在论坛上，世茂运河城营销总监黄中明就世茂在市场定位方面发表了自己的看法。黄总表示，“上半年我们卖了7.7个亿，这个数字相对于中海等来说不是好的数字，我们所在区域是沧浪新城，现在环境打造的非常漂亮，今年首推房源有一些是去年的剩余房源，价格上涨了一些，去年卖九千多块的，今年卖到11600左右，更多的是今年推出的御景湾均价一万两千多，我们所销售的房源价格跟我们的产品和市场是比较吻合的。”

In the BBS on，Shimao canal city marketing director HuangZhongMing shimao is in the market positioning of published opinions of his own。Yellow always said，“We sold 7.7 in the first half of，The number is not good YuZhongHai relative such as digital，We area is surging wave new town，Now the environment make is very beautiful，This year, however, is some of the homes last year, expand the rest，Prices for some，Last year to sell more than nine thousand pieces，Sell this year to about 11600，More is this year launched the average price more than twelve thousand db，We are selling homes with our product and price the market is more consistent。”

　　特别对下半年入市1.9万套左右的新房源量进行分析，黄总表示，“建议开发商可以适当的放慢一些速度，一个月销售好几个亿更多的是在跑量，利润估计也不高，其实是以价换量，这并不是非常好的运作方式。现在中新城区，我们的可售房源非常少，北环以内的房源就更少了，如果大家现在疯狂的跑量，下半年估计就没有什么房子可卖，那个时候市场就更加不稳定了。我觉得大家可以根据自己项目的特点，根据自己企业正常的利润，现在很多楼盘利润可能不到10%，我们是2007年拿的土地，有的利润率只有15%，老板都比较新，我们是靠地价的便宜让利于客户，才换取一些成交量。我的意见是不一定要过分跑量。”

The second half of 19000 sets of special entry about new houses of the quantity analysis，Yellow always said，“Developers can appropriate advice to slow down some speed，A month sales good few more are in the running quantity，Profit estimate is not high also，Although in price in quantity，This is not very good works。New city now，We can source of houses is very little，North loop homes within is even less，If everyone now running madly quantity，The second half have no house estimate available，When the market is more unstable。I think you can according to the characteristics of their programs，According to their own enterprise normal profits，Very much now building profits may be less than 10%，We are 2007 and land，Some profit margins of only 15%，The boss is new，We are on the cheap price benefiting customers，Just return for some volume。My opinion is that doesn't have to be excessively run quantity。”

　　在如何打造百万方的大商业的问题上，黄总结合了世茂运河城的项目做了详细的回答。黄总表示，“我们现在住宅和商业分成两部分在销售，商业要运作好的话，特别是一百万方以上的项目，一定要有一定的经济实力和社会责任，不是说造出来就可以了，要适合于将来的社会和商业定位，适合于做百货还是普通超市或者是商业街的形式，建筑形态要比较适合市场，才有利于商家经营的时候有好的基础，更重要的是后期的商家引进。招商非常关键，一些大的主里商家引入对商铺非常有影响，前期招商过程中过于着急、过于急于开业的话，到后期再去调整的话，可能就会拖的时间很长，对整个片区商业价值提升很有难度。”

How to build one million party in the big business issue，Yellow always combines shimao canal city project of a detailed answer。Yellow always said，“We now residential and commercial into two parts in sales，Business to run well，Especially one million party more projects，Must have certain economic strength and social responsibility，Not to say that created，Should be suitable for in the future of social and business orientation，Is fit to be a department or the ordinary supermarkets or is in the form of commercial street，Architectural form to more suitable for market，We can have good business management foundation，More important is the introduction of the late businessman。Investment promotion very key，Some of the large businesses in the Lord into has a great influence on shops，The investment promotion process too anxious、Too anxious to opening words，To the later to adjust it，May be a drag on for so long，The whole area of commercial value improvement will be difficult。”

　　一个板块的商业综合体要运作成功的话，除了遇到非常大的困难有一些大的阻力，剩下的就是靠我们自己持有、引进一些战略合作伙伴，哪怕有些是低的租金引进商家，实际上是自己拿出更多的成本把商业做活，前期没有商业氛围，很多商家是不愿意来的，这个时候就是靠开发商的社会责任，关键还是要有实力来做这个事。

A plate of commercial complex to run successful，In addition to meet very very difficult have some great resistance，The rest is held on our own、Introduce some strategic cooperation partners，Even if some are low rent introduce merchants，In fact is the cost of your business out more lively，Early no business atmosphere，Many merchants are not willing to come，This time by developers is the social responsibility，The key is to have power to do it。