调控以来，刚需项目一直是市场回温的主力军，刚需战场也保持在供需两旺的状态，众多刚需盘稳居成交排行榜的榜首，以大兴的龙湖时代天街、昌平的保利罗兰香谷、顺义的鲁能7号院、怀柔的世嘉光织谷等为代表的刚需项目成交量领跑整个市场。业内专家指出，刚需盘凭借高性价比获得市场的认可，而热销刚需盘有一个共同特点就是占据了某种资源，资源型物业更易被市场接受。

Regulation since，Just need to project has been the main market back to temperature，Just need to battle in supply and demand also kept two popular state，Many just need to offer comfortably in the list of the top clinch a deal，In the era of lake's standing、Poly LuoLanXiang valley of changping、Shunyi luneng 7 court、The sega light of huairou woven represented just need to lead the project of the whole market volume。Industry experts say，Just need to dish with high performance to gain market acceptance，And just to sell like hot cakes have a common characteristics dish is occupied some resources，Resources are more likely to be property market to accept。

　　刚需撑起上半年市场成交

Just need to hold up market clinch a deal in the first half

　　从今年3月份刚需入市以来，成交量节节攀升。根据北京中原市场研究部统计，2012年上半年北京市新建商品住宅网签成交面积530.52万平米，成交量为48380套，同比2011年上半年的43705套上涨10.7%，环比上涨2.47%。从月成交走势来看，2012年春节后，新建商品住宅呈逐步回升态势，其中5、6月份成交突破万套，剔除保障房单月成交8683、10246套，连续刷新限购政策执行以来的最高。

From march this year just need since entering the market，Volume climbing。According to the Beijing central plains market research statistics，In the first half of 2012 Beijing new commodity residential nets sign clinch a deal covers an area of 530.52 square meters，Volume for 48380 sets，In the first half of 2011 compared to 43705 sets of rose 10.7%，Annulus comparing rose 2.47%。From month to clinch a deal the trend，2012 years after the Spring Festival，New commodity residential house have been gradually picks up trend，five、June breakthrough of all clinch a deal，Eliminate security room 8683 month clinch a deal、Of 10246，Continuously renovatesthe 限购 policy implementation of the highest since。

　　而相关的统计数据显示，九成以上购房者为刚需和升级改善置业，刚性需求是此次成交量快速回温的主要原因。根据上半年新建商品住宅成交户型占比来看，二、三居成交户型最多，分别占到36.12%、29.22%，其次是一居室，这主要是由于置业主体中，刚需置业以一、二居室为主，升级改善的客户多选择二、三居。在成交价格方面，根据上半年新建商品住宅成交总价划分，总价在100万-200万元的房源成交占到44.04%，其次是100万元以下的占到23.82%。在成交均价方面，成交均价在10000-20000元/平米之间的房源占到58.53%，成交集中在部分低价热销项目，在上半年新建商品住宅成交Top榜中，成交均价除K2百合湾和首城国际中心外，其余均在20000元/平米以下。

But the relevant statistical data shows，More than ninety percent of the person that buy a house for just need to upgrade and improve home buyers，Rigid demand is the volume of the main causes of the rapid return to temperature。According to the commodity residential house door model in the first half of New Deal than to see，two、The three most clinch a deal door model，Respectively from 36.12% to、29.22%，Second is a bedroom，This is mainly due to the main body of the buyers，Just need to home buyers with a、Two bedroom primarily，Improve customer choice upgrade 2、In the three。In clinch a deal the price，According to clinch a deal price in the first half of the commodity residential house new division，Total prices in 1 million-2 million yuan homes clinch a deal accounted for 44.04%，Second is 1 million yuan of the following accounted for 23.82%。In the price，The price is in 10000-20000 yuan/square meters between homes accounted for 58.53%，Focused on the part of the low price clinch a deal project sell like hot cakes，In the first half of the new commodity residential house list of Top clinch a deal，The price in addition to K2 lily bay and the first city outside the international centre，The rest are in 20000 yuan/square meters below。

　　另外，不得不提的一点是，根据环线对上半年新建商品住宅成交进行统计发现，热点项目均在五环外，大兴、顺义、房山、通州以及怀柔成为成交刚需客户热衷的区域。

In addition，Have to mention point is，According to the loop in the first half of the commodity residential house to new statistics found clinch a deal，Hot items are in the five rings，daxing、shunyi、Fang shan magmatic、Tongzhou and huairou become customers will dedicated to clinch a deal just area。

