所有人都想知道，一个挺着肚腩的男人，重复着几句莫名其妙的歌词，做出纵马疾驰时的蹦跳动作，以此制成的音乐视频为什么会在2012年红遍全球。根据最新统计，这段名为《江南style》的视频成为全世界观看人数最多的YouTube视频。其观看次数达到了82200万次，超过贾斯汀·比伯的《宝贝》。

All people want to know,A pretty the pork belly man,Repeat with a few words of puzzling lyrics,A longitudinal horse gallop of flip action,This music video made known why in 2012 global.According to the latest statistics,This section called[Jiangnan style]Watch the video become the world largest number of YouTube video.The number of watch reached 822 million times,More than Justin · than his[baby].

　　社会学家分析说，这首“神曲”充满了对韩国首尔上流社区江南的讽刺。在韩国，日益扩大的贫富差距已经成为总统选举中的议题。心理学家则认为，演唱者朴载相的形象迎合了西方对亚洲男性的固有想象：“在这里亚洲男人要么是功夫武士，要么是引用孔子语录的先知，要么是高中里的怪才。”

Sociologists analysis said,This song"Divina commedia"Full of Seoul high community jiangnan irony.In South Korea,Widening the gap between rich and poor has become the issue presidential election.Psychologists argue that,Singer piao carrier phase image cater to the west for Asian male natural imagination:"Here is the Asian men either kung fu warrior,Or is quoted Confucius sayings of the prophet,Or is the GuaiCai in high school."

　　相比之下，科学家另有一番解释。美国辛辛那提大学市场学教授詹姆斯·凯拉瑞斯指出，《江南style》之所以风靡世界，与一种名叫耳朵虫的大脑神经运动有关。

Compared with,Scientists otherwise explain.The United States Cincinnati university marketing professor James keira reiss pointed out,[Jiangnan style]The reason has swept the world,And a named ears insect brain nerve sports related.

　　耳朵虫并不是一种虫子，也跟耳朵没有太大关系。凯拉瑞斯打比方说，它是一种认知瘙痒。某些音乐片段能激发脑部的不正常反应，这些不正常的反应就像皮肤上的瘙痒，让脑子不断地注意这些音乐，结果只能是越痒越挠、越挠越痒。

Ear bug is not a worm,With ears aren't too big relations.Keira reiss example,It is a kind of cognitive itch.Some music clips can stimulate the brain is not normal reaction,These abnormal reaction like skin itching,Let the brain constantly pay attention to the music,The results can only be the itching the scratch/The scratch the itch.

　　这一现象和19世纪德国记忆心理学家艾宾浩斯提出的不自主记忆提取现象有关。在我们的大脑中，信息往往都是根据信息之间的相关性进行存储。有些提取的线索一旦出现，就会自动触发相关的信息。譬如看多了由《最炫民族风》伴奏的各种视频，下次看到有节奏的舞蹈，就会不由自主地哼唱起“你是我天边最美的云彩”。

This phenomenon and the 19th century German psychologist ebbinghaus memory proposed not independent memory retrieval related phenomena.In our brain,Information often are based on the association between information storage.Some extraction clues once appear,Will automatically trigger relevant information.Such as see more by[The most gorgeous national wind]Accompany all kinds of video,The next time see rhythmic dance,Will spontaneously hum up"You are my horizon most beautiful cloud".

　　《江南style》更是如此。有人评价说：“身形偏胖的朴载相，不断重复着扬鞭套马、策马狂奔的动作，配上音乐节奏，让人莫名就有了跟着一起舞蹈的冲动。”

[Jiangnan style]especially.Some comments:"Body shape partial fat piao carrier phase,Repeating TaoMa always/Spurred forward movement,With music rhythm,Let a person sense had followed the urge to dance."

