今年楼市半年考已到，各房企的成绩也陆续出炉。龙湖在重庆以成交6206套，销售70万平方米，签约57亿元等多个“第一”的成绩，继续保持着在重庆的领头羊地位。

This year has to take an examination of market half a year，Each room has also released results of enterprises。In chongqing longhu, clinch a deal with 6206 sets，Sales of 700000 square meters，Signed more than 5.7 billion yuan, etc“The first”results，Keeping the leading position in chongqing。

　　业内人士认为，正是龙湖今年初以来施行的“三快策略”和城区化战略，让龙湖不仅抓住了今年上半年的市场窗口期，而且还充分体现出了购房者对龙湖式新城居生活价值的认可。

The personage inside course of study thinks，It is the lake since earlier this year and“Three quick strategy”And the city of strategy，Let longhu not only caught in the first half of this year's market window period，And has fully reflects the person that buy a house of the dragon lake type in the new city life worth living recognition。

　　》》成绩

》》scores

　　多个“第一”

more“The first”

　　成就龙湖领头羊

Achievement longhu leaders

　　如果把今年上半年的楼市比作一场比赛，那么龙湖无疑是一位获得了多个第一的“全能冠军”。

If the housing market in the first half of this year compared to a game，So longhu is obviously a won several first“All-around champion”。

　　根据重庆铭腾机构的统计数据，今年上半年龙湖在重庆销售6206套，比第二名要多出3172套；成交面积70万平方米，而第二名却只有约38万平方米，龙湖比第二名要多出近42万平方米；龙湖更是以57亿元的签约金额，多出第二名30亿元。而且龙湖57亿元的签约金额，占据了今年上半年重庆房地产市场的8.7%，龙湖也是连续9年持续领先重庆楼市。

Based on the statistical data of smoke institutions)，In the first half of this year in chongqing longhu, sales of 6206，The second name than 3172 more sets；Clinch a deal with an area of 700000 square meters，And the second is only about 380000 square meters，More than the second longhu name out of nearly 420000 square meters；Dragon lake is 5.7 billion yuan RMB, the amount of the contract，A second 3 billion yuan。And the signing of 5.7 billion yuan longhu amount，Occupied in the first half of this year chongqing real estate 8.7% of the market，Dragon lake is also leading in nine consecutive chongqing in the sector。

　　然而龙湖今年上半年除了整体上夺得了销售套数、面积与金额的三个“第一”之外，在单个项目方面也创造了重庆房地产市场以及龙湖发展史上的纪录。

But the first half of this year in addition to the whole lake won the cycle of sales、Area and the amount of three“The first”outside，In a single project also created chongqing longhu and real estate market in the history of the record。

　　今年上半年一直热销的源著以1045套的签约套数夺得住宅单盘销售冠军。紫云台则以单次开盘销售319套别墅的成绩，创造了重庆房地产市场和龙湖发展史上的双重纪录。而且紫云台在两个月内销售448套，占比市场的24%，获得别墅类项目销售冠军。

In the first half of this year has been the source of sell like hot cakes with 1045 sets of signing a cycle of single plate sale champion won the house。Ziyun Taiwan is a single open quotation sales 319 villas grades，The real estate market and create chongqing longhu in the history of the double record。But ziyun Taiwan in two months sales of 448，Accounting for more than 24% of the market，Get villa kind of project sales champion。

　　此外，在洋房市场，龙湖源著、龙湖U城，瓜分了重庆洋房市场的第一名和第二名。而且更让市场惊讶的是，上半年龙湖在重庆的开盘次数，达到38次。也就说，在上半年的26周中，龙湖平均每周开盘1.5次。

In addition，Shanghai market in，Longhu source the、Longhu U city，Partitioned the house of chongqing market first and second place。And let the market more surprise，In the first half of the chongqing longhu opening times，Reach 38 times。Also said，In the first half of the year in 26 weeks，The average weekly open quotation 1.5 times dragon lake。

　　》》策略

》》strategy

　　“三快策略”抢占市场窗口期

“Three quick strategy”Shares of market window period

　　在今年上半年的“中期考”中，龙湖无疑是最大的赢家，那么究竟是什么成就了龙湖的领头羊地位呢？

In the first half of this year“Finals in”in，No doubt the biggest winners is dragon lake，So what is the achievement of the dragon lake leading position？

　　针对该问题，龙湖地产重庆公司相关负责人表示，这主要得益于今年初以来施行的“三快策略”，即快速集结推货、快速成交、快速去化，这让龙湖抓住了今年上半年楼市的窗口期，并成功出货。

Aiming at this issue，Chongqing longhu real estate company officials say，This is due to the since earlier this year of doing“Three quick strategy”，That was quickly pushed goods、Clinch a deal quickly、Fast to the，This let longhu caught in the first half of this year the housing market window period，And successfully shipment。