　　刚需战场硝烟弥漫

Just need to battle the cloud of smoke

　　在刚需的推动下，龙湖时代天街、保利罗兰香谷、鲁能7号院、世嘉光织谷等项目持续热销。以世嘉光织谷为例，继此前的5次热销之后，该项目于日前迎来了第六次开盘，仅3小时内售出90%的房源。据了解，凭借优异的销售业绩，该项目曾问鼎2011年北京全市第四季度销售套数冠军。

In just need to push，Longhu times standing、Poly LuoLanXiang valley、Luneng-# 7、Sega light projects, such as the valley of woven for sell like hot cakes。In light of woven for example sega，The previous five times after the sell like hot cakes，The project in has ushered in the sixth open quotation，Only three hours sold 90% of the homes。According to understand，With good sales performance，This program has won the 2011 Beijing the fourth quarter sales cycle of champions。

　　事实上，受需求强势释放的影响，开发商的推盘热情也不断高涨，刚性产品的供给增加使得刚需项目之间的竞争分外激烈。随着近几个月楼市成交放量，开发商也在加大单次推盘量。今年上半年，项目每次推盘一般仅推出几十套新增房源，但最近6、7两个月，项目开盘的单次推盘量增加到200套以上，刚需战场硝烟弥漫。

In fact，The influence of the strong demand by release，Developers push dish enthusiasm are soaring，The supply of rigid products made just need to increase the competition between especially fierce project。With the housing market in recent months y109.52 to clinch a deal，Developers also increased in single push disk volume。In the first half of this year，Each dish in general only push project launched scores of new homes，But recent 6、7 two months，Project of the opening of the single push dish increased to more than 200 sets，Just need to battle the cloud of smoke。

　　不过，房地产内部人士告诉记者，不少刚需项目之间还是有差别的，有的项目轨道交通非常方便，如龙湖的时代天街，而有的项目则是自然环境迷人，如世嘉光织谷，还有一些教育配套、商业配套等方面的资源优势突出，因此，虽然刚需产品的供应不断放量，但产品之间的直接冲撞还控制在合理的范围内。

but，Real estate insiders told reporters，Many just need between genotype or project，Some programs rail transportation is very convenient，Such as the era of longhu standing，And some project was the natural environment charming，If sega light woven valley，And some education supporting、The supporting business resources advantage prominent，so，Although just need to the supply of the products ceaseless，But the clash between the product directly control a reasonable also range。

　　资源型物业更受青睐

Resources property more accept favour

　　另外，记者在采访中发现，在众多的刚需产品中，资源型物业往往更易被认可。世嘉光织谷的操盘手侯召表示，世嘉光织谷自入市以来之所以连续6次热销与购房者对项目产品和环境的认可有必然的联系。怀柔的空气质量和自然风光历来备受认可，怀柔地区有山有湖，整体环境一流。

In addition，The reporter found in the interview，In many of the just need to product，Resources property often are more likely to be recognized。Sega light of terror hand woven HouZhao said，Sega light from the entry of woven since six times in a row with the person that buy a house to sell products and environment of the project approval has inevitable connection。Huairou's air quality and natural scenery are always recognized，Huairou area, there is a lake，Whole environment first-class。

　　而位于美景中的世嘉光织谷项目采用托斯卡纳的建筑风格，与自然环境融为一体。据介绍，世嘉光织谷位于怀柔区雁栖镇陈各庄村西侧，总建筑面积20余万平方米。从地理位置来看，项目位于怀柔中心城区、雁栖经济开发区、滨河森林公园三大板块交会核心，拥有着卓越的自然环境与广阔发展前景。除此之外，项目周边配套齐全，是配套较为完备的大型生活社区。

Located in the beautiful scenery and woven valley project using light sega Tuscan style of the building，And natural environment into one。According to introducing，Sega woven in light of the GeZhuang Chen huairou yanqi huairou area west village，The total construction area of 20 more than square meters。From a geographical location and see，Project is located in huairou the city centre、Huairou yanqi economic development zone、The river forest park three blocks intersection core，Have the outstanding natural environment and the broad prospects for development。In addition，Project peripheral is complete，Is supporting a complete set of large community of life。

　　侯召告诉记者，目前刚需市场上，购房者对性价比的要求非常高，而世嘉光织谷之所以胜出除了资源以外还有相对较低的价格，低价跑量依然是当前市场中刚需项目制胜的关键。

HouZhao told reporters，Now just need to market，The person that buy a house to the requirements of the price is very high，And the valley of woven won the sega light outside besides resource and relatively low prices，Low price is still run quantity currently on the market just need to project the key to winning。