和讯网消息 在北京等地爆出新地王项目时，上海土地市场略显沉寂。但随着下半年推地节奏加快，部分对楼市前景乐观的大型开发商也按捺不住，出手拿地。7月18日，位于上海宝山罗泾板块的潘泾路东侧地块（南块）成功出让，该地块正对目前颇受上海刚需欢迎的“旭辉澜悦湾”项目。而值得玩味的是，以5.2亿底价出手拍下这块出让土地的，恰恰是“旭辉澜悦湾”项目的开发商旭辉集团旗下的北京旭辉兰胜置业有限公司。

HeXunWang news in Beijing star in the new project，Shanghai land market is shown slightly the silence。But with the push to speed up the pace in the second half，Part of the property market prospects of large developers are unbearable，Moves to take。July 18,，Located in Shanghai baoshan LuoJing plate (east road of pan plots（South block）The success，This plot is currently popular with Shanghai just need to welcome“Xu hui billows yue bay”project。And is worth pondering，With 520 million reserve price moves on this land，Just is“Xu hui billows yue bay”The developer of the project xu hui group's Beijing xu hui LanSheng real estate Co., LTD。

　　据网上房地产数据显示，2011年11月至今，“旭辉澜悦湾”共推出近1200套房源，目前去化率已达75%，累计住宅合同均价为9691元/平方米，是上海少数几个均价在万元以下的楼盘之一。

According to online real estate data shows，Since November 2011，“Xu hui billows yue bay”Nearly 1200 sets of houses were introduced，At present the rate to already was amounted to 75%，Total contract price for 9691 yuan residential/square metre，Is Shanghai a few average price is in ten thousand yuan of the following one of the buildings。

　　“旭辉澜悦湾”项目所在地块由旭辉集团在2010年底拍下，而在当时，该地块的起始楼板价仅为1500元/平方米，最终被旭辉集团以86%的高溢价率摘得，成交楼板价为2801元/平方米。

“Xu hui billows yue bay”Project in the plot by xu hui group taken at the end of 2010，And at that time，This plot starting floor price only 1500 yuan/square metre，Was eventually xu hui group to 86% of high premium rates won，Clinch a deal price floor for 2801 yuan/square metre。

　　而此次，潘泾路东侧地块（南块）这块土地的起拍楼板价即为2917元/平方米，相比较2010年的1500元/平方米几乎翻了一番。但有意思的是，最终旭辉拿下该地块的折合楼板价为2917元/平方米，只比2年前增加了100元/平方米。

And the，Pan (east road plots（South block）This land is the price floor distributing 2917 yuan/square metre，In 2010 compared to 1500 yuan/square metre almost doubled。But interestingly，Xu hui scored the final land plot or floor price for 2917 yuan/square metre，Only 2 years ago than added up to 100 yuan/square metre。

　　尽管再次拿地表现出了旭辉对下半年楼市尤其是刚需市场的乐观态度。但同一地段，同一家开发商，2年前以86%的高溢价成交，2年后却几乎底价成交，这一现象，着实说明了开发企业对拿地态度的变化。

Although returned to the twilight of fai showing the second half to the property market especially just market optimistic attitude。But the same location，The same developers，Two years ago in the high of 86% premium to conclude a deal，2 years they almost clinch a deal price，This phenomenon，Really shows the development enterprise to take to the change of attitude。

　　据上海市国土局官网公告显示，7月12日，因出让人要求，上海宝山罗泾镇A3-1地块终止出让，该幅地块商住综合用地，出让面积78875平米，起拍楼板价3281元/平米。7月16日，浦东新区周家渡社区Z000202编制单元01-07地块终止出让，该幅地块毗邻世博园区，商业办公用地，出让面积16574平米，起拍楼板价14883元/平米。业内人士指出，两块土地终止出让的最大原因，可能是无人竞买。

