成品住宅，是指住宅在出售前，人们起居、卫生、饮食、学习等基本生活需求的功能空间一次合理设计并设置完成；水电点位及设备所需配套端口一次设计并安装到位，顶棚、墙面、地面全部粉刷、镶嵌、铺装完成，厨房卫生间的必要设备安装完成，入住后使用的住宅。

Finished housing，Pointing to the residence is in before they sold，People living、health、diet、Study and so on basic life demand function space is a reasonable design and complete set；Water and electricity point and equipment required supporting port a design and installed in position，ceiling、metope、Ground to paint all、set、Shop installs complete，The kitchen toilet necessary equipment installation is complete，After the house in use。

　　成品住宅的概念逐渐进入人们的视野，并且国家未来房地产发展趋势很明确， 2015年，苏南地区的成品房普及率将达60%，以后的择居标准将是成品房的天下。这也是中国乃至全世界绿色、节能、环保刻不容缓的需求，减少二次装修带来的资源、人力、财力的浪费成为当务之急。

The concept of the finished product house entering into people's perspective，And the national real estate development trend in the future is very clear， 2015 years，The areas of southern finished housing product penetration rate will reach 60%，Later in the standard will choose is finished housing product of the world。This is also the Chinese and the world green、Energy saving、The urgent demand of environmental protection，Reduce the decorating bring resources、human、The waste of resources has become a top priority。

　　九洲花园缇香郡项目详情业主社区相册样板户型视频地图经历数年的产品研发，以成品住宅为发展主方向，顺应了市场之势，以客户需求出发，精装成品住宅重磅上市，将引领常州住宅市场，改变人们的择居标准！近日，常州道成置业有限公司副总经理李武君先生接受三六五地产家居网专访，对当前成品住宅市场进行了详细解读。

Jiuzhou garden twips sweet county project details owner community model family photo album video map experienced several years of product development，To finished product development direction for the house，With the potential of the market，Based on customer needs，Hardcover residential blockbuster products listed，Will lead the changzhou residential market，Change people's choice of the standard！recently，Changzhou way into real estate Co., LTD, vice general manager Mr. LiWuJun accept the 365 real estate home JuWang interview，On the current housing market finished product detailed explanation。

让建筑空间更加完美地契合生活需要 Let the building space more perfect agreed to life

　　当下市场，纷纭迷局之中，置业安居更需要格外清晰物业的价值。在目前刚需当道的楼市背景下，很多原本是做精装修的项目因为销售的压力回归到最初的毛坯，但是九洲花园缇香郡项目详情业主社区相册样板户型视频地图却选择在这个时候进军精装成品市场，除了因为是对市场经过多年的调研和准备工作，更是因为道成置业有了做精装的底气和实力。

The market，Diverse fan innings，Home buyers live need more vividly clear the value of the property。In the present just need to market of the background，Many originally do fine decoration project because the pressure of the sales return to the original blank，But jiuzhou garden twips sweet county project details owner community model family photo album video map is the choice of the finished products into market when hardcover，In addition to because of market is after many years of research and ready to work，But also because the road into real estate as a fine style and strength of。

　　“从某种意义上讲，很多精装企业或项目在做精装修的时候，只是把精装修作为一个产品的包装，通过包装获得效益，这是很正常的一种方法或市场的手段。但是，由于目前市场上很多精装项目走的是豪装路线，成本相对较高，售价自然也就比较高，随着房地产市场调控的愈加严厉，这种类型的产品的价格相对来说就不那么理想，于是这些项目就纷纷放弃了原来精装修的产品回归到毛坯上去。”谈到目前市场上精装修的情况，李总这么说道。

“In a sense，Many hardcover enterprise or project in do fine decoration，Just put the fine decoration as a product of packing，Through the packaging for benefits，This is very normal a method or the means of the market。but，Because on the market at present a lot of hardcover go is a person of extraordinary powers is installed project route，Cost relatively high，Price nature also is quite high，Along with the real estate market regulation has become more severe，This type of the price of the product is relatively is not so ideal，So these projects have to give up the original fine decoration products return to blank go up。”Talking about on the market is fine decoration，Made so said。

　　在对市场进行考察的时候，道成发现，客户想要的其实不是豪装或全装产品，因为这类型的产品售价较高，新北区普遍的客群承受的压力较大，而且，有过装修经验的人都知道，长期以来建筑图纸和装修图纸不能统一和契合，费时费力且让空间不尽如人意。这种产品做好以后，风格就定势了，大众的口味比较难调，因此就存在很多客户不喜欢定势风格的问题，想改变也就比较困难。所以道成置业在设计之初，就给客户留下很大的空间，让客户可以按自己的想法装修成自己喜欢的风格。此次九洲花园缇香郡开放的三套样板房，基础的装修其实是一样的，但是这三套样板房呈现出完全不同的三种风格。

In the investigation of market，Way into found，Customers want is not a person of extraordinary powers is installed or the full dress products，Because this type of product price is higher，New north district general customers to withstand the pressure of the larger，and，Had decoration of experience knows，For a long time building drawings and decorate drawings can't unity and fit，Time-consuming and let a space not satisfactory。This product after the well，A style to be decided，Popular flavors are difficult to tone，Therefore, there are many customers don't like the style rut，Want to change is more difficult。So way into real estate in the beginning of design，Give the customer left a lot of space，Let the customer can by his idea to decorate oneself to like style。The jiuzhou garden twips sweet county open three sets of example room，The foundation is actually the same decorate，But the three sets of example room presents completely different three styles。

