“现在中国上下5000年的古建筑，几乎被仿建完了，”中山影视城有限公司董事长喻立建感慨地表示，“从春秋到汉朝，一直到民国，哪个时代的古建筑都有了。”而争相建设仿古建筑的，正是全国各地已建和纷纷在建的影城，单个项目投资额已动辄在数亿元之上。

“Now China 5000 years or of old buildings，Almost by imitation finished building，”Zhongshan studio of President of limited company of YuLiJian regrets ground say，“From the spring and autumn to the han dynasty，Has been to the republic，Which times of ancient architecture has。”And the construction of antique buildings to，It is already built all over the country and the studios are under construction，Single project has frequently in hundreds of millions of dollars of investment above。

　　以这些千奇百怪的仿建为核心的，正是以各种影视基地为名义的地产开发热潮，并被一些地方政府作为发展旅游经济、提升当地知名度、促进房地产开发的“法宝”。

To these various imitation of the building as the core，It was with all sorts of film and television base in the name of development of real estate boom，And some local government as a development of tourism economy、Ascension local name recognition、To promote the development of real estate“Magic weapon”。

　　这些项目，正在各地如火如荼地开展：安徽宿州宣布将建总投资达70亿元的影视基地；香港卫视宣布将投资30亿元在巢湖边建造影视城；湖北百步亭集团董事长茅永红透露，要在海南建影视基地……而最新最引人注目的当属刚刚宣布的占地950亩的冯小刚电影公社。

These projects，All are like wildfire：Anhui bbca (suzhou) announced it will build a total investment of 7 billion yuan of film and television base；Hong Kong TV announced it will invest 3 billion yuan in chaohu BianJianZao studio；Hubei baibuting group President MaoYongGong disclosed，To build in hainan film base...And the most recent conspicuous, when is the has just announced that it covers an area of 950 acres of the feng xiaogang movie commune。

观澜湖牵手华谊冯小刚 Hua feng xiaogang mission hills in hand

　　近日，中国电影票房王冯小刚导演，观澜湖集团主席兼行政总裁朱鼎健，华谊兄弟(300027,股吧)传媒集团董事长王中军——三个“大腕”男人在北京联合奏响“集结号”，宣布携手成立合资公司，共同打造全球首个以导演个人命名的电影主题旅游项目——观澜湖·华谊·冯小刚电影公社。

recently，Chinese movie box office feng xiaogang's king，Mission hills group chairman and chief executive ZhuDingJian，huayi(300027,Shares it)The chairman WangZhongJun media group-the three“Big shots”Man united played in Beijing“Rally,”，Announced that to set up a joint venture company，To build the world's first director named after the individual with the theme of the film tourism projects-mission hills · · feng xiaogang huayi movie commune。

　　华谊兄弟公告显示，观澜湖·华谊·冯小刚电影公社项目计划建设用地约950亩，初期投资8亿元-10亿元。另外，在项目中观澜湖居主导地位，持有60%股权，华谊兄弟旗下实景娱乐公司持有35%股权，而冯小刚工作室持有5%的股权。朱鼎健透露，该项目核心区将于今年10月开工建设，力争在2014年春节核心区实现运营。届时，项目营运将以商铺经营为主要收入来源，游客进场门票免费。

Huayi announcement，Mission hills · · feng xiaogang huayi movie commune project plan construction land of about 950 mu，Initial investment of 800 million yuan RMB-1 billion yuan。In addition，In the project mission hills in the leading position，A 60% stake，Huayi brothers live entertainment company under a 35% stake，And feng's studio hold the equity of 5%。ZhuDingJian revealed，The area of the project will be released this October to be constructed，In the Spring Festival in 2014 to realize the core operation。when，Project operation will with shops management as the main source of income，Tourists comes into play for free tickets。

