一些人在突进，另一些人则选择急流勇退。

Some people in the dash，Others choose JiLiuYongTui。

　　这似乎是昨天北京万柳地王的竞拍实录。在经过与融创的多轮竞争之后，曾经以35万/平方米单价“震撼”京城的钓鱼台7号开发商中赫置地以上限价格26.3亿中标北京万柳地块，并竞购回迁房16400平米。

This seems to be the star yesterday Beijing wanliu auction record。After several rounds of competition with and after，Have 350000 / square metre unit price“shock”Beijing's no. 7 in the diaoyutai developers also limit prices more than 2.63 billion hertha the Beijing wanliu plot，And bid for move back room 16400 square meters。

　　微妙的是，在整个竞拍过程中房地产龙头企业万科一次没举牌，而此前备受媒体关注的保利地产(600048,股吧)则公开宣称退出地王竞争。

Subtle is the，In the whole bidding process in real estate leading enterprise vanke a didn't lift brand，After much media attention poly real estate(600048,Shares it)Have publicly declared exit royal competition。

　　在中央政府层反复强调“要毫不动摇地继续推进房地产市场各项调控工作，促进房价合理回归，决不能让房价反弹，功亏一篑”的语境下，两种不同的选择路径，耐人寻

In the central government layer repeatedly“Will unswervingly to continue to push forward the real estate market various control work，Promote the rational regression house prices，Never let the house prices rebound，failed”Context of，The choice of two different paths，Resistance to find people

　　本报记者文洁 长沙报道

Our correspondent WenJie changsha reported

　　万柳暗战 楼面价超过4万元/平方米

Wanliu dark war floor price more than 40000 yuan/square metre

　　在一月内两次降息、回暖已成共识的背景下，北京万柳地块出让几乎吸引了所有人的目光这个普遍被业界视为将成今年地王的项目，因其意外叫停和多家房企同时报价，引发关注。

Two cuts in a month、Thaw has become a consensus of the background，Beijing wanliu land transfer almost attracted all eyes this is generally regarded as the industry will be this year of king project，Because of the accident to stop and several room also offer enterprise，Cause concern。

　　北京市国土局7月3日发布公告，原计划7月4日出让的北京海淀区万柳居住地块因故推迟到7月10日出让此时，这一地块已经收到10份开发商报价。

Beijing land bureau issued on July 3,，The original plan on July 4, the haidian district, Beijing wanliu live to plot for July 10, delay to make at this time，The plot has received 10 a developers offer。

　　位于北京海淀区的万柳地块总占地38869.64平方米，建筑面积为77739平方米，因其优越地理位置，而吸引了包括万科、方兴、保利融创、龙湖、华远、金地、中赫等多家开发商报价。

Is located in Beijing's haidian district of total covers an area of 38869.64 square meters wanliu plot，A construction area of 77739 square meters，Because of its superior geographical position，And attracted including vanke、FangXing、Poly melts and、longhu、we、ltd.gemdale、And a number of developers of Hector offer。

　　万柳区域是北京成熟的高档社区集中区域。在网上的公开数据显示，该区域内目前二手房均价已经接近6万，价格较高的万城华府等项目售价已经超过8万。“这一区域已经多年新增住宅供应匮乏，2008年以后区域内基本已经无期房住宅供应。”一位北京当地媒体记者称。

Beijing wanliu area is mature upscale community area。In an online public figures show，The area at present average price has close to 60000 housing，The higher price of wancheng Washington project price has more than 80000。“The area has many years of new housing supply shortage，2008 years later area has no basic housing supply of period room。”A Beijing local media reporters said。

　　这几乎成为媒体7月最关注的地产事件在正式出让前的土地报价，万柳地块已经超过单价3万元/平方米的楼面地价。

It almost became the media attention on July the property in the event of the land before the formal offer，There is more than 30000 unit price plot yuan/square metre floor price。

　　而最终的成交价格，创下新纪录。在融创与中赫的多番争夺中，万柳地块最终出让价格已经到达上限中赫以26.3亿元、配建16400平方米回购房竞得，溢价率40%，楼面价超过4万元／平方米。

And the final clinch a deal the price，Set a new record。In harmony and the hittites and the repeated in the race for，There are the prices have to plot eventually total Hector with 2.63 billion yuan、PeiJian 16400 square meters back to purchase competition，Premium rate 40%，Floor price more than 40000 yuan/square metre。

　　保利撤退 竞拍前突然宣布退出争夺战

Poly retreat suddenly before bidding to withdraw from race

　　万柳地块成为全国媒体关注焦点，并非简单因为地价。事实上，在这块单价惊人的又一地王事件背后，一种微妙的博弈隐现。

Wanliu plot to become the country media events，Is not simple because land prices。In fact，In this unit price amazing and a royal behind events，A delicate game looms。

　　就在7月10日14时，保利地产北京公司官方微博发布声明，称考虑到目前处于调控关键时期，保利地产正式退出与融创地产组成的联合体，不再参与北京万柳地块土地拍卖。

On 14 July 10,，Beijing poly real estate company official statement issued by the rich，Considering the current regulation in said the key period，Poly real estate formally out with "real estate of the union，Not to participate in the Beijing wanliu plot land auctions。

　　保利地产在声明中说，接到保利地产大股东中国保利集团通知，由于目前处于房地产调控关键时期，根据国家对房地产调控政策要求，考虑到北京万柳地块的情况，保利地产正式退出与融创地产组成的联合体，不再参与北京万柳地块土地拍卖。

