晨报记者 徐运 实习生 庞沙

The morning paper reporter XuYun interns PangSha

　　买房送房，这样给力的优惠活动即使在前期打折优惠最盛行的时候也很少能看到。

Send room to buy a house，So the favourable activity to force even in the most popular discount when also can seldom see。

　　浦东的两个楼盘日前先后推出了买房送“海南房”的活动，其中一个楼盘已经结束活动，另一个则还在继续。其赠送的海南房产面积不大，约45-50平方米，位于并没有限购的博鳌。购房者可选择要这套海南房，也可选择将其折成现金在购房总价里优惠。

The two buildings in pudong has successively introduced to buy a house“Hainan room”activities，One of the building is over activities，Another is continues。The gift property of hainan area is not large，About 45-50 square metre，And no 限购 located in the boao。The person that buy a house can choose to the hainan room，And you can choose to be converted into cash in the purchase price in discount。

　　可拿房也可折现

Can get room also can discount

　　在浦东张江某楼盘售楼处销售人员介绍，公司6月中旬推出了打折送房的优惠措施，房价为45000-55000元/平方米，购房者购买面积250平方米-320平方米的上海房子，可享受92折的折扣，另送80万装修补贴和海南产权70年的度假公寓，也可将海南的房子折成相应的现金。“我们还有17套上海的一手房供出售，共有5套特定的海南房子可以赠送给客户，现在还剩4套。”销售人员介绍说，多数客户由于资金有限或者没有旅游需求，会选择将海南的房子折成现金到房价里。据介绍，赠送的海南的房子也是该楼盘开发商开发的，位于博鳌，面积大约为45-50平方米，销售人员称价值80万-125万元，购房者交了20万定金后，可享受免费的海南双人游去选房。

In pudong zhangjiang a estate sales offices salesperson introduction，In the middle of June launched at a discount to send in the room of the preferential measures，Prices for 45000-55000 yuan/square metre，The person that buy a house to buy area of 250 square meters, 320 square meters of Shanghai house，Can enjoy a discount of 92，Another 800000 to decorate subsidies and hainan property 70 holiday apartment，Hainan house will also be converted into the corresponding cash。“We still have 17 set of Shanghai the skill of room for sale，There are 5 sets of specific hainan house can give to the customer，Now with four sets of。”Sales personnel introduces said，Most customers due to limited funds or no travel demand，Will choose hainan house converted into cash to house prices。According to introducing，Given the house is also the project of hainan development business development，Located in boao，The area about 45-50 square metre，Sales staff says value 800000-1.25 million yuan，The person that buy a house made 200000 deposit，Can enjoy free hainan double swim choose room。

　　据了解，浦东陆家嘴(600663,股吧)某豪宅项目前不久也推出了买10套特价房送海南房产的优惠措施，但该活动已经结束。

According to understand，Pudong lujiazui(600663,Shares it)One a person of extraordinary powers curtilage the project recently has introduced a special room to buy 10 sets of hainan property preferential measures，But the event has ended。

　　给力优惠已不多

To force preferential was running out

　　不过作为楼市传统淡季，类似买房送房这样给力的优惠已经不多了。德佑地产研究主任陆骑麟表示，7月下半月，一手商品住宅成交出现了一定的下行趋势。开发商在7月普遍减小优惠幅度甚至回调价格是成交出现下跌的最主要原因。而8月沪上楼盘整体优惠幅度较7月相比还有所减少。

But as a traditional slack property market，Similar to that buy a house to force discount room is not too much。Estate director lu's estimates on Charlie said，The second half of July，A commodity residential house appeared some downside clinch a deal the trend。Developers in July generally reduce the discount rate even callback is a fall in the price clinch a deal is the main reason。In August the whole Shanghai building dish the discount rate a July is compared to reduce。

　　新浪乐居统计数据显示，8月预计给出优惠措施的楼盘154个，与上月持平。明确给出9折以下优惠的楼盘为7个，较7月减少4个。这154个楼盘中，有18个楼盘为新增优惠项目。

Sina le r statistics show，August is expected to give preferential measures buildings of 154，The previous month's。Given the following offer discount clear building for seven，July 4 is reduced。This 154 buildings，There are 18 building dish for new preferential project。

　　业内人士认为，经过一段时间的优惠幅度收窄，刚需市场会迎来一波价格较为稳定的行情，各个项目会有涨有跌，但幅度不会太大。

The personage inside course of study thinks，After a period of the discount rate narrow，Just need to market will usher in a wave of relatively stable market price，Each project will rise and fall，But not too large amplitude。

　　事实上，对于优惠政策，目前开发商的态度是分化的，跟各个楼盘和开发商的具体情况有关。其中8月份沪上中低价位楼盘折扣力度较7月相比，无放松迹象，多数不低于95折。中低价位楼盘的利润并不高，当初是因为资金压力大才会选择降价。7、8月是楼市的淡季，不少开发商还是希望能有一定成交量，多数楼盘还有优惠，只是不再会像以前那么大了。

In fact，For preferential policies，At present the attitude of the developers of is differentiation，With each building dish and developers of the specific conditions of the relevant。Eight of the building in Shanghai in low price discount strength is July compared，No signs to relax，Most are not less than 95 fold。Low price building dish profit is not high，At the beginning because capital situation will choose price pressure。7、August is the property market off-season，Many developers or hope can have certain volume，Most of the buildings and preferential，But not as big as before。