7、8月楼市虽然进入传统销售淡季，但成交没有丝毫减速迹象，开发商推盘热情高涨也推动楼市继续回暖。但在楼市看似“一片繁荣”的背后，各地购房现场也不断惊现“3分钟选房、千人购房、刚需抢房、日光盘”等景象。

7、August housing although into traditional sales off-season，But no sign of a slowdown clinch a deal，Developers push dish enthusiasm but also promote property market continue to thaw。But in the property market looks like“A piece of prosperity”Behind the，Purchase the scene around also constantly appeared“3 minutes choose room、One thousand people buy、Just need to rob room、Th CD”Scene such as。

　　有业内人士认为，目前所谓的“火爆”销售场面，不少是开发商有意营造的效果，目的就是为了和购房者打一场心理战。通过少量推盘，营造房源供不应求的假象，这样能够引诱一批观望的购房者出手抢购。对此，消费者应该警惕类似销售模式，避免上当。

The personage inside course of study thinks，At present the so-called“hot”Sales scene，Many developers to build is the effect，Purpose is to and the person that buy a house to play a game of psychological warfare。Through a few push plate，Build houses in short supply of illusion，Such a group can lure buyers looking to snap up shots。this，Consumers should be watchful of similar sales model，Avoids to be。

“3分钟选房”盛行 楼市大打心理战 “3 minutes choose room”In a market psychological warfare

　　日前，深圳某楼盘开盘，售楼人员公然宣称选房时间为3-5分钟，并称此为“国际通行做法”。该楼盘本定于上午8点半开盘，但6点钟左右就已经有人来排队。据南方都市报报道，等候多时的购房者第一批进入选房区，但已看到销控板上有100余套房源标记“已售”。销售代表对购房者急促地说，“如果现在不选好以后肯定没有剩下的了，请抓紧时间做决定。”

a，Shenzhen one building opening，Sales personnel avowedly choose room time for 3 to 5 minutes，Saying this is“The international prevailing practice”。This is due to the building dish 8:30 est，But six o 'clock already somebody to line up。According to the southern metropolis daily reports，Waiting for the first time buyers to choose room area，But already see pin control board has more than 100 sets, expand the mark“Sold out”。Sales representative to the person that buy a house gasped，“If now don't choose good later certainly didn't the rest of the......，Please take the time to make a decision。”

　　对此，购房者纷纷表示，买房就像打仗一样，十分考验心理素质。虽然心里不舒服，但购房人对于开发商的这种“制造紧张氛围”的行为也只能表示无奈。

this，The person that buy a house have said，Buy a house like war，Very test psychological quality。Although heart uncomfortable，But the person that buy a house for developers of this“Creates tension”Behavior also can only say helpless。

　　同样的情形也出现在武汉。楚天都市报报道说，购房人朱小姐在汉口某楼盘售楼部苦等4小时，才拿到一份“3分钟选房”认购须知。由于选房时间靠后，朱小姐担心房源所剩无几，匆忙间缴纳定金。但仔细看了认购须知她才发现，自己准备购买的房源价格，从销售员口头表示的9649元变成协议书上白字黑字的10500元。在多次索要定金无果后，朱小姐向当地法院起诉。据悉，交了定金才能看到购房协议，已成为业内通行做法。

The same situation applies in wuhan。Hunan day metropolis daily reported，The person that buy a house in a building, ms.zhu hankou of sales is bitter 4 hours，To get a“3 minutes choose room”Subscription notice。Due to choose room by time，Jenny worry homes left，Hurry to pay a deposit。But carefully read subscription notice she found that，Their prices are going to buy homes，From the 9649 yuan salesman oral said into agreement in black and their 10500 yuan。At many times for deposit after inconclusive，Jenny to the local court。It is reported，Made deposit to see purchase agreement，Has become a common practice in the industry。

　　业内人士指出，仓促选房很容易出现错误选择，最后导致买房人与开发商出现纠纷，甚至对簿公堂。

Industry insiders point，Hasty choose room very prone to errors choice，Finally lead to buy room person occurrence dispute with the developers，Even to court。

