【《财经》(博客,微博)综合报道】据信息时报报道，广东省房协24日发布《2012年上半年广东房地产市场分析报告》，指出近期楼市回暖一方面将使企业的优惠幅度收小甚至提价；另一方面将带动高端楼盘的销售，导致因产品结构变化出现的房价上升，控价、问责等行政措施可能再现，限价销售或将更为严厉。

【《financial》(blog,Micro bo)Comprehensive report】According to the information times reported，Guangdong room association 24 release《In the first half of 2012 guangdong real estate market analysis report》，Points out that the recent market warms up on one hand will make enterprise favourable extent the small even raised the price；On the other hand will drive sales of high-end buildings，Due to the product structure changes occur in the house prices to rise，KongJia、Accountability and administrative measures be the same，Limit sales or will be more severe。

　　报告指出，房地产业的发展关系到经济增长与民生问题，稳定房地产投资增速对于“把全力扭转投资持续下滑作为扩内需稳增长的重中之重”的广东意义重大，房地产企业可根据当前国情、省情，适当增加投资。但投资策略上应结合现代服务业发展的需要调整投资结构，由住宅产品占绝对主导向全方位发展住宅、商务、办公综合类地产及旅游休闲地产、工业园区地产等转变，产品类型应更为多元化。

The report points out that，The real estate industry development is closely related to the economic growth and the people's livelihood，Stability for real estate investment growth“To reverse the investment continued to slide as the top priority of the steady expansion of domestic demand growth”Guangdong is of great significance，Real estate company according to the current national conditions、situation，Appropriately increase investment。But the investment strategy should be combined with the development of the modern services need to adjust the investment structure，The residence products accounted for by a dominant all-round development to the house、business、Office integrated real estate and leisure travel of real estate、Industrial park change real estate and so on，Product type should be more diversity。

　　报告称，得益于货币政策、信贷政策的适度宽松和企业不断采取的“以价换量”策略，今年来商品房销售量总体呈现逐月回升的趋势，上半年销售面积已超过2009年和2010年同期数量；销售均价基本与去年同期相当，呈平稳略有提升态势，总体符合宏观调控政策方向。但全省商品房待售面积再创新高，去库存压力依然严峻，尤其是受限购、限价等政策限制的产品销售压力更大。

The report says，Thanks to monetary policy、Credit policy of moderate loose and enterprise constantly take“To change the price of”strategy，The overall sales this year to commodity house on the trend of rise from month to month，Sales in the first half of 2009 and 2010 more than the same period in quantity；Sales average basic and a over the same period last year，Be a smooth slightly improve posture，General accord with macroeconomic regulation and control policy direction。But the commodity house for sale area hit a record high，To inventory pressure is still severe，Especially 限购 by、Price policy sales of products such as restrictions under more pressure。

　　报告建议，企业切忌盲目乐观非理性涨价，政府部门对由于高端产品销售拉动的价格反弹应区别对待。

The report recommends that the，Enterprise avoid by all means is blind optimism irrational price increases，Government departments to high-end product sales because the price of pulling back should separate them。