“也许我们能做更多，但我们只做大家需要我们做的。” “Maybe we can do much more，But we only do all we need to do。”

　　在小编问及成品房与精装修最大的区别时，李总说，“也许我们能做更多，但我们只做大家需要我们做的。从客户的需求出发，竭尽全力做客户需要的东西。”据了解，这一期项目在设计之初，道成就按照成品房的标准来做，整个施工图和现场施工管理，甚至包括部品、部件的采购等都是系统化、标准化地完成，这样能保证产品的质量。李总表示，道成从客户最基本的需求出发，并且倾力把它做好，不会像某些项目因为市场的原因而改变。正因为客户需要，所以就不会因为市场波动而瞻前顾后。

In the small make up asked about finished housing product and fine decoration the biggest difference，Said made，“Maybe we can do much more，But we only do all we need to do。From the customer requirement，Try our best to do customer want。”According to understand，The issue of the project in the beginning of design，According to the standard of finished housing product achievement way to do it，The whole construction drawing and site construction management，Even a ministry to taste、Parts purchasing is the systematic、Standardization to complete，This will ensure that the quality of the products。Said made，The most basic way into from the customer requirement，And lean strength to do it well，Not like some project because the market, reason to change。Because the customer needs，So they won't because the market volatility and selecting。

　　说到从客户的需求出发，道成不仅仅为客户打造省心省力的成品住宅，在价格定位上更是切合新北客群的收入。李总说，经过多年来对常州新北区市场的调研，发现新北区购房客户有共同的特点，第一是年轻，没有装修经验；第二是大多来自外地，属于新常州人，没有亲朋好友来为他们做这些事情；第三是大多在工业园区工作，没有足够的时间去装修。所以不管是从精力、经验，还是时间方面，装修对他们来说是一件很烦心的事情。道成将客户觉得麻烦的事情做掉，这是客户觉得最需要的。

Said to customers from requirement，Word made not only for customer makes worry effort house finished product，In price position is new north with customers to income。Said made，After years of changzhou new north research of market，Find new north customers have the common characteristic of purchase，The first is young，No decorate experience；The second is mostly from outside the city，Belong to new changzhou people，Have no friends to do for them of these things；The third is mostly in industrial park，Don't have enough time to decorate。So no matter from energy、experience，Or time of，Decorate for them is a very bad thing。Word made will customers think that trouble things off，This is the customer feel need the most。

　　另外，在价格方面，道成将很多客户可要可不要的部分省去不做，成本相对就降低了，成本降低，售价自然就会降低，因此，缇香郡成品住宅的价格更合理，为更多的购房者贴身考虑。

In addition，In the price，Word made many customers will not to part of the save don't do，The relative cost was reduced，Cost reduction，Price nature will be low，so，Twips sweet county of the residence more reasonable price products，For more buyers personal consideration。

给客户提供更多价值空间是未来开发商生存和发展的根本 To provide more customer value space is the future development business survival and development of the basic

　　国家房地产宏观调控是一个长期的政策，经过一年多的调控，很多原本在观望的刚需在今年上半年政策利好的刺激下得到了集中释放，形成了5、6月份相对热销的形势，使得5、6月份的楼市呈现爆发式的上升和增长。但是这个增长其实是脉冲式的，一旦释放需求后，楼市又会回到一个比较常态的销售形势，但是也不排除在这一段时间以后，会在国家的某一政策或经济形势的节点上再次出现这种比较号的销售形势。

The national real estate macro regulation is a long-term policy，After more than a year of regulation，Many had in wait-and-see just needs to be in the first half of this year the stimulation of good policy obtained under a focus on release，Forming five、In June the situation of relative sell like hot cakes，Make 5、The property market in June on the up and BaoFaShi growth。But the growth is actually pulsing，Once released after demand，Property market and will return to a more normal sales situation，But also don't rule out in this after a period of time，In a country will policy or economic situation of nodes appear again, this is the sales situation。

　　从开发商来讲，以前那种依靠土地增值这种运作的盈利模式现在已经行不通了。从开发行业的发展趋势上来讲，房地产开发必然会走到一种价值服务的盈利模式上来。也就是说，开发商应该利用自己掌握的资源，拉长自己的服务的价值链条。通过自己的专业的服务，资源的整合，能够客户提供更多的价值空间，或者提供更多的客户价值，这是未来开发商生存和发展的根本。李总认为，开发商应该逐步从原本粗放式的生产条件当中转变过来，转入到一种开发商为业主提供更多增值服务的观念中去，比如说精装修，比如说更好的物业管理，比如说其它的一些更好的金融管理金融服务等等，这些实际上都是开发商作为开发企业在未来发展的一个必经之路，也是唯一的选择。（HOUSE365新闻中心 吴海丽）

Will tell from developers，Previously the sort of land value increment of this operation on mode profits now won't work。From the development trend of the development of industry terms，Real estate development will go to a value service profit model to come up。That is，Developers should use their mastery of the resources，Stretched their services of value chain。Through his professional services，Of the integration of resources，To provide more customer value space，Or to provide more customer value，This is the future development business survival and development of the basic。Made to think，Developers should gradually from the original production conditions of vulgar in turn，Transferred into a developer for owners to offer more value-added services to the idea，For example fine decoration，For example better property management，Like other better financial management financial services, and so on，These were actually developers as development enterprises in the future development of a the only road，Also is the only option。（HOUSE365 news WuHaiLi center）