药品好不好，“名医专家”现身说法，连钟南山这样的知名专家也都曾莫名其妙被冒名登上了广告。

Medicine is good,"Medical experts"Advise others,Even zhong such well-known experts have been puzzling by impersonate on the advertisement.

　　从4月25日起到7月25日，国家工商总局、中宣部、国家卫生计生委、食药总局等8部门将联合在全国开展一场整治虚假违法医药广告的专项行动。

From April 25th to July 25th,State administration for industry and commerce/The central propaganda department/National health and family planning commission/Eight departments such as administration of a drug would jointly carried out throughout the country a special operation of pharmaceutical advertising phonily.

　知名专家纷纷“躺枪” Well-known experts in succession"Lay a gun"

　　虚假违法医药广告中，目前普遍都是用专家、名人形象和患者现身说法，一些知名专家饱受“被代言”之苦，甚至躺着中枪，包括中国工程院院士钟南山。今年两会前，钟南山在北京利用一天时间收集了88份报纸，找到了36条虚假药品广告，让人哭笑不得的是，有3条广告印的竟是他本人的照片。

False illegal medical advertisements,Currently were experts/Celebrity image appearing and the patient,Some famous experts from"By endorsement"The pain of,Even lie in gun,Including the Chinese academy of engineering academician zhong nanshan.Before the two sessions this year,Use a day time in Beijing zhong collected 88 copies of newspapers,Find the 36 false drugs advertisement,Let a person is in distress situation,There are three of unexpectedly is his own print ads.

　　国家工商总局副局长甘霖指出，冒用“名医专家”是医药广告的典型手段。目前一些医药广告利用消费者缺乏医药知识、治病心切等心理，冒用“名医专家”来证明疗效，夸大产品功效，有的还号称祖传秘方等，欺骗误导消费者。

Lin, deputy director of state administration for industry and commerce pointed out,using"Medical experts"Is a representative of the pharmaceutical advertising.Now some medical advertising use consumers lack of medical knowledge/Cure the ranks, etc,using"Medical experts"To prove the curative effect,Exaggerated product function,Some so-called ancestral secret recipe, etc,Deception to mislead consumers.

　　此外，还有的医药广告宣传包治百病，适合所有症状，宣传治愈率，把保健食品、保健用品、消毒产品也吹嘘成能治疗疾病。有的则利用医药资讯专版、专题节目、专家讲座、患者讲述用药治病经历等方式，变相发布医药广告，推销医药产品与服务。

In addition,And the medicine advertising a cure-all,Suitable for all symptoms,Promote the cure rate,The health food/Health supplies/Disinfection products is also touted as can cure diseases.Others use of medical information page/Special programs/Experts lecture/Patients with tales about medicines, etc,Covert pharmaceutical advertising,Selling medical products and services.

　健康资讯栏目也将整治 Medical information section will punish

　　据中宣部副部长吴恒权介绍，在监测的82536条广告中，严重违法的广告达到3402条次，其中严重违法医药广告1406条次，占41.33%。

According to the central propaganda department vice-minister Wu Hengquan,In the monitoring in 82536 AD,Of 3402 serious illegal advertising TiaoCi,Including 1406 TiaoCi serious illegal medicine advertisement,Accounted for 41.33%.

　　国家工商总局表示，此次对报纸、期刊、广播电台、电视台以及大型门户网站、医疗药品信息服务类网站、医药企业及医疗机构自设网站上，发布的医疗、药品、医疗器械、保健食品广告以及宣称具有治疗作用的保健用品广告、开办的各种专题类健康资讯节目栏目，都要进行清理检查整治，并持续加大违法医药广告的惩处力度。

State administration for industry and commerce said,Of the newspaper/Journal of/Radio station/Television as well as the large portal/Medical and pharmaceutical information service websites/We have set up our own website, pharmaceutical companies and medical institutions,Issued by the medical/drug/Medical apparatus and instruments/Health food ads and claim has the treatment function of health-care products/Run all kinds of special type of health information,To examine the regulation,And continuously increase the punishment of illegal medicine advertisement.

　　届时多部门将公告曝光一批虚假违法医药广告，暂停一批医药生产经销企业、广告发布者的医药广告发布资格。涉嫌虚假广告犯罪行为的，追究刑事责任。 （记者廖爱玲）

More department will notice the exposure of a batch of false illegal medical advertisements,Suspended a number of pharmaceutical production sales enterprise/Publishers of pharmaceutical advertising.Suspected of crimes of false advertisement,Shall be investigated for criminal responsibility. (The reporter Liao Ailing)