According to Shanghai land bureau official announcement，July 12,，Because the people demand，Shanghai baoshan LuoJing town A3-1 plot the termination，The residential and commercial comprehensive use of land，The area of 78875 square meters，Clap to floor price 3281 yuan/m2。July 16,，Week of pudong new area Z000202 community of crossing the house-07 plot unit the termination，This of land adjacent to the park，Commercial office land，The area of 16574 square meters，Clap to floor price 14883 yuan/m2。Industry insiders point，Two pieces of land the termination of the biggest reason，No one may is bidding for them。

　　今年上半年，上海的土地出让金总额为184.3亿元，同比减少60%。出让总面积为817万平米，同比减少22%。和2010年的高峰时期相比，相差更远。土地出让收益的减少直接原因是土地市场供需及价格明显回落。而土地供需的回落很大程度上因为楼市成交量从去年4季度开始全面触底，开发商资金链进入到寒冬期。

In the first half of this year，Shanghai paid-in land transfer fund total is 18.43 billion yuan，Reduce 60% year-on-year。The total area is 817 square meters，Reduce 22% year-on-year。And the timing of peak in 2010 compared，Are further。Land lease revenue to reduce the direct reason is the land market supply and demand and prices fell back。And the land supply and demand fall due largely to the property market turnover from the fourth quarter of last year began full hit bottom，Developers capital chain into winter period。

　　2010年到2012年两年，恰好是调控政策实施的关键时期。汉宇地产市场研究部经理付伟指出，近期楼市交易量回升只达到了让开发商“重拾信心”的程度，限购、限贷两项“双限”政策未见明显松动，加之库存压力，对大型开发企业而言，手中现金至关重要。由此看来，开发商拿地的谨慎态度也就可以理解了。

2010 to 2012 two years，Just is the key period of control policy implementation。Han yu real estate market research department manager FuWei said，The recent market trading volume to let developers rebounded only“confidence”degree，限购、Limit borrow two“Double limit”Policy has not seen the obvious loose，Together with inventory pressure，For large development for enterprise，Hand cash is very important。So it，Developers to take the caution also can understand。

　　而此次旭辉的出手，也许从侧面也反映出了大型开发商在谨慎态度中的一丝期待。

And the xu hui of hand，Maybe from the side also reflects the large developers in the slightest cautious expectations。

　　上半年，旭辉集团跻身“2012年上半年中国房地产企业销售TOP50”，销售金额TOP50第47位，销售面积TOP50第37位。出色的销售业绩让旭辉在房地产行业的洗牌过程中信心倍增。董事长林中更表示，只要符合自身战略，地价可以接受，旭辉都会积极拿地。

In the first half，Xu hui group among“In the first half of 2012 China real estate enterprise sales TOP50”，Sales amount TOP50 a 47，Sales area TOP50 a 37。Good sales performance let xu hui in real estate industry shuffle process are confident。The chairman forest more said，As long as consistent with their own strategy，Land price can accept，Xu hui will actively give land。

　　事实上，在宏观调控带来的两年“寒冬”中，由大型开发商带头的行业洗牌速度也许比想象的更快。2012上半年，全国十大标杆房企总合约销售金额约2996亿人民币，较去年同期增加12%。而2012年前5个月，尽管全国商品房销售额同比下降9个百分点，标杆房企的销售额却增加了9%，市场占有率进一步上升。中原地产在其2012年上半年报告中指出，大型开发商正逐步拉开与追随者们的差距，房地产行业的洗牌速度或将加快。

In fact，In macroeconomic regulation of bring two years“winter”in，Large developers by leading the industry reshuffle speed faster than perhaps imagined。The first half of 2012，National top ten enterprise total sales contract benchmarking room amount about 299.6 billion RMB，Increased 12% compared to the same period last year。2012 years ago and 5 months，Despite the national commodity house sales 9% year-on-year drop，But the sales of the enterprise benchmarking room increased by 9%，Market share rise further。In its centaline property in the first half of 2012 report，Large developers is gradually open and the followers gap，The real estate industry reshuffle speed or will speed up。