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老年人年老孤独“恋上”保健 心甘情愿花冤枉钱--亲稳网络舆情监控室
2012-11-02
本报记者暗访沪上医疗器械及保健品体验门店—— Our reporter investigations on Shanghai medical equipment and health care products experience store --
一些老年人为何沉迷保健用品 Some old people why indulging health supplies
以“免费体验”为名,推销老年保健品,类似体验门店在上海不少。许多老人趋之若鹜,深信不疑。
to"Free experience"name,Selling old age health care products,Similar experience store in Shanghai many.Many old people scramble for,believe.
市工商局负责人透露,由于体验门店推销的医疗器械及保健品大都产自正规厂家,且证照齐全,加上工作人员态度好,深得老年人信任,所以投诉不多。于是,这块既无疗效又吃不坏身体的“鸡肋”,近几年被一些老人嚼得津津有味。
City industrial and commercial bureau chief said,Due to the experience store sales of medical equipment and health care products are mostly produced from normal manufacturer,And the complete set of licenses,Plus staff and good attitude,Old people trust deeply,So few complaints.so,This is no curative effect and eat not bad body"'t-hurt-you-but-can 't-help-you",In recent years by some old man chewing with gusto.
店员遇年轻顾客即变脸 The clerk in the younger customers face namely
“免费测血压,体验理疗仪。”在闵行区一家农贸市场,“免费体验”的大幅广告高挂在一个摊位门口。几名二十出头的女店员嗓音甜腻,满脸堆笑,招揽过往老人。
"Free blood pressure measurement,Experience fields."Minhang district in a farmer's market,"Free experience"A big advertising high up in a booth at the door.A few people in their early 20 s saleswoman voice sweet greasy,Replied, smiling at her broadly,Solicit past the old man.
在上海市郊,不少农贸市场设有类似摊位,专门针对老年人,以“免费体验或检查”为幌子,行推销保健品之实。
In the outskirts of Shanghai,Many farmers markets has similar booths,Special for the elderly,to"Free experience or inspection"As a cover,Do selling health care products in reality.
昨天清晨,记者走进其中一家体验门店。不足5平方米的逼仄空间,血压仪、电疗笔、理疗机等四五台仪器在桌面依次排开,地上还摆着几台半人高的保健器械。不一会儿,屋内挤满了十多位老人,或正襟危坐体验产品,或围着小姑娘问这问那,好不热闹。
Yesterday morning,The reporter walks into a store of experience.Less than 5 square meters of narrow space,Blood pressure meter/Galvanometer pen/Physical therapy machine and so on four five instrument in the desktop in turn pushes aside,The earth also is placing a few station half person is tall health care equipment.Not and in a short while,The house filled with more than ten of the old man,Or serious experience products,Or around the little girl asked the ask that,Very lively.
“血压仪多少钱?”记者问。
"How much is blood pressure meter?"The reporter asked.
工作人员回应,门店相当于老年活动中心,免费体验,不卖产品。但随后多名顾客透露,只要一遇到老年人,店家便会一改谨慎态度,热情推销产品,看到年轻人则马上变脸,一问三不知。
Workers respond to,Store is equivalent to the centre for senior citizens,Free experience,Don't sell a product.But then many passengers said,As long as a meet old people,Stores will change cautious attitude,Enthusiasm sell products,See the young face immediately,Utterly ignorant.
“不收钱,纯粹公益,回馈社会。”79岁的沙文芳取下夹在耳朵上的检测器,抢着回答。对种类繁多的保健仪器,她如数家珍,“这是清理体内垃圾的,那个能治疗‘三高’。”
"Don't accept money,Pure public,Feedback social."The 79 - year - old ShaWenFang took down clip in the ears of the detector,Rob to answer.For a wide variety of health care instrument,She, as he sees them,"This is cleaning the rubbish inside body,That can treat‘Three tenors’."
