中新网杭州4月22日电(记者 柴燕菲 实习生 张骏)H7N9禽流感来袭，民众谈“禽”色变。连日来只见各大药店人头攒动、淘宝店主日夜坚守岗位，板蓝根、口罩、中药香囊等用品卖疯啦！虽有专家出来质疑这些物品的有效性，仍阻止不了人们近似疯狂的购买热情。

Beijing, hangzhou, April 22 (Reuters)(Reporters chai Zhang Jun YanFei intern)H7N9 bird flu,People talk about"The birds"The color change.For days I saw every large pharmacy crowded/Taobao shop owner at work day and night,Radix isatidis/A mask/Chinese medicine sell crazy things such as sweet bursa!Although some experts question the effectiveness of these items,Still can't stop people approximately crazy purchase enthusiasm.

　　病从口入，祸从口出。出入公共场合，鸭舌帽、大墨镜、宽口罩，为了防禽流感，这些明星防狗仔的装束套在了普通市民身上。喝板蓝根冲剂、佩戴中药香囊，随身携带消毒水……各种防H7N9“神器”轮番上阵。网友@十一快跑调侃说，板蓝根还真是万能药呵。

The illness,His destruction.In public places,cap/Big sunglasses/Wide face mask,In order to prevent bird flu,These stars the paparazzi costume set on the ordinary citizens.Drink banlangen granule/Wearing a traditional Chinese medicine (TCM) sweet bursa,Carry disinfectant...All kinds of anti H7N9"artifact"Take turns to play.Netizens @ 11 run quipped,Radix isatidis is a panacea.

　　这些被誉为防H7N9的“神器”，专家态度如何呢？

These are known as H7N9 prevention"artifact",Expert attitude?

　　医学专家认为，大量服用板蓝根对身体无益，不用说防禽流感了。口罩、香囊、消毒水等的效用，用科普作家、科学松鼠会成员云无心的话来说，这“只能帮助改善一下病人的主观感受。”

Medical experts think that,Doses of radix isatidis bad to the body,Needless to say bird flu prevention.A mask/The perfume pouch will be/The effectiveness of disinfectant, etc,With the science writer/Scientific squirrel members cloud a careless words,this"Can only help to improve the patient's subjective feeling."

　　但这些质疑完全阻止不了市民的购买热情。以口罩为例，一家售卖价格不菲的口罩淘宝店，月成交量直逼8000件。

But these questions completely prevent residents purchase enthusiasm.Take a mask,A mask taobao shop selling price does not poor,Month volume matches the 8000 pieces.

　　在温州某银行工作的罗女士有些无奈地表示，“我其实也不怎么信，但看到同事都在买香囊、口罩、板蓝根，不买心里又不踏实。”

Working in a bank in wenzhou some reluctantly said ms,"Actually I also don't believe it,But see colleagues in sweet bursa/A mask/Radix isatidis,Don't buy the in the mind again not steadfast."

　　市民怎么会产生“一窝蜂”似的购买现象呢？记者为此采访了浙江大学经济学院李建琴教授。

How can citizens"herd"Like buying?Reporter to interview the school of economics, zhejiang university professor Li Jianqin.

　　李建琴表示，需求包括购买意愿和购买能力，这些禽流感防治医用品价格不贵，人们有能力购买；但购买意愿来自人的欲望，需要一定的内部或者外部条件的诱因刺激才能产生。

Li Jianqin said,Requirements include purchase intention and purchase ability,The bird flu prevention and control of the medical products price is not expensive,People have the ability to buy;But the purchase intention from human desire,Need a certain incentive stimulation to produce internal or external conditions.

　　她告诉记者，这类商品在正常情况下，消费者没有购买意愿。但是“疫情”这个外部诱因快速催生了人们的欲望并形成了购买意愿，这显然是一种被生的购买意愿。当这种购买意愿与支付能力相结合，需求就被创造出来了，商家的营销也就达到了目的。有新闻报道说，浙江有家土鸡养殖户，为防禽流感，突发奇想竟给自家1800只鸡喂起了板蓝根。

She told reporters,The goods under normal conditions,Consumers have no purchase intention.but"outbreak"The external cause rapid has given rise to people's desire and purchase intention,This is clearly a purchase intention that was born.When this kind of purchase intention and ability to pay,Demand has been created,Business marketing is also to reach the purpose.A news report said,There's a native farmers in zhejiang province,To prevent bird flu,A whim for their 1800 chickens to feed up the radix isatidis.

　　“缺乏一定的科学素养，跟风和盲目购买也是催生需求的重要因素，我们消费者要理性购买。”李建琴教授最后建议。(完)

"The lack of certain scientific literacy,Follow suit and blindly buy the catalyst needs of important factor,Our consumers to purchase rationally."Professor Li Jianqin Suggestions at last.(After the)