浙江在线07月12日讯“我公司郑重承诺，不发布虚假宣传，不夸大宣传，未经登记不擅自变更房地产广告登记内容……”近日，镜湖新区范围内的13家房地产企业负责人，共同在《房地产广告诚信自律承诺书》上签下自己的名字。

Zhejiang online 07 December“I company formally commitment，Not releasing false propaganda，Don't hype，Without the registration or registration of alteration real estate advertisement content......”recently，At the new range of real estate enterprise controller 13 home，Common in《Real estate advertisement integrity commitment self-discipline》"To sign their names。

　　“贵族”、“至尊”、“皇家”、“首席”……这些炫富词，几乎成为房地产广告中的常用词，开发商经常用这样的广告来吊消费者的胃口。此外，一些开发商会在商品房预售前打出广告，称小区有学校、超市等配套设施，但当消费者购房后，却发现原来规划上根本没有这些配套设施。

“noble”、“The supreme”、“The royal”、“chief”......These gorgeous rich word，Almost become the real estate advertisement often use，Developers often use such ads to hang the appetite of consumer。In addition，Some development chamber of commerce in commodity house opens to booking out before advertising，Say a community school、Supermarkets and other auxiliary facilities，But when consumer buys a house，But found the original planning didn't these facilities。

　　近年来，房地产广告宣传存在着严重的虚假、夸大问题，侵害了购房者的合法权益，也经常引发消费纠纷。镜湖工商分局相关人士告诉记者，此次，工商部门从房地产开发比较集中的镜湖新区入手，希望开发商能够自律诚信，规范房产广告。与此同时，工商部门将着手开展房地产广告专项整治行动，整治对象主要为房地产户外广告和固定印刷品广告，整治将持续到今年9月18日。

In recent years，Real estate advertisement publicity there are serious false、Exaggerate problems，Infringed upon the legal rights of the person that buy a house，Also often cause consumption disputes。At industry and commerce bureau relevant personage told reporters，the，Industry and Commerce Department from real estate development more concentrated at the new city to start，Hope that developers can self-discipline integrity，Standard real estate advertisement。At the same time，Industry and commerce departments will be launching a real estate advertisement special the action，The main object of the real estate outdoor advertising and fixed print advertising，Regulation will continue to September 18,。