朝阳区霞光里5号、6号商业金融用地，15.15亿溢价率历史第11，楼面价历史第二 Glow in chaoyang district number five、6 commercial financial land，1.515 billion premium rates 11 history，The second floor price history

　　一、报价创历史记录，直接调高近三亿 a、Record offer，Direct raised nearly three hundred million

　　北京中原市场研究部统计数据显示：本地块现场竞价前，17次报价，其中的第14次报价，直接总之前的6.92亿上涨到了9.77亿，远超过规定的300万竞价阶梯。

Beijing central plains market research statistics show：Local piece of the scene before the bidding，17 times offer，One of the 14 th offer，A total of 692 million directly before jumped to 977 million，Far exceed the 3 million bidding steps。

　　17次网上报价也创造了北京土地出让历史来的最多次数，在现场竞价前，网上报价的溢价率已经达到了113.7%，也创造了历史新高。

17 times quotes online also created Beijing land transfer to the highest number of history，At the scene before the bidding，The Internet offers premium rate is at 113.7%，Also created a new record。

　　最后成交价格为15.15亿，溢价率高达169.1%，楼面价为37875元每平米。

Finally clinch a deal the price for 1.515 billion，Premium rate is as high as 169.1%，Floor price for 37875 yuan per square meter。

　　15.15亿的成交总价，排名北京同类型商业地块成交历史的第25名。

The 1.515 billion clinch a deal price，In Beijing the same type business plot of the history of 25 clinch a deal。

　　溢价率169.1%，排名北京同类型商业地块成交历史的第11名。

Premium rate 169.1%，In Beijing the same type business clinch a deal the history of 11 plot。

　　楼面价37875元每平米，排名北京土地历史同类型商业地块成交历史的第2名。仅次于崇文菜市场地块。

Floor price 37875 yuan per square meter，Ranking Beijing with type business plot of land history of the second clinch a deal history。After chongwen markets plot。

　　

商业地块，对住宅市场影响不大 Business plot，The impact is not big to the housing market

　　北京中原市场研究部总监张大伟分析认为：

Beijing central plains market research department director ZhangDaWei analysis thinks：

　　首先：区域在东北三四环之间，为热点地块，区域内二手房住宅的均价在3.5万左右，属于市场热点区域。商业项目在本区域分布比较多，写字楼酒店林立，目前的写字楼区域内的租赁均价在每平米200-300元每平米，空置率非常低。

first：In the northeast area between three fourth ring road，For hot plot，Area of the residence in average housing around 35000，Belong to market hot spots。Commercial projects in this area distribution more，Office buildings with the hotel，The current office area of the average price per square in the lease 200-300 yuan per square meter，The vacancy rate is very low。

　　其次：今年上半年北京土地市场非常惨淡，出让金创造了数年来的最低。最近市场的资金面有所缓解，开发商对优质地块的需求增加，从供应来看从7月开始可能会明显增加，土地市场有可能出现部分地块升温，一些非优质地块继续冷清的现象。

second：In the first half of this year Beijing land market very bleak，Sell one's own things created years of minimum。The recent market financing side of ease，Developers to the high quality of the plot increase demand，From supply to see from July may be increased significantly，The land market there may be part of the plot to heat up，Some of the high quality the phenomenon of cold and cheerless plot to continue。

　　第三：本地块面积不大，而位置可以说是年内以来同类型最好的地块，在全国主要城市商业地块升温的情况下，预计关注的企业会比较多，但是地块的容积率比较高，达到了6.6，

The third：Local piece of the area is not large，And position may say that years with the best type since plots，In the major cities in China business plot of warming，Is expected to focus on enterprise will more，But the high volume rate plot，Reached 6.6，

