来广营地王项目、别墅项目润泽庄园·墅郡下半年将入市，区域打造高端置业，高端项目放量近百万

LaiGuangYing royal project、Villa project moist manor · living in the second half of the county city，Regional make high-end homes，High-end projects tumbled nearly

　　理财周报房地产实验室研究员 王丽云/文

Financial weekly researcher at the laboratory WangLiYun/the real estate

　　从大望京到来广营，云集了北京在售的近一半的高端楼盘，由于这些地区地块多是当年的地王，地价高，产品只能做高端，而在远洋、方兴、润泽、招商等诸多知名开发商高端楼盘激烈竞争之下，一场价格战不可避免。

From the big wangjing to LaiGuangYing，Gathered in the Beijing in the sale nearly half of the high-end buildings，Because the area is more in those days you plot，Land price high，The product can only do high-end，And in the ocean、FangXing、moist、Investment promotion and so on many well-known developers high-end buildings under the fierce competition，A price war is inevitable。

　　5月底，来广营B1-B3组团地块正式动工。该地块是2011年年底时，融创中国与中化方兴联手拿下的。据了解，该地王将打造金茂系产品，下半年正式推向市场。而区域内唯一的别墅产品润泽庄园·墅郡，也将在今年8月份亮相。据统计，国奥核心区域的所有高端项目放量或将达到100万平方米。

At the end of may，LaiGuangYing B1-B3 group plot formal started construction。This plot is 2011 years at the end of the year，Melting and China and sinochem FangXing to win。According to understand，The king will make jinmao department products，The second half on the market。And the area of the villa and the only product manor · living county，Also will appear in August this year。According to the statistics，There the core region all high-end projects tumbled or will reach 1 million square meters。

　　地王开工旺市 Royal flourishing city construction

　　即使在楼市调控进入深水期之际，来广营的土地市场也保持着相当的热度。

Even in the property market in the deep water regulation period，LaiGuangYing land market also keeps quite heat。

　　去年12月，融创中国和中化方兴以底价30.67亿元拿下来广营乡B1-B3组团地块。今年2月，招商地产(000024,股吧)和九龙仓联合体又以23.7亿元挂牌起始价，拿下来广营A4和B4地块，成为万柳地王成交前，2012年北京的成交总价和楼面地价“双冠王”。

Last December，Melting and China and sinochem FangXing to reserve price 3.067 billion yuan scored LaiGuangYingXiang B1-B3 group plot。February，Investment real estate(000024,Shares it)And Kowloon warehouse association and with 2.37 billion yuan initial listing price，Scored LaiGuangYing A4 and B4 plot，Be there before you to clinch a deal，The 2012 Beijing clinch a deal price and floor price“double”。

　　“这一区域历来是众多国企和大型民企的"血拼"之地。”润泽地产润泽庄园·墅郡营销负责人贾涛向记者表示。润泽地产此前已在国奥核心区板块拿下了150万平方米土地，在该区域打造的润泽庄园、润泽·悦溪和润泽公馆项目，已成国奥核心区板块标杆性的高端大盘。

“The area has always been a large state-owned enterprises and many of the corporation"shopping"land。”Moist real estate moist manor · living marketing leaders to reporters JiaTao county said。Moist real estate was already in your core scored 1.5 million square meters land plate，In this area the moist build manor、Moist · yue creek and moist residence project，Already into your core high-end grail plate of benchmarking。

　　相关统计数据表明，从2006年到2012年初，区域内商品房均价从9600元/平方米迅速逼近3万元/平方米。

Related statistical data show that，From 2006 to the beginning of 2012，Regional commodity house from 9600 yuan/square metre average price rapidly approaching 30000 yuan/square metre。

　　四大房企巨头的扎堆涌入，为本已热闹不凡的来广营再添新军。特别是近期地王开工旺市，又赶上央行再次降息，新一轮成交量爆发或许近在眼前。

Four big room into the giant enterprises gathers，For this already busy extraordinary LaiGuangYing added the new army。Especially recent royal flourishing city construction，And catch up with the central bank cut interest rates again，It may be near when a new outbreak of volume。

　　百万高端盘放量 A high-end rare dish

　　据统计， 2011年1月份之后入市的高端新建商品住宅，在今年6月份的成交量已突破372套。

According to the statistics， In January 2011, after the high-end market new commodity residential house，In June this year, volume has reached 372 sets。

　　与此同时，高端住宅的热销在结构上拉高了全市均价。有专家表示，改善型购房者以自住为主，其依据房价走势做市场判断。在金融政策放宽，房价略有反弹之时，改善需求被即刻引爆。

At the same time，High-end residential sell like hot cakes on the structure in the city average push the。Experts say，Improve the person that buy a house to live oneself give priority to type，Based on the trend of house prices do market judgment。In the financial policy relaxed，House prices a little when the rebound，Improve the requirements are set off immediately。

