钟南山：假药广告会害死人 作为医生看着很痛心 zhong:Fake advertising kills people as a doctor look at very distressed

　　据中国之声《新闻纵横》报道，两会期间，全国人大代表、中国工程院院士钟南山爆料，他曾于一天之内在三家媒体上看到自己"被"代言的药品广告，而且都是假药广告。一番调查之后，钟南山发现了一个令人触目惊心的数字，仅去年，在媒体上刊登的虚假药品广告就多达17万9千条次。

According to the voice of China[News vertical and horizontal]reports,During the two sessions,The National People's Congress/Chinese academy of engineering academician zhong nanshan Revelations,He was in one day see myself in the three media"be"Endorsement of drug advertising,And fake ads.After an investigation,Zhong nanshan found a shocking number,Only last year,In the media published 179000 TiaoCi false drugs advertisement.

　　两会前，钟南山用一天的时间在北京收集了88份报纸，从中找到了36条虚假药品广告。再仔细一看，竟然有3条印着自己的照片。说起"被代言"的经历，钟南山很是无奈。

Before the two sessions,Zhong nanshan in the time of day, collected 88 copies of newspapers in Beijing,Find the 36 false drugs advertisement.A look again carefully,There were three printed with photos of themselves.Speaking of"By endorsement"The experience of,Zhong is very helpless.

　　钟南山：很多同学来问我有没有代言，如果是我就多买点，我哭笑不得。最近一次是投诉一个很有身份的报纸，它说有具体的委托合同还有我的亲笔签名，律师找到了亲笔签名的复印件，签名是仿的。再去找那个报纸，它说有合同有签名，不关自己的事。这种情况到底是犯法还是不合理？我真是不明白。

zhong:Many students ask me if there is any endorsements,If yes I will buy more,I am in distress situation.A complaint was the last time a very have the identity of the newspaper,It says there is specific entrust contract with my signature,Lawyer found a copy of the signature,The signature is copy.To go looking for the newspaper,It has a contract with signature,None your business.This kind of circumstance is illegal or unreasonable?I really don't understand.

　　让钟南山困扰的广告分两种，一种在广告中夸大宣传，把药品功效吹得神乎其神；还有一种干脆就是假药，吃不死人已是万幸。虚假广告的主要对象是老年人，病症大多是慢性病和涉及隐私的病症。由于消费者和药厂之间信息不对称，往往广告说得越夸张，老百姓就越相信。无论哪一种，在终南山看来，都相当于图财害命，令人发指。

Let zhong of advertising is divided into two kinds,A exaggerated in advertising campaigns,Blow the drug efficacy acclaimed;There is a simply counterfeit drugs,Eat the undead is lucky.The main objects of false advertisement is the old,Symptoms are mostly chronic diseases and privacy concerns.Due to the asymmetry of information between consumers and companies,Often the more exaggerated advertisement says,People will believe.No matter what kind of,It seems to ZhongNaShan,Is equal to murder for money,outrageous.

　　钟南山：假药广告会害死人的。比如有一个"一加一大力士"，加了很高剂量的伟哥，吃了以后很快就会心力衰竭。这是犯法的事，作为医生，我看着很痛心。

zhong:Fake advertising will kill people.Such as there is a"One plus one strongman",With a high dose of viagra,Ate will soon after heart failure.This is an offence in law,As a doctor,I look at very distressed.

　　那么，假药如何能够通过层层审查，堂而皇之走上媒体版面呢？记者调查发现，药品要想打广告，先要到地方卫生监督所和工商局报批，为了应付检查，药厂大多会制作出一条符合标准的广告。获批之后，拿到媒体上刊播前往往经过二次加工。媒体看到了相关部门的批文，自然也不会对广告内容质疑。而广告一经刊发，如果吃出问题的消费者不告、被代言的明星不告，工商部门也没有办法，一切风险都由消费者自己来扛。全国人大代表、河南省工商行政管理局局长周春艳也介绍了，工商部门在这类事件中的职责。

then,How can counterfeit drugs through layers of review,In silhouette on the media page?Journalist survey found that,Drugs to advertising,Before going to the local health supervision and industrial and commercial bureau approval,In order to cope with a check,Most pharmaceutical companies will create a standard advertising.After the approval,Get on before they publish or broadcast media often through secondary processing.Media see the approval of relevant department,Nature does not doubt the contents of the advertisements.The AD is published,If consumers not to eat out problem/By endorsement star don't tell them,The ministry of commerce and industry also have no way to,All risks are carried by the consumers themselves.The National People's Congress/Henan province administration for industry and commerce bureau chief Zhou Chunyan also introduced,Responsibilities of the ministry of commerce and industry in such events.

　　周春艳：涉及到药品，国家有药品许可证；涉及到医药广告的内容，有广告内容的审查部分。而工商局要按照广告法的规定，对广告主、广告传播者、广告经营者按段确定法定责任。但是这种情况是民事的自诉案件。

Zhou Chunyan:Involved in drugs,Countries have drug license;Involves the pharmaceutical advertising content,Have a review part of the contents of advertisements.The industrial and commercial bureau. According to advertisement law of the provisions,For advertisers/Your communicator/Advertising agents according to the period to determine the legal responsibility.But it is a case of private prosecution of civil.

