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报告称中国企业房地产资产规模将大增--亲稳舆论引导监测室
2012-07-18

  每日经济新闻(博客,微博)记者 胡健 发自北京

Daily economic news(blog,Micro bo)Reporter HuJian from Beijing

  昨日(7月10日),房产咨询机构仲量联行最新发布的《2012年中国公司企业房地产调查报告》显示,由于中国经济的持续增长以及企业国际化进程的加快,中国公司的企业房地产发展趋势越来越接近全球。

yesterday(July 10,),Housing counseling agencies JLL released《In 2012 China company enterprise real estate survey report》shows,Because China's sustained economic growth and the acceleration of the enterprise internationalization,China real estate development trend of companies more and more close to the world。

  仲量联行北京分公司董事总经理张莹表示,“企业房地产概念开始在中国加快发展,2012年将是值得关注的一年。中国公司的国内外扩张计划是影响其企业房地产战略制定的重要因素之一。

Lang lasalle Beijing branch, managing director ZhangYing said,“Enterprise real estate concept to speed up the development in China,2012 will be a year of concern。Chinese companies at home and abroad of expansion plans that influence the real estate enterprise strategy one of important factors。

  对自身品牌形象的重视也是影响企业房地产战略制定的一个重要因素。报告称,为了树立更好的企业形象,中国企业纷纷涌入一线城市的甲级写字楼。大多数的中国企业预计未来3年内将会扩大其房地产资产规模,侧重于国内扩张占93%,主要是二、三线城市的分别为87%和84%,以及港澳台地区。

For their own brand image attention is also influence the real estate enterprise strategy is one of important factors。The report says,In order to establish better enterprise image,Chinese enterprises have been pouring into a line of city grade a office。Most of the Chinese enterprise is expected over the next three years will expand its real estate assets scale,Focus on domestic expansion accounted for 93%,Main is two、Three lines of the city to 87% and 84%, respectively,And Hong Kong, Macao and Taiwan。

  报告解释说,中国经济正处于从以制造业为主,向以服务业为主的转变过程,85%的受访企业将增加对办公空间的投资,77%将增加对商铺的投资,而67%则将增加对厂房的投资。

The report explains that,China's economy is in from specializing in manufacture,Give priority to with service process of change,85% of Chinese enterprise will increase the investment of office space,77% will increase the investment to shops,And 67% of the plant will increase investment。

  但75%的受访企业表示,将优先考虑在中国国内进行扩张,只有15%的企业称他们将同时扩张国内及海外市场。

But 75% of Chinese enterprise said,Priority will be given to expand in China,Only 15% of the enterprise say they will also expand the domestic and overseas market。

  报告还称,随着中国企业逐步了解外包服务及其对企业的价值,企业房地产服务正在从完全由内部管理向部分外包模式过渡。

The report also says,With China's enterprises gradually understand outsourcing service and the value of the enterprise,Enterprise real estate service is completely by internal management from the part of the outsourcing model transition。

  张莹称,目前53%的企业完全由内部人员管理其房地产服务需求,预计未来3年这一比重将降至20%,选择内部管理与外包相结合模式的中国企业将从目前的47%上升至70%。考虑完全外包服务的中国企业数量从2011年的零增至10%。

ZhangYing says,Currently 53% of the enterprise internal management entirely by its real estate service needs,The expected future three years the rate will drop to 20%,Choose the internal management and outsourcing pattern combined with Chinese enterprises will from the current 47% up from 70% to。Consider fully outsourcing service of Chinese enterprise Numbers from 2011 years of zero to 10%。



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