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7月新推房源很密集 行情好,开发商要赚“六月钱”--亲稳网络舆情监测室
2012-07-13
浙江在线07月12日讯小暑时分,楼市大热。还没有进入农历7月,杭城楼市的天气似乎跟这连续的高温一样,一路高歌猛进。原本应该是楼市淡季的盛夏,开发商和购房者却没有丝毫想“淡”的意思,作为供货方的开发商加紧推盘,调整全年销售指标,作为购房者的这一边,也在创造着一个淡市不淡的行情。
Zhejiang online 07 December-slight heat moments,Hot property market。Still hasn't entered lunar July,Hangzhou city housing the weather seems to with the continuous high temperature,Unconventional all the way。Should the midsummer season are the property market,But developers and consumers didn't want to“light”mean,As a supplier of developers to push plate,Adjust the annual sales target,As the buyer's side,Also in creating a light the light of the market。
绝大多数开发商已超额完成上半年任务 Most developers have overfulfilled task in the first half
在刚刚过去的上半年,杭州楼市交出了一份极为靓丽的答卷。今年1~6月份,杭州主城区共成交22085套房源,仅次于2009年同期。
In just the past the first half of the year,Hangzhou handing over the property market a very beautiful beautiful paper。This year in June 1 ~,Hangzhou city of 22085 houses were clinch a deal,Second only to the same period in 2009。
从“大冷”到“大热”,几乎仅用了半年的时间,这是所有开发商都没有想到的。
from“Big cold”to“Big heat”,Almost only with the time of half an year,This is all developers would have thought of。
“我们上半年完成得还可以,比预想要好。”万科南都营销中心总经理艾飞告诉记者,万科杭州今年上半年实现销售额16亿元。“目前,万科草庄已经仅剩尾盘,西溪蝶园最近销售也非常好,良渚文化村今年新开房源每次去化率都在90%以上,有几次接近百分之百。”艾飞告诉记者,在上半年,每个月的动态计划都在调整,今年全年的整体任务量不会低于去年。
“We can also be done in the first half,Is better than expected。”China vanke SMW marketing center general manager YiFei told reporters,China vanke hangzhou in the first half of this year 1.6 billion yuan of sales value。“At present,China vanke grass zhuang has left end dish,Xixi butterfly garden of the latest sales also is very good,This year the liangzhu culture villages every time they go to a new houses the rate were all above 90%,A few times close to one hundred percent。”YiFei told reporters,In the first half of the,Each month in regulating the dynamic plan,The task of the whole year will be no lower than last year。
同样是外来大鳄之一的龙湖,今年上半年在杭州也完成了全年销售目标的70%。龙湖杭州公司的相关负责人告诉记者,龙湖杭州旗下两盘滟澜山和香醍溪岸,上半年卖了14亿元,而全年的销售目标是20亿元。据悉,杭州公司上半年70%的全年销售目标完成率,“在龙湖集团排名第一”。
The same is one of the foreign big alligator dragon lake,In the first half of this year in hangzhou also completed the annual sales target of 70%。The company hangzhou lake responsible told reporters,Its two sets of hangzhou lake Yan billows mountain and sweet Ti streamside,Sold in the first half of 1.4 billion yuan,The sales target is 2 billion yuan。It is reported,In the first half of the year hangzhou company 70% sales target completion rate,“In dragon lake group ranked no. 1”。
“现在我们要控制节奏了。”宋都房地产集团有限公司总裁汪萍表示,今年上半年已经完成全年任务的大半,而且和有些项目不同的是,宋都上半年开的几个楼盘,都还略有赢利。
“Now we want to control rhythm。”SongDou real estate group Co., LTD. President WangPing said,In the first half of this year have finished the task of most of the year,And some of the projects and is different,In the first half of SongDou open several buildings,Still modest profits。
“上半年没有我们想象得那么艰苦。”名城房产营销总监李伍清坦言,按照公司原来的判断,以为上半年的行情会比较差,下半年才会逐渐好起来,谁知道市场反转的竟然会这么快,“名城公馆超额完成30%,湖左岸超额完成50%。”
“In the first half we imagine not so hard。”City real estate marketing director LiWuQing said,According to the original judgment,Thought for the first half of the market will be relatively poor,The second half will be well gradually,Who knows the reversal of the market should be so fast,“City mansion overfulfilled 30%,On the lake overfulfilled 50%。”
“年初的时候,公司的预期很低,当时定下的全年任务只有15亿~20亿元的样子,现在不仅完成了,而且任务数又增长了20%~30%。”天阳置业营销总监石焱连称“没想到”。
