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媒体关注奶粉信任危机:99%合格换不来1%信任--亲稳网络舆情监测室
2013-03-05

  两会前夕,三则关于奶粉的新闻又一次引起了人们的关注。第一个是香港对于奶粉出港的最严法规。第二则是全国政协新闻发言人吕新华说他看到国家质检总局一个数字,内地的奶粉99%是符合质量标准的,问题是群众对奶粉质量标准的信心不足。第三个就是国家工商总局局长周伯华在谈到内地市民对一罐奶粉都缺乏信心时几欲落泪。

Ahead of the two sessions,Three once more news about the milk powder has caused the attention of people.The first is the most strict regulations for clearance of milk powder in Hong Kong.The second is the Chinese people's political consultative conference, a spokesman for Lv Xinhua said he saw a digital administration of quality supervision, inspection and quarantine,Milk powder is 99% conform to quality standards in the mainland,Problem is lack of the confidence in the milk powder quality standards.The third is the director of state administration for industry and commerce Zhou Bohua referring to mainland citizens on a can of milk powder are lack of confidence to tears.

  奶粉陷信任危机拷问政府食品安全监管。食品安全问题,已是公众最关心的议题,也是中国最重要的社会问题之一。然而近年来,有关食品安全触目惊心的案例可谓层出不穷,屡禁不止,苏丹红、三聚氰胺、皮革奶、塑化剂、瘦肉精、地沟油、毒大米、毒豆芽、染色馒头……每一件事都足以使人“一朝被蛇咬十年怕井绳”,触及到人们的心理底线。

Milk powder in trust crisis grilled government food safety regulation.Food safety problems,Is the public issues of common concern,Is also one of the most important social problems in China.However, in recent years,Related to food safety has been shocking cases,Banned repeatedly,Sudan red/3 get together cyanogen amine/Leather milk/plasticizer/clenbuterol/Illegal cooking oil/Poison rice/Poison bean sprouts/Dyeing steamed bread...Everything is enough"A burnt child dreads the fire once bitten, twice shy",Touches people's psychological bottom line.

  在采访中,杭州一家大型食品加工企业质量负责人许经理坦言。“如果我们吃的东西都不安全了,就算有房子住,有汽车开,有苹果手机玩,身体健康完了,一切都是空谈。”

In an interview.,Hangzhou Xu Jingli said, head of a large food processing enterprise quality."If we eat are not safe,Even if have a house to live in,Have a car,Have apple mobile phone to play,Good health is done,Everything is empty talk."

  奶粉禁令体现安全信任危机 Milk powder ban reflects the safety crisis of confidence

  蒋永清:这个事件折射出作为奶粉的生产者、政府监管部门要确保上市的奶粉必须是合格的,尤其是婴幼儿食品,即100%合格,你说99%合格,消费者不知道1%到哪里去,觉得自己买来的就是1%,那当然不买了。

Jiang Yongqing:This event reflects as producers of milk powder/Government regulators to ensure that milk powder must be qualified to go public,Especially the baby food,That 100% of qualified,You say 99% qualified,1% consumers don't know where to go,Think I bought is 1%,That, of course, don't buy it.

  3月3日两会现场,小崔就表示了这种观点。对于“你对中国国产奶粉有信心吗”的追问,全国政协委员、CCTV主持人崔永元直截了当地说:“当然没信心啦。”记者问:“不是说中国内地奶粉99%是合格的吗?”小崔说:“我哪知道1%在哪里呀?”

On March 3, the scene of the two sessions,Small cui said this view.for"Do you have confidence in China domestic milk powder"The inquiry,The CPPCC national committee/CCTV host cui yongyuan said flatly:"Certainly no confidence."The reporter asked:"Not to say that 99% of mainland Chinese milk powder is qualified?"Small cui said:"I which know where 1%?"

  另一方面,这个事件也折射出公众的科学素养有待提高。 On the other hand,The incident also reflects the public scientific literacy needs to be improved.

