核心提示 | 穿个白大褂，留个山羊胡，这就是所谓的“老中医”、“老专家”；不知从什么地方钻出来的黄头发、蓝眼睛，拿个试管比画两下，就是所谓的“国际知名专家”……2005年前后，这种非法医疗广告经过省纠风办、省工商局的严厉查处，收敛不少。但是，今年春节过后，省纠风办、省工商局发现违法医疗广告有回潮之势。昨日，省纠风办、省工商局发出通报，对涉案的非法医疗广告和刊播非法医疗广告的新闻媒体进行严肃处理，并在本报给予曝光。

Core tips | Wear a white coat,Leave a goatee,This is the so-called"The old doctor of traditional Chinese medicine"/"The old experts";I don't know where to drill out the yellow hair/Blue eyes,Take a test tube to draw two times,Is the so-called"The international famous experts"......Around 2005,The state council office for rectifying illegal medical advertisements through the province/Provincial industrial and commercial bureau is investigated,Convergence is a lot of.but,After the Spring Festival this year,Province, state council office for rectifying/Provincial industrial and commercial bureau found resurgence of illegal medical advertisement.yesterday,Province, state council office for rectifying/Provincial industrial and commercial bureau issued a notification,Involved in illegal medical advertisements and illegal medical advertisement they publish or broadcast the news media for serious processing,And give an exposure in this newspaper.

　　

暗访一：“知名中医”大忽悠 信誓旦旦把你骗 S. a:"Well-known traditional Chinese medicine"Fool you big fool you promised

　　他挥着手臂，信誓旦旦：都说得了糖尿病必须终身打针吃药，可我敢说，用我这降糖贴，满打满算3个月，就能让你彻底地停针停药。

Waving his arms,swear:Is said to have diabetes must be an injection to take medicine for life,But I dare to say,With my hypoglycemic,At the very most 3 months,Can let you thoroughly the needle.

　　2013年3月4日开始，省政府纠风办和省工商局组成联合检查组，就虚假和违法医疗医药广告再次进行全省暗访。

On March 4, 2013,The provincial government of state council office for rectifying and provincial industrial and commercial bureau joint inspection team,Is false and illegal medical medical advertisement again for the province's investigations.

　　在南阳市，暗访检查人员发现该市电视台新闻频道正在刊播违法医药广告。一位自称“中国中医清毒症外用疗法创始人、足底降糖第一人”的“知名中医”诱导老百姓花冤枉钱。不打胰岛素、不吃药、3~7天血糖降到6、无效退药……广告开始，花白头发、留着山羊胡、自称“知名中医”的汤阴阳挥着手臂，信誓旦旦：“都说得了糖尿病必须终身打针吃药，可我敢说，用我这降糖贴，满打满算3个月，就能让你彻底地停针停药。”紧接着，这个广告就播发一段宣传片……突然，一个中年妇女跳出来现身说法：“我糖尿病十多年了，贴了一盒之后，发现腿也不肿了，腰也不疼了，吃药、打针都没治好的病，让汤大夫治好了。”

In nanyang,S. inspectors found the city television station news channel is illegal medicine advertisement they publish or broadcast.A claim to be"China's traditional Chinese medicine detoxification founder of topical therapy/Who first plantar hypoglycemic"the"Well-known traditional Chinese medicine"Induce people to spend money.Don't make insulin/Don't take medicine/3 blood sugar dropped to 6 ~ 7 days/Invalid refund medicine...Advertising began to,Grey hair/Keep the goatee/Claim to"Well-known traditional Chinese medicine"Soup of Yin and Yang of the swing arm,swear:"Is said to have diabetes must be an injection to take medicine for life,But I dare to say,With my hypoglycemic,At the very most 3 months,Can let you thoroughly the needle."Followed by a,This advertisement is broadcast a video...All of a sudden,A middle-aged woman jump out to advise others:"My diabetes more than ten years,Put up a box,Also found is not swollen legs,Waist is not painful now,To take medicine/Injections are hopeless good disease,The doctor cured make soup."

