当昆明这个面向东南亚、南亚桥头堡要冲的城市，逐渐成为镀上国际化都会城市华彩的“大昆明”时，石林也迎来其城市发展史上具有特殊意义的勃兴阶段。

When kunming this for southeast Asia、South Asia 'bridgehead in the city，Gradually become with the orchestra will city internationalization“Greater kunming”when，The stone forest hit the city has special significance in the history of the stage, the prosperity。

　　石林处于滇中城市圈核心地脉，距离昆明80多公里，在昆明“一小时经济圈”内。当前的石林也正处于旅游产业提升、工业发展突破、城市建设加速的时期，已经逐步形成3个经济带石林大道城市经济带、巴江生态休闲经济带和九石阿旅游专线阿诗玛文化旅游特色经济带。可以说，石林迎来大发展的摊子已经铺好了，未来的发展前景可期。也正因为可以借势于此，身为石林产业链条中重要一环的房地产业，也拥有了更多向前发展的动力。

The stone forest in central core city circle style，Distance kunming more than 80 kilometres，In kunming“An hour economic circle”inside。The current the stone forest also is in the tourism industry of ascension、Industrial development breakthrough、The urban construction of accelerating period，Has gradually formed three economic belt the stone forest avenue city economic belt、Ba river ecological leisure economic belt and nine o AShiMa culture stone traveling special line tourism economic belt。Can say，In the development of large stone forest stand has laid the......，The future of but period。Also because in this can borrow situation，As the stone forest industry chain is an important link in the real estate industry，Have more forward the motive power of development。

城市不断扩容，吸引力不断凸显，将吸引更多的人、企业来到石林。本报记者 黄漩 摄 City continuously expands，Attractive unceasingly highlighting，Will attract more people、Enterprise came to the stone forest。Our reporter yellow swirl perturbation

　　现状

status

　　资源优势吸引人 40%房子被昆明人买走

Resource advantage attractive 40% by kunming people buy house away

　　石林地产之所以备受关注，说明发展潜力大。目前众多大型房企进驻，对该区域房地产业是一个考验，考验来源于更激烈的竞争、更多的产品品质较量。当然，机遇也很明显，比如更丰富的产品类型，更优质的项目、房企可以脱颖而出，更多的人气。

The stone forest property is cause for concern，That potential development。At present many large room in enterprises，The area of the real estate industry is a test，The test comes from more competition、More products quality competition。Of course，Opportunity is obvious，Such as more rich products type，More excellent project、Room enterprises can stand out，More popularity。

　　在石林同策旅游文化产业投资公司营销总监王梓宇眼中，石林房地产开发的优势还不止上述几点。“由于位于昆明一小时经济圈内，随着配套的完善，"住在石林"正被越来越多的昆明人所接受，有数据显示，石林约有40%的房子是被昆明人买走的，相信将来，石林会成为昆明人的另一个购房目的地。”王梓宇如是说。

In the stone forest policy with the tourism culture industry investment company marketing director WangZiYu eyes，The stone forest real estate development advantage is more than the above points。“Because an hour in the economic circle in kunming，With the perfection of form a complete set，"Live in the stone forest"Is being more and more kunming accept，A data shows，The stone forest about 40% of the house is bought by kunming，Believe that the future，The stone forest will become kunming another purchase destination。”WangZiYu said。

　　据了解，这两年来，石林房地产开发面临的资源优势、政策利好很明显。石林旅游资源得天独厚，加上近年来经济的快速发展、区位上毗邻昆明主城区等优势，带来了很多投资置业者。石林恒泰投资有限公司总经理田彪介绍，石林城市化进程的加快、旧城拆迁改造等城市更新的契机，也增加了石林房地产市场的活力。与此同时，政策利好也发挥了很多作用。在限购、限贷等政策的影响下，有好多人拿着钱都买不到房子，这些购房者就不得不将目光转向了具有发展潜力的周边郊县项目，比如石林的地产项目。这些原因之下最终形成了石林购买力比较强盛的事实。