  叶兴乾:食品安全问题和目前整个社会信任度缺乏一定关系,最近香港限购奶粉的事件就是这种缺乏的侧面反映,虽然我们的奶粉生产商因为多次风波,对于奶粉的质量把关已经非常严格了,但是大家还是愿意相信洋品牌。每每发生重大的食品安全风波时,对于一些小道消息许多人都会选择相信,虽然这些小道消息在业内人士看来简直是漏洞百出,如何重建大家对于食品安全的信任度是一件任重道远的事情。

Ye Xingqian:Current food safety issues and the lack of social trust,Hong Kong recently purchase milk powder event is the lack of side reaction,Although our milk powder producer for many times,Quality control is very strict for the milk powder,But you still want to believe that foreign brands.Whenever a major food safety incidents,For some gossip a lot of people will choose to believe,Although these rumors in the industry view is flawed,How to rebuild trust in food safety is a huge thing.

  任何一起农产品安全问题,说到底都是人的问题 With any safety problems of agricultural products,At the end of the day are the problems of people

  林东:食品安全问题不是中国特有,全世界消费者都在面临这个问题。马肉掺假、白酒塑化剂等不少食品安全问题是世界性的。现在消费者对食品安全的关注度很高,也是食品企业最重视的。

Lin Dong:Food safety problem is not unique to China,Consumers all over the world in the face of this problem.Horse meat adulteration/Liquor plasticizer and so on many food safety problems is worldwide.Consumer awareness of food safety is very high now,It is most concerned about food corporations.

  现在的食品安全问题分两种,一种是不良商家有意造成的食品危害,比如添加了不属于食品领域的添加剂。还有一种是食品行业中无意带来的危害,随着科技发展被人们所发现。

Now the food safety problem is divided into two kinds,One is undesirable businessman intends to harm caused by food,Such as adding a don't belong in the field of food additives.Another is had no intention of harm in the food industry,With the development of science and technology was found by people.

  蒋永清:别小看一杯上市的牛奶,它背后包括奶牛养殖、挤奶、运输、检验、加工、配送到消费者等一系列环节。上市的牛奶合格与否,不仅需要先进的设备工艺、严格的制度做保障,更需要生产者高度的责任心,它是软件和硬件协同合作的终端体现。

Jiang Yongqing:Don't look down on a cup of milk market,Behind it, including dairy/milking/transport/inspection/processing/Distribution to the consumer, and a series of links.Listed milk is qualified or not,Needs not only advanced equipment technology/Strict security system,Need more producer highly sense of responsibility,It is a software and hardware terminal is designed for cooperative work.

  一旦,其中任何一个环节出现纰漏或问题,它们都有可能造成摆上餐桌的牛奶不合格。比如原料奶污染严重、收购检测不严格,加工杀菌不彻底,贮藏销售或配送冷链断裂等都会造成牛奶的不合格。

As soon as,Any one link errors or problems,They are likely to cause unqualified milk on the table.Such as severe pollution of raw milk/Acquisition of inspection is not strict,Processing and sterilization is not complete,Store sales or distribution chain rupture, etc can cause milk is unqualified.

  再者,这也关系到生产者的责任心问题。客观地讲,我省规范的乳品厂都有先进的设备,科学的工艺,严格制度,具备生产合格乳的条件,但如果生产者没有对消费者高度负责的责任心,没有把制度严格贯彻到生产中,也会出现牛奶不合格现象。

moreover,It also relates to the producer responsibility.objectively,Our province dairy has advanced equipment specification,Science and technology,Strict system,Have the requirement of qualified milk production,But if the producers not highly responsible to the consumer the sense of responsibility,Not strictly implement the system into production,Unqualified phenomenon also can appear milk.

