“在上一波地方政府近乎疯狂的卖地潮中，谁头脑发热地拿了大片的土地，谁今天就陷在里面，难以脱身。”一家上市房企高层向记者坦言。为了去库存，房企纷纷采取“贴成本”销售的方法，以接近零利润的方式换来成交量，这被业内戏称为“贴地飞行”。

“In a wave of local government near crazy sell in the reservoirs，Who impulsively took large land，Who was sunk in today，Difficult to get away。”A public room top enterprises to the reporter said。In order to go to inventory，Room enterprises are taking“Stick costs”Sales methods，The way to close to zero profits for volume，This is the industry calls for“Stick to fly”。

　　记者 于兵兵 编辑 阮奇

Reporter in bing bing RuanJi editor

　　在房地产市场上，三四线城市是一个易被人忽视，却十分微妙的市场。在房企市场集中度越来越高，项目遍地撒网的今天，三四线城市这些以往不起眼的楼市状况，开始深刻影响着房企业绩和利润。

In the housing market，Three or four city is a easy is ignored，But the market is very delicate。In the room enterprises market concentration is getting higher and higher，The project of for today，Three or four city these past small property market conditions，Began to affect the room enterprise performance and profit。

　　值得关注的是，当一线楼市在二季度悄然回暖之时，默默无闻的三四线城市仍深陷“天量供给”的泥潭。这导致的结果是地方政府没有新的土地收入，而没有新资金就无法为既有项目做市政配套，既有项目销售困境加剧，又回过来导致该地楼市的低迷。这种恶性循环成了众多三四线城市的楼市写照。

There is concern，When a line property market in the second quarter, when the warmer quietly，The practice of city still stuck in three or four lines“Day supply amount”In the mire of the。This is the result of local government no new land income，Without new money for both projects can't do municipal supporting，Both projects sales increased difficulties，And go back to the property market in the downturn。This kind of vicious circle became three or four lines of many city housing portraiture。

疯狂的连云港(601008,股吧)： Crazy lianyungang(601008,Shares it)：

天量土地“压垮”房企意志 Day of land“Crushed by”Room enterprises will

　　2010年7月20日，在全国上下火热拍地的氛围下，是一个再普通不过的日子。那天，江苏省连云港市国土部门公示了当年第3次国有建设用地使用权公开出让结果，总计超过110万平方米的土地项目被三家企业获得。绿地集团以10亿元拿下7宗地块，保利集团以3.916亿元拿下2宗土地，福建融侨集团以3.787亿元拿下连云区一幅土地。

On July 20, 2010，In the country of the atmosphere to clap hot，Is just an ordinary day。That day，In jiangsu province lianyungang city public land branch for the third state-owned construction leaseholds the results public，Total more than 1.1 million square meters of land project was three companies get。Green group with 1 billion yuan had seven Pope plot，Poly group with 391.6 million yuan winning 2 land，Fujian melts remittance of the group with 378.7 million yuan LianYunOu scored a land。

　　时过两年，上述地块悉数入市销售，但境况却并不乐观。根据记者掌握的资料，绿地观湖一号作为当地标志性大盘，目前成交均价只有不足4000元/平方米，虽然土地成本低至不足1000元/平方米，但加上建安成本，绿地项目基本上是“贴成本”销售。而相对于高达150万平方米的建筑面积总量来说，目前不足十分之一的去化率在房企销售进度中确属缓慢。

Two years when，The above all plot entry sales，But the situation is not optimistic。According to the reporter mastery of the material，Green lake view, as a local landmark grail，At present the price for fewer than 4000 yuan/square metre，Although land cost low to less than 1000 yuan/square metre，But with the fabrication cost，Green space project is basically“Stick costs”sales。In contrast, as high as 1.5 million square meters of building area for the total amount，At present of less than one over ten of the room rate to enterprises is really slow progress in sales。

　　保利海上五月花项目销售进度更加滞后，总量37万平方米的建筑面积，目前销售不足5%。从成本来看，销售均价5100元/平方米，土地成本就高达1227元/平方米。“一般来说，保利、万科这样的企业建安成本都不会太低，如果再加上融资成本等，保利这个项目也基本上没利可赚。”易居中国分析师薛建雄称。

Poly sea may flower project sales progress more lag，Total 370000 square meters of construction area，At present sales less than 5%。From a cost to see，Sales average 5100 yuan/square metre，Land cost up to 1227 yuan/square metre。“Generally speaking，poly、China vanke such enterprise the fabrication cost is not too low，If plus financing costs, etc，The program also has basically never been marking the margin。”Enjoysmart China analysts XueJianXiong says。

　　更离奇的是第三个项目，福建地方知名企业融侨集团在这个连云区的项目上彻底折戟断臂。知情人士告诉记者，融侨集团在2010年7月拿下块地后，于当年年底就高调立起了宣布融侨进驻连云港的大型围栏。不过，时过两年，施工队都找了好几家，项目却仍未有动工迹象。

The more bizarre is the third project，Fujian famous enterprise harmony place overseas group in this LianYunOu project thoroughly fold, brokeback halberd。People familiar with the told reporters，Melting remittance of the group in July 2010 after had piece of land，In the end of the year is high-key put up announced in the large overseas blend of lianyungang fence。but，Two years when，Construction crews are for several house，Project has still not had signs construction。