According to understand，The two years，The stone forest resource advantage of real estate development face、Good policy is very obvious。The stone forest tourism resources are unique，And in recent years the rapid development of economy、The kunming city adjacent to the location and other advantages，Bring a lot of investment home buyers。The stone forest hengtai investment Co., LTD TianBiao introduces general manager，The stone forest the acceleration of urbanization、The old city reconstruction in the opportunities of the urban renewal，The article also increases the vitality of the real estate market。At the same time，Policy has played a positive role a lot。In 限购、Credit limit, under the influence of policy，There were many people take money can't buy a house，These buyers will have to looking to have the potential for the development of surrounding suburban county project，Such as the stone forest of real estate projects。These reasons eventually created under the stone forest is the fact that the purchasing power of the mighty。

　　石林广建地产张姓负责人更在意石林自然生态对地产的影响。他向记者表示，石林有非常纯净、非常纯洁、无污染原生态的居住环境，这也跟石林的旅游政策是分不开的，因为没有深污染的重工业，相对石林的周边，宜良、弥勒或者陆良来说，石林的空气指数，以及种出来的蔬菜水果，重金属不存在超标，都是在合理、安全系数的范围之内。这些内在软环境，吸引了不少购房者。

Real estate ZhangXing stone forest wide built of stone forest CARES more about the influence of the natural ecological for real estate。He told reporters，The stone forest has a very pure、Very pure、No pollution original ecological living environment，This is the stone forest tourism with policy is not divided，Because no deep pollution of heavy industry，Relative to the periphery of the stone forest，Appropriate is good、Maitreya or LiuLiang speaking，The stone forest air index，And the kind of out of the fruits and vegetables，Heavy metal exceeds bid does not exist，Are in reasonable、Safety coefficient of scope。These inner soft environment，To attract a lot of the person that buy a house。

　　问题

question

　　购买力有限 房产供大于求

Purchasing power limited property supply

　　内在软环境优越，而如何在这样的条件下把握好开发节奏，是一个问题。开发量过大，给区域环境等各方面的承载力带来的压力就大。目前石林房地产市场面临的主要问题就是：开发量加大了，但市场消化的速度跟不上。

Inner soft environment is superior，And how to in such conditions hold good development pace，Is a problem。Back hurriedly too，To the regional environment and so on various aspects of the stress of bearing capacity is big。At present the stone forest real estate market the main problem facing is：Back hurriedly increased，But the market digestion can't keep pace with her。

　　以前石林的产品线比较单一，到2010年以后开始趋于多样化。2006年到2010年物业价格上升的幅度也比较快，到2011年房价提升的幅度有所减少。从需求方面来看，以前石林的购房者都是喜欢购买中大面积为主的住宅，主要追求的是舒适度。田彪介绍，近两年来，中小面积的户型也受到更多购房者的喜欢，这部分人群主要考虑房产的经济、实用性。总体来看，目前石林的房地产市场虽然有爆炸性放量的情况，但归根到底还是要做好营销的问题。

The product line is more onefold before the stone forest，To 2010 years later start tend diversification。2006 to 2010 property price rise the range is faster，By 2011 the amplitude slightly reduce prices ascension。From the demand，Before the stone forest home buyers were is like to buy large area primarily in residence，Main are in pursuit of comfort。TianBiao introduced，In the past two years，Small and medium in the area of the family also is more like the person that buy a house，This part of the main consideration of economy property crowd、practical。overall，At present the stone forest's real estate market despite explosive peatlands of the situation，But in the final analysis to the problem or doing marketing。

　　石林广建地产张姓负责人则认为，石林地产目前处于供大于求的局面，市场消化力有限。整个昆明有600万以上人口，石林只有22万人，昆明的地区生产总值（GDP）也是石林的无数倍。单纯从石林的消费人口来看，显然是不能支撑目前这么多的房地产项目生存下去。

Real estate ZhangXing built stone forest wide head is think，The stone forest property at present is in the supply situation，Market digestion has limited。The kunming more than 6 million people，The stone forest only 220000 people，The kunming in GDP（GDP）Also is the stone forest of numerous times。Just from the stone forest consumer population and see，Apparently can't support now so many real estate project survive。

