(village).The country's 100 heads above dairy farming scale the proportion of more than 33%,A 2008 increased by 13.5%,Dairy standardization scale cultivation level improved significantly.

　　据农业部有关负责人介绍，2008年三鹿婴幼儿奶粉事件后，农业部门全面开展奶站清理整顿，通过自查、省间互查、重点抽查等方式，不断强化奶站许可管理，坚决取缔不合格奶站，清理非法收购营运黑窝点，规范生鲜乳生产收购运输市场秩序。同时，大力推进奶站标准化建设和管理，全国现有1.3万个奶站，比2008年减少6890个，奶站的设施设备、卫生条件、检测手段等明显改善，经营管理水平大幅提高。

According to the ministry of agriculture relevant controller introduces,In 2008 SanLu infant milk powder incident,The department of agriculture comprehensive development milk station rectifications,Through the self-examination/Province between each check/Key spot check, etc,Continuously strengthen the milk station license management,Resolutely unqualified milk station,Clean up the illegal acquisition HeiWoDian operations,Standard fresh milk production purchase transport market order.At the same time,To vigorously push forward the milk station standardization construction and management,The existing 13000 milk station,2008 fewer than 6890,Milk station facilities/Health conditions/Testing methods obviously improved,Business management level greatly improve.

　　过程控制：全程自动，封闭管理 Process control:Full automatic,Closed management

　　“过去我们无法控制奶车的位置。”伊利集团原奶事业部员工范争气回想当年的情况时非常感慨：“当年我们采取的是人盯车、人盯站、人盯人的‘三盯’模式确保奶制品安全，但这样的措施长期坚持难度很大。”

"In the past we can't control the position of the milk vehicle."Ely group original milk division staff van fight back when situations very regrets:"When we take is the people at the car/People standing at/man-to-man‘At three’Model to ensure the safety of dairy products,But such measures insist for a long time very difficult."

　　在这种情况下，特别是三鹿婴幼儿奶粉事件后，伊利集团开始引入GPS系统，目的就是为了加强原奶运输过程中的管控，由此还多了一个新工种——GPS回放员，专门查看每辆到厂运奶车行驶轨迹、停车时奶罐状况，检查运输过程中是否存在疑点，有对收购原料奶“一票否决”的权力。

In this case,Especially SanLu infant milk powder incident,Ely group start introducing GPS system,Purpose is to strengthen the original milk transport process control,This also has a new type of work - GPS playback member,Special view each car to factory shipping milk car running track/When parking milk tank condition,Check whether there is doubt in the course of carriage,Have to purchase raw milk"One ticket veto"power.

　　运奶车上的GPS系统只是伊利全程封闭式管理系统的一部分。张剑秋介绍，伊利以ISO9001质量管理体系为主线，建立了全面质量管理体系，整合了ISO22000食品安全管理体系、ISO14001环境管理体系和OHSAS18000职业健康安全管理体系，形成了“四标一体”综合管理体系运行机制，率先通过了HACCP(危害分析与关键控制点)认证。

Shipping milk the GPS system just Erie full closed management part of the system.ZhangJianQiu introduced,Erie ISO9001 quality management system as the main line,Established a comprehensive quality management system,Integrate the ISO22000 food safety management system/ISO14001 environmental management system and OHSAS18000 occupational health and safety management system,formed"Four mark a"Comprehensive management system operation mechanism,Take the lead in passed HACCP(Hazard analysis and critical control point)The authentication.

　　在伊利集团的原奶实验室、产品实验室和致病菌实验室里，记者看到液相色谱仪、酶标仪、抗生素检测仪等高端检测设备。“过去给中国乳业造成巨大损失的三聚氰胺，现在30分钟就可以测出结果，整体检测时间比过去缩短了一半。”伊利相关负责人说。

In Ely group of the original milk laboratory/Products laboratory and pathogenic bacteria in the laboratory,The reporter sees liquid chromatograph/Microplate reader/Antibiotics detector and other high-end testing equipment."In the past to the Chinese dairy industry caused great loss of melamine,Now 30 minutes can be detected results,The overall detection time shortened half than in the past."Erie relevant person in charge said.

　　近年来，伊利累计投入5亿多元，配置各类精密检测仪器1100台，监测能力达到国际先进水平。从原奶收购到产品出厂，需要完成的各项检验检测指标累计达899项，仅在原奶环节，伊利就实现了117项检测标准，大大超过了国家标准规定的数量。仅以奶粉为例，出厂必检的项目有64项，还包括风险监测的项目一共有108项，其中54项由伊利自行检测，另外54项由上海SGS机构检测，通过双重保障确保产品的安全可靠。

In recent years,Erie accumulative total investment 500 million yuan,Configuration of various precision testing instrument 1100 sets,Monitoring capacity has reached the international advanced level.From the original acquisition of milk to manufactured products,The need to complete the examination index amounted to 899 items,Only in the original milk link,Erie will achieve 117 items inspection standard,Greatly exceed national standards specified number.Only by milk powder as an example,The factory will check project 64 items,Also includes risk monitoring project a total of 108 items,The 54 survey by Erie to detection,Another 54 sponsored by the Shanghai SGS testing,Through the double security to ensure safe and reliable products.