　　“据了解，融侨集团已经把土地款交给了地方政府，但是，由于此前地块已经被政府拿去银行进行了抵押贷款，地方政府收到企业出让金后本应该去银行为地块解押，再把土地使用权证给到企业。可实际上，地方政府花了土地出让金，又没有去银行解押，导致企业一直无法拿到权证，也无法正常开工。”上述知情人士称。据了解，目前融侨有可能正在洽谈接盘项目的企业，并最终退出连云港市场。

“According to understand，Harmony has the land of Canadian group to the local government，but，The move has been the government take to land the bank mortgage，The local government received after leasing the enterprise should go to the bank for plot and solution，Then the land use card to the enterprise。But in fact，The local government spent land transfer fund，And did not go to the bank and solution，Lead to enterprise has been unable to get card，Also cannot normal commenced。”The person said。According to understand，At present harmony may be going overseas JiePan negotiate the enterprise project，And eventually drop out of lianyungang market。

　　2010年7月的三个地块只是连云港土地市场的小小缩影。据了解，从2006年开始，连云港市在市政府带领下，开始着力打造“苏北出海口”概念。大批量出让土地成为地方获得建设资金，改造城市形象的重点抓手。也是从2006年开始，连云港土地出让量急速攀升，于2010至2011年达到出让最高峰。

In July 2010, just three of the plot of land market of lianyungang small miniature。According to understand，From 2006 to，Lianyungang city with the city government，Began to strive to create“Blooms of jiangsu province”concept。Land mass in local get construction fund，The focus of the image of the city reconstruction pupils。Also since 2006，Lianyungang land transfer amount rise rapidly，From 2010 to 2011, reach the highest mountain。

　　数据显示，2010年与2011年这两年，连云港土地出让总面积分别为1100万平方米和1800万平方米。土地出让金总额分别为73亿元和103亿元。这个数字到底意味着什么呢？一个可以比较的城市是，上海2011年出让经营性用地面积657万平方米，几乎只相当于连云港市土地出让面积的三分之一。而上海常住人口是连云港市近5倍。

Data shows，In 2010 and 2011, the two years，Lianyungang land transfer a total area of 11 million square meters respectively and 18 million square meters。The total amount of the land grant fee respectively for 7.3 billion yuan and 10.3 billion yuan。The digital exactly what does that mean？A comparison of the city is，Shanghai 2011 transfer business land area of 6.57 million square meters，Only the equivalent of nearly a third of the land transfer of lianyungang city area。Shanghai is a permanent population of lianyungang city nearly five times。

　　据介绍，虽然连云港是改革开放以来最早开放的14个港口城市之一，但这几年来，连云港经济增长乏力，人口甚至出现外流迹象。“地方政府大片出让土地的后果已形成反向循环：企业拿地不开发，因为政府没有钱来做原本承诺的基础设施配套。或者开了盘也卖不动，销售受阻导致企业更没有进驻兴趣，地方新的土地出让无法成行。”上述人士称。

According to introducing，Although lianyungang is since the reform and opening up of the opening of the first 14 seaports，But in the past few years，Lianyungang weak economic growth，Population appear even signs outflow。“The local government of the consequences of land has already formed the reverse circulation：Enterprise give land not development，Because the government is not money that it promised to do of infrastructure and public facilities。Or open dish also sell don't move，Sales lead to enterprise more no obstruction in interest，Place the new land transfer cannot take place。”The person said the。

　　据了解，今年以来，连云港土地市场极为惨淡，7个月以来总计出让土地9幅，成交6幅。和2009年至2011年平均年出让土地160余幅的景象相比，可谓冰火两重天。

According to understand，Since this year，Lianyungang is gloomy land market，Seven months since land of total 9，Clinch a deal of 6。And 2009 to 2011 per year land of more than 160 compared to the scene，It may be said between sultry。

　　“如果说目前上市销售的大多是2010年出让的土地项目，那么2011年还有更大量的土地囤在企业手中没有上市。可以说，最近几年，将是连云港房地产市场最煎熬的时间。”业内人士称。

“If the current sales of mostly is listed in 2010 the transfer of land project，Then 2011 and greater amounts of land store in enterprise hands not listed。Can say，In recent years，Will be the real estate market of the suffering of lianyungang time。”The personage inside course of study says。

　　所幸的是，万科等很多大型房企尚未进入连云港这样的高风险城市，目前大量土地其实囤积在地方国资企业或中小企业手中。“如果市场一直不好，越来越多的烂尾楼将出现在这样的三四线城市中。连云港、徐州等地已经现出一些房企跑路的现象。”一位房地产市场人士称。

The good news is，China vanke, many large room enterprises is not yet in lianyungang city of such high risk，Now much of the land in the place where the enterprise actually hoarding inspected or small and medium-sized enterprise hands。“If the market has been bad，More and more bad poop will appear in such three or four lines in the city。lianyungang、Xuzhou, has shown some room enterprises run road phenomenon。”A real estate market personage says。