有房不着急卖 制造“供需两旺”假象 Has the room not try so hard sell manufacturing“Supply and demand two popular”illusion

　　在楼市成交量上涨的同时，开发商有房却不着急卖。眼下正是开发商放量快跑的好时机，但事实上楼盘新推出的房源并不多，排号也不一定能抢上房。据北京晨报报道，朝阳区来广营乡清河营村世华泊郡 (论坛)家园最新开盘的216套房子如今只剩下两套，且都是位于1层的130平方米以上的大户型。该项目销售人员很确定地说还有房子，会在一个半月内再开，但至于开哪栋楼和卖多少钱还没有得到通知，不好回答。

In the property market turnover rose at the same time，Developers have a house but not in a hurry to sell。This is rare developers a good time to run，But in fact building dish the launch of new homes is not much，PaiHao also can not rob built。The Beijing morning post reported，Chaoyang district LaiGuangYingXiang qinghe camp village shihua poisson county (BBS)Home of the 216 house opened the latest now only two sets，And is located in a layer of above of 130 square metre of the large family。The project sales staff is certainly said there is a house，In one and a half months will be open again，But as for open which building and how much is still not get notice，Bad answer。

　　业内人士表示，有200个人，就推100套房子；有100个人，就推50套房子。这样长期蓄水少量推盘的营销手法，就是一直以来倍受楼市推盘手钟爱的“饥饿营销”。通过少量推盘，营造房源供不应求的假象，这样能够引诱一批观望的购房者出手抢购。

People in the industry say，200 people，Pushing 100 houses；100 people，Pushing 50 house。Such a small amount of disk storage push long-term marketing approach，Has been much property market is pushing plate hand beloved“Hunger marketing”。Through a few push plate，Build houses in short supply of illusion，Such a group can lure buyers looking to snap up shots。

　　除了“3分钟选房”，开发商类似的营销手段还有很多，可谓花样百出。例如开盘推出少量房源制造“日光盘”景象、放任登记拿号制造排队哄抢局面、放出涨价消息逼迫购房者出手等等。而对于此前深圳、南京等地出现“千人购房”的现象，有深圳中介人士指出，大多是因为开发商在开盘销售前期便通过电话、举办活动、发放VIP会员卡、交纳诚意金等方式蓄客，在蓄积了一定客户量后，通过在开盘的当天集中签约的方式，最终制造“千人购房”现象。

In addition to“3 minutes choose room”，Developers similar marketing means a lot，Is pattern。For example, expand the opening of the launch a small manufacturing“Th CD”scene、Indulge registration, in line with manufacturing to forcibly situation、Release price news persecuted homebuyers make moves, and so on。And for previous shenzhen、Nanjing appear“One thousand people buy”phenomenon，Have shenzhen intermediary personage points out，Mostly because developers in opening the sales and by telephone、activity、Extend VIP card、Pay sincerity gold way for storage，In a certain amount customers accumulation，Through the open on the way on the day of the contract，Finally manufacturing“One thousand people buy”phenomenon。

　　一位业内人士介绍，一个项目不仅可以分期开发，而且在每一期中又可以进行细分，比如某项目二期，可以细分为2.1期，2.2期等等。目的就是蓄客，蓄客充足后制造开盘火爆景象。

A the personage inside course of study introduces，A project can not only stage of development，And in each issue and can subdivided，Such as a project phase ii，Can be subdivided into 2.1 period，2.2 period, etc。Purpose is for storage，After the opening of the guest enough storage manufacturing hot scene。

　　对此，有律师建议，一些商家为促销，先给出客户口头承诺，同时在现场营造“不买就买不到”的气氛，消费者应该警惕类似销售模式。

this，Lawyers suggest，Some merchants for the promotion，First presents the customer lip service，At the same time in the field construction“Don't buy just can't buy”atmosphere，Consumers should be watchful of similar sales model。

“捂盘惜售”心态再起 或错过去库存时机 “Emphasis upon”Back on the past or the wrong attitude inventory opportunity