　　人们很早就发现，节奏简单且不断重复的片段更容易绕梁三日。在美国作家马克·吐温1876年创作的一篇短篇小说中，主人公只是在报纸上读到了一段有着华尔兹旋律的顺口溜就因此着魔。在镇上晃荡的时候，他的脚跟着顺口溜机械地踏着节拍。有人对《江南style》进行研究发现，它有5个音节每3.6秒就会重复4次，在整首歌中重复了100次以上。

People have long found,Rhythm is simple and repeat of fragment shows more easily for three days.In the American writer Mark Twain 1876 portrait of a short novel,Hero in the newspaper just read a has a waltz melody is so ShunKouLiu possessed.In the town of sloshing,His heel with ShunKouLiu mechanically step time.Someone to[Jiangnan style]Study found that,It has five syllables every 3.6 seconds will repeat 4 times,In the whole song repeated 100 times or more.

　　“关于耳朵虫最有趣的是它揭示了我们脑袋中有一部分很明显是不受自己控制的。”英国广播公司网站一个叫做“神经黑客”的栏目如此介绍这一奇特的现象。

"About the ear bug the most interesting thing is it reveals our head, there are some obviously is not subject to control ourselves."The British broadcasting company website called a"Nerve hackers"This column introduces this strange phenomenon.

　　根据凯拉瑞丝的说法，所有无法忘却的神曲，都是一种“不自主音乐想象”。这些想象不仅来得毫无防备，走得也莫名其妙。

According to keira red silk said,All can't forget the divine comedy,Is a"No independent music imagination".These imagine not only come unprepared,Go also puzzling.

　　在马克·吐温的小说中，被顺口溜折磨得快要疯了的主人公，恰好遇到了一个神父。把顺口溜复述给了神父后，他终于得到了解脱，“舌头获得了自由，再次吐出了欢快的言语”。可惜，神父却“中招了”。

In Mark Twain's novel,Be ShunKouLiu molestation was going crazy hero,Just met a priest.The ShunKouLiu if the priest to after,He finally got the liberation,"Tongue free,To spit out the words of joy".but,The priest is"Come back the".

　　当然，耳朵虫并不尽是烦恼。上世纪80年代，芝加哥一家主营停车场业务的公司，就以此开发出一套“主题音乐楼层提醒系统”。在不同的楼层播放不同的流行音乐，若是有人停车以后忘记自己停在那一层了，只需想想当时听到的是哪首歌曲，然后在电梯里按下对应的按钮就可以了。

Of course,Ear bug isn't all trouble.In the 1980 s,A Chicago's main parking service company,Is to develop a set of"Theme music floor remind system".In different floors play different pop music,If someone stop later forget his stop in the layer,Just think about when hear what song,Then in the lift press the corresponding button.

　　有了耳朵虫的帮助，各大神曲可谓所向披靡。“它总在脑海里弹出来，就像是网页上弹出的广告一样，让我感到有点排斥。”一个年轻人如此形容给他带来很大困扰的《最炫民族风》。为了驱赶脑海中的“弹出广告”，他听了各种古典音乐，“总以为，古典音乐是经典中的经典，可听了似乎也不太管用，脑子里还是‘最美的云彩’”。

The ear bug help,The divine comedy is invincible."It is always in my mind plays out,Like a web site as a pop-up AD,Let me feel a little rejection."A young man to describe this gave him a lot of trouble[The most gorgeous national wind].In order to drive the mind"Pop-up ads",He listened to all kinds of classical music,"Always thought,Classical music is the classic of classics,Can hear the also seems to be not too useful,Mind or‘Most beautiful cloud’".

　　或许，真的应该听从马克·吐温100多年前的建议。在那篇题为《蛊惑的旋律》的小说结尾，他严肃地指出：“各位读者，如果你碰到类似无情的旋律，理当避而远之，避而远之，视之瘟疫！”(记者 陈卓）

maybe,Really should listen to Mark Twain suggested more than 100 years ago.In the report, entitled[Bewitch melody]Novel end,He pointed out that seriously:"Every reader,If you encounter similar ruthless melody,To run a mile,A mile,Apparent the plague!"(Reporter ChenZhuo)