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培训一周成“美容师” 警惕美容院潜伏安全隐患--亲稳网络舆情监测室
2012-11-02
如果说美容院疯狂推销的手段只是坑钱,对消费者而言,更严重的问题是“潜伏”在美丽表象之下的安全隐患。美容院最吸引顾客的无非两点:一是美容仪器和美容师的专业手法,二是美容院的产品往往标榜比普通家庭使用的护理品更加有效。然而,无论是所谓“美容师”的从业资质,还是美容院所使用的产品来源出处,都存在着太多“不可说的秘密”。
If beauty salon crazy the techniques of sales promotion is just money pit,For consumers,A more serious problem is"latent"In the beautiful under the representation of potential safety problems.Beauty salon most attract customers just two points:One is the hairdressing instruments and beautician professional technique,The second is the beauty salon products tend to flaunt than the ordinary family to use nursing product more effective.however,Whether the so-called"Hairdre er"Working qualification,Or beauty institutions use the product source source,There are too many"Do not say the secret".
近日,记者联络到某资深美容产品行业从业人员阿穆(化名),从他口中,记者了解到多种“进口”高档货如何在小作坊里生产出来,并被灌进不同的华丽包装成为某些美容院的指定专用产品。“以前我手头有不少美容产品OEM加工厂的资源,通常,我拿到一个配方,就会提供给多个小工厂,让他们加工出来,然后根据我的美容院客户需求,分装进不同的包装,贴上不同的标签,基本不愁销路,很多美容院是定期拿货的”,阿穆坦言,同一个配方可能产出多种产品,“本质上没有任何区别”,出于从业多年的谨慎,他往往会对配方的安全性请教一下专业人士,“不敢说用了会有什么效果,至少别用出什么问题”,经过数年的经验积累,他已经学会自己看这些配方了,“大体上没有太多新成分,看一下就能知道了,有些突然流行的成分会添加进去,这些成分的作用只要上网查一查就知道了”,他举例,这几年玻尿酸很流行,“玻尿酸就是透明质酸,保湿方面的效果还是不错的,很多大品牌也使用”。
recently,Reporter contact to a senior beauty products industry practitioners, jose(alias),From his mouth,The reporter understands many"import"High-grade goods in small mill how the production out,And was pouring into different luxuriant packing become some beauty salon designated special products."I used to have a lot of beauty products OEM processing plant resources,usually,I got a recipe,It will provide multiple small factory,Let them come out processing,And then according to my salon clients demand,Subpackage into different packing,Affix different labels,Basic not sorrow market,A lot of beauty parlour is regularly take goods",O jose said,The same formula may produce a variety of products,"Essentially no difference",For from years of cautious,He often to formula safety consult professional personage,"Dare not say in what will be the effect,At least don't use what's the problem",After several years of accumulation of experience,He has learned to see for yourself these the recipes,"Generally not too many new composition,See can know,Some suddenly popular component will be added,These component role as long as the Internet check to know",He cites,Over the past few years hyaluronic acid is very popular,"Hyaluronic acid is hyaluronic acid,The effect of moisture or good,Many big brands also use".
然而,美容院众多繁复的产品中,并不只是“美不了容也毁不了容”的,某些产品为了追求短期效果,在汞和激素的含量上都有不同程度的超标。“最主要的是美白产品”,阿穆说,如果顾客去美容院使用美白产品,短期内效果特别明显的,就要特别小心,长期使用,会把皮肤彻底毁了。
however,Beauty parlour many heavy and complicated products,Not only"Beauty won't let also destroyed the capacity"of,Some products in pursuit of short-term effect,In the content of mercury and hormone have different degrees of overweight."The mainest is whitening products",O jose said,If the customer to beauty parlour use whitening products,In the short term effect especially obvious,Will be especially careful,Long-term use,The skin will be ruined.
隐患 Hidden trouble
1 1
“美容师”无专业资质 "Hairdre er"Without professional qualification
“美容师”作为一个行业,需要经过系统的学习,具备专业的知识,取得相关的资质证明,如:正规培训证书、技能等级证书等等。但是,在某些美容院里,“美容师”仅仅是个岗位名称而已。
"Hairdre er"As an industry,Need to pass system study,Have the professional knowledge,Obtain the relevant proof of qualifications,if:Formal training certificate/Skill level certificate, etc.but,In some beauty yard,"Hairdre er"Is only the post name.