　　土地市场升温已经明显，虽然本地块为商业地块，出现高溢价的主要原因除了区位独一无二外，信贷及市场的宽松复苏使得企业拿地的积极性提高是主要原因。

The land market warming has obvious，Although local piece for the commercial plots，The main reason for the high premium there except the unique location，Credit and market recovery makes the enterprise to get loose the enthusiasm of the increase is the main reason。

　　本地块对周围的市场直接影响不大，但是接近4万的楼面价，对整体市场会有一定的间接影响，也反映了整体市场上开发企业的资金情况在明显好转。

Native piece on around market directly the impact is not big，But close to 40000 floor price，The whole market will have certain indirect influence，Also reflect the overall market development enterprise capital in improved obviously。

　　最近土地市场的升温已经越来越明显，销售回暖以及信贷政策的松动明显影响了开发商拿地的积极性

Recent of land market of warming has become more and more obvious，Sales and credit policy looseness of reverting to significantly affect the developers to take the enthusiasm

　　挂牌出让宗地位于朝阳区霞光里。具体四至范围是：东南邻规划霞光里北一街；南临北京无线通信局用地；西北邻机场高速路；北临中国华大集成电路设计中心。本次出让宗地将以“三通一平”形式挂牌出让。规划经济技术指标如下表：

Kosovo-born Pope status in the chaoyang district in the sunlight。The specific scope is four：Southeast neighborhood planning in a street north glow；South near Beijing wireless communications agency (dca) land；Northwest adjacent airport expressway；In the north China huada integrated circuit design center。The parcel in the will“SanTongYiPing”Kosovo-born form。Planning technical and economic indexes in the list below：

地块详情 Plot details

　　

二、挂牌出让起始价为人民币56300万元，竞价阶梯为人民币300万元整，竞买保证金为人民币8500万元 two、The starting price kosovo-born for RMB 563 million yuan，Bidding steps of RMB 3 million，Bidding deposit in RMB 85 million yuan

北京之前历史成交楼面地价排名(商业) Beijing clinch a deal price history before floor ranking(business)

北京历史成交地块溢价率排名(商业) Beijing history premium rate ranking clinch a deal plot(business)

　　

各地上半年土地成交惨淡 All over the land deal is pale in the first half

　　财政部日前公布了上半年全国政府性基金收支情况，其中受土地出让成交额大幅下降影响，全国国有土地使用权出让收入11430亿元，同比减少4342亿元，下降27.5%。

The Treasury announced a few days ago in the first half of the national government fund balance，Many of those land sale volume of falling sharply，The national the transfer of state-owned land use right income is 1.143 trillion yuan，Up to reduce 434.2 billion yuan，Down 27.5%。

　　北京中原市场研究部统计数据显示：2012 年上半年，主要城市土地市场持续低迷。房企购地意愿普遍不高，各地政府也相应缩减土地供应。上半年主要城市土地供应量降至近五年中同期最低。

Beijing central plains market research statistics show：2012 In the first half year of，The main urban land market continues to slump。Room enterprises purchase was generally not intend to high，Governments around the world also reduced the corresponding land supply。The main city in the first half of land supply fall to lowest nearly five years。

　　土地市场的不景气源自于持续两年的楼市调控，虽然随着今年3 月份以来住宅销量的持续回升，以及土地价格的小幅回落，重新激发了一些房企的购地热情。6 月京穗“地王”的出现以及溢价成交增多，表明土地市场已显露转机，但是高企的流标率却显示市场尚未完全回暖，下半年土地市场将在限速中前行。

The land market of recession comes from continued for two years in the housing market regulation，Although as this year since march of residential sales continue to rise，And the land price of the bit，To arouse the enthusiasm of the enterprises purchase some room。6 Ear on the“royal”The emergence of the premium increase and clinch a deal，The market has revealed that the land transfer，But high flow standard rate but has not yet been fully display market buoyancy，The second half of the market will land in the speed limit on。