　　在企业自身努力的基础上，国家也逐步加大了奶业监管力度。2009年开始，农业部门连续4年实施生鲜乳质量安全监测计划，截至2011年，累计抽检生鲜乳样品5.6万批次，三聚氰胺检测值全部符合国家管理限量值规定，未检出皮革水解蛋白、碱类物质等违禁添加物；全国质检系统在2011年完成了乳制品企业生产许可重新审核工作，全国1176家乳制品生产企业仅701家通过审核获得生产许可证，一大批生产条件差、质量安全保障能力低的乳制品生产企业被淘汰，淘汰率达40.4%。

In the enterprise on the basis of their own efforts,Countries have gradually increased regulation of dairy industry.2009 start,The department of agriculture four consecutive years of implementation of the fresh milk quality security monitoring plan,By the end of 2011,Accumulated check fresh milk sample 56000 batches,Melamine values all conform to the state provisions management limited value,Leather hydrolyzed protein was not detected/Base class materials prohibited additives;The national quality inspection system in 2011 completed the dairy products enterprise production license review work,The nation's 1176 dairy products production enterprise only 701 through the audit get production license,A large number of poor production conditions/Quality and safety guarantee ability low dairy products production enterprise be eliminated,Mortality 40.4%.

　　全程追溯：巡更监控，责任到人 Full back:Patrolling monitoring,Responsibility to the people

　　在伊利集团敕勒川精品奶源基地的现代化牧场里，记者看到，每头牛的耳朵上都有一对耳环。“这个耳环相当于奶牛的身份证，它能够完整记录伊利奶牛每一天的身体健康状况、膳食比例、挤奶量。通过电子耳环记录的信息，可以为每一头奶牛提供定制化的科学配餐。当原奶出现质量问题时，更可以迅速实现‘责任到牛’。”现场工作人员段俊峰告诉记者。

In Ely group ChiLeChuan high-quality goods mange the modernization of the base in the pasture,The reporter sees,Each head of cattle ears have a pair of earrings."The earrings equivalent to cows id card,It can complete record Erie cows every day body health/Dietary ratio/milking.Through the electronic earrings record of information,For each cow offer customized scientific catering.When the original milk occurrence quality problem,To realize more quickly‘Responsibility to cattle’."On site working staff DuanJunFeng told reporters.

　　近几年，伊利在追溯体系上不断进行着完善和升级。2011年，“原奶物流运输过程管控平台”上线。目前，伊利投放市场的所有产品已经实现了全面可追溯。所有伊利的鲜奶包装盒顶端，除了印有生产日期和保质期外，还有一串条形标码，消费者可以查到这盒奶的生产资料，比如产自哪个厂区、哪个车间甚至是哪一头奶牛，以及奶牛饲料的相关数值。“这种追溯机制确保了产品生产的每一个环节都在严格的监督之下，有利于公众对每一个生产细节的监督。”张剑秋说。

In recent years,Erie trace back to the ongoing system perfect and upgrade.In 2011,,"The original milk logistics transportation process control platform"online.At present,Erie all the products on the market has achieved comprehensive traceability.All the milk Erie packing top,Besides with the production date and the shelf life,There are a bunch of bar code label,Consumers can find this box of milk production material,Such as come from which the factory/Which shop even which a cow,Cows feed and the related numerical."This kind of back mechanism to ensure that the product production every link in strictly under the supervision of,To the public for each production to the supervision of the details."ZhangJianQiu said.

　　蒙牛集团推广使用了指纹巡更技术，相当于给生产线上的原奶质量安全配上了“保镖”。目前，蒙牛生产运营中心的“巡更+监控系统”覆盖了生产的每个环节，全程监控牛奶的生产管理过程，涉及的所有工作人员的指纹和工作进展情况被逐一记录下来，做到详尽可查。

Mengniu group promotion use the fingerprint patrol more technology,Equivalent to the production line of the original milk quality security with the"bodyguards".At present,Hoodwinks the cow the production operation center"Patrolling + monitoring system"Cover the production of each link,The whole monitoring milk production management process,All the staff in the fingerprint and work progress by was recorded,Do detailed can be checked.

　　而由乳业大区内蒙古发起的“放心乳粉从内蒙古做起”行动，则让“全程追溯”在质量的轨道上走得更远：所有冠以“放心乳粉”的产品都有一个16位的身份认证码，其原料、生产、物流、检验等各种信息均已上传至质监部门“放心乳粉”统一监管平台，便于消费者查询。

The dairy industry in Inner Mongolia region launched"Rest assured powder from the start of Inner Mongolia"action,has"Full back"In the quality track go further:All the words"Rest assured powder"The products have a 16 bit identity authentication code,Its raw materials/production/logistics/Inspection, etc. Various kinds of information are already uploaded to qualitative inspect branch"Rest assured powder"Unified supervision platform,Convenient for the customer inquires the.

　　“从产品原料的选用、生产过程的加工、合格产品的放行到产品终端的销售、消费者的整体售后，都能100%地做到产品溯源，便于各环节的监控，保证了产品的安全性，做到让广大消费者更放心。”内蒙古质监局局长张铁网表示。(记者 贺勇 冯华)

"Products from raw material selection/The production process of processing/Qualified product release to product terminal sales/Consumer whole after-sales,Can 100% do product traceability,Each link to the monitoring,Ensure that the products of safety,Make the vast number of consumers more at ease."Inner Mongolia pledges inspect bureau chief ZhangTie network said.(Reporter HeYong FengHua)