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“村里人”撑腰房子不愁卖--亲稳舆论引导监测室
2012-08-01
“中关村、上地一带的IT人士都盯着我们的盘呢,不愁卖。”昌平售楼员喜欢把这句话挂在嘴边。
“zhongguancun、Shangdi area IT people staring at our offer,Don't worry about selling。”Changping sales member like the words in noises。
如果给昌平楼盘冠上统一标语,恐怕非“中关村集体宿舍”莫属。无论是70年产权的商品住宅,还是40年产权的办公立项,都把眼睛盯向了“村里人”,大家信奉的法则是:供不应求下房价只涨不降。
If to changping estate crown unified slogan,I'm afraid not“Zhongguancun collective dormitory”Mo belong to。Whether the commodity residential house property right in 70,Or 40 years of property rights project office,All her eyes fixed to the“Person in the village”,Everybody believes in's law:In short supply house prices do not fall under the only go up。
看房现场1:
Checking the scene 1:
毛坯房“不差人”
Semifinished product room“Don't sent”
“首开·国风美唐从5月底就说即将开盘,到现在还没开盘呀。”两个月前就登过记的80后小伙毛先生很着急,生怕开发商临时涨价。
“First open most beautiful tang · from the end of may say is about to open quotation,It hasn't opened ah。”Two months ago after ever put an remember 80 hair sir guy was worried,Afraid developers temporary price increases。
昨天下午1点,记者到项目处探营。从霍营地铁站出来,不时看到年龄相仿的人,朝着售楼处走去。
1 p.m. yesterday,The reporter to project agent in the camp。The TieZhan out from the camp,Sometimes see own age group,Walked toward the sales department。
“我们7月中旬开盘,二期300多套房源,现在可以办卡提交资料了。”进入项目,负责接待的销售员王先生递给记者一张手写的开盘说明书,注明了各种户型和价格。“最终价格还没确定,预计90平方米的两居,总价在180万上下。”
“We opened in the middle of July,Two more than 300 sets of homes,Can now do card to disclose the information。”Into the project,Is responsible for the reception salesman Mr. Wang gave it to reporters handwritten open quotation specification,The various kinds of family and indicate the price。“The final price is uncertain,90 square meters of the two is expected to,Total prices in 1.8 million and down。”
“您这价格和之前开盘的金域华府差不多呀,可人家是精装修。”记者举出了之前开盘的项目,想在价格上在讨点便宜。“那个是精装修,您也知道,现在的楼市可比5月份火,怎么都得涨点价吧。我们这300多套房现在排号的超过4000人,能选上房就很好了。”
“You this before the open quotation price and the auric field Washington almost ah,Can somebody else is fine decoration。”Reporters before the opening of the cited the project,Want to in price as some cheap。“That is fine decoration,You also know,Now in the housing market is fire in May,How to have to rise the price point。We this more than 300 suites of PaiHao now more than 4000 people,Can choose our house is very good。”
看房现场2:
Checking the scene 2:
“小”产权“大”价钱
“small”property“big”price
从首开·国风美唐的售楼处出来,记者又来到了紧挨着霍营地铁站的另一个楼盘SOCO公社。
From the first to the most beautiful tang · sales offices out,The reporter also came to the TieZhan camp next to another building dish SOCO commune。
SOCO是个只有两栋楼、40年产权的商业立项项目,售楼处也掩映在一片住宅区里。不过,这些“缺点”丝毫没有影响到售楼员的信心。
SOCO is only two buildings、40 years of commercial property rights project project,Sales offices also set in a residential area。but,these“faults”No affect sales member of the faith。
“您别看我们这是40年产权的项目,小户型、位置好、总价低,所以特别抢手,现在只剩下58平方米和54平方米两种户型的高层房源了。”提前进行电话预约后,售楼员赵先生才允许记者看沙盘。
“You don't see us this is 40 years property projects,Small family、Position good、Total prices low,So special hot,Now only 58 square meters and 54 square meters two family the top suite。”Telephone reservation in advance,Sales will allow journalists see Mr. Zhao member sand table。
对于这两种高层房源,赵先生报出的销售均价是每平方米16500元,“我们楼盘一直就没降过价,您来晚了,所以只能买高层。”
For the two top suite,Mr. Zhao quote us sales all valence is every square metre 16500 yuan,“We building has not drop a price,You came to night,So can only buy the top。”
“40年产权,毛坯房,隔壁楼盘打完折后均价也就每平方米不到20000元。”当记者抛出此疑问时,赵先生立马表示,“我们这是现房,付完钱就能入住,隔壁的可是期房啊。”
“40 years property,Semifinished product room,The next building dish discount all valence also played every square metre is less than 20000 yuan。”When a reporter out this question,Mr. Zhao said immediately,“This is a house,Pay the money can check in,Next door of but period room ah。”
看房现场3:
Checking the scene 3:
位置远价格不远
Position the price far far away
在昌平,走出霍营、回龙观一带,其他楼盘多位于昌平县城里。所以,记者随后又来到了昌平地铁线底站南邵旁的路劲·世界城项目。
In changping,Out of HuoYing、Huilongguan area,Other buildings in the city more than ChangPingXian。so,Reporter then came to the subway station south of changping following the way of the strength of the · world city project。
