巨龙腾飞 Dragon soar

前言 preface

　　非常荣幸与大家分享仲量联行最新发布的《巨龙腾飞：2012年中国公司企业房地产调查报告》*。这是我们继《危中有机：2011年全球企业房地产调查报告》之后，首次针对中国公司在企业房地产方面所进行的专门调研与分析，文中对中国企业房地产从业者所面临的挑战以及未来三年内中国公司的应对战略进行了集中阐述。

Very honored to share with you the JLL released《Dragon soar：In 2012 China company enterprise real estate survey report》*。This is our after《Threatened the organic：In 2011, the enterprise real estate survey report》after，In China for the first time in corporate real estate on the special investigation and analysis，In the paper, the Chinese enterprise real estate what practitioners and the challenges for the next three years of Chinese companies to the strategic focus in this paper。

　　在本次调查中，共有46家中国企业与我们分享了他们的企业房地产战略及组织架构，并表达了他们对该领域的关注及未来的发展计划。尽管中国企业受全球金融危机的影响相对较小，但随着发达国家市场的波动进一步影响到发展中国家，中国企业将要面临的是更加严峻的市场环境。

In this investigation，A total of 46 Chinese companies and we share their enterprise strategy and organization structure of real estate，And expressed their concern in the field and the future development plan。Although China enterprise by the global financial crisis influence is relatively minor，But with the developed countries the volatility of the market further influence to developing countries，China enterprise will be faced with is more severe market environment。

　　中国公司正在建立自身的企业房地产战略。国内和海外业务扩张是推动企业房地产架构和战略形成的重要因素之一。由于中国企业与西方企业所关注的商业问题越来越相似，在未来三年内，我们相信在工作方式、组织架构和外包形势上中国企业将与我们在发达国家中所观察到的全球趋势更加接近。

Chinese company is building its own enterprise real estate strategy。Domestic and overseas business expansion is to promote enterprise real estate structure and strategic form one of the most important factors。Because of China's enterprise and the western enterprise focus on business problems are becoming more and more similar，In the next three years，We believe in the way to work、Organizational structure and outsourcing in China enterprise will and situation we in developed nations to observe a global trend of closer。

　　我们衷心感谢参与此项调研的中国企业。您的观点与意见帮助我们更清楚地认识了中国企业房地产“未来”的发展趋势。

We sincerely thank the Chinese enterprises participate in the survey。Your ideas and opinions help us more clearly know the Chinese enterprise real estate“future”The trend of the development of。

　　凭借多年的市场经验与业内领先的研究资讯，我们在此报告中对许多问题给出了具体的解决方案，在未来更长的时间里我们希望能为您不断提供有关“企业房地产”领域更深入的解析。

With many years experience in the market and leading research information，We in the report for many problems the solutions are also presented，In the future we hope more long time for you to provide relevant“Business real estate”More in-depth field analytical。

概要 summary

　　中国经济持续增长，受全球金融危机及其余波的影响较小。目前，中国企业的国际化进程促生了三大影响企业房地产未来发展的趋势，我们在此作一简单介绍，具体信息将在报告中做进一步的阐述。

China's economic growth，By the global financial crisis and its aftermath less effect。At present，The internationalization of Chinese enterprise grows the three big influence enterprise real estate future development trends，We in this a simple introduction，Specific information will report to do further explained。

1、企业期待快速发展，同时关注成本控制 1、Enterprise expect rapid development，At the same time focus on cost control

　　企业房地产战略的最主要驱动因素包括企业对成本的控制、对企业发展的预期以及对自身品牌形象的提升。以“提高生产效率”为目标的企业房地产战略在中国仍不普遍，但成本基准的建立已被广泛接受。

The strategy of the enterprise of real estate main driving factors including the enterprise to cost control、For the development of the enterprise and brand image of their own expectations of ascension。to“Improve production efficiency”As the goal of real estate enterprise strategy in China is not common，But the cost of the benchmark set up has been widely accepted。

　　为提供更有效率的工作方式，并通过良好的工作环境留住人才，更多中国企业开始考虑在未来三年内采用灵活办公的方式。

To provide more efficient way of working，And through the good working environment keep talents，More Chinese enterprise began to consider in the next three years to adopt a flexible office way。

　　国内企业的房地产资产规模将快速增长。其中，市场经营条件、成本控制和地方政府的优惠措施对于企业选址和投资发展起到关键影响作用。

The domestic enterprise's real estate asset scale will fast growth。Among them，Market operation conditions、Cost control and the local government of preferential measures for enterprise location and investment development to play a key role。

2、企业房地产服务，交付模式日臻成熟 2、Enterprise real estate service，Delivery model more and more mature gradually

　　随着中国企业的快速发展，企业对于自身房地产相关的服务需求越来越多地选择依靠专业服务公司来执行。内部管理与外包相结合将成为一种普遍模式。

With the rapid development of Chinese enterprises，Enterprise for their own real estate related service needs more and more professional service company to choose rely on to execute。Internal management combining with outsourcing will become a common mode。

　　相对于跨国公司对于企业房地产职能的管理架构由分散到统一的快速转变，接受调查的中国企业的转变过程则相对较慢，但却更侧重于区域性及全球性的房地产战略目标。

Relative to multinational companies for enterprise management structure of the real estate functions by scattered to the rapid transition of unity，The survey of Chinese enterprise transformation process is relatively slow，But more focused on the regional and global real estate strategic objectives。

3、企业房地产团队，将被寄予更高期望 3、Enterprise real estate team，Will be placed higher expectations

　　企业房地产部门的职能和组织架构不会发生重大变化，但却更具战略性和业务主导。

Enterprise real estate functions and structure will not happen important changes，But more strategic and business leader。

　　与首席财务官、首席运营官和采购团队的合作将更为紧密深入。“成本控制”和“创新”将成为企业房地产经理人新的目标，从而最终帮助企业提高生产力。

And chief financial officer、Chief operating officer and purchasing team cooperation will be more closely in-depth。“Cost control”and“innovation”Businesses will be real estate managers new goal，And in the end to help enterprises to improve productivity。

　　仲量联行：2012年中国公司企业房地产调查报告

JLL：In 2012 China company enterprise real estate survey report

　　（审校：劳蓉蓉）

（a.：LaoRongRong）