　　记者上网搜索，发现汤大夫降糖清毒贴多次被媒体曝光。该药品因广告宣传存在对产品疗效进行不科学的断言和保证等违规行为，被辽宁省食品药品监督管理局通知停售。暗访人员发现，“汤大夫降糖清毒贴”广告在洛阳市新安县电视台和焦作市电视台生活频道也有发布。

Reporter online search,Doctor found soup glucose-lowering drug money posted several times by media exposure.The drug curative effect on the product for advertising there is unscientific assertions and ensure violations, etc,Notified by the liaoning province food and drug administration stopped selling.S. researchers found that the,"Soup doctor hypoglycemic drug money"Advertising and jiaozuo in luoyang XinAnXian television station life channel has released.

　　省工商局相关负责人说，以专家名义、患者形象出现的虚假及违法医药广告，对于许多求医心切的患者来说，具有很大的欺骗性。暗访人员追查发现，广告中出现的医托，洛阳不少群众说，他们都认识，但是谁会想到他们拿了别人的钱骗老乡呢？

The relevant person in charge of provincial industrial and commercial bureau said,In the name of the specialist/Patients appear false and illegal medical advertisement,For many patients seek treatment busy,Very deceptive.S. researchers traced,Cure of commercials,Luoyang said a lot of people,They all know,But who would have thought that they took someone else's money cheat to hometown?

　　

暗访二：打着养生招牌 忽忽悠悠骗你钱 S. 2:Under the signature huhu leisurely lie to you money

　　近期在河南部分媒体上出现一些诸如“葛洪说健康”、“健康道”、“养生益寿堂”等养生类讲坛节目，节目尾声或者中间穿插发布一些药品广告，对观众起到了严重的误导作用。

Recently in henan section such as the media"Ge hong says health"/"Healthy way"/"Health life hall"And keeping in good health classes rostrum program,Show the end or released by some drug advertising,To the audience played a serious misled effect.

　　省工商局有关负责人说，这次检查的虚假和违法广告，大多为治疗心脑血管病、风湿病、胃炎、哮喘、皮肤病、糖尿病、男性疾病系列的药品，治疗慢性疾病，针对的对象多为老年且体弱多病的人群。

Provincial industrial and commercial bureau officials said,The inspection of false and illegal advertisements,Most of the treatment of cardio-cerebrovascular diseases/rheumatism/Inflammation of the stomach/asthma/Skin diseases/diabetes/Male disease series of drugs,The treatment of chronic diseases,According to the object for elderly and sickly people.

　　比起赤裸裸的夸大医疗效果、“医托”装可怜、“假专家”大忽悠的卖药广告，一些所谓的养生电视、广播节目，更具欺骗性。这也是在严厉打击违法医疗医药广告之后，变异出来的一种新型违法广告。

Compared to naked to exaggerate the medical effect/"Cure to"pathetic/"False expert"Big fool drug advertisements,Some of the so-called health TV/Radio show,More deceptive.This is after the crack down on illegal medical pharmaceutical advertising,Variation of a new type of illegal advertisement.

　　省工商局有关负责人说，近期在河南部分媒体上出现一些诸如“葛洪说健康”、“健康道”、“养生益寿堂”等养生类讲坛节目，此节目利用电视媒体向观众讲解养生知识的形式是值得肯定的，但节目尾声或者中间穿插着一些药品广告，或者说其整个栏目的目的，都是为了一个药品而作的铺垫，对观众起到了严重的误导作用。省工商局将对此进行严密的监控，并曝光被查处的此类栏目。

Provincial industrial and commercial bureau officials said,Recently in henan section such as the media"Ge hong says health"/"Healthy way"/"Health life hall"And keeping in good health classes rostrum program,Explain to the audience the program using television media is worth affirmation, in the form of health knowledge,But show the end or the middle interspersed with some pharmaceutical advertising,The purpose of or the entire program,Are made for a drug,To the audience played a serious misled effect.Provincial industrial and commercial bureau will monitor this closely,And exposure were investigated such columns.

　　

借你一双慧眼 拨开迷雾看清楚 To lend you a pair of eye clarity see clear

　　省纠风办和省工商局对暗访检查中认定的违法医疗及虚假广告予以曝光，提请群众睁大眼睛，不要上当。

Province, state council office for rectifying and the provincial industrial and commercial bureau of investigations to check illegal medical exposure and false advertising,Draw the eyes wide open,Don't fall for it.