　　据悉，海口观澜湖·华谊·冯小刚电影公社坐落于观澜湖海口国际高尔夫度假区，规划控制面积1400亩，建筑面积950亩。以冯氏经典电影场景为建筑规划元素，打造综合娱乐商业街区，呈现上世纪整整百年间，不同时空转换的中国城市街区风情，完整展现20世纪中国城市街区建筑的演变史。到时，再去海南旅游的游客将会看到著名导演冯小刚电影里北海道的“忏悔小教堂”、舒淇跳海的“跳崖台”、《天下无贼》中的“火车餐厅”等场景。

It is reported，Haikou mission hills · · feng xiaogang huayi movie commune is located in haikou international mission hills golf resort area，Planning control area of 1400 mu，A building area of 950 mu。To FengShi classic film scene for architectural planning elements，Creating a comprehensive entertainment business district，The present century whole past，Different time and space of conversion of China city blocks amorous feelings，Show full 20 century Chinese city blocks construction until today。then，Go to hainan tourism visitors will see famous movie director feng xiaogang Hokkaido“Repent small church”、Easy qi to jump into the sea of“'leap sets”、《TianXiaWuZei》of“The train restaurant”Scenes such as。

　　记者了解到，此次三方合作，采取了分工协作的方式。在具体运营中，观澜湖负责协助项目公司办理相关报批手续和项目公司设立手续，配套住宅项目的营销策划，由项目公司向观澜湖集团支付营销策划顾问费；华谊兄弟负责提供该项目的电影相关资料，配合完成该项目相关的策划工作，项目公司向华谊兄弟的子公司实景娱乐支付策划创意服务费；冯小刚工作室负责授权项目公司使用冯小刚的名字、冯小刚电影作品的相关资料用于项目的建设、经营和管理，项目公司向冯小刚工作室支付相应的授权使用费和分成收益。

The reporter understands，The three parties cooperation，Take the division of cooperation way。In the specific operation，Responsible for assist the project company mission hills deal with relevant application and approval procedures and the project company set up procedures，Supporting residential projects marketing planning，By the project company mission hills group to pay marketing planning advisors；Huayi responsible for the project to provide information related to film，Assist complete the relevant project planning work，The project company to huayi real pay entertainment, a subsidiary of the planning service charge；Feng's studio is responsible for authorization to use feng xiaogang project company name、Feng's film related material used in the construction of the project、Operation and management，The project company to feng's studio payment of the corresponding license fees and into gains。

　　参与三方对于该项目都表现出高度重视。观澜湖执行董事李佳琦表示：“我们之前在深圳、东莞做高尔夫项目非常稳健，这次之所以选择与冯小刚导演、华谊兄弟合作，也是一个创新之举，包括股权比例创新、模式创新等。我们最终的目的是打造一个度假区。在这个度假区内，不仅有娱乐设施、度假生活，更可以让观众感受电影、娱乐、中国建筑(601668,股吧)历史演变的魅力。”

Participate in the project for three party show a high degree of attention。Mission hills executive director LiJiaQi said：“Before we in shenzhen、The dongguan do golf project is very stable，This was the choice of and director feng xiaogang、Huayi cooperation，Also a of the innovation of the lift，Including the shareholding ratio innovation、Mode innovation。Our ultimate objective is to make a resort area。In this resort area，Not only are entertainment facilities、Holiday life，More can let the audience feel movie、entertainment、China building(601668,Shares it)Historical evolution of magic。”

　　而对华谊兄弟而言，观澜湖·华谊·冯小刚电影公社是华谊兄弟文化旅游业务的重要部分之一，同样立意深远。据了解，目前华谊兄弟也正在积极筹备转型：除电影、电视剧和经纪三大业务之外，华谊兄弟还参与到电影院、电视台、文化主题公园、影视城、商业地产、游戏等多个领域。其中，“文化旅游业务”是华谊兄弟衍生业务板块中的重要组成部分。

And for huayi speaking，Mission hills · · feng's movie commune is hua huayi cultural tourism an important part of the business，The same conception far-reaching。According to understand，At present huayi also is preparing to transformation：In addition to the movie、The drama and brokerage 3 business besides，Huayi brothers are also involved in the cinema、television、Culture theme park、studio、Commercial real estate、The game, and other fields。Among them，“Cultural tourism business”Huayi brothers derivative business is an important part of the plate。