“项目8月份就要开盘了,现在能先登记,毛坯房,均价预计在每平方米16500元。”一听到记者是刚需买房人,销售员胡先生便热情地迎了上来。“您刚坐地铁来的,那就不用我多说了,我们是地铁上盖的项目,离南邵站就300米,3分钟的路程,特别方便。”
“Project will be opened in August,Can now first registration,Semifinished product room,All valence is expected to every square metre 16500 yuan。”A reporter is just need to buy room person to hear,Mr Hu will warmly meet salesman comes up。“You just take the subway,That need I say more,We are on the cover of the project,Following the south station was 300 meters,3 minutes away,Special convenient。”
对于项目每平方米16500元的均价,胡先生表示“很合理”。“虽说我们是离市区远了点,但出门就有地铁,比北五环的项目差个3000元,很合理。”
For projects of the average 16500 yuan per square meter,Mr. Hu said“Is it reasonable”。“Although we are far from the city a little,But go out and then have the subway,North of the poor project than the rings a 3000 yuan,Is it reasonable。”
数字说话
Digital speak
昌平6月成交价量达年内最高
Changping June clinch a deal valence is highest of years
虽然相比于通州、大兴等区风风火火的“热卖”、“日光”,昌平在京城楼市中一直给人温和低调的感觉,但这并不能阻止它回暖的步伐。
Although than in tongzhou、Daxing regions such as the USSR“sellers”、“sun”,In the capital Beijing changping has been gentle to market low-key feeling,But that did not stop it warms up pace。
根据北京市住建委官方数据的统计,刚结束的6月,昌平新建住宅共成交了1826套,比异军突起的通州还多出448套,是自2011年8月以来的最高值。同时,分析这一年来的成交均价走势便不难发现,除了去年12月和今年1月有小幅下降,自2月起昌平房价就是一路回升,自6月已达到每平方米19338元。
According to the Beijing municipal live is built appoint official data statistics,The aftermath of the June,Changping new residence of 1826 set a deal,The rise of the more than 448 sets of tongzhou out,Is since August 2011 peak。At the same time,Analysis of the year the price trend it's not hard to find,But last year December and January this year have a small drop,Since February up house prices is all the way back up easily,Since June has reached every square metre 19338 yuan。
“北京有句老话:东富西贵南贫北贱,但用在楼市上,北边这几年也是愈来愈贵,原因是随着北部地区资源的集中和中关村等新兴产业的兴起,人们对北部楼盘的需求确实有所增加,但这个区域的供应量却一直没有明显变化,相对处于"缺货期"。”伟业我爱我家(博客,微博)集团市场研究院分析员程浩业表示,这也使得昌平成为京城楼市里的一个独特区域,“受楼市调控影响相对较小,房价降得慢但涨得快,未来估计还得继续上扬。”
“Beijing has a proverb:West south east rich your poor north base,But with the housing,A few years this is the north side is becoming more expensive,The reason is the northern region of resources with focus and the rise of the emerging industry in zhongguancun,People to the north building dish demand has actually increased,But this area has not obviously change but supply,Relative in"Shortage period"。”Cause I love my family(blog,Micro bo)Group market research institute ChengHaoYe analyst said,It also makes the changping become Beijing city a unique towers area,“Market regulation by influence is relatively minor,House prices fall too slow but up fast,The future estimates that still have to continue to rise。”
不过,对于开发商口中的“供求理论”,也有业内人士表示不完全赞同。“在并非100%的市场经济条件下,有存货有时也代表着机会,房价太高反而会造成泡沫破灭。”中原地产市场部总监张大伟就告诉记者,昌平楼市也存在不确定因素。“昌平区的主要需求还是依赖中关村等外来户籍人群,在限购肯定会持续的政策影响下,成交量也并不是一直能够稳定。另外,北京的轨道交通越来越发达,各条新地铁已经延伸至郊区,如果昌平楼盘仍以"供小于求"理由持续上涨,就有可能逼迫购房人转移到大兴等价格相对更低的区域,造成"有价无市"的局面。”
but,For developers of the mouth“Theory of supply and demand”,Also have people in the industry say don't fully agree with you。“In not 100% of market economy condition,Stock sometimes also representing the opportunity,The price is too high it will cause the bubble burst。”The real estate director of marketing ZhangDaWei told reporters,Changping property market are also uncertain factors。“The main demand still rely on changping district zhongguancun etc foreign census register crowd,In 限购 will certainly continue under the influence of the policy,Volume also has not always been able to stability。In addition,The rail transportation in Beijing more and more developed,Every new subway is extended to the suburbs,If changping still building dish"Ask for less than"Reason to continue to rise,There could be transferred to persecute the person that buy a house price is relatively lower and boom of the area,cause"No city has a price"situation。”
赵莹莹J201
J201 zhao yingying
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