　　

曝光台 lighthouse

　　

新闻单位发布 News media release

　　医疗单位虚假违法广告

Medical units and false illegal advertisement

　　广告名称 发布媒体

Advertising media release the title

　　陇海医院不孕不育科 河南电视台公共频道

Longhai infertility of hospital of henan TV public channel

　　郑州金水中医院 河南电视台新农村频道

Zhengzhou jinshui hospital of henan TV station channel new countryside

　　商丘第五人民医院 商丘市人民广播电台都市广播

Shangqiu fifth people's hospital of shangqiu urban radio radio

　　河南曙光医院 郑州晚报

Henan shuguang hospital, zhengzhou evening news

　　“30分钟治疗颈肩腰腿病”

"30 minutes of neck shoulder waist leg disease treatment"

　　

媒体发布的虚假违法药品保健品 False illegal drugs and health products released to the media

　　降压降糖类

Step-down hypoglycemic class

　　汤大夫降糖清毒贴、120平压片、用糖疗法、百姓降糖胶囊、百草降压方、强肾消糖灵、益阴消渴胶囊、苗药丹博士复方首乌补液、激光净血、修夷化唐、穴穿药线、罗布麻茶

Soup doctor hypoglycemic drug money/120 - tablet/With sugar therapy/The people of the hypoglycemic capsule/Grass bouquet step-down party/Strong kidney eliminate sugar spirit/Yi Yin/capsule/Dr Dan miao medicine compound radix polygoni multiflori rehydration/The laser clean blood/Repair, reduced the tang/Hole in medicine line/Apocynum tea

　　心脑血管类

Class of heart head blood-vessel

　　舒心宁片、冠脉通、参黄养阴胶囊、复方杜仲胶囊、乌龙养血胶囊

Shu xin ning tablet/Coronary artery flux/Huang Yin capsule/Compound eucommia capsule/Oolong yangxue capsules

　　风湿脉络类

Rheumatism context class

　　舒筋定痛片、金骨宝、参芝饮肝肾颗粒、妙三毛筋骨贴、天通宁、超金古霸、子母十八、乐邦龟蛇酒、月子风痛片、南洋苦客安、董家膏药、准字号千年活骨膏、追风活血膏、30分钟治疗颈肩腰腿病、千年活骨膏、仙草骨痛贴

And tendons pain patches/Bone is golden/Drink and cheese hepatorenal particles/Miao SAN MAO bones and muscles/Tong ning day/ChaoJin ancient ba/Lash./LeBang tortoise snake wine/Lili wind pain piece/Nanyang is the guest,/Dong Gu plasters/A kind of one thousand live bone paste/Zhuifeng huoxue plaster/30 minutes of neck shoulder waist leg disease treatment/One thousand live bone paste/Bone of bone pain paste

　　补肾壮阳类

Kidney strong sun class

　　国药固精丸、壮男人回春如意胶囊、益肾壮阳膏、国研列康宝、白家参茸膏、强肾灭菌排毒丸、前博舒、钱列鑫

Its fixing sperm pills/Strong man rejuvenation ruyi capsules/Benefiting kidney strong sun cream/Guoyan column Campbell/White House ginseng antler cream/Sterilization strong kidney platoon poison pill/Before bo shu/Money column xin

　　疑难杂症类

Kind of incurable diseases

　　为立美、复活之宝、咳欣康片、双姜胃痛丸、怪王321、万里明、气血双补丸、冬虫夏草、楚氏肝病专科世医、亿伯清、一洗海那花、乙肝转阴不吃药、猛虫胶囊、止嗽定喘片、开明方、卓玛丹十五味萝蒂明目丸

To set the/Resurrection of the treasure/"Cough hin/Double ginger stomach pills/Strange king, 321/Wan Liming/Qi double tonic capsule/Cordyceps sinensis/ChuShi liver ill specialized subject, specialized/Hundred million "qing/The sea washed the flowers/Second liver turn not to take medicine/Fierce worm capsule/Check rinse anti-asthma piece/Liberal party/Zhuoma Dan ten five young bright eye balls

　　

探究：违法虚假医疗广告为何屡禁不止？ To explore the:The prohibition why false illegal medical advertisements?