　　据研究机构监测显示，7月份前29天全国54个大中城市一手住宅成交套数与上月基本持平，呈现出淡季不淡的特点。北京中原市场研究部张大伟认为，随着开发商“捂盘惜售”心态再起，加之部分楼盘价格在取消优惠的同时又出现了上涨，近两周新房成交量出现起伏，反弹速度未如预期。总体来看，预计7月份新房成交量较6月出现微幅下降。

According to research institutions monitoring display，July 29 days before the big in the city a residential 54 clinch a deal with a cycle of flat last month，Presents the characteristics of the off-season not light。Beijing central plains market research ZhangDaWei think，As developers“Emphasis upon”Mentality back，Part of the building and in the preferential price cancel again at the same time appeared to rise，Nearly two new room appear, the volume of ups and downs，Not as expected rebound speed。overall，New home sales is expected in July 6 month in falling slightly。

　　此前，中新网房产频道记者曾报道，北京昌平回龙观区域的首开?国风美唐二期开盘时，参与摇号的人数达到1396人，而房源只有432套。部分购房人怀疑开发商捂盘惜售。

after，Beijing real estate channel reporter was reported，Beijing huilongguan changping area of the first open?Most beautiful tang at the opening phase two，Participate in the number of wave number to 1396，And the houses of only 432。Part of the person that buy a house doubt developers emphasis upon。

　　北京理工大学管理与经济学院教授周毕文认为，大体量的楼盘因为施工进度不一样，会分期分批地来申请预售许可证。一般来讲，捂盘是取得销售许可证后不及时开盘，这时不排除开发商有捂盘情况。

Beijing university of science and technology management and economic institute professor weeks BiWen think，DaTiLiang building for construction progress is not the same，Will stage to apply for partial to open to booking licence。Generally speaking，Wu plate is obtained after selling license to open quotation，Then don't rule out a cover plate developers。

　　2010年，住建部曾下发了《关于进一步加强房地产市场监管完善商品住房预售制度有关问题的通知》，规定房地产开发企业应将取得预售许可的商品住房项目，在10日内一次性公开全部准售房源及每套房屋价格，并严格按照预售方案申报价格，明码标价对外销售。

2010 years，Live JianBu had issued《On further strengthening real estate market supervision perfect commodity housing to open to booking system of the relevant questions of the notice》，Real estate development enterprise shall regulations made the opens to booking a license commercial housing project，In the 10 days all bca one-time open source and each prospective home prices，And strictly according to the open to booking scheme declared price，Plain code marks a price foreign sales。

　　取得预售许可证后未按规定时间开始预售，可算作捂盘惜售。但据了解，如果开发商一开始不去申领预售许可证， 便可以找到冠冕堂皇的理由。

Obtained after open to booking licence did not press formulary time began to open to booking，Can be counted as emphasis upon。But according to understand，If developers don't go to apply for a began to open to booking licence， He can find the reason for grandstanding。

　　专家认为，降价跑量是开发商唯一的途径。在降息、利率优惠等背景下，刚需大量入市促使成交量回暖。但是当前楼市库存仍处高位，宏观调控政策不会改变，下半年是房企集中推盘和购房者需求逐步萎缩的时间段，如果房企不采取降价跑量策略，新的博弈和观望又将卷土重来。

Experts say，Reduction of developers is the only run way。Cut interest rates in、Under the background of the favorable interest rate，Just need to entering the market volume thaw。But the current housing stock still at high，Macroeconomic regulation and control policy would not change，The second half is a room on the plate and the buyers push enterprises gradually shrinking demand of the time，If the room price is not to run enterprise strategy，The new game and see and will come back。

　　六月以来，为了避免市场上充斥的不实消息影响购房者的预期，各个政府部门多次发声澄清楼市传闻并重申坚持调控。仅7月份以来，就六度表态，表明绝不放松调控。业内人士指出，开发商此时“饥饿营销”，很可能会错过走货的机会，从而在楼市接下来的泡沫破裂过程中成为牺牲品。

Since June，In order to avoid the market is flooded on news about the false expectations of the person that buy a house，All government departments many times and reiterated that voice clear property market to control。Since July only，It takes six degrees，That will never relax regulation。Industry insiders point，Developers at this time“Hunger marketing”，Is likely to miss the opportunity to go goods，Thus in the property market the next bubble burst in the process become a victim。