　　在上半年，北京合计出让的72地块中，总土地出让金仅为144.88亿，同比上年同期的328.46亿万下调了55.9%，这一出让金也创造了最近5年来的最低值。

In the first half of the，Beijing the transfer of total 72 plot，The total of land sell one's own things only for 14.488 billion，Up in the same period in 32.846 billion cut by 55.9%，The sell one's own things also created the lowest in the past five years。

　　2012年上半年南京土地市场成交金额101.96亿元，同比2011年上半年的164.05亿元，也下降了三成多。

In the first half of 2012 nanjing land market clinch a deal amount of 10.196 billion yuan，In the first half of 2011 compared to the 16.405 billion yuan，Also dropped more than thirty percent。

　　上海上半年土地成交共210幅，成交面积819.02万平方米，成交金额184.42亿元。与去年同期相比，分别减少34.17%、23.22%和62.62%

In the first half of 210 Shanghai land deal painting，Clinch a deal with an area of 8.1902 million square meters，Clinch a deal amount of 18.442 billion yuan。Compared with the same period last year，Were reduced by 34.17%、23.22% and 62.62%

　

　上半年成交低迷 房企取态谨慎 Clinch a deal in the first half downturn take state enterprises room carefully

　　不同于2011 年调控下居住与商办用地的分化，商办用地火热势头在今年未能延续。2012 年上半年整体土地市场持续低迷，居住、商办用地成交量同比均大幅缩减。1~6 月13 个重点城市居住、商办用地成交量同比分别下降约42%及35%，土地出让金同比下降超过4 成。

In 2011 under different control live and the differentiation of land for sometime，Sometime this year in hot land momentum to continue。2012 In the whole land market continues to slump，live、Sometime, the volume of a year-on-year reduction for all。1 ~ June 13 A key city living、Tradesmen managing land volume drop respectively compared to about 42% and 35%，The land grant fee year-on-year drop more than 4 into。

　　流标率高企 供地大幅缩减房企购地意愿不强、流标率高企，致使政府大幅缩减供应是土地成交量大减的直接原因。为了控制大量流标对市场可能产生的不良预期，各地政府在土地供应环节普遍采用“预出让”制度，以确保上市地块能够最终成交。因此，受2011 年10~12 月流标率激增影响，地方政府在2012年上半年明显放缓了供地节奏，流标情况也随之明显改善，但依然处于近年来的较高水平。1~6月13 个重点城市居住、商办用地供应量同比分别下降约34%及20%。其中，居住用地供应量降至近5 年中同期最低。

Flow standard rate high For the enterprises purchase was significantly reduced room will not strong、Flow standard rate high，The government drastically reduced supplies are land from the direct cause of volume。In order to control the flow of a standard market may be the adverse expectations，Governments around the world in the land supply link the universal use“The transfer”system，To ensure that the ultimate listed plot clinch a deal。so，By 2011 10 to 12 years on flow standard rate surge influence，The local government has slowed sharply in the first half of 2012 for the rhythm，Flow standard situation has obviously improved，But in recent years are still in the higher level。1 ~ June 13 A key city living、Tradesmen managing land supply drop respectively compared to about 34% and 20%。Among them，Habitable land supply fall to lowest nearly five years。

　　

7月开始，市场回暖，受制土地财政，各地再开闸供地 July，Market warms up，Did land financial，Actually all over again for land

　　7月10日，经过46轮竞价和326轮回购面积的竞拍，备受瞩目的北京万柳地块最终以总价26.3亿元、溢价率40.9%花落中赫置地，楼面价高达4.15万。

July 10,，After 46 round and 326 rounds of bidding repurchase of the bid，The much publicized Beijing wanliu plot ended in 2.63 billion yuan price、Premium rate 40.9% of holdings Hector flower falls，Floor price as high as 41500。

　　7月17日，北京共有5宗挂牌土地成交，其中三宗住宅用地成交出现明显溢价，而大兴区旧宫和通州区永顺镇两幅房企竞争激烈的地块溢价率都超过45%，达到合理土地上限价格。一天之内北京土地出让金收入超37亿，累计年内土地出让金也升至210余亿。