　　机遇

opportunities

　　刚起步 商业地产潜力大

Just started potential commercial real estate

　　每当提到云南旅游(002059,股吧)，很多人会首先想起大理、丽江，其次是阿诗玛石林。石林其实早已深入人心，居住条件优越，环境优雅、未来交通将更加发达便利，且怀揣国家级风景区的盛誉。石林与昆明不远不近的距离，也将给石林房地产开发带来不少的机遇。石林离昆明87公里，说远不远，说近也还是需要一小时的车程，但是从目前整个昆明人的生活来看，87公里，已经可以产生很大的购买力。

Whenever mentioned yunnan tourism(002059,Shares it)，Many people will first think of Dali、lijiang，Second is AShiMa stone forest。The stone forest in fact already thorough popular feeling，Living condition is superior，Elegant environment、The future will be more convenient traffic developed，And the fame of carries national-level scenic spot。The stone forest and not far from kunming near distance，Will also give the stone forest real estate development offers a lot of opportunities。The stone forest from kunming 87 kilometers，Said is it far，Say that nearly also needs to take an hour's drive from here，But it is the whole life of kunming people see，87 km，Can produce very big purchasing power。

　　“目前石林房地产发展的城市格局是老城向新城和风景区发展，形成三区格局。风景区是房地产开发的重点区域；老城区商业占比大，产品多样化，以中低端项目为主，住宅类售价差距不大，楼盘集中。且供应数量充足，物业类型多样，配套设施匮乏，价格水平偏低，销售产品单一；鹿阜镇中心城区，则形成了石林高价位商铺最为集中的商圈，无论是住宅还是商业价格都存在上涨空间。”田彪介绍。 “At present the stone forest real estate development of urban pattern is to the city and the old resort development，Pattern formation of three。Scenic spot is the key area of real estate development；The old accounts for big business than，Product diversification，ZhongDiDuan project to give priority to，Residence kind price gap is not big，On building。And supply sufficient number，Various types of property，Lack facilities，Price level is low，Sales product single；LuFu town the city centre，The article is formed a high price on business of most shops，Whether the residence or commercial prices rising existence space。”TianBiao introduced。

　　不仅如此，记者还注意到，由于市场导向的原因，石林住宅和旅游地产的体量规模都比较大，而相反，商业地产才刚刚起步，甚至可以说是一片空白。

Not only that，The reporter still pay attention to，Because the cause of market orientation，The stone forest residence and the mass scale tourism real estate is larger，And instead，Commercial real estate has just started，Even is a blank space。

　　“石林需要有属于自己的商业，这也是城市化进程必要的结果。”王梓宇介绍，目前石林的商业比较零散，对市场不利，于买方卖房也不利，究其原因就是之前一直没有一个统一的商业地产出现，石林老街东门坊等项目的出现将填补这一空白，这是一个城市发展所必须经历的，而在这个过程中房企也可以抓住大把的机遇。

“The stone forest need to have your own business，This is also the result of the urbanization process necessary。”WangZiYu introduced，At present the stone forest business is scattered，To market adverse，In the buyer sold the adverse also，Investigate its reason is not a united until the commercial real estate appear，The stone forest keeper of the old street lane project appear will fill the blank，This is a city development have to go through it，And in this process enterprises can also holds the big room the opportunity。

　　畅想

fantasy

　　旅游业转型 商业地产大有可为

Transformation of tourism commercial real estate bright prospects

　　石林作为国家首批5A级景区和世界自然遗产，距昆明仅87公里，是云南经典旅游线路中的必选之地，游客数量居云南所有景点之首，2010年接待游客275万人次。根据当地“十二五”规划，到2015年，景区入园游客将达368万人次，年复合增长率为6%。观光型旅游方式将让更多的人口留在石林。而从目前石林房地产开发的情况来看，虽然开发量加大，但随着城市扩容、人口的增加，石林房地产开发仍有很大的空间。

The stone forest as A national the first 5 A grade scenic area and the world natural heritage，Only 87 kilometers away from kunming，Is the classic tourist routes in yunnan will choose land，The number of visitors in all the scenic spots in yunnan，In 2010, received 2.75 million tourists。According to the local“1025”planning，By 2015，Scenic spot into the park visitors will reach to 3.68 million people，Years compound annual growth rate of 6%。Sightseeing tourism way will let more people stay in the stone forest。And from the current situation of the stone forest real estate development，Although back hurriedly increase，But as the city expansion、The increase of population，The stone forest real estate development is still a big space。