Poly real estate said in a statement，Poly real estate from big shareholders China poly group notice，Because at present is in the real estate control key time，According to the state regulation policy of real estate requirements，Considering the Beijing wanliu plot，Poly real estate formally out with "real estate of the union，Not to participate in the Beijing wanliu plot land auctions。

　　这几乎是对当日人民日报评论文章的直接回应就在当日发行的人民日报评论文章称，“参加万柳地块争夺的央企，虽然都被允许将房地产作为主业，但调控关键期，央企参与地王争夺恐怕并不合时宜。”

This is almost to People's Daily commentary on the direct response on the issue in the People's Daily commentary article said，“In the race for scholars from renmin wanliu plot，Although were allowed to be as its main business real estate，But control the critical period，I'm afraid it's not for you in scholars from renmin seasonable。”

　　而万科、招商地产(000024,股吧)等国企或国企背景的公司，在昨日的土地现场竞价的低调表现，亦耐人寻味。“保利北京公司可能是出于规避舆论压力考虑选择退出。”湖南保利房地产开发有限公司一位相关负责人称。

And China vanke、Investment real estate(000024,Shares it)State-owned enterprises or state-owned enterprises such as the background of the company，In yesterday's land of contest of the low-key performance，Also intriguing。“The company may be out of Beijing poly avoid pressure of public opinion consider to choose exit。”Hunan poly real estate development Co., LTD. A relevant officials say。

　　来自北京地产界一位不愿意透露姓名的业内人士称，由于经济形势的变化，政府层一月内两次降息，意味着国内经济形势不容乐观。一旦货币逐渐走向宽松，资金流向楼市将成为大概率事件，而这正是当前政府层最为忧虑的问题就在降息同时，温家宝总理态度明确地“防止房价反弹”正从侧面证实这一点。

Beijing property from an anonymous industry insiders said，Due to the change of the economic situation，The government a month of two cuts，Means that domestic economic situation is not optimistic。Once the currency gradually loose，Capital flow to the property market will become a big probability events，And this is what the current government layer is most worried of the problem and cut interest rates，Prime minister wen jiabao explicitly attitude“Prevent house prices rebound”Is from the side confirmed this。

　　楼市棋局 实力开发商拿地热情不减

Game developers to take property market strength passion flesh

　　微妙的是，尽管保利、万科面对北京万柳地王的态度低调，但在其他城市，他们仍然是迅速拿地的先行者。

Subtle is the，Although poly、China vanke facing Beijing wanliu royal attitude low-key，But in other cities，They are still quick to take to pioneer。

　　就在7月10日当天，保利房地产（集团）股份有限公司宣布，该公司已经斥资人民币30亿元（合4.71亿美元）在三个城市收购了多宗地块，同时该公司6月份的销售额同比增长36.7%公告显示，保利已经在重庆、德阳和沈阳三地购买了多幅商住用地。

On July 10, on that day，Poly real estate（group）Announced a joint stock limited company，The company has already spend RMB 3 billion yuan（$471 million）In the three cities acquired a number of plots，At the same time the company June sales year-on-year growth of 36.7% of the announcement，Poly already in chongqing、Deyang and shenyang bought three more land for residential and commercial picture。

　　而在长沙，6月26日，长沙市万科房地产开发有限公司分别以14930.8万元、44718.9万元的起始价摘得位于岳麓区洋湖片区坪塘大道与靳江河路交会处东南角、岳麓区洋湖片区坪塘大道与中央大道交会处东北角的两宗土地。

And in changsha，June 26,，In changsha, China vanke real estate development Co., LTD. With 149.308 million yuan respectively、The starting price 447.189 million yuan in the lake district, winner of yuelu ping pond avenue and dirt road southeast rivers deeply、The lake district ping yuelu pond avenue and central avenue of the northeast corner of the two land deeply。

　　“有实力的上市公司百分之百会拿地。”湖南保利房地产开发有限公司董事长安强说，类似于保利这样的上市公司会根据自己的土地储备量，保持一定的增长，“为了每年的业绩会有一定土地储备需要”。

“Has the strength of the listed company will get one hundred percent。”Hunan poly real estate development Co., LTD director changan strong said，YuBaoLi similar public companies like it according to their land backup，Maintain a certain amount of growth，“In order to every year's performance will be a certain land reserve needs”。

　　REICO工作室发布的一份报告称，“三季度房地产将筑底企稳”数据显示，5月份重点区域和多数重点城市购置土地和新开工面积降幅收窄，环比增加。

REICO studio released a report said，“Three quarters of the real estate will build stabilising”Data shows，Key areas in May and most key city land purchase and new commenced area by narrow，Annulus comparing increase。

　　“从一月内两次降息来看，整个经济形势不好已经成为一种共识。而在房地产领域，在调控之下，这辆车都已经快没油了。”安强认为，正是这种底部时期，会成为开发商们为继续发展进行土地储备的最好时机。

“A month from two cuts and see，The economic situation is not good has become a consensus。And in real estate industry，Under the control，The car has been almost out of gas。”Principal think，It is this bottom period，Developers will be for the continued development of the best time of land reserves。

　　“以湖南保利为例，我们正准备在滨江新城和洋湖片区拿地，甚至于连梅溪湖也有想法涉足，关键还是看拿地机会。”安强说。

“With hunan poly for example，We are preparing to the city and lake area the binjiang give land，Even XiHu may also have idea even involved in，The key is to see take opportunity。”Principal said。