“At the beginning of the year,The company expected is very low,At that time of the year for 1.5 billion ~ 2 billion yuan only task of appearance,Now not only finished,And the number of task and growth of 20% ~ 30%。”Day Yang home buyers marketing director ShiYan even says“Didn't expect”。
在记者采访的多家公司中,几乎绝大部分开发商都表示,已经将原定的全年销售指标调高。
Reporters in the many companies,Most of the developers have said,The annual sales have scheduled the index is high。
后市走势不明,开发商抓紧推盘 Trend is unknown,Developers should push the dish
反转的市场,让不少业内人士感叹,这样的行情简直像杭州的天气一样,从冬天直接进入夏天,春天的时间几乎可以忽略不计。而原本以为今年得勒紧腰带过日子的房产公司,如今也“坦”起来了。坊间传言,一家今年上半年销售业绩不错的本地公司,已经组织员工们去美国等地旅游了。“最近日子过的还算轻松,本来5月份房交会大家都不愿意去参加的,那时候谁会想到,现在又这么好了。”一家房产公司的营销总监私下表示,由于行情好,最近开会时老板的脸色都好很多。
The reversal of the market,Let many insiders exclamation,Such an option is like the weather in hangzhou,From winter directly into the summer,Spring time almost negligible。And originally thought to tighten their belts this year the house property company,now“jotham”up。Rumors among the,A good sales performance in the first half of this year the local companies,Has the employees to the United States and other organizations to tourism。“In recent days is easy,In may was meeting room no one was willing to go to,Who would have thought of that time,And now so good。”A real estate company marketing director privately said,Because good market,Recently when the meeting of the facial expression of the boss all much better。
“这个月的前10天,我们就卖了差不多8000万元了。”欣盛房产总经理助理程佳说,这个夏天基本上不会当淡季来看,“上个月中旬我们推了楼王区,这个周末,马上又要推90平方米的毛坯。”
“This month 10 days before,We sell almost 80 million yuan。”Assistant to the general manager ChengJia hin filled housing said,This summer when off-season generally are not see,“Last month we push the middle floor wang area,This weekend,And immediately to push 90 square meters of blank。”
记者各个公司打听了一圈下来,尽管身在炎夏,但开发商已打定主意要赚“六月钱”,不少公司已密集列出7月开盘计划。龙湖滟澜山7月份将会推出花园洋房中心组团,位于超山的香醍溪岸将推出1幢130平方米的公寓;名城公馆即将推出249平方米的大户型;西溪板块的富越香溪,本周末将推出约200套的公寓;另外,恒祺克拉公馆、远洋心里、万泰心语等楼盘,都将在7、8月份推出新房源。
The reporter ask each company a lap down,Although the body in summers,But developers have determined to earn“June money”,Many companies already listed dense July open quotation plan。Yan billows mountain lake in July will launch the garden house center group,Located in ChaoShan incense Ti streamside will launch 1 130 square meters of apartment building;City mansion is about to roll out 249 square meters of large family;Xixi plate rich the more fragrant the stream,This weekend will launch about 200 sets of apartment;In addition,Constant kei carat residence、Ocean heart、Wantai are building etc,Will be in 7、August launch new houses。
挤在夏天开盘,开发商们也有自己的想法。“虽然现在卖得很好,但并不代表形势就一定好。”汪萍认为,现在这个市场都是之前一直在持币观望的刚需客在买,“新的客户能不能启动还是个未知数。”
Crowded in summer open quotation,Developers also have their own ideas。“Although it is selling very well,But doesn't mean the situation will be better。”WangPing think,Now the market is always in the currency before wait-and-see just need to guest in to buy,“New customers can start is not clear。”
“现在存在一个市场窗口期,不少购房者也存在恐慌。”石焱觉得,今年的行情肯定和2009年时不一样,“一下子反弹是不可能的,现在的情况是,价格底部明朗了,但市场还不够明朗,所以趁着行情还可以,赶紧多推一点。”
“But there's a market window period,Many homeowners are also panic。”ShiYan think,This year's market affirmation and 2009 is not the same,“Suddenly rally is impossible,Now the situation is,The bottom price became clear,But the market is still not clear,So while prices can also,More than a little to push。”
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