July 17,，Beijing with 5 cases of land for a deal，Three of the Pope housing land deal significant premium，And JiuGong daxing district and tongzhou district yongshun town two of enterprise competitive house plot premium rates over 45%，To rationally land price cap。One day the land grant fee income exceeds 3.7 billion Beijing，Cumulative years has risen to more than 210 land grant fee to。

　　7月17日，南京国土局在其网站上连续发布41条土地出让预告，一天公告的出让土地总面积合计230.2万平方

July 17,，Choose nanjing on its web site released article 41 continuous land transfer forecast，A day of the total land area of total announcement 230.2 square

　　7月4日，上海市规划和国土资源管理局发布2012年第一次预申请公告。其中，上海火车站北广场以北地块(以下简称“北广场地块”)以47.46亿元的参考起始总价高调出场。

On July 4,，Municipal planning and land resources administration issued the first 2012 advance for public announcement。Among them，Shanghai railway station, north of the north square plots(Hereinafter referred to as“North square plot”)With 4.746 billion yuan initial price for high-profile reference。

　　市场复苏，地方政府对土地财政的依赖，使得最近土地市场再现复苏

Market recovery，The local government to the land of financial dependency，Make land market recovery recently reappear

　　从最近全国主要城市供地及成交土地的节奏看，土地市场回暖的迹象非常明显，高单价、高总价的地块次第出现，已经明显影响了周围区域市场以及整体市场购房者的预期。

From a recent major cities in China to clinch a deal for the rhythm of the land and see，The land market warms up in the very obvious signs，High price、Of the total value of the plot in high attached，Have obvious influence around the regional market and the overall market expectations of the person that buy a house。

　　按照多地块的楼面价和目前区域内整体市场的销售情况，部分开发商对房地产市场的乐观程度有明显提高， 楼市成交量复苏以及整体资金面缓解的情况下，开发商拿地的积极性也开始上涨。

According to the stony floor price and current area of the overall market sale，Some developers to the real estate market optimism degree have increased significantly， Property market turnover recovery and overall financing area ease，Developers to take the initiative also begins to rise。

　　从目前土地出让的情况看，依然呈现明显的不均衡性，一些位置比较好的地块受到热捧，溢价及成交单价虽然比较高，但相比10年的地王出现的地板价高于在售项目价格的现象还有一定差距。各地对出让土地的定价也比较高。而且在目前市场出现回暖的情况下，地王的出现的确对市场非理性发展有明显的推进作用。

From the current land transfer showed，Still is obviously not balanced，Some a better position by hot plot models，Premium and clinch a deal unit price although is quite high，But compared with 10 years of royal appear floor price higher than the price of project sold in the phenomenon has certain disparity。All over the land to the price also is quite high。And in the present market appear warmer，The emergence of the star is irrational development have obvious market boost。

　　目前，土地市场的“以价换量”尚未完全奏效，，地方政府对土地的定价依然比较高，预计后市土地价格将总体保持平稳。部分前期上涨过快，或配套落后的郊区地价仍有望回落；而地段稀缺的优质地块则有望在竞标中小幅上涨。从过往经验看，“地王”项目入市通常表现平平，因此预计下半年居住用地“地王”再频繁出现的可能性较小，房企将以补充高性价比土地储备为主，谨慎购地。

At present，Of land market of“To change the price of”Has not really work，，The local government to the land price is still high，Expected market outlook land prices will overall balance。The early part of the rising too fast，Or supporting the suburbs of backward land price are still expected to fall back；And the scarcity of quality plot area were expected to rise in a bid。From past experience to see，“royal”Project entering the market usually average performance，So the second half is expected to land for residential purposes“royal”More frequent less likely，Room will be to supplement the cost-effective high land reserve primarily，Cautious purchase was。