2012年上半年，南京楼市成交量达到31132套，比去年同期上涨了6成多。与此同时，历经调控的市场开始有楼盘微幅提高房价。中央连续强调调控不放松，地王却重出江湖。是陷阱还是转机？是触底的反弹还是短暂的回暖？楼市总是迷雾重生。【直播：陷阱？转机？2012南京楼市务实高端论坛】

In the first half of 2012，Nanjing property market turnover reached 31132 sets，Rose more than the same period last year more than six into。At the same time，After the market began to have control of micro and improve the building house prices。The central continuous emphasis on regulation not to relax，But star Sylvester stallone。Is the trap or transfer？Is a touch on the rebound or is it a thaw？Housing is always fog rebirth。【live：trap？connecting？2012 nanjing property market pragmatic high-end BBS】

　　在市场踏在十字路口的特殊时期，365地产家居网联合网尚研究机构特别策划“陷阱？转机？2012年南京楼市务实高端论坛”，从南京楼市最权威、真实数据出发，点评上半年楼市风云，在数据研究的基础之上，探讨下半年的走势。

In the market on the crossroads of the special period，365 real estate home JuWang joint nets is still research institutions special planning“trap？connecting？2012 years nanjing property market pragmatic high-end BBS”，The most authoritative from nanjing property market、Real data of，In the first half and comments on property market，On the basis of research data，Discusses the trend of the second half。

　　本次南京楼市务实高端论坛嘉宾主持顾红艳总结称，一方面要研究好市场和市场动态的真实需求，另外是做好产品，最后还要会吆喝，其实就是产品共性的问题。其实我们也看到，一段时间以来刚需一直是这个市场的销售主力军，它现在是可能下半年也是，那会不会有什么变化，就目前来说放眼下半年，刚需产品市场还需要什么样的营销手段，还需要再练一些什么样的内功，特别是营销方面，下面有想请龚总谈谈您的看法。“我们都知道刚需产品是目前的需求，大家都去做刚需产品的话，是不是可以卖的好？”

The nanjing property market pragmatic high-end BBS guest host gu segong is colourful summary said，One the one hand, to study good market and the real demand of market dynamics，It is to make products，Also will at last，In fact is the product of common problems。In fact, we also see，For a long time now just need to have been the main market sales，It is now possible is also the second half，It will not have any change，For the moment in the second half，Just need to product market need what kind of marketing approach，Need more practice some kind of internal strength，Especially marketing aspects，Below are want to please talk about your view of the total gong。“We all know that just need to product is the demand，Everyone to do just need to the word of the product，If we can sell well？”

　　对此，龚子桂认为，刚性的需求基础相对比较大，但它也不是一个无限量的。因为上半年的整个刚性需求销售占的比例比较大，首先是价格限购等等一系列的原因，带来上半年的三万套里面刚需占的比例比较大。但是它的需求产生是因为限购，这种限购环境下，如果所有人都去开发这个产品，那显然估计一段时间会产生供大于求。

this，GongZiGui think，The rigidity of demand is relatively large foundation，But it is also not a unlimited amount of。For the first half of the year the rigid demand the proportion of sales is larger，First is the price 限购 and so on a series of reasons，During the first half of the year of thirty thousand bring inside just need the proportion of relatively large。But the demand for it because 限购 produced，This 限购 environment，If all people to develop the products，That obviously estimate for a period of time will produce excess supply。

　　我们在做产品定位的时候有一个问题，就是户型，刚性的产品或者户型相对比较小，比如说90平米两房、120平米的三房，这样的产品最后你会发现一个问题，就是价格相对比较高的情况下显然是很难卖的。在开发商的角度，比如你的相对性价比比较好的三房，显然在整个市场中认可的可能性比较大。我们明显感觉上半年量价情况比较大的情况下，在100到140平方中所占的比例也是一个不小的数据，从三月份到五月份144平方米比较舒适的三房，特别是在交通比较方便的，或者离主城区比较近的地方，这种产品已经在往上走的。

We are doing the product positioning of the time is a problem，Is family，The rigidity of the products or family is relatively small，For example 90 square meters two rooms、120 square metres of three rooms，Such products eventually you'll find a problem，Is that the price is relatively high case is particularly difficult to sell。In the point of view of the developers，For example you of relative price better three rooms，Apparently in the whole market recognized the possibility of more。We definitely feel quantity and price of the situation is more in the first half，In 100 to 140 square the proportion of is also a big data，From march to May 144 square meters is more comfortable three rooms，Especially in transportation more convenient，From the main urban areas close to or place，This product has been in go up。

　　近期，河西中部2号地块出让成功，据悉这幅土地的楼面低价已经过万，龚总您觉得应该做什么户型的房子？

recent，2 the hexi central plot success，It is reported this picture of the land has been low floor，Gong always you feel should do what family house？

　　这个开发商我没有接触过，就我们自己过往的经验来看，首先第一点这个开发企业这块地的使命是什么，它是刚进来南京，还是在南京落地了。按我的理解这个不是他在南京的第一个项目，所以他会考虑到市场的区划速度，这种速度显然跟他的产品定位有很大的关系，如果这个产品定位的话，我不建议他做太大的户型，以量为主导的方向。第二它进入新的区域，首先产品的品质方面要做出巨大的努力，使这个产品落地，同时得到市场的效应度高，这方面对企业的目标会产生很大的作用。（365地产家居网 张明钊）

I have no contact with the developers，As our past experience，Firstly the development enterprise the land mission is??????，It is just came in nanjing，Or in nanjing fall to the ground。According to my understanding this is not his first project in nanjing，So he will be considered market division speed，This rate obviously and his product positioning has the very big relations，If the product positioning words，I don't suggest that he's too big family，With quantity for the leading direction。The second it into new areas，First the quality of the products to make great efforts，Make this product landing，The effects of the market and get high degree，With the goal of this enterprise have a big role。（365 real estate home JuWang ZhangMingZhao）