　　来广营目前在售高端项目众多。相关统计数据表明，区域高端项目放量接近100万平方米，是北京高端住宅交易最活跃的板块。

LaiGuangYing currently sold in the high-end projects。Related statistical data show that，Regional high-end projects tumbled nearly 1 million square meters，Is Beijing high-end residential building most actively traded plates。

　　东汇置地投资管理有限公司董事长刘东向记者表示，目前，国奥核心区板块已经聚集了润泽地产、绿城、金融街、凯德、远洋、万达、保利、中化方兴、国华、中铁、天润等一批知名企业开发商。

East remit holdings investment management limited company President liudong told reporters，At present，Your plate has brought together and core of real estate、Green city on the、Financial street、cade、ocean、wanda、poly、Sinochem FangXing、guohua、China railway、Following a group of well-known enterprise developers。

　　通常，知名企业入驻，对区域楼市所带来的利好特别明显，一方面提升区域知名度，另一方面可以改变市场周边配套及环境。特别是区域内能开发的土地越来越稀缺，开发商都注重打造高品质楼盘，今后高端项目将成为国奥核心区板块的市场主力。

usually，Well-known enterprises，On the regional market brought about by the good particularly evident，On the one hand promoting the regional visibility，On the other hand can change the market and peripheral and environment。Especially the area of land can develop more and more scarce，Developers pay attention to the building dish to make the high quality，The advanced project in the future will be the main area of the international market plate。

　　而中国城市规划设计研究院副总规划师王凯则认为：“国奥核心区的功能诉求已从单一的体育功能转向城市综合功能，众多品牌开发企业云集这一区域，给区域整体功能品质的提升带来了很大的发展空间。未来三五年，这个区域的生活品质将会不断提高。”

And China's urban planning and design institute deputy chief planner WangKaiZe think：“The function of the area of the international appeal has set up a file from a single sports function to cities the comprehensive function，Many brand development enterprise gathered in the area，For improving the quality of the whole function area brought very big development space。Five years in the future，The region's quality of life will improve。”

　　谁最高端？ Who is the most high-end？

　　由于亚奥区域地价很高，所以开发商们所打造的项目几乎都是单价4万元/平方米以上的精装高端房。

Because of the high price of the area's，So that the developers build projects are almost always unit price is 40000 yuan/square metre above hardcover high-end room。

　　保利中央公园、远洋万和公馆等项目开盘售价在5万元/平方米。

Poly central park、Ocean and the residence of open quotation price project in 50000 yuan/square metre。

　　“虽然这一区域内地王频出，但城市别墅项目很少。特别是近日，国土资源部、国家发改委在联合印发的《限制用地项目目录(2012年本)》和《禁止用地项目目录(2012年本)》中，又再次明确了"禁止别墅类房地产开发项目的土地供应"的规定，可以预见，以后北京城的城市别墅卖一套就少一套了。”刘东向记者表示。

“Although the area the mainland WangPin out，But the city's housing projects rarely。Especially recently，Land and resources、Jointly issued by the national development and reform commission in《Limit land project directory(In 2012, the)》and《Ban land project directory(In 2012, the)》in，Clear again"Ban of villa real estate development project land supply"Provisions of the，Can foresee，After the Beijing city villa to sell a less the set。”Ridker PM to reporters。

　　一项“楼市回暖高端置业调查”的结果表明，八成改善型购房者认为国奥核心区域的城市配套、生活配套以及交通路网已满足高端需要，又与城市保持着恰当距离，具有离尘不离城的绝对优势。因此在同等价位条件下，城市别墅将得到更多青睐。

a“The high-end real estate market warms up investigation”Results show that，Eighty percent of the person that buy a house to improve the core region of the city that there supporting、Life form a complete set and traffic network has met the high-end need，And with the city kept the proper distance，From the dust from the city has absolute advantage。So in the same price conditions，City villa will get more favour。

　　润泽庄园·墅郡负责人表示，该项目容积率为0.7，绿化率30.5%，不同于区域内其他项目将别墅与洋房混搭，是目前区域内惟一的纯粹别墅项目。该负责人强调，虽有观点认为市场整体回暖尚存变数，不过整个墅郡项目一共只有146套新英伦风格别墅，所以并不担心销售情况。

Moist manor · living county officials say，The project volume rate is 0.7，Afforestation rate 30.5%，Different from other project area villa and semi-detached house mix build，Is the only area of the pure villa project。The official stressed，Although have ideas that market warms up whole remaining variables，But the whole county project living there were only 146 new set of British style villas，So don't worry about sales。

　　据亚豪机构统计数据显示，6月北京别墅类产品成交351套，占上半年成交量的55.7%，环比上月增长22.7%，这也创造了调控以来别墅市场成交新高。

According to the statistical data show house institutions，June Beijing villa products to clinch a deal of 351，Accounting for 55.7% of the volume in the first half，Annulus comparing rose 22.7% last month，It also created the regulation villa market clinch a deal since high。