　　违法医疗广告为何屡禁不止呢？省纠风办有关负责人对此进行了深刻剖析。他说，从违法医疗广告发布的区域范围看，一些县市电视台刊播得较多，特别是一些偏远地区，广播电视是群众了解外部信息的唯一通道，群众信息了解少，更容易上当受骗。特别是抓住群众迷信专家，更相信具体的病例，所以就以专家和医托的面孔出现，使不少群众上当受骗。

The prohibition why illegal medical advertisements?Province, head of the state council office for rectifying the profound analysis were carried out.He said,Look from the illegal medical advertisement publish area,Some counties and cities they publish or broadcast TV more,Especially in some remote areas,Radio and television is the only way people understand external information,The mass information,More gullible.Grasp the superstitious experts in particular,More believe in specific cases,So on experts and cure to face,Make a lot of people cheated.

　　新闻媒体为何屡屡刊播违法医疗虚假广告，坑骗群众呢？省纠风办有关负责人说，创收指标使一些媒体以身试法。省级以上媒体相对来说把关较严，一些县市电视台都是自收自支的事业单位，为了吃饭，想方设法创收。而这正好迎合了一些医疗单位少投资、多收益的兴趣，他们一般都是集中财力、精力和时间轰炸一个地方，当这个地方不少群众受骗后再转移到别的地方。因为是偏远地区，工商等管理部门的监控一方面难以到位，另一方面都是低头不见抬头见的熟人，处理时网开一面，使违法医疗广告刊播单位难以受到处理。

Why often illegal medical false advertisement they publish or broadcast news media,KengPian masses??Province, head of the state council office for rectifying the said,Some media tested income index.Media relatively checks stricter at or above the provincial level,Some counties and cities TV station is to raise the institution,To have a meal,Try to revenue.And this is just some cater to the medical treatment unit less investment/Interest in more revenue,They are generally concentrated financial resources/Time and energy bombing of a place,When this place a lot of people cheated before you moved to somewhere else.Because it is remote areas,Department of industrial and commercial management of monitoring on the one hand, difficult to put in place,On the other hand are bowed their heads and looked up to see acquaintances,Lenient when processing,Illegal medical advertisement they publish or broadcast unit is difficult to deal with.

　　

治本：建立监控网，严查违法不手软 A cure:Establish monitoring network,Scrutiny is illegal is not soft

　　省工商局有关负责人说，省工商系统将进一步完善对违法广告的监管体系，如设立流动监控车、各县市要进一步建立对广播电视的长效监控体系，对违法刊播虚假医疗广告严重的媒体，依法吊销其广告经营许可证，以壮士断腕的勇气，砸死违法医疗广告的进口。同时，也对发布虚假医疗广告的单位，进行严格审查及严厉处罚。

Provincial industrial and commercial bureau officials said,Provincial industrial and commercial system will further perfect the regulatory system of illegal advertisement,Such as set up flow monitoring/Various counties city should further establish long-term monitoring system of broadcast television,For serious illegal and false medical advertisement they publish or broadcast media,Revoke the licences for advertising operation in accordance with the law,With strong man DuanWan courage,Imports of batter to death illegal medical advertisement.At the same time,Also on fake medical advertising units,On scrutiny and severe punishment.

　　省政府纠风办有关负责人说，对新闻媒体领导的责任追究，将进一步加大力度。凡是多次刊播虚假医疗广告、造成群众对党管媒体意见较大的新闻单位，不仅要由工商部门进行经济处罚，同时，也要对刊播违法广告的新闻媒体的负责人进行党纪政纪追究。对于在当地影响较大的新闻媒体单位负责人，将交上一级进行处理。

The provincial government, head of the state council office for rectifying the said,The news media's responsibility,Will further intensify efforts to.Where multiple false medical advertisement they publish or broadcast/Cause people to the party tube media opinion bigger news units,Not only to economic penalties shall be conducted by the ministry of commerce and industry,At the same time,Also for the advertisement they publish or broadcast the news media, head of CPC party disciplines to pursue.Great influence in the local media, head of the unit,Will hand in for processing.

　　省政府纠风办有关负责人说，欢迎群众对违法的医疗广告进行监督。发现新闻媒体发布虚假违法医疗广告，可直接向省政府纠风办举报。举报邮箱：hnjfbdcez@126.com。 

The provincial government, head of the state council office for rectifying the said,Welcome the masses to supervise illegal medical advertisement.Discovery news media to release false illegal medical advertisements,Can be directly reported to the provincial government state council office for rectifying.To report email:hnjfbdcez@126.com. 

　　记者 王磊

Reporter wang lei