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售楼员业务量减半年薪下降--亲民维稳网络舆情监测室
2012-08-05
长江商报消息 Yangtze river commercial daily news
着装讲究,妆容精致,业务精干……他们是售楼部的工作人员,服务周到,销售业绩动辄过亿。一般人眼中,售楼处工作人员拿着高薪,生活体面,然而进入调控时代,他们的生活发生了怎样的变化呢?
Outfit exquisite,Makeup look exquisite,Business elite......They are sales clerk,Considerate service,Sales have frequently to。In general,Sales department staff with a high salary,Life decent,However to control time,Their life what changes have taken place?
“2010年7月入行,实习一个月转正,限购令当时还没出台,一个月能卖二十七八套,但限购令出台后,每月只能卖十几套,佣金受影响较大。”现年25岁的新联康销售员胡强已经是负责万科红郡项目的销售副经理,入行以来他一直从事一线销售工作,并从一名实习生升为副经理。受住宅市场严厉调控影响,不少销售人员的业绩下滑,和他一起日夜奋斗过的团队中 已有不少人离职,但他还在坚守。
“Where did in July 2010,Practice becomes a month,限购 make was not come,A month can sell 2078 sets,But 限购 make after coming on stage,They can sell a month more than ten sets,Influenced by the commission。”The 25-year-old new league kang salesman HuJiang is responsible for the sales of project vanke red county deputy manager,Since he has been working in the line into a line sales work,And from a intern rise as deputy manager。Tough regulation by the housing market influence,Many sales performance to slide,And his struggle together day and night the team has quite a few people left,But he's still in the hold。
调控初期,一月卖房30套
Early regulation,January 30 sets of house
从大学毕业后,胡强对找工作并不是很心急,但2010年家里出现了一些变故,6月份他在朋友介绍下应聘到上海新联康投资顾问有限公司武汉分公司。
After graduation from the university,HuJiang to finding a job is not very impatient,But in 2010 home appeared some misfortune,June in his friend introduced to apply for to Shanghai new league kang investment consultants Co., ltd., wuhan branch。
2010年初,随着宏观经济好转,房价也开始暴涨,同年4月17日,国务院出台“国十条”,由此开启楼市调控大幕。
In early 2010,With the economy improving macro,House prices have started to inflation,In the same year, April 17,,The state council issued“Countries article 10”,This open market regulation unfolds。
2010年7月初,万科红郡开盘,胡强以实习生身份参与到该项目销售。由于北京的限购令并未波及武汉市场,不少投机性需求和改善性需求担心武汉跟进“限购令”,反而加快速度购房,楼市行情整体来说非常不错。在一个月的实习期间内,胡强卖出三套房子,并打破三个月的实习期限,直接转正,底薪2200元/月,提成万分之五。
Early July 2010,China vanke red county open quotation,HuJiang interns to participate in the project sales identity。Because of the Beijing 限购 make did not spread wuhan market,A lot of the speculative demand and improve sexual needs worry wuhan follow up“限购 make”,Instead, speed up the house,Housing market as a whole is very good。In a month of internship period,HuJiang sell three house,And break the three months internship period,Direct becomes,A base salary of 2200 yuan/month,Five over ten thousand commission。
“当时我们项目的销售冠军是一个女孩子,一个月卖了38套房子。”胡强说,他当时非常羡慕,并积极接触客户,在接下来的三个月里,他每月卖出二十七八套房子,连续三个月成为万科红郡项目的“销售冠军”。
“At that time we project sales champion is a girl,A month sold 38 house。”HuJiang said,He was very pretty,And actively contact customers,In the following three months,He sold every month 2078 house,Three consecutive months become red county project vanke“Sale champion”。
调控升级,业务量减半
Regulation upgrade,Portfolio in half
2010年8月,全国楼市成交量继续回暖,9月份房价继续“抬头”,此种情况下,国家对楼市实施第二轮调控。10月,上海、温州等14城市均出台限购令。
August 2010,The national property market turnover continue to thaw,In September, house prices continue to“Looked up”,the,The implementation of the second round of state property market regulation。October,Shanghai、Wenzhou city, 14 were issued 限购 make。
虽然当年武汉并未马上跟进出台“限购令”,但国家持续地调控让不少刚需购房者暂缓出手,胡强的业绩也受到影响。自10月份开始,他每个月能卖出去十几套房子,最直观的影响是,佣金开始减少,胡强的身边,有不少同事相继辞职。
Although in wuhan has not now follow suit to come“限购 make”,But countries continue to control let many just need to homebuyers postpone his shots,The performance of the HuJiang have also been affected。Since October start,Every month he can sell more than ten house,The most intuitive influence is,Commission began to reduce,HuJiang side,There are many colleagues have to resign。
胡强说,售楼工作因工作时间和待遇不稳定,加上辛苦、委屈等原因,很多人干一段时间后就会转行,因而人员流动性特别大。
HuJiang said,Sales for the work time and treatment work not stable,Plus hard、Injustice wait for a reason,Many people do after period of time will be a career change,So special personnel mobility。
汉版限购令出台,年薪下降
Han edition 限购 to come,Yearly salary down
作为一名一线销售人员,住宅市场的调控政策对工作的影响,胡强是感同身受的。
As a front sales personnel,The housing market control policy on work of influence,HuJiang is with empathy。
在第二轮楼市调控后,全国房价仍居高不下。在此背景下,2011年初,国务院再出“新国八条”进行第三轮调控,要求将二套房房贷首付比例提至60%,贷款利率不低于基准利率的1.1倍,省会居民暂停购买第三套房,坚决遏制投资投机性购房。与此同时,“汉版限购令”也紧跟出台。
In the second round after market regulation,The national house prices are high。In this context,In early 2011,The state council and the“Article 8 new countries”For the third round of regulation,The request will be put down mortgage suite ratio to 60%,Lending rates are lower than the benchmark interest rate 1.1 times,Residents buy the third suite, the provincial capital, pause,Resolutely curb speculative investment purchase。At the same time,“Han edition 限购 make”Come with。
限购令抑制投资性需求,房子不好卖,这影响了售楼工作人员的佣金。胡强算了一笔账,2010年下半年他净收入10万元左右,但去年一年的工资月均六千多元,直到现在,他还在结去年的佣金。
限购 to restrain the investment demand,The house doesn't sell,This affects the sales staff commission。HuJiang calculate a bill,The second half of 2010 he net income 100000 yuan,But last year the average monthly wage of a year six thousand multivariate,Until now,He also in "the commission last year。
业内人士告诉记者,限购令出台之前,从事这一行业的人员,即使拿年薪百万也并不新鲜。但限购后,不少人收入明显减少。
Industry insiders told reporters,限购 to come on stage before,Engaged in the professional,Even if the salary is not fresh with millions。But after 限购,Many people earning significantly reduced。
本报记者 田立平 实习生 彭静
Our correspondent TianLiPing interns PengJing
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