　　至于地方监管部门的审查，全国人大代表、从事制药行业的韦飞燕透露，这往往会被弱化。

As for the local regulatory scrutiny,The National People's Congress/Wei swallow revealed in the pharmaceutical industry,This tends to be weakened.

　　韦飞燕：地方政府现在都热衷于抓经济发展，而食品药品监督是一个很专业的工作，所以往往被地方政府弱化或者边缘化，会成为地方保护的工具。

He swallows:Local governments are now keen to grasp the economic development,The food and drug is a very professional job,So often the weakening of local government or marginalized,Will be the local protection tools.

　　全国人大代表、盐城市疾控中心主任沈进进认为，从企业源头到媒体终端，大家都有利益驱动，才能让虚假药品广告一路绿灯。

The National People's Congress/Yancheng shen, director of the centers for disease control and prevention in thought,From the source of enterprise to media terminal,Everyone's interest,It's a green light for the to make false drugs advertisement.

　　沈进进：一些厂家不惜花钱砸在广告上，提高销量；很多媒体的生存可能很大一部分来源于广告，为了广告费，就会出现把关不严。按照现有的广告法，对药品广告有很多程序严控，但是很容易被突破，也存在监管不力。

Shen in:Some manufacturers do not hesitate to spend money on advertising,To boost sales;A large part of the survival of many media may come from advertising,In order to advertising,Lax will occur.According to the current advertisement law,Of pharmaceutical advertising has a lot of process control,But it is easy to break,There is also a poor regulation.

　　根据刚刚公布的《国务院机构改革和职能转变方案》，"国家食品药品监督管理总局"即将组建，将对生产、流通、消费环节的食品安全和药品的安全性、有效性实施统一监督管理。工商、质监部门相应的食品药品安全监督管理队伍和检验检测机构，将划转到这个大部门进行统一管理。治理虚假药品广告，应是指日可待。全国人大代表姜明建议，应完善法律法规，对制造假药的企业以及刊载假药广告的媒体，严查严罚。

According to the just released[Institutional reform and function transformation scheme of the state council],"State food and drug supervision and management of the administration"To form a,Will be to production/circulation/Consumer segment of the food safety and the safety of the drug/Conducting unified supervision and management of the effectiveness.Industrial and commercial/Qualitative inspect branch corresponding to the food and drug safety supervision and management of teams and the examination institution,Will transfer to the major department for unified management.Governance false drugs advertisement,Should be just around the corner.Deputy to the National People's Congress Jiang Ming advice,Should perfect laws and regulations,For manufacturing of counterfeit drugs and published fake advertising media,Monitoring the grueling.

　　姜明：经济上严厉制裁，一下罚得倾家荡产，他就不会这样做了。根据现在的情况来看，肯定是处罚力度不够。

Jiang Ming:Economic sanctions,The penalty to ruin,He won't do it.According to the situation,Must be punishment enough.

　　全国人大代表安康建议，禁止所有专家学者代言盈利性广告；广东省卫生厅厅长姚志彬建议，索性取消所有医疗广告，以免后患。无论如何，面对层出不穷的虚假药品广告，没有专业医药知识的老百姓，该如何防范？全国人大代表、河南省工商行政管理局局长周春艳提醒，消费者不要轻信有疗效的医疗药品广告。

Of the National People's Congress on behalf of ankang advice,Ban all experts and scholars endorsement advertising profitable;Yao Zhibin suggest director of health department of guangdong province,Just cancel all medical advertisements,In order to avoid future trouble.No matter how,In the face of endless false drugs advertisement,Ordinary people without professional medical knowledge,How to prevent?The National People's Congress/Henan province administration for industry and commerce bureau chief Zhou Chunyan reminders,Consumers do not want credulous therapeutic medical pharmaceutical advertising.

　　周春艳：不要轻信这种有疗效的医疗药品广告，因为只要在广告当中涉及到产品疗效的广告都是违反广告法的。

Zhou Chunyan:Don't trust this kind of therapeutic medical pharmaceutical advertising,As long as the product in advertising involves the curative effect of the advertisement is a violation of advertisement law.

　　全国人大代表、广州律师协会律师陈舒建议，一旦消费者因为虚假药品广告上当受骗，一定要拿起法律武器，捍卫自己的权利；同时法律也要惩戒违法者。

The National People's Congress/Guangzhou lawyers association law Chen Shu advice,Once the consumer is deceived because false drugs advertisement,Be sure to take legal weapon,To defend their rights;At the same time laws to punish offenders.

　　陈舒：消费者、真药的生产厂方都是市场受损失者，他们怎么提起诉讼，怎么作为利害关系人，这些问题法院要好好研究，真的让人人都有权利到法院诉讼，对这种不正当行为提起惩罚性赔偿。(记者 舒晶晶)

Chen Shu:consumers/Manufacturers are real medicines market loss,How do they filed a lawsuit,As an interested party,Court to study these problems,Really let everyone has the right to lawsuit to the court,Lift punitive damages for such dishonest behavior.(The reporter ShuJingJing)