在美容行业从业多年的小刘告诉记者,她刚入行的时候,没有任何经验,“我去了一家美容院应聘,培训了一个星期就上岗,培训的内容包括使用护理品的基本手法、化彩妆的技术、简单的按摩,这些部分根本就不是最主要的”,她说,因为她应聘的店面正在准备开张,负责给她们进行培训的就是总店派来的一个“讲师”,“讲师”反复强调的核心内容就是如何与顾客沟通,打动顾客购买产品。“同期培训的姐妹大概有十几个人吧”,她说,最终这十几个人都被分在不同的岗位上,她因为“口才不错”被分配到“美容师”的岗位上,“因为我性格比较外向,店长认为我跟顾客交流可能比较行”。
In the beauty industry for many years of xiao liu told reporters,She just to move into the time,Don't have any experience,"I went to a beauty salon for,Training for a week will mount guard,The content of the training including the use of nursing quality of the basic technique/Change colour makeup technology/Simple massage,These sections is not the main",She said,Because she apply for stores are getting ready for the opening,Responsible for their training is head office sent a"lecturer","lecturer"The core content of repeatedly is how to communicate with customers,Impress customers to buy the product."Over the same period training sister about a dozen of people it",She said,Finally the ten men were placed in different positions,Her because"Eloquence good"Was assigned to"Hairdre er"position,"Because my personality is outgoing,I think the manager with the customer communication may be relatively line".
近日,记者来到广州市区某美容院,“美容师”极力向记者推荐一款补水产品,“这个面膜跟精华素是套装,配合使用效果非常好,现在进入秋冬季节,皮肤最缺水了。单买肯定不止这个价钱,套装很优惠的”。当记者询问这款产品的主要成分是什么的时候,“美容师”打开包装,拿出一张满是英文的说明书,看了一眼说,“我们这款产品是进口的,配方都是国际流行的补水配方”,但是说不出具体成分,只是举例说,这款产品在该店非常热销,很多顾客都购买了,还指给记者看办卡顾客的储物格里,很多都有这款套装。
recently,The reporter comes to guangzhou city a beauty salon,"Hairdre er"Reporters tried to recommend one hydrating products,"This facial mask with essence is suit,Cooperate with use effect is very good,Now enter the autumn winter season,The skin is the most water shortage.Single buy certainly more than this price,Suit is very favorable".When reporters asked about this product's main component is what of time,"Hairdre er"Opened the package,Take out a piece of is full of English instruction,Looked at said,"This product is imported,Formula is the international popular hydrating formula",But say a specific composition,Just for example,This product in the store is very sell like hot cakes,Many customers bought,Also show reporters see do card customers store content Gerry,Many have this kind of suit.
当记者跟店长聊天,询问店里美容师都经过了什么培训、有没有证书时,该店张姓店长表示,美容师都是他们总店统一培训的。“你们总店都有专门的培训机构吗?”“也不是,有些美容师是美容美发学校毕业的,属于有经验的,派到各个分店;有些是我们新招的,就让这些有经验的美容师去讲一讲课。经过实习,比较优秀的新美容师,我们有可能会送她们去学校培训”。
When a reporter with the manager chat,Ask the shop beautician passed what training/Have a certificate,The store manager ZhangXing said,Beautician are they headoffice unified training."You head office have special training institutions?""Is not,Some beautician is beauty salon school graduate,Belong to the experienced,Sent to each branch;Some are our new recruit's,Let these experienced beautician to speak a lecture.After practice,Compare good new beautician,We may have to send them to school training".
隐患 Hidden trouble
2 2
小作坊产品贴外文冒充进口货 Small mill products stick as foreign imports
“宫廷秘方”、“国际大牌成分”……很多美容院的产品可能你从来没有听说过这个品牌,也不曾在商场看到。“一般来说,对于顾客的这种疑虑,我们都有一套固定的解释”,小刘说,我们会对顾客说,这个品牌的产品只走美容院的“院线”销售,在商场里是看不到的,因为在商场设立柜台成本高,而在美容院渠道销售,中间环节少,所以价格相对实际。“其实,说到价格,美容院拿货的成本只有给顾客看的售价的一两成”,小刘透露。
"Palace secret recipe"/"The international big composition"...A lot of beauty salons product may you have never heard of this brand,Never see in the shopping mall."Generally speaking,For the customer's this doubt,We all have a fixed explanation",Xiao liu said,We will be on customer said,This brand of product only go beauty salons"Courtyard line"sales,In the shopping mall is invisible,Because the market set up high cost of the counter,And in the beauty salon channel sales,Intermediate links less,So the relative price of the actual."In fact,Said price,Beauty salon and the cost of the goods to the customer the price of only see a twenty percent",Xiao liu revealed.
事实上,确实有不少国际知名“院线”销售的美容产品,只在该品牌的美容沙龙或者美容会所使用,但是,大多数被标榜的“院线”产品根本就不是这个路数。阿穆就告诉记者,他手头有不少美容产品的OEM加工厂,“很多只是几十个人的小作坊吧”,拿到一个配方之后,他会将配方提供给这些工厂进行生产,然后根据美容院的需求灌装进不同的包装,并按照要求打印说明书。“有些走中高端路线的,外包装都比较精美,有些则很随意的,说明书就拿A4纸打”,这些顾客很多都要求外文的说明书,“反正看得懂的人不多,那些成分更没人看”。
In fact,Do have many international well-known"Courtyard line"Sales of beauty products,Only in this brand of beauty salon or beauty club use,but,Billed as the most"Courtyard line"The product is not the poems.O jose will tell reporter,He have a lot of beauty products OEM processing factory,"Many just dozens of people's small workshop",Get a after formula,He will provide formula for these factories for production,And then, according to the needs of the beauty salon filling into different packing,According to the requirement and print specification."Some go in the high-end course,The outer packing is exquisite,Some are optional,Manual took A4 paper play",These so many customers require foreign language instruction,"Anyway, not many people understand,More no one see those elements".
“做美容品这一行,最关键的是宣传理念”,阿穆说,给这些产品想一个好的概念,是经销商最重视的事情,“比如近几年,日韩风流行,给产品包装个韩国配方就很管用,最好再配上韩文的说明书”,阿穆说,越是走高端路线的产品,在概念设计上越要敢搏出位,动辄宣称欧洲某小镇温泉的泥提取的有效成分、太平洋某小岛上野生植物萃取的成分、宫廷秘方……总之,全靠脑袋想。
"Do hairdressing product this line,The key is to promote concept",O jose said,To these products like a good idea,The dealer is the most important thing,"In recent years, such as,Day HanFeng popular,To product packaging a south Korean formula is very useful,The best deserve to go up again Korean specifications",O jose said,The more go high-end line of products,In the concept design on the more we should dare to beat piece,Frequently claimed a European town hot spring mud extraction of the effective components/A Pacific island wild plant extraction components/Palace secret recipe...In a word,All by head to.
隐患 Hidden trouble
3 3
“美容针”乱打危害大 "Hairdressing needle"Wild shot hazard big
随着近年“韩风”盛行,微整形在美容界炙手可热,高利润回报让不少没有专业资质的生活美容馆频打“擦边球”,提供微整形项目。小小一支“美容针”,不用开刀,不用缝合,一顿午餐的时间就可以完成一次微整形,这个说法靠谱吗?
In recent years along with the"HanFeng"popular,Micro plastic in hairdressing bound hot,High profit return let many no professional qualifications life beauty museum frequency play"Edge ball",Provide micro plastic project.Small a"Hairdressing needle",Need not operation,Don't suture,A lunch time can complete a micro plastic,This statement by spectrum?
记者暗访了解到,现在最流行的注射美容,也叫午餐美容。就是仅仅一顿午餐的时间,就能接受一次整形手术。主要方法就是微整形,使用玻尿酸、肉毒素等制剂注射,不仅外观没有整形痕迹。很多美容院宣称,“美容针”微整形方法特别简单,打一针就能立竿见影,包括:除皱针、溶脂针、美白针等,主要是用于面部的整形。
Reporter investigations to know,Now the most popular injection beauty,Also called lunch beauty.Is just a lunch time,Can accept a plastic surgery.The main method is micro plastic,Use of hyaluronic/Meat toxins preparation injection,Not only appearance no plastic trace.A lot of beauty parlour claims,"Hairdressing needle"Micro plastic method is particularly simple,Dozen one needle can get effect instantly,including:Except knit needle/Dissolved fat needle/Whitening needle etc,Is mainly used to facial plastic.
“美容针”价格都很昂贵,普通一针都要2000元以上,要维持半年到一年甚至更长时间,就得打更贵的,而且通常打1针没用,至少2针才算一个疗程。
"Hairdressing needle"The price is very expensive,One needle will be 2000 yuan of above,To maintain half a year to a year or even longer time,Have to play expensive,And usually play 1 needle useless,At least 2 needle is a period of treatment.
记者向专家了解到,经常用于美容针的成分玻尿酸学名是透明质酸。目前美容注射所用的玻尿酸是人工合成品,常用来填充塑性。我国对于医疗美容产品,尤其是直接注射进人体的针剂类产品有着严格的规定,像玻尿酸、肉毒素等医疗美容针剂,不仅要求正规厂家与具有医疗美容资质的医院点对点供应,而且细化到连送货员的身份都需要认证,以防止假冒伪劣产品对人体造成伤害。
The experts to understand,Often used in hairdressing needle composition hyaluronic scientific name is hyaluronic acid.At present hairdressing injection used hyaluronic acid is artificial manmade,Commonly used to fill plastic.For medical beauty products in our country,Especially injected into the human injection products have strict rules,Like hyaluronic/Meat toxins medical hairdressing injection,Requires not only normal manufacturer with medical hairdressing qualification hospital point to point supply,And refining to even the delivery man's identity all need the authentication,In order to prevent counterfeit and shoddy products cause harm to human body.
业内人士透露,非专业整形美容机构的这些“美容针”大多生产来路不明,进价只要几十元。市场上的这类针剂有近百种,但经过国家批准,通过正规渠道销售的仅有几种而已。很多美容院里,假药横行,消费者难以辨别,其实所有的生活美容院都没有资质进行这类美容。(记者 许蕾)
Industry insiders revealed,Non-professional plastic beauty mechanism of these"Hairdressing needle"Most of the production for untrusted,Purchase price, as long as a few yuan.Market this kind of injection is nearly kinds of,But after approved by the state,Through the regular channel sales have only just several.A lot of beauty in,Counterfeit drugs transverse,Consumers is difficult to distinguish,In fact, all the life beauty salon all have no qualifications are this kind of beauty.(Reporter XuLei)
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