　　事实上也的确如此，不管是今年初将“龙湖春季易房节”从往年的4月提前到3月，还是4月的“网上房交会”，抑或是6月集结2000套房源的集中入市，充分展示了龙湖今年上半年在重庆楼市中的“三快策略”，而且取得了积极效果。

In fact they do，Whether it will earlier this year“Spring lake easily room quarter”From the previous years April to advance to the march，Or 4 months of“Online meeting room”，Or is June was the concentration of 2000 sets, expand the market，Display the dragon lake in the first half of this year in chongqing in the property market“Three quick strategy”，And made a positive effect。

　　尤其是今年6月，龙湖在重庆大发力，总共集结了2000套房源集中面市。而且据铭腾机构数据显示，龙湖6月签约金额超过12亿元，创出了龙湖在重庆18年单月签约的历史最好纪录，占重庆6月份总体签约的9.8%，环比5月份的8.8%，市场占有率提升1%。

Especially in June this year，In chongqing longhu, the force，A total of 2000 homes assembled on listed。And, according to the agency data show up)，Longhu June signing of more than 1.2 billion yuan，Created in chongqing longhu 18 years in the history of the biggest sign best record，In June of chongqing general signing 9.8%，Annulus comparing of 8.8% in May，Promote 1% market share。

　　“龙湖今年初以来制定的快速周转和快速出货策略，让其准确抓住了市场的脉络，并取得了极大成功”，熟悉龙湖的重庆房地产业内人士徐先生表示，龙湖不仅能够洞悉市场的及时变化，更能深刻洞察客户的需求变化，并推出相应的产品。这从龙湖今年以来的推出节奏可以看出。

“Since earlier this year for rapid longhu turnover and rapid delivery strategy，Let the accurate caught the thread of the market，And achieved great success”，Familiar with the chongqing longhu, real estate industry insiders Mr Xu said，Not only can fathom the lake market changes in time，More profound insight into the customer needs change，And introduction of corresponding products。The lake from this year's launch rhythm can be seen。

　　“比如今年初，龙湖推出的都是一些刚需产品，因为当时的主要购房者是刚需”，徐先生分析道，而到了6月份，龙湖则推出了大量与天街相关的商业与小户型投资性产品，因为到6月之后，随着楼市的反转，一些投资需求也逐渐入市。

“Such as earlier this year，The launch of the lake is just need some products，Because at that time of the person that buy a house is just need major”，Mr Xu analysis road，And in June，It launched a large lake and related business and standing small family investment products，Because to June after，With the housing market reversals，Some investment demand also gradually entering the market。

　　》》战略

》》strategy

　　城区化战略

City of strategic

　　价值渐显

Value faded

　　龙湖今年初制定的“三快策略”让龙湖快速周转起来，准确把握了市场的脉络，并准确出击，抓住了楼市的窗口期。

Earlier this year of the dragon lake formulated“Three quick strategy”Let longhu rapid turnover up，Grasp the veins of the market，And accurately to attack，Caught the housing market window period。

　　然而今年上半年龙湖能够成就多个“第一”，除了“三快策略”之外，还同龙湖今年初就开始大力推进的“四大城区化战略”密切相关。

But in the first half of this year longhu can accomplish more“The first”，In addition to“Three quick strategy”outside，Also with longhu earlier this year began to vigorously promote“Four big city of strategy”Closely related。

　　已经走过18年的龙湖，今年在重庆大力推出了以源著为重点的新牌坊片区、以江与城为中心的大竹林片区、以时代天街为中心的大坪片区以及大学城片区的城区化发展战略，使得龙湖从最开始的小区到后来的社区升级到现在的城区，而推动龙湖城区化的最重要因素就是龙湖商业战略的发力与落实。

18 years has passed the dragon lake，This year in chongqing vigorously launched the source is to focus on the new monument district、To jiang and city as the center of the DaZhuLin area、Standing in the center of the era for DaPing area and the area around the university town of development strategy，Made from the beginning of the dragon lake area to later upgrade to the community, the city of now，And promote the dragon lake city is the most important factors is the business strategy with the power of the lake and the realization。

　　今年上半年，龙湖在新牌坊推出了源著天街上的商铺以及精装公寓，在大学城推出了仟百汇，在时代天街则推出了商圈中心商铺，而在江与城则启动了10万平方米的商业……这一系列的商业战略将推动这些区域的城区化发展，并实现龙湖式的新城居化价值。

In the first half of this year，In the new monument launched longhu, the day the shops of the street source and hardcover apartment，In the university town about launched at parkway，In the era is launched commercial standing center shops，And in the river and the city is launched 100000 square meters of business......This series of business strategy will promote the development of the area's city，And realize the new town of dragon lake type in value。

　　而且根据铭腾的统计数据，龙湖今年上半年在重庆的销售业绩，与天街相关的物业达到了36亿元，占签约金额的63%。文/甘刘林

And according to the statistical data of smoke)，In the first half of this year in chongqing longhu sales performance，Standing with the related property achieved 3.6 billion yuan，Accounting for 63% of the contract value。Article/GanLiuLin