  要保证上市牛奶的合格,第一、科学养奶牛,保证奶牛和乳房健康,确保分泌的奶是无菌;第二、做好挤奶卫生,减少挤奶过程污染:牛体和乳房、空气、挤奶用具、贮奶容器都可能污染牛奶,并及时冷却;第三检验要严格,杀菌要彻底。不合格奶不收,规范杀菌,不标准的奶不出厂。第四、贮藏、销售等过程冷链要保证。所有这些最终是要人去做的,一个有责任,懂技术的人才能把事情做好。

To ensure that the listing of qualified milk,The first/Science have cows,Ensure that cows and breast health,To ensure the secretion of milk is sterile;In the second/Milk do health,Reduce the pollution of the milking process:The cow body and breast/The air/Milking equipment/Milk storage containers may be contaminated milk,And cooling in a timely manner;The third inspection will be rigorous,Sterilizing thoroughly.Unqualified milk don't accept,Specification of sterilization,Not standard milk factory.In the fourth/storage/Cold chain to ensure that the sales process.All of these is ultimately needs to do,A responsible,Understand technical talent to get things done.

  任何一起农产品安全问题,说到底都是人的问题。如果农产品生产者的责任心更强一些,更严格按照现有的制度贯彻落实下去,也许我们的农产品安全会做得更好,更令人满意。

With any safety problems of agricultural products,At the end of the day are the problems of people.If the producers of agricultural products more strong sense of responsibility,More strictly according to the existing system implementation,Maybe our safety of agricultural products will do better,The more gratifying.

  重建信任需要信息交流和透明 Rebuilding trust need communication and transparency

  叶兴乾:要解决食品安全问题,必须解决当下的一系列问题,即政府信息不透明、管理体制不完善、专家不面对公众、科普工作不到位、技术手段不到位、法律法规形同虚设以及媒体追眼球效应,诸多的因素导致了普通老百姓对食品安全问题的不满情绪积累。

Ye Xingqian:To solve food safety problems,Must solve the present problems,The government information is not transparent/Management system is not perfect/Experts are not in the face of the public/The popular science work does not reach the designated position/Technology does not reach the designated position/After eyeball effect laws and regulations can be evaded and the media,Many factors led to the ordinary people discontent accumulation of food safety problems.

  重建信任需要政府部门的通力合作,现在食品安全的监管存在多头管理的情况,容易导致出现监管空白地带,需要理顺管理流程,将食品生产和流通的各个环节的监管落实到位。

Rebuilding trust need to government departments to work together,Now food safety regulation are bull management situation,Easy to result in regulatory gap,Need to straighten out the management process,The food production and circulation of each link of supervision in place.

  重建信任需要信息交流和透明,如果每次食品安全事件发生前,科研机构和管理部门第一时间都能将信息公开,有了公众和媒体的监督,就不会变成重大的事故,三聚氰胺即是一个典型的例子。

Rebuilding trust need communication and transparency,If every time a food safety incident happened before,Scientific research institutions and can open the information management department in time,With the public and media supervision,Will not become a major accident,Melamine is a typical example.

  重建信任需要加强科普,让消费者对于一些食品常识有基本的了解,如果普通大众对于食品安全具备一些科学的常识,对于许多小道消息具备一定的鉴别能力,对于一些食品安全的负面消息也会理性看待。

Rebuilding trust need to strengthen science popularization,Let the consumer have a basic understanding of the common sense for some food,If the general public on food safety have some knowledge of science,For many of the grapevine identification capability,Bad news for some of the food safety will be rational view.

  重建信任也需要生产企业的参与,食品生产是一个良心行业,更需要按照食品法律法规严格落实,保证食品安全任何时间都是最重要。

Rebuilding trust also needs the participation of production enterprises,Food production is an industry of conscience,More need to implement it strictly according to the food laws and regulations,Any time to ensure food safety is the most important.

  林东:还要建议提升食品行业管理层的文化素质。因为从食品行业诞生以来就具有门槛低的特性,一些从业者素质不高,对食品安全概念的认识尚停留在初浅层面,再加上利欲熏心,很容易导致食品安全问题,尤其是一些中小食品商。农户的管理意识不高,蔬菜上洒的农药超标,吃的是蔬菜还是敌敌畏?

