和讯房产消息 近日仲量联行发布《天津第二季度物业市场报告》，报告认为二季度天津新增优质商铺供应入市，新品牌进驻空置率降低。

Real estate news recently with dispatch lang lasalle release《Tianjin second quarter property market report》，In the second quarter of tianjin new report that high quality shops supply market，The new brand in the vacancy rate reduced。

　　2012年二季度小白楼商圈迎来新增供应。由天津一商友谊运营的天津友谊精品广场于2012年4月正式开业，为市场增加了约50,000平方米的零售面积，开业入驻率接近100%。该项目定位为中高端，在首层引进了万宝龙、Bally、HUGO BOSS等高端品牌。尽管本季度有新增供应入市，但得益于新项目的高入驻率和零售商活跃的租赁需求，市场整体空置率继续下降，从上季度的3.7%降至本季度的3.4%。

In the second quarter of 2012, small white building in the new supply business circle。By tianjin YiShang friendship of the operation of tianjin friendship high-quality goods square in April 2012 formally opened，For markets increased about 50,000 square meters of retail area，In the opening rate of nearly 100%。The project location for the high end，On the first floor of dragon introduced、Bally、hUGO BOSS and other high-end brand。Although the quarter, the new supply market，But thanks to the new project in the high rate and retailers active lease demand，The overall market vacancy rates continue to fall，From last quarter's 3.7% to 3.4% this quarter。

　　在新增供应的带动下，本季度租赁需求持续活跃，中高端奢侈品品牌、快时尚品牌及餐饮品牌积极扩张。天津最高端的零售项目之一——友谊商厦为了丰富业态组合，在其首层引进了多个高端手表品牌，如浪琴、劳力士和宝珀纷纷入驻；同时Coach在位于老城厢商圈的乐天百货增开新店。快时尚品牌日益受到消费者的青睐，GAP、ASOBIO、Muji纷纷在大悦城增开新店；H&M也不断加快其扩张速度，本季度分别在大悦城和河东万达广场增开两家店铺。为了迎合大众市场的消费需求，餐饮类租户的租赁需求稳步增长，大悦城的大食代和水游城的美食广场均于本季度开业；此外，新世界百货为了吸引更多的客流，也计划增加更多的餐饮品牌。

The new supply in driving，This quarter lease demand for active，In high-end luxury brands、Fast fashion brand and brand catering positive expansion。Tianjin high-end retail project, one of the malls in order to enrich the formats friendship combination，In its first introduced more high-end watch brand，Such as longines has、Rolex and treasure pearl in in succession；At the same time in the old Coach residences of the business department store open more cheerful。Fast fashion brand is being consumer's favor，GAP、ASOBIO、Muji have big yue city open more new store；h&M also continues to accelerate the speed of expansion，The quarter in the big city and are accepted on two stores open wanda plaza。In order to cater to the mass market consumption demand，The demand of food tenants rent steady growth，Big yue city food and water and the city of the food plaza are swimming in the opening quarter；In addition，The new world department store in order to attract more of the passenger flow，Also plans to add more food brand。

　　随着未来多个购物中心落成入市，天津零售市场将逐渐改变传统百货占主导的格局，购物中心在全市总存量中的比例将大幅提升。未来零售市场的竞争压力将加大，业态陈旧、硬件设施差及缺乏零售运营经验的项目将面临考验。升级改造、调整租户组合将成为这些项目顺应市场、提高竞争力的策略。

As the future more shopping center completion market，Tianjin retail market will gradually changing the traditional department stores dominance of the pattern，Shopping center in the city the ratio of total stock would considerably increase。The future of the retail market competitive pressure will increase，Obsolete formats、hardware facilities, and a lack of retail operation experience sent the project will face。upgraded、Adjust the tenants combination will become the project complies with the market、Improving the competitive strategy。