全球著名房地产咨询巨头仲量联行7月30日在蓉发布201年上半年成都房地产市场回顾报告。报告指出，受价格探底预期、政府差别化政策保障刚需及降存降准等多重因素推动，成都普通住宅销量明显回升。“值得注意的是，开发商的销售策略也在根据政策走向而变化”，仲量联行成都战略咨询及研究部总监谢凌告诉记者，部分原本打算在成都开发高端市场产品的开发商已悄然将项目调整为更适合刚需人群需要的户型。

Global famous real estate consulting giant JLL July 30,, in rong release in the first half of 201 chengdu real estate market review report。The report points out that，The expected price by agent、Government policy guarantee just need menas and drop down with such multiple factors must push，Chengdu average house sales rebounded somewhat。“Note the，Developers sales strategy and policy changes in according to to”，Lang lasalle chengdu strategy consulting and research department director XieLing told reporters，Part was going to develop high-end market products in chengdu, the developer of the project has quietly adjusted for more suitable for just need the family crowd need。

　　成都甲级写字楼吸引外企积极入驻

Chengdu grade a office in foreign company attract positive

　　仲量联行的这份报告显示，成都写字楼租赁需求持续活跃，上半年吸纳量达80849平米。不过由于新入市物业体量较大，因此至二季度末全市甲级写字楼的空置率已由一季度的23.1%升至37.6%。部分新增物业租金表现低于市场平均水平，因此拉低本季全市甲级写字楼平均有效租金至每月117.5元平方米，环比微跌1.7%。

The JLL this report shows，Chengdu office leasing demand for active，XiNaLiang during the first half of 80849 square meters。But due to the new property market size is larger，So at the end of the second quarter to the whole city of grade a office vacancy rate by 23.1% quarter has risen to 37.6%。Part of the new rental performed below the market average，So low grade a office in the city and this season average effective rent a month to $117.5 square meters，Annulus comparing micro fell 1.7%。

　　成都甲级写字楼市场的日益成熟，成为外资企业进军西部的首选地之一。对此仲量联行成都董事总经理吴允燊表示，“外企企业在成都不断增长的租赁面积需求及不断增长的入驻外资企业数量表明成都已成为诸多企业进军西部及设立西区总部的首选地之一。”吴允燊透露说，2006年时成都甲级写字楼租户多为公司办事处或项目办公室，租赁面积多在100至300平米。而随着在蓉设立分支机构的跨国企业数量不断增加、运营表现稳固提升，至2009年，成都首次迎来较大规模的跨国企业租赁面积扩张及租赁需求升级，平均需求面积升至300至500平方米。到今年，需求面积超过1000平米的跨国企业案例已屡见不鲜。2012年上半年，路威酩轩、合生元、威德福、IBM等均在成都进行了写字楼搬迁或者升级；壳牌、蒂森电梯及渣打银行等则在原有面积基础上继续扩大租赁面积，其中IBM、壳牌及蒂森电梯的案例涉及交易面积均达1000平方米或以上。

Chengdu grade a office market matures，The foreign capital enterprise foray into the west as one of the best place。Lang lasalle chengdu to managing director WuYunShen said，“Foreign enterprise in chengdu growing lease area demand and growth in the number of foreign capital enterprise that chengdu has become into the west and many enterprises set up headquarters west one of the best place。”WuYunShen revealed，In 2006, chengdu grade a office for the company office or tenants more project office，Lease area of more than 100 to 300 square meters。But along with set up branches in rong is a growing number of multinational enterprises、Operation performance solid ascension，To 2009，Chengdu first large-scale multinational enterprise in leasing area expansion and lease needs to upgrade，Average demand rose to 300 to 500 square meters area。To this year，Demand more than 1000 square meters of area of multinational enterprise case already common。In the first half of 2012，LVMH、GeShengYuan、Janjaweed f、IBM etc are on the move in chengdu office or upgrade；shell、Thyssen and standard chartered bank, in its original area is based on continued to expand the leasing area，Which IBM、Shell and thyssen cases involve trading area are 1000 square meters or more。

　　价格及刚需推动市场回暖

Price and just need to promote market buoyancy

　　报告指出，上半年成都市主城区累计成交普通住宅377.6万平米，环比上涨23.4%，同比上涨5.0%。高端住宅上半年累计成交4357套，环比上涨49%，同比上涨28.3%。

The report points out that，Chengdu city clinch a deal in the first half of total square meters 377.6 average house，Annulus comparing rose 23.4%，Rose 5.0% year-on-year。High-end residential accumulated during the first half of 4357 to clinch a deal，Annulus comparing rose 49%，Rose 28.3% year-on-year。

　　“受价格探底预期、政府差别化政策保障刚需及降存降准等多重因素推动，成都市普通住宅销量明显回升，推动普通住宅售价止跌回稳。”仲量联行成都战略咨询及研究部总监谢凌指出，高端住宅方面尽管销量亦有回升，但由于仍受政府限购限贷政策影响，加之存量显著，市场策略仍以以价换量为主导。截至二季度末，成都高端住宅平均售价继续下行至每平方米12523元，环比及同比分别下降2.0%及5.9%。

“The expected price by agent、Government policy guarantee just need menas and drop down with such multiple factors must push，Chengdu city average house sales rebounded somewhat，Promote average house price rose in reason。”Lang lasalle chengdu strategy consulting and research department director XieLing said，High-end residential respect though sales has also rebounded，But because the government is still under 限购 limit credit policy effect，Together with stock significant，Market strategy to price is still in for a leading role。By at the end of the second quarter，Chengdu high-end residential average selling price to continue downward to every square metre 12523 yuan，Annulus comparing and drop respectively compared to 2.0% and 5.9%。

　　谢凌透露说，根据仲量联行的调查发现，成都市部分开发商特别是外资背景的开发商的经营策略已较过去有所调整，“这些开发商原本打算在成都开发一些高端的市场产品，但从现有的政策环境来看，这种打算显得很不现实。因此开发商开始将项目进行调整，更多地推出适合刚需市场的户型。”谢凌表示，从目前成都市场接受度看，70至90平方米的户型将最受刚需人群亲睐。(江山)

XieLing revealed，According to the JLL survey found，Chengdu some developers to foreign capital of the background of the developers, especially business strategy is adjusted in the past，“These developers had originally planned to development in chengdu high-end market products，But from the existing policy environment and see，This did not seem to be going to reality。So developers start the project adjustment，More to launch for just need to market door model。”XieLing said，Chengdu from the current market acceptance look，70 to 90 square meters of door model will be the most popular just need the crowd pro-gaze。(jiangshan)