Lin Dong:To improve the cultural quality of the food industry management.Because from the food industry since the birth of will have a low threshold characteristics of,Some of the low quality of the practitioners,At the beginning of understanding of the concept of food safety is still stay in shallow layers,Plus the unscrupulous,Easily lead to food safety problems,Especially some small and medium-sized companies.Management consciousness of the farmers is not high,Vegetables sprinkle pesticide exceeds bid,Eat vegetables or dichlorvos?

  对于食品安全,规模食品企业要严守自己的质量关,挑起食品安全的责任。而“菜篮子”里的农副食品,也因该重视起来,可以通过农场化管理从种植源头来实现把控。

About food safety,Food enterprises should strictly abide by their own quality,The responsibility of food safety.while"Vegetable basket"In the agricultural and sideline products,Also because of the seriously rise,Can grow through farming management from the source to achieve the goal of control.

  

监管从“无序”到“有序” Supervision from"A disorderly"To the"The orderly"

  制度遏制商家坏念头 System containing businessman is a bad idea

  林东:针对上述两种食品安全问题,应该加大惩罚力度,对于故意制造食品危害的商家处以重罚,通过法制手段增加他们的违法成本,让这部分商家不要动坏念头。对于后者,应该通过媒体、互联网增加安全事件的透明度,让消费者知道问题出现在哪里,管理部门、执法机关迅速反应,堵住漏洞。

Lin Dong:According to the above two kinds of food safety problems,Should increase the penalties,To deliberately stores of food hazards and harsh penalties,Through legal means to increase their illegal cost,Don't touch bad thought let this part of the business.For the latter,Should be through the media/The Internet increases the transparency of security incidents,Let customers know where is the problem,Department of management/Law enforcement response quickly,undo.

  国民对食品安全的诉求也到了最迫切的时候。我特别想呼吁国家能建立食品安全管理制度,使得市场监管从无序到有序。

The national food safety appeal to the most urgent.I particularly want to called on countries to establish food safety management system,That makes the market regulation from disorderly to orderly.

  卢永福:重建信任,更需要政府对食品安全监管到位。在过去的三年餐饮服务食品安全监管工作中,我省在监管机制中求创新寻突破,在全国率先推行餐饮服务食品安全“黑名单”制度,现在已经作为规范性文件在执行,通过“黑名单”制度,进一步推动了餐饮服务提供者的食品安全主体责任的落实。推行了餐饮服务食品安全监管绩效考核机制,推进了餐饮服务食品安全监管部门责任落实。实行餐饮服务食品安全网格化监管,明确监管人员。

Lu Yongfu:Rebuilding trust,Need more government on food safety regulation in place.In the past three years food and beverage service in food safety supervision work,I save in the regulatory mechanism innovation for breakthrough,To take the lead in all over the country catering services food safety"The blacklist"system,Now as a normative documents in execution,Through the"The blacklist"system,Further promote the catering service provider's implementation of food safety responsibility.Implement performance appraisal of the catering services food safety supervision mechanism,Promote the catering service implementation of food safety regulatory responsibility.A catering service grid food safety regulation,Clear regulators.

  经过三年的努力,初步构建了以监督抽检、评价抽检和专项评价研究为主要内容的全省餐饮食品检验检测体系,以社会检验机构为主要依托,省市县三级联动的餐饮食品安全检验检测体系。(记者 黄淼君 洪慧敏 高丽莎 黄昕)

After three years of efforts,Preliminary constructed by supervision and sampling inspection/Evaluation sampling and special evaluation research as the main content of the province catering food inspection detection system,To inspection agencies as the main rely on society,Provinces, cities and counties of three-level linkage system of food safety testing.(Reporter HongHuiMin high lisa Huang Xin Huang Miao king)


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