　　王梓宇表示，石林旅游处于一个转型期，房地产开发也要跟着转型。目前的石林缺乏一个真正休闲度假的商务中心。而在未来，会有更多的高端酒店进驻石林。与此同时，随着高速路的进一步完善，会有越来越多的商务人士选择石林，将石林作为过夜地。此外，比住在昆明便宜，除了可以更方便地到石林风景区游览以外，还可以享受到石林丰富的人文历史韵味，餐饮、娱乐、购物等相关行业也可能顺势扮演重要角色。

WangZiYu said，The stone forest tourism in a transition period，Real estate development will follow the transition。The lack of a true stone forest leisure business center。And in the future，There will be more high-end hotels in the stone forest。At the same time，Along with the further improvement of highway，There will be more and more business people choose the stone forest，Will the stone forest as for the night。In addition，Than living in the kunming cheap，In addition to more easily to the stone forest scenic spot visit outside，You can also enjoy the stone forest rich cultural history of lasting appeal，catering、entertainment、Shopping, etc may also conveniently play important roles。

　　田彪也认为，商业地产是开发商未来必将涉足的领域，也将是一块巨大的蛋糕。届时，商业与旅游相辅相成，在旅游的推动下商业会有一个新的高度，而在商业提高的同时，也会为旅游留下很大一部分过夜客，改变从前石林一日游的状况。

TianBiao also think，Commercial real estate developers will set foot in the future is field，Also will be a huge cake。when，Business and tourism supplement each other，In the push of tourism business will have a new height，And in business increases，Will leave for tourism is a big part of the night guest，Change the status of the day was the stone forest。

　　搭上文化顺风车 地产价值将有质的飞跃

Take a car culture in property values will have a qualitative leap

　　石林除了石林风景区旅游资源，还有许多尚未为人知或未充分挖掘的旅游文化资源。这么多的旅游资源，对于投资者和居住者来说，都是不可多得的开发资源和“宜居指数”，一旦被充分挖掘，石林旅游将再次得到质的提升，旅游地产也将迎来开发和投资的新机遇，石林未来的发展前景会非常广阔。

The stone forest in addition to the stone forest scenic tourist resources，And many have not yet known or not fully mining travel culture resources。So many of the tourism resources，For investors and habitant，Are the rare development resources and“Livable index”，Once be fully tapped，The stone forest tourism will again get promotion of the quality，Tourism also will have real estate development and investment of new opportunities，The stone forest the future will be very broad。

　　石林广建地产张姓负责人就比较着迷石林的文化元素，他认为，随着石林地产的完善，也将进一步开发出石林其余旅游资源，比如糯黑村，每家房子基本上用石头砌成，包括猪圈、牛圈和羊圈都用石头垒起来，石头成了当地人的生活器具，是一座典型的“石头寨”，而大部分来石林观光的客人都不知道还有这些值得游玩的景点。而这些旅游资源一旦完善，游客停留时间也就变长，那时石林房地产不管是住宅还是商铺，都会得到一个质的飞跃。

Real estate ZhangXing built of stone forest wide is more fascinated by the stone forest culture elements，He thinks，With the improvement of the stone forest property，Also will further develop the stone forest tourism resources，Such as waxy black village，Each house basically built of stone，Including pigsty、Bull ring and stone base up all the shelter，Stone of the local people become life utensils，Is a typical“ShiTouZhai”，And most of the stone forest tourism to guests don't know and there are the adventure of spots。And these tourism resources once perfected，Tourists stay time became long，At that time the stone forest estate whether the residence or shops，Will get a qualitative leap。

　　向外拓展市场也是一条重要出路。有业内人士表示，石林房地产产品应该以“向外发展”的思路来做。除了昆明、各大州市市场客户之外，还可以面向省外其他城市，乃至东南亚的投资、度假群体。

To develop the market outside is a important way。The personage inside course of study expresses，The stone forest products should be in real estate“Outward development”Of thought to do。In addition to kunming、The market by customers away，Still can face other cities outside，And even the southeast Asia investment、Vacation population。