细看几台仪器宣传单,名称虽各不相同,治疗范围却都神通广大,堪称“哪疼用哪”。仅数码理疗仪就能治风湿性关节炎、腰椎综合征、视力模糊、鼻炎等众多病症。店员声称,“公司已成立20年,品牌连锁,在上海有几十家体验门店。”
Scan a few instrument flyer,Name is different,Heal range but are omnipotent,Can be"Which pain with which".Only digital fields can cure rheumatoid arthritis/Lumbar syndrome/Blurred vision/Rhinitis and many other diseases.The clerk says,"The company has been established for twenty years,Brand chain,In Shanghai have dozens of experience store."
陈设简陋,宣传夸张,如此小店凭借什么过人之处俘获沙文芳们的“芳心”?
Display pallets,Propaganda exaggeration,Such a shop with guorenzhichu capture the ShaWenFang"heart"?
老人心甘情愿花冤枉钱 The old man willingly a flower to treat unjustly money
最近3年,沙文芳究竟在体验门店扔了多少钱,只有她自己知道。女儿娄艳萍问过几次,她总是王顾左右而言他。“爸妈不和子女同住,具体开销我不清楚,至少几万元。”娄艳萍常劝妈妈别上当,免得老花冤枉钱,“但她很犟,口头答应,背地里一直没断。”
In recent three years,What the hell ShaWenFang experience store throw out how many money,Only she knows.Daughter LouYanPing asked several times,She is always the king skirt around him."Parents not living with their children,Specific spending I don't know,Tens of thousands of yuan at least."LouYanPing often advised mother don't fall for it,Lest presbyopia injustice,"But she is very stubborn,Oral promise,Secretly hasn't been broken."
3年前沙文芳在小区门口被推销员拉进店,起初只免费体验电疗,没多久便挡不住店员的甜言蜜语,买了一台电疗仪。“感觉电疗蛮舒服,他们有专业认证证书,总归有益无害,而且老是免费去体验,不太好意思。”
Three years ago in ShaWenFang area doorway be salesman pull into the store,At first only free experience galvanometer,Before long he stop clerk's sweet words,Bought a therapeutic apparatus."Feel galvanometer pretty comfortable,They have professional certification certificate,After all beneficial harmless,And always free to experience,Not too not bashful."
狭小的门店里,几位老人将菜篮放在脚旁,边体验边拉家常。“我不喜欢打拳、跳舞、炒股票,来这里能认识不少老年朋友,一起做做电疗,聊聊天,很开心。”沙文芳强调说,店员服务态度特别好,“感觉比亲人还亲。”
Narrow the stores,Several old man will basket on feet,Side edge into the Taiwan experience."I don't like boxing/dancing/Fry stock,Come here to meet a lot of old friends,Together do galvanometer,chat,Very happy."ShaWenFang emphasized that,Clerk service attitude is very good,"Feeling is also close relatives."
于是,她几乎天天光顾,早晨买菜后多了一项固定节目。从上百元的营养液,到上千元的电疗仪,再到上万元的按摩床垫,她一次次对“亲人们”慷慨解囊,把店内产品搬回家。“前阵子店家主动送给我两个电疗坐垫,市场价好几百元呢。”
so,She almost every day patronage,Morning buy vegetables after a fixed programs.From hundreds of yuan nutrient solution,To thousands of yuan therapeutic apparatus,To tens of thousands of yuan massage mattress,After her to"relatives"generosity,Put the products moved back home."A while back the active gave me two galvanometer cushion,Hundreds of yuan? Market price."
老人们不只在门店聚会。店家常搞活动,开免费健康讲座,参观生产基地,到江浙旅游。每次出行,总少不了貌似专业的健康专家和热情洋溢的推销专员。
Old people not only in the store party.Shop family make activities,Open free health lecture,Visit production base,To the jiangsu and zhejiang provinces tourism.Every time travel,Always little not seemingly professional health experts and enthusiastic sales commissioner.
问及疗效,沙文芳答:“反正自我感觉不错,没吃出毛病。”
Asked curative effect,ShaWenFang answer:"Anyway